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Low-Tech Real Estate Marketing in a High-Tech World

Low-tech real estate marketing

Is there ever a time when more technology isn’t the answer?

In a word, yes.

Low-tech real estate marketing can be a great way to stand out from the pack when everyone is sending email or Facebook ads.

Other times, technology can get out of hand. And the best way to fight back can be a decidedly low-tech solution – sometimes humorously so!

The Netherlands: Fighting Drones with Eagles

We love using drones as part of real estate marketing, but it turns out the unregulated nature of these devices mean that anyone can fly one, often with a very low chance of being caught.

Anyone. Including bad guys.

How do you fight back? Sometimes with technology, like radio jammers or nets. Unfortunately, those have problems – like missing, causing a heavy drone to fall on someone, or ruining radio transmission for everyone in a large area.

It’s the perfect time to introduce a very intelligent low-tech solution.

Enter Dutch eagles.

Netherland’s police forces are training eagles to identify drones, get them out of the sky, and fly away from public areas.

It’s not an approach without peril, but it can be a very targeted solution to a very tough problem. The Dutch plan to continue training and tests for several months before deciding whether to use the eagles full-time.

Low-Tech Real Estate Marketing: The Way to Stand Out

So what do eagles have to do with real estate marketing?

Very simply, sometimes the low-tech real estate marketing solution is the right answer in the face of increasing technology and distraction.

What are low-tech marketing solutions?

  • Mailing postcards
  • Volunteering
  • Door-to-door pop-bys
  • Chatting with strangers as you both wait in line
  • Anything that stands out from the social media/email masses!

We’re certainly not against email marketing, social media marketing, or other forms of technological outreach. But we believe going low-tech is the way to stand out. 

We often point out that there’s less competition in the mailbox than ever before. The best way to stand out is to have a marketing mix that takes advantage of this fact.

Low-tech real estate marketing takes more time. It can be a little more expensive. But it pays off. People will remember your postcards. They’ll trust you more if they see you in person. And they’ll work with you. 

Ready to Go Low-Tech Today?

Does your marketing mix include consistent farming postcards, pop-bys, and other low-tech options? If not, your business could really benefit from adding those elements.

Don’t be afraid to seem odd by fighting drones with eagles. You’ll get noticed, build relationships, and in the end people will want to work with you!

Let us help you get started. We have all the print marketing you need, and we can also meet with you – for free – to help you create a clear marketing plan.

There’s no reason to wait – get started today!

Is your marketing mix more low-tech or high-tech? Share in the comments!

Thanksgiving Marketing (FREE DOWNLOAD!)

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Thanksgiving

The holiday season gives us so many opportunities to reach out and connect with others, it’s almost not fair that things are more spread out. But you take advantage of what’s available!

Thanksgiving is a great holiday because it’s right before things get crazy for the Christmas season. The pace in November is still slow enough to enjoy.

We recommend getting in one more pop-by before the weather gets bad in most areas of the country. And we’re about to give you some fun marketing ideas – and a FREE DOWNLOAD!

Stand Out With Fall Holiday Cards

Why send Christmas cards when everyone else does? Stand out by using a holiday that doesn’t usually generate a card – Thanksgiving!

Fall and Thanksgiving greeting cards can be a great way to connect with folks before they get overwhelmed with holiday mail and activities.

Be different! Take an opportunity to send an early holiday greeting.

Email Helpful Holiday Tips

If you have a monthly newsletter, the November edition is the perfect time to talk about preparing for holidays. You can share tips about cleaning, organizing, and handling family.

This information will be useful to your prospects and clients and will help them feel like you understand what they are going through.

When they get ready to buy or sell a home, they will remember the Realtor® that sends all the great information every month – and hit reply to ask for your help!

Give a Call!

Not every Realtor® does cold-calling anymore, and many folks aren’t using the phone for calling much at all. Break out of the mold and call folks!

You can choose to focus your calls on those you already know, and just take the Thanksgiving season as a chance to say thanks. Call your professional connections – mortgage brokers, inspectors, bankers, and more. Call your best-referring customers. Call other agents who have helped you this year.

Not everything you do has to have a specific 30-day return on investment. And you never know, sometimes just saying thanks brings future dividends you can’t imagine!

Do a Final Pre-Winter Pop-By

Pop-bys are a great way to get face-to-face with your prospects in your target neighborhood. No one wants to be walking around outside in the dead of winter, however. Take advantage of November to do one final pop-by of the season.

You can hand out Thank You cards, cocoa, and a free Thanksgiving word search! It will be fun, useful, and memorable. You’ll make a great impression!

Ready to get going? Fill out the form below to get your free word search! 

Get Ready for the Season

It’s very important to connect with clients before the busy Christmas season, for two reasons.

First, you want to catch them before they’re too busy to think about you.

Second, you want to keep your marketing going during a season when you might be personally very busy!

Get ready for the holiday season. Get your holiday cards, free word search, and more – and get out there! Have fun!

How to Score Big with Real Estate Door Hangers

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Score Big with Door Hangers

It’s fall and the weather is getting cooler, which makes it a PERFECT time to go door-to-door in your farm neighborhoods.

