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Your Real Estate Business Card: 3 Tips to Maximize Value

Real Estate Business Card Maximize Value

Do you still have a box of unopened real estate business cards from 2 years ago? Are you wondering about their value? You’re not alone.

Business cards are often the most misunderstood and underrated marketing tool in any business. But properly leveraged, they are still one of the most powerful ways to make solid contacts and leads.

So let’s take a look at 3 ways to maximize their value and get the most from them.

1. Take Them More Seriously Than Ever

We live in the age of “Just text me” or “follow me @myname.” Where does the old fashion business card fit in? Front and center, as always!

Try to remember, this small card is still going to be the first impression your brand makes. Many people will see this before they see your website, your street ads or your social pages.

“Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange,” wrote small business expert, Jonathan Long.

In-person meetings are still of the utmost importance to realtors. So make sure your business card immediately presents you as professional and ready to work right now.

If your unused cards don’t do that, throw them out. It’s time to up your game.

2. Real Estate Business Card Should Complement Your Online Profile

Your old school business cards need to work in tandem with your new-school marketing techniques.

Space can be competitive on a real estate business card, particularly when your picture needs to go somewhere. So keep your text to a minimum. You can get by with just your name, phone number and email address. No, you definitely don’t need a fax number.

Some people save space by using a QR code so new contacts can just scan their info. That’s good, but be careful.

“Don’t make the card too cluttered; QR codes are nifty, but they also take up a lot of room. Only include a QR code on your business card if you’re linking to a site that is optimized for mobile viewing,” wrote Rebecca Hiscott.

3. Keep Them Fresh and Updated

Realtors should update their business cards every 2-3 years. Keep things looking fresh, and make sure your headshot is up-to-date. If you’ve had a drastic hair change over the last few years, your card should reflect it.

Always keep them on-brand with a refreshed look, not a total overhaul. If your colors are red and white, use them year after year. Unless you completely rebrand, of course.

It’s good to evaluate your card every year and think about what you like and dislike. Is there one thing that people comment on all the time? Good or bad? Maybe they love your logo or the firm card stock. Maybe they joke with you about an awkward headshot. Take that feedback to heart when planning your next design.

If you’re tired of the old and needs some new, fresh business cards, we’re here to help. We offer high-quality custom-designed business cards that will help you take full advantage of the value business cards bring. Contact us today!

5 Ways Your Business Card Can Rock Real Estate Marketing

Business Card for Real Estate Marketing

There are a lot of ways to get your name out to your community. You can volunteer, pay for advertising, farm a neighborhood, market online, and more. However, one essential part of marketing is often overlooked – the humble business card.

We all have business cards, but I’m not sure we all know why. As it turns out, a business card can be one of your best marketing resources. Here are five ways to turn your business card into a powerhouse real estate marketing tool.

Use QR Codes to Track Responsiveness

Every given out a dozen business cards and wondered if anyone ever looked at them again? Me too. Fortunately, you can turn your business card into an incentive for action, and then track the responses.

All you need to do is put a QR code on your business card, and offer a free incentive for checking out your site. When they scan the QR code to get their freebie, you have successfully inspired them to take action based on your card. What’s more, they’re now on your website, able to see all of your new listings and recently sold homes!

This gives you a great way to track different outreach tactics and different word tracks that you might use when handing out your card. No more cards-into-the-abyss – now you’ll know if people look at them again!

Make Sure There’s a Call to Action

When you create your business card, don’t just tell prospects about yourself. Tell them what you want them to do! Something as simple as “For current listings, visit www.myweb.com,” certainly counts, but something with more pull and emotion is even better.

Consider calls to action that pull on what clients really want, like “To find your dream home, contact me today!” or “To sell your home quickly for top dollar, contact MyRealtyCompany today!”

Without a call to action, a business card is just a little bit of information. With a call to action, it becomes a powerful real estate marketing tool.

Add Relevant Trivia to Your Card

To spur conversation, try adding a line of local trivia to your card. You can talk about percentage of homes sold in a neighborhood, the effect of a new restaurant on home values, and more. Not only does this get you talking about something, it will help your name stick in the prospects head more easily.

In addition, the trivia will get people thinking about buying and selling homes, which is always helpful. As people share the trivia (and maybe some of your cards?) with their friends, they’ll have a reason to talk about you and the work that you do.

When you engage and amuse people, as well as helping them look smart to their friends, you know you have a great marketing tool!

Add a Testimonial to the Back of Your Card

People love hearing about other people’s experiences – the good, the bad, and the ugly. Include a quote from a satisfied customer on the back of your card, and then include a link where prospects can go for more testimonials if they’re interested.

Not only does this help you start off your interaction with a great endorsement, it also encourages recipients to visit your website. Not only will they see more positive feedback from customers, you can encourage them to visit your just listed and just sold pages for additional information.

Anytime your business card can drive prospects into finding out more information about you and what people think of you, you know you’re doing great with marketing!

Support a Charity or Cause

A lot of times people don’t care what we know until they know that we care. Putting a line on your business card about a charity or cause that you support goes a long way toward adding a personal touch to your outreach. If your brokerage is associated with a specific charity, you could include that too. Something as simple as “Proud Supporter of Disabled Veterans of America” could really make a difference to a prospect.

We want people to know that we aren’t just buyers and sellers, that we are personal, and that we have things close to our heart. By supporting a specific cause publicly on your card, you are putting your heart out to prospects, which makes working with you much more appealing.

Using your business card as an awesome real estate marketing tool isn’t hard. A lot of times it just means including an additional line or QR code on the card, and using that as a conversation point. If you’re looking for help, Printerbees has business cards for every brokerage. Check out our branded cards: Keller Williams, Century 21, Remax, Coldwell Banker, and more!

How do you use your business cards as a marketing tool? Share in the comments!

Qr Code Generator

Check out this YouTube video that includes a stroll through downtown New York City on a search for QR Codes. QR Codes are still so new in the United States and many are still experimenting on how to use them when marketing their businesses. This QR Code Video has some great examples and creative ways to use QR Codes to market your business. Use the QR Code Generator on the right to generate your own QR Code.

 

Generate your own QR Code on the PrinterBees website by visiting our FREE QR Code Generator, or by using the one in the right panel of this website.  Its super easy to use and there is step by step instructions on how to “generate a QR code” right on the site.