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Archive for real estate advertising

I’ve Been Keeping Secrets…It’s Time You Knew…

Secrets With Friends Book CoverFor the last two years, I’ve been writing a book, just for you…with all my small business secrets!  The book is titled The Secrets I Share With My Friends, Everything I Know About Building A Small Business.  I’m  excited to announce it’s been published and is now available on Amazon.

Why this book is for you, as a Realtor®:

Whether you realize it or not, you ARE a small business owner and seeing your real estate business as a small business will help you to build it up as such.  There’s a big difference between having a real estate business and being a Realtor®.  The real estate business owner has a business that’s of value to someone else, where the Realtor® who didn’t build a business just quits selling real estate one day.  Done, THE END.  There’s nothing beyond the last day of work to show for it, other than years of dedication to helping the people helped along the way.  The name just fades away in to nothingness the day the Realtor® stops serving…the business owner can sell his/her business, has systems, a valuable database, a solid marketing plan and it lives on without her providing income long past the days worked.

There are very few books available (that I’ve been able to find) on how to build up and market a real estate business, that’s why I wrote this book!

I’ve made a lot of mistakes along the way, like the time I showed up to a really important business meeting with a business card I had printed from my computer ink-jet printer.  I’ve included that super embarrassing story in the book along with many other mistakes I’ve made along the way to success as a small business owner.  My personal stories of bumps and bruises received from attending The School Of Hard Knocks can save you from taking the same path.  A path all too common with entrepreneurs and small business owners…and yes, Realtors® too!  If you’ve been in real estate for a while, your story isn’t likely much different than mine when the real estate market crashed and everything when to…ummm…hell!  I’m not sure about you, but I found myself in line at the food bank to make sure I had groceries to feed the kids while trying to meet my financial obligations (1.5M. in debt), with NO income!  Rough times!

The book is filled with an abundance of easy to understand, easy to follow and easy to read information on how to build your real estate business, build a team, hire the right people, delegate what should be delegated, market your brand of real estate, managing business finances, building your prospect list, where to get a list, and everything in between… all the way to retirement.

Reading this book will completely change the way you see your real estate business and the possibilities that exist with some simple planning and thinking ahead.

As a Realtor® maybe retiring and selling your real estate business at some point isn’t something you’re thinking about, right now.  After all,  your clients are doing business with you, versus your business/brokerage.  Changing your thinking around this could be the difference between a comfortable retirement that includes passive income from your real estate business and just deciding to stop selling real estate when you retire with no passive income.  Which path sounds better to you?

As you build up your real estate business, if you build it up with the end in mind, you have the ability to set yourself up for a nice retirement and create a business that pays you even when you’re done and not working any in it longer.  Creating a successful real estate business that can live on without you is easy with some direction on how to do it and I’ve included all of my secrets on how to do that in the book!

The book is getting rave reviews from top thought leaders and coaches like Steve Hardison “The Ultimate Coach” as a blue print for small business owners, like yourself, that’s easy to read because it’s not a boring text book, it’s a memoir that’s interesting, funny and filled with secrets throughout.  Here’s what Steve had to say about the book after reading it in one sitting.

Nadine Larder’s part memoir, part “how to,” and part textbook, “The Secrets I Share With My Friends…,” meets with trumpets of success from world-renowned personal, relationship and business coach Steven Hardison.

“I met Nadine today in the parking garage after attending #ICON 14.  It was my great privilege to be given her first copy of the book, “The Secrets I Share With My Friends: Everything I Know About Building a Small Business.”  After I completed my afternoon with a client, I sat down to thumb through the book she had given me.  I could not simply thumb through it. It was too compelling.

“As I read her book I was amazed at the passion that came through the pages, and I was even more astonished at the content of the information.  It is extraordinary! I can hardly wait to speak with her to tell her what I thought of her masterpiece.  It is beyond brilliant.

“I particularly love her Pssst… comments throughout the book. I will be giving this copy to my daughter who, like Nadine, has the desire to build a small business from the ground up. This book is a brilliant blueprint.

“I do not know Nadine, other than the 5-10 minute encounter in the parking garage, AND I am totally moved by her contribution to me as I have consumed her writing. I can only imagine the impact it will have on readers who are building their own business. My hat is off to this powerful and dynamic woman. Thanks, Nadine. Be blessed.”

