Do you know that your email address can help you – or hurt you? We have so many choices regarding how and where to create email accounts, but when you are in business you have to follow some key strategies. Here are some ways to make sure your email address is an asset, and not a liability.
Don’t Use the Wrong @ Ending
Is your email address still based on your email provider? If you are using an @hotmail.com, @msn.com, @aol.com (yes, there are some), @yahoo.com, @comcast.net, or anything along that line, change it today!
As a professional, you want your email address to be @yourcompany.com. That’s it. Anything else makes you look like an amateur, and that’s definitely not the image you want when helping people with the biggest purchase of their lives!
In addition, if you use @gmail.com or @yahoo.com, changes made to the law in 2016 mean that few of your emails will be delivered to customers. You need a proper email service provider for marketing.
Do Use an Email Service Provider
Most personal email accounts, including those you get from your internet provider, include anti-marketing provisions in the fine print. In plain English, this means that you cannot use a personal account to send bulk email.
If you don’t already have an email service provider like MailChimp, Aweber, Infusionsoft, or a similar system, it’s essential to set that up right away. We use Infusionsoft and love it – we highly recommend it to anyone who needs highly customizable email marketing!
Do Use a Professional Email Name
Fortunately, most people know that using some form of their real name is the best way to create a business email address. However, there are those who are still using silly nicknames, childhood jokes, misspellings, or other inappropriate email addresses.
It’s also important not to use spammy sounding email addresses, like AwesomeRealtor@company.com or WeSellHomes@company.net. Keep it simple and make it easy for your recipients to know who they are receiving an email from. Use your name as the first portion of your email address.
Finally, don’t include anyone else in your email address. RonandSally@provider.com should be avoided, even for personal use. Since Realtors® market to their circle of influence regularly, even personal email accounts should be professional.
The Right Email Address Helps Boost Your Marketing
Your email address can make the difference between someone working with you and not. If you seem sloppy, amateur, or lazy due to your email address, you’ll lose business and struggle to communicate professionally.
However, the right email address can build your brand. If people see your company’s name each time they interact with you, you are creating awareness and name recognition. When it comes time to choose a real estate agent or give a referral, they won’t have to struggle to remember your real name or the agency you work for. It will be right there, in your email address!