With the great weather in most parts of the country, meeting people where they live is easier in fall than almost any other time. You may encounter folks doing yard work, enjoying the weather, or even grilling out.

But what if no one is home? That’s when you need your door hangers. Here are some creative ways to make the most of door hangers to build your business!

Include a Pop-By Goody Bag

Sending “lumpy mail,” or letters with items included, is a great way to get noticed. It’s also quite expensive!

Save money and add a personal touch by doing pop-bys with goody bags. If someone isn’t home, you can add the goody bag to the door hanger.

While even a postcard can get quickly thrown out with unwanted bills, a farming door hanger is more noticeable and novel. People have to look at it in order to remove it – even if they later toss it.

And no one tosses a goody bag! Be sure the bag includes your business card, so they have your contact information even without the door hanger.

Use Door Hangers to Advertise Just Listed and Just Sold

Want a new way to bring attention to your marketing activities? Do a neighborhood walkthrough to talk about recently listed or recently sold homes.

If someone is available, have a quick conversation about what you’ve been up to. Offer a free home market analysis if they’re interested.

If no one is home, however, your Just Listed or Just Sold door hanger can deliver the message. Great photos, information about a recent listing or sale, and your offer can all be included.

Real Estate Door Hangers Can Convey Seasonal Messages

At Printerbees, we are big supporters of seasonal postcards. In the fall, you have so many options – back-to-school, daylight savings, Halloween, and Thanksgiving are all available.

Take it a step further by using seasonal door hangers. Whether you want to offer spooky season’s greetings in October or congratulate new graduates in May, a door hanger can be a great way to give a seasonal message.

In Millionaire Real Estate Agent, Gary Keller recommends up to 33 touches a year for your prospects. How close are you? Seasonal door hangers can combine with seasonal postcards to increase your annual touches and build your business.

Get Creative

These three tips are just the beginning. There are dozens of creative ways to use door hangers. What about a door hanger advertising your sponsorship of a local event? Or a “neighborhood update” with a few quick news pieces on new construction, restaurants, and more?

The only limit to your marketing success is your persistence. Don’t miss out on a great opportunity to connect with your farm this fall! Whether you choose to drop off door hangers during the day or do in-person pop-bys in the evening, door hangers are a way to build your brand and your business.

 

Ready to get started with door hangers this fall? Take a look at our selection today!

Great Pop-By Ideas for Summer

Summer Pop By Ideas

The weather is warm, the flowers are blooming, and people are outside. It’s the perfect time to prospect door to door! When you meet people at their home in their neighborhood, you have an opportunity to connect with them more deeply than you do on social media and email. There’s just nothing that replaces face-to-face interaction.

To encourage you all to reach out by doing pop-bys, I thought I would share a roundup of my favorite pop-by ideas for summer. Grab one of these or let the ideas spur your own creativity. As long as you get out there and meet folks, you win!

Summer BBQ Pop-By

This is one of my favorite ideas. You can buy a small BBQ set that includes that includes a spatula and a grilling fork for just a few dollars. Combine that with a free BBQ sauce recipe and your business card, and you’ve got the perfect way to start a conversation!

Just a quick tip in case it comes up – if you run into someone who does not eat meat, I’ve heard that romaine lettuce is incredible on the grill. As long as you hand out a BBQ sauce recipe, it can be used on anything, vegetables or meat! Don’t let anyone turn you down.

Get the Scoop!

Another extremely fun pop-by idea involves passing out ice cream scoops with a note attached. The note can say, “Want the scoop on the real estate market?” You can use a business card label to affix your business information to the back.

If you wanted to take it a step further, you can even hand out a printed real estate market report with the gift. Ice cream scoops are always handy, and they won’t get thrown away. It will give the homeowner a smile and give you a reason to talk about a bit more than the weather.

Stay Cool This Summer!

If there’s one thing that’s perfect for an area with kids, it’s popsicles. Even better are ice pops, the kind that you buy liquid in the package and then you freeze them. You can hand these out without fear that they will melt on you. With a tag that says, “Stay cool the summer!” and your business card label on the back, it’s a great way to connect.

You can buy enormous boxes of ice pops at warehouse stores or even Walmart, and once you divided it up with 2 – 4 pops per house, it’s a very affordable pop-by gift! If your farm area has a lot of families, this could be the perfect summer pop-by.

Just Planting a Seed!

This pop-by gift is a fun and playful way of reminding folks to send referrals your way. You can get a small garden tool or two or some inexpensive gardening gloves. Combine this with a seed packet of flowers that are easy to care for and a small note. The note can say, “Just planting a seed… let me know if you or your friends need help with real estate this summer!” On the back, place a business card label.

This pop-by idea does not need to be expensive or complex. You could even just do a packet of seeds with the note. However, the more unique and fun you make it, the more memorable you will be. And that fun memory will help them think of you when someone needs to buy or sell a home!

As you can see, pop-bys can be simple and lighthearted. We all get nervous meeting people in an area we don’t know very well, but if you do pop-bys every season you will get to know the residents in the neighborhood. After a couple of seasons, they might be excited to see you and invite you in!

If you’re ready to move forward with a fun pop-by idea, don’t forget to get some business card labels. These stickers make it easy to include your business card with any note that you hand out. Visit our site to choose yours today!