Visit www.SmbSmarts.net for more information on the book, Nadine and lots of small business secrets!  You can get the book on Amazon…Grab your copy now!  They’re first edition and we plan do to a reprint soon!

 

A business card rant you must “hear” | Video

Anyone who knows me, knows that I have “a thing” about business cards. I mean, I have “A THING!” It all started with my own business card horror story in 1997, it was so embarrassing and I want to save you from the same thing happening to you.

It was 1997, I was ramping up my sales training company, IntelliSell.  I went on a sales call, had a great meeting and I was sure I was going to get the business.  SURE of it!  Until…we got to the front door of the office as he walked me out and told me “I like you, what you do, and think you have a great program, but your business card will likely cost you the business.” 

All I could think was “What!” until he explained himself.  He told me it was because it was obvious to him that I had “printed-at-home” business cards and that I had not invested in or believed in my business enough to have business cards printedIf I didn’t believe in me enough to have business cards professionally printed at the local office supply store (this was loooooong before PrinterBees and on-line printing), he couldn’t either.  Ouch!

I headed straight to the office supply store and ordered my business cards the very same day. 

Have your business cards designed and printed professionally.  And… it won’t bother me one bit if you have them done at PrinterBees.  We love Realtors®!  And…we have so many awesome templates to choose from, you should at least “have a looksie.”

Tell them I sent you and that you have a coupon code for $10 off.  NadineREMM102014

New! Fresh Real Estate Marketing Ideas

real estate marketing ideasAt PrinterBees, there’s a big shift happening in our real estate marketing business and its important for those in “distressed homeowner” markets to stop and take note, as we have. Change is coming we hope you are too! The market is shifting and you need to be prepared to shift with it, or get left behind. I don’t want to see you get left behind and this blog/magazine is all about success in real estate, so please STOP AND TAKE NOTE. Remember, those who don’t change as markets and “times” change, get stuck. Don’t get stuck! Change is headed your way.

In the last quarter of 2012, short sales made up for around 35-40% of the nations home-sales. In January it was only 25%.

THE REAL ESTATE MARKET IS SHIFTING

Back at the end of 2007, no one really predicted what was about to happen as the economy crumbled. I can’t lie, I saw certain things happening that caused me to stop and take note. There was no way I could have have ever imagined what was to come, but I did see things that caused me to pause and begin preparing for the financial roller coaster we’ve all been on for the last several years. Banks were freezing home equity lines because the real estate market was tanking and mortgage lending practically came to a screeching halt. I see what’s coming now I want you to be prepared to make the shift.

If short sale marketing has been keeping you busy and your pipeline full of business, it’s time to start slowly making a shift from short sale marketing to real estate farming. There will come a time in the near future when short sales are behind us and the traditional sale will again be normal. Home-owners forced to short sale their homes in the last few years are now re-entering the housing market and first-time home buyers are taking advantage of low interest rates making purchasing a home affordable.

Real estate farming ideas:
The lowest hanging fruit and the easiest clients to convert to real businesses are past clients and your sphere of influence. There are many great articles about why, this one is the best and has downloads to help you get back in touch. (Why Realtors® avoid their sphere of influence)…great read!

Get yourself a copy of the book by Gary Keller called “Shift”. It’s a great read and will help you understand more about why you must prepare for the shift or prepare to starve. READ THIS BOOK! It’s awesome. Shift: How Top Real Estate Agents Tackle Tough Times (Millionaire Real Estate)

When the neighborhoods you’ve been marketing to for short sales starts to shift, be the first to announce it! Spread the news toFarming Postcard Samples the areas you’ve been successful with your short sale marketing efforts. Ask people to contact you regarding the shift in the market because they may be able to do a traditional sale. Consider the emotional deposits you could be making with potential sellers breaking the news that they may have equity!!!

PrinterBees has added a complete new line of designs for recovering real estate markets. Spreading news of recovering real estate values will make you popular really quickly! We want you to succeed in your business as a REALTOR®, to succeed, you must be relevant and timely with what your marketing.

If you’re in an area where neighborhoods are on the cusp of becoming positive in equity, alternating between distressed homeowners and traditional real estate farming may be a good happy medium. PrinterBees has clients taking this approach with great success.