This post may contain affiliate links. We truly love, use, and recommend the best!
I hope you’re enjoying fall! In many parts of the country, this season is dominated by football, Halloween, and planning for Thanksgiving.
What about for you, as a Realtor®? It may be a slower season for you. What are you going to do to keep your business growing?
Can I make a suggestion?
Slower seasons are a great time to work on your real estate website and blog. By creating a bunch of helpful information now, you can have content to post during busier seasons.
But what do you write about? Here are some ideas.
It’s a Beautiful Day in the Neighborhood
What are your favorite things about your target neighborhood? Are there restaurants you love, shopping areas you can highlight, or annual festivals you can talk about?
Write about it!
It doesn’t have to be a novel. Just a short post about what is going on, why you love it, and why it might appeal to folks moving into the area.
When you have a variety of posts about your farm area, you can post one every couple of weeks on your blog. It keeps it fresh while also establishing you as an expert on the area.
What Do Homeowners Need to Know?
There are SO many topics available that homeowners need to know. Don’t rely on your own insights. You can look at Pinterest, other blogs, and more.
You can talk about how they can maintain their homes. Downloadable seasonal checklists are a great way to grow your email list. Or you can talk about annual maintenance, times to plant in the spring, and much more.
You can also write about how homeowners can get their homes ready for sale. What renovations matter? What should they do with the yard and landscaping? Are pools a benefit or a drawback?
Of course, homeowners always need to know how the real estate market is doing in the area. Consider creating one post a month about the market conditions!
Mix these posts in with the others. It will make you a great resource for those in your farm!
What Do Home Buyers Need to Know?
What can you share with those looking to move into the area? What is the buying process like, and what should they expect?
You can also write about house hunting, the value of a fixer-upper and much more. When you provide information for home buyers, be sure to use your city or neighborhood name. You want those searching online to find your website!
You can also talk about budgeting, preserving credit, and other related topics. Creating a variety of short posts about these topics will give you a lot of information to share during the year.
Where’s the Time?
Do you feel like you don’t have the time to write these posts?
I think you underestimate your expertise.
The truth is, if you sit down for 30 minutes you can create something that you can post. Because you’re an expert, it will flow more easily than you expect.
If you’re really in a bind, consider hiring a freelance writer. You can provide your writer with the topics, and they can create the content for you.
Either way, take advantage of slower times. Put your expertise to work to create short blog posts you can share over time.
Don’t be shy – your clients and prospects want to hear from you!
How is your business doing this fall? We have a variety of seasonal postcards you can use to reach out. Check out our selection!