Do you still have a box of unopened real estate business cards from 2 years ago? Are you wondering about their value? You’re not alone.
Business cards are often the most misunderstood and underrated marketing tool in any business. But properly leveraged, they are still one of the most powerful ways to make solid contacts and leads.
So let’s take a look at 3 ways to maximize their value and get the most from them.
1. Take Them More Seriously Than Ever
We live in the age of “Just text me” or “follow me @myname.” Where does the old fashion business card fit in? Front and center, as always!
Try to remember, this small card is still going to be the first impression your brand makes. Many people will see this before they see your website, your street ads or your social pages.
“Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange,” wrote small business expert, Jonathan Long.
In-person meetings are still of the utmost importance to realtors. So make sure your business card immediately presents you as professional and ready to work right now.
If your unused cards don’t do that, throw them out. It’s time to up your game.
2. Real Estate Business Card Should Complement Your Online Profile
Your old school business cards need to work in tandem with your new-school marketing techniques.
Space can be competitive on a real estate business card, particularly when your picture needs to go somewhere. So keep your text to a minimum. You can get by with just your name, phone number and email address. No, you definitely don’t need a fax number.
Some people save space by using a QR code so new contacts can just scan their info. That’s good, but be careful.
“Don’t make the card too cluttered; QR codes are nifty, but they also take up a lot of room. Only include a QR code on your business card if you’re linking to a site that is optimized for mobile viewing,” wrote Rebecca Hiscott.
3. Keep Them Fresh and Updated
Realtors should update their business cards every 2-3 years. Keep things looking fresh, and make sure your headshot is up-to-date. If you’ve had a drastic hair change over the last few years, your card should reflect it.
Always keep them on-brand with a refreshed look, not a total overhaul. If your colors are red and white, use them year after year. Unless you completely rebrand, of course.
It’s good to evaluate your card every year and think about what you like and dislike. Is there one thing that people comment on all the time? Good or bad? Maybe they love your logo or the firm card stock. Maybe they joke with you about an awkward headshot. Take that feedback to heart when planning your next design.
If you’re tired of the old and needs some new, fresh business cards, we’re here to help. We offer high-quality custom-designed business cards that will help you take full advantage of the value business cards bring. Contact us today!