Google+

Archive for Pop-bys

How to Score Big with Real Estate Door Hangers

This post may contain affiliate links. We truly love, use, and recommend the best!

Score Big with Door Hangers

It’s fall and the weather is getting cooler, which makes it a PERFECT time to go door-to-door in your farm neighborhoods.

With the great weather in most parts of the country, meeting people where they live is easier in fall than almost any other time. You may encounter folks doing yard work, enjoying the weather, or even grilling out.

But what if no one is home? That’s when you need your door hangers. Here are some creative ways to make the most of door hangers to build your business!

Include a Pop-By Goody Bag

Sending “lumpy mail,” or letters with items included, is a great way to get noticed. It’s also quite expensive!

Save money and add a personal touch by doing pop-bys with goody bags. If someone isn’t home, you can add the goody bag to the door hanger.

While even a postcard can get quickly thrown out with unwanted bills, a farming door hanger is more noticeable and novel. People have to look at it in order to remove it – even if they later toss it.

And no one tosses a goody bag! Be sure the bag includes your business card, so they have your contact information even without the door hanger.

Use Door Hangers to Advertise Just Listed and Just Sold

Want a new way to bring attention to your marketing activities? Do a neighborhood walkthrough to talk about recently listed or recently sold homes.

If someone is available, have a quick conversation about what you’ve been up to. Offer a free home market analysis if they’re interested.

If no one is home, however, your Just Listed or Just Sold door hanger can deliver the message. Great photos, information about a recent listing or sale, and your offer can all be included.

Real Estate Door Hangers Can Convey Seasonal Messages

At Printerbees, we are big supporters of seasonal postcards. In the fall, you have so many options – back-to-school, daylight savings, Halloween, and Thanksgiving are all available.

Take it a step further by using seasonal door hangers. Whether you want to offer spooky season’s greetings in October or congratulate new graduates in May, a door hanger can be a great way to give a seasonal message.

In Millionaire Real Estate Agent, Gary Keller recommends up to 33 touches a year for your prospects. How close are you? Seasonal door hangers can combine with seasonal postcards to increase your annual touches and build your business.

Get Creative

These three tips are just the beginning. There are dozens of creative ways to use door hangers. What about a door hanger advertising your sponsorship of a local event? Or a “neighborhood update” with a few quick news pieces on new construction, restaurants, and more?

The only limit to your marketing success is your persistence. Don’t miss out on a great opportunity to connect with your farm this fall! Whether you choose to drop off door hangers during the day or do in-person pop-bys in the evening, door hangers are a way to build your brand and your business.

 

Ready to get started with door hangers this fall? Take a look at our selection today!

Great Pop-By Ideas for Summer

Summer Pop By Ideas

The weather is warm, the flowers are blooming, and people are outside. It’s the perfect time to prospect door to door! When you meet people at their home in their neighborhood, you have an opportunity to connect with them more deeply than you do on social media and email. There’s just nothing that replaces face-to-face interaction.

To encourage you all to reach out by doing pop-bys, I thought I would share a roundup of my favorite pop-by ideas for summer. Grab one of these or let the ideas spur your own creativity. As long as you get out there and meet folks, you win!

Summer BBQ Pop-By

This is one of my favorite ideas. You can buy a small BBQ set that includes that includes a spatula and a grilling fork for just a few dollars. Combine that with a free BBQ sauce recipe and your business card, and you’ve got the perfect way to start a conversation!

Just a quick tip in case it comes up – if you run into someone who does not eat meat, I’ve heard that romaine lettuce is incredible on the grill. As long as you hand out a BBQ sauce recipe, it can be used on anything, vegetables or meat! Don’t let anyone turn you down.

Get the Scoop!

Another extremely fun pop-by idea involves passing out ice cream scoops with a note attached. The note can say, “Want the scoop on the real estate market?” You can use a business card label to affix your business information to the back.

If you wanted to take it a step further, you can even hand out a printed real estate market report with the gift. Ice cream scoops are always handy, and they won’t get thrown away. It will give the homeowner a smile and give you a reason to talk about a bit more than the weather.

Stay Cool This Summer!

If there’s one thing that’s perfect for an area with kids, it’s popsicles. Even better are ice pops, the kind that you buy liquid in the package and then you freeze them. You can hand these out without fear that they will melt on you. With a tag that says, “Stay cool the summer!” and your business card label on the back, it’s a great way to connect.

You can buy enormous boxes of ice pops at warehouse stores or even Walmart, and once you divided it up with 2 – 4 pops per house, it’s a very affordable pop-by gift! If your farm area has a lot of families, this could be the perfect summer pop-by.

Just Planting a Seed!

This pop-by gift is a fun and playful way of reminding folks to send referrals your way. You can get a small garden tool or two or some inexpensive gardening gloves. Combine this with a seed packet of flowers that are easy to care for and a small note. The note can say, “Just planting a seed… let me know if you or your friends need help with real estate this summer!” On the back, place a business card label.

This pop-by idea does not need to be expensive or complex. You could even just do a packet of seeds with the note. However, the more unique and fun you make it, the more memorable you will be. And that fun memory will help them think of you when someone needs to buy or sell a home!

As you can see, pop-bys can be simple and lighthearted. We all get nervous meeting people in an area we don’t know very well, but if you do pop-bys every season you will get to know the residents in the neighborhood. After a couple of seasons, they might be excited to see you and invite you in!

If you’re ready to move forward with a fun pop-by idea, don’t forget to get some business card labels. These stickers make it easy to include your business card with any note that you hand out. Visit our site to choose yours today!