Are business cards even worthwhile anymore?
The answer is absolutely yes, and here’s why.
People forget names, and you want them to remember yours.
Tapping on your phone to email someone or get contact info is rude. Instead, keep eye contact and a clear conversation as you hand over a business card.
When used effectively, business cards can help build your network and bring in new clients.
Using Your Cards Effectively: What to Do
Effective business cards start with a great design. You want to make sure you can customize the design to fit you individually so that you don’t run the risk of having the same card as someone else. It doesn’t look professional when your card is the same as your competitor’s!
Be prepared. Always have at least a few business cards on you at all times. Even on vacation, you might meet someone who’s interested in buying or selling a home or knows someone who is. Even if you’re in a different state, you may well meet someone from your specific city, so don’t think being out of state means being out of cards!
Be interested. Don’t just shove your card desperately into the hands of whoever you meet. Instead, have a conversation, get to know them, and make sure they’re someone who may need your services. If so, offer your card and ask for their information too so that you can contact them later. By showing interest in the other person, you’ll make an authentic connection.
Include your picture on your card. We meet dozens of people during a day, and our memories aren’t that great. You want to make sure a prospect or possible partner has as many ways to jog their memory as possible and providing a picture helps.
Using Your Cards Effectively: What Not to Do
There are ways you can hand out and use business cards that damage your professional image instead of enhancing it. You don’t want to come off needy, desperate, or creepy. This is especially important for Realtors® because you’re handing your card to regular consumers rather than other business folks. Being authentic and natural is important.
Don’t hand your business card out like candy. Not everyone wants your card or wants to do business with you. Take the time to make a genuine connection with someone, get to know their needs, and then decide if handing over your card is appropriate. The goal of networking is connecting with qualified leads, not just handing out your card.
Don’t forget to ask for their contact information too, if appropriate. You don’t have control over whether someone contacts you, but if you have their phone number or email, you can follow up with them later. Of course, remember to follow through! Nothing is less professional than promising a call or email and failing to do it.
Finally, don’t expect your business card to do all the work for you. When meeting others, you still have to put your best foot forward, ask open-ended questions, engage in active listening, and more. Your business card is the icing on the cake – the last thing you do once you’ve already made a great impression.