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Tips for Using Social Media to Sell a Home

Using Social Media to Sell a Home

Combining online and offline marketing is essential to any real estate marketing strategy. A combination of marketing postcards, website marketing, and social media will help you win every time.

Many Realtors® aren’t sure how to approach selling a home on social media. You may share listings on your personal page and possibly on a business page. That’s a good start, but there’s so much more you can do.

A Facebook Page for Real Estate in Your Farm Area

Most Realtors® have an area or neighborhood that they specialize in or would like to work in primarily. To make this a banner year, start now. Create a Facebook page focused on real estate in your preferred area.

Facebook pages like “Beautiful Homes {City}” can gain a lot of followers, and you can share home tips, blog posts, beautiful photos, and of course, your listings!

If you start the page now and promote it using Facebook Ads to those who live in the area, you can have a good fan base by the time the spring selling season hits!

Here are some keys to making your page successful:

  • Be consistent! If you disappear for weeks or months, so will your audience.
  • Post from a variety of sources. Just your website or your listings will seem too promotional, and people won’t stick around.
  • Share the page posts on your personal page and encourage others to share them as well. This will extend the organic reach of the posts.
  • Stay on message – if you post about travel in Peru, it may be interesting, but it will confuse your audience and lower engagement.
  • Run contests and post questions to encourage engagement.

Create Local Boards on Pinterest

Similar to Facebook, local branding is one of the keys you can use on Pinterest. You can create a Pinterest board dedicated to the community you’re farming.

To build interest in your board you can promote pins, or you can invite people to collaborate on your board. When you have collaborators, they can add pins to the board, so you may want to monitor the board from time to time to avoid spam.

You can also create a variety of other home focused and locally focused boards, such as DIY, local events, news items, home décor, and more. As your Pinterest boards gain traction, you can post listing photos and encourage people to click through to your website to view the listing and schedule an appointment.

It takes time to create a locally focused Pinterest account with followers and interest, but once you do, it’s the gift that never stops giving.

Instagram

We’ve posted before about how to use Instagram for real estate, and there are a lot of exciting options. When it comes to marketing a listing, you want to focus on posting beautiful photos and using the appropriate hashtags.

Remember that your connections on Instagram can be buyers, but you can also connect with buyer’s agents by using the appropriate local hashtags. When you attract attention from other agents, they can help you sell your listing.

Video and More Video!

There is live video available on both Facebook and Twitter, and it’s a great way to promote new listings. You can also record regular video and upload it to Facebook and YouTube.

You can do a video of yourself announcing the listing and discussing the features. Make this interesting by telling a story about what it would be like for a new family living there. Play up the house, the neighborhood, the schools, and the shopping and other benefits.

Another great real estate video for listings is the walkthrough. Whether live or prerecorded, a walkthrough video allows interested buyers to see the home without having to go to an open house or make an appointment. Your commentary can help them see the very best features of the home, and imagine themselves living there!

Social media can be a complex marketing channel. It takes time and patience to build up your presence, which is why the slower winter months are the perfect time to start. When you have a strong following, though, you will be able to get tremendous exposure for your listings without spending tons of money. It’s worth it!

Ready to get your business cards updated with new social media info? We’re here to help. Contact us today!           

10 Great Pinterest Board Ideas for Realtors

Pinterest for Realtors

Popular social media platforms like Facebook, Twitter and Instagram can be great ways to both connect with clients and generate new leads.

But…what about Pinterest?

When you think about Pinterest, some of the first things that come to mind may be recipes and DIY craft projects, but did you know that Pinterest can also be a great resource for Realtors®?

It’s true.

Pinterest for Realtors® looks a lot like creating fun boards (something that, let’s be honest, you probably already do!) and centering them on specific areas, interests or styles that might appeal to potential clients.

The end game?

Potential clients will find and follow your Pinterest boards for inspiration, and, since they’re most likely in the market for a home in your general area, will likely turn to you for their real estate needs.

Pinterest for Realtors® : 10 Ideas to Get You Started

Are you ready to start creating your own Pinterest board? Take a look at some of these great ideas below to start getting ideas!

  1. Dream Homes in _____

Create a board focused on dream homes in your specific area. The key here is the specific area – you don’t want to just create a general “dream homes” board. Instead, be super area specific and target your real estate area to get more local potential clients interested.

  1. Home Renovation Ideas

People who are looking for Pinterest boards about home renovation ideas are likely looking to improve the resale value of their home, which in turn could mean that they are getting close to being ready to sell. Provide them with a great Pinterest board to follow and you’ve already got a lead!

  1. Dream Kitchen

Everyone wants a dream kitchen – it’s often one of the first rooms that people look at when home shopping. Create a Pinterest board centered on dream kitchens to spark inspiration and also leads by including images of actual kitchens in homes for sale in your area.

  1. Family-Friendly Home Ideas

Family-friendly homes are very important to many people. Make things easier for them during the home search process by creating a Pinterest board full of ideas. And if you have a listing that is particularly family-friendly, include photos on your board.

  1. Ideas for Staging Your Home

Again, if someone is looking for advice on staging a home, they are likely looking to sell the home they are currently in and buy a new one. By creating a board of staging ideas, you’re setting yourself up to get a lot of leads that are motivated and ready to sell/buy.

  1. Condos/Townhouses/Luxury Homes in _____

Pictures are worth a thousand words, literally. You can describe a home in great detail, but pictures are usually what cause a potential buyer to become interested. In order to capitalize on this, try creating a board that’s all about condos, townhouses, homes, etc. for sale in your specific area – and be sure to include pictures!

  1. Parks, Recreation, and Trails in _____

Sometimes it’s not so much the home that sells, but the area surrounding the home. If your region has great parks, recreation activities or trails, create a Pinterest board focused on those activities. You may just get someone interested in the area, which could turn into a real estate lead.

  1. Curb Appeal for Homes

Looking to improve curb appeal is another sure sign that someone is looking to sell a home. Create a board with curb appeal ideas to help them in the process and you may just land yourself another hot lead that is ready to sell very soon.

  1. Easy Home Organizational Ideas

People are always looking for new ways to organize their homes. If you’ve come across some good ideas for doing so, be sure to pin them on a specific Pinterest board. With the high number of searches, potential leads are bound to stumble across your board.

  1. Summer/Winter Activities in _____

Similar to parks and recreation, if your area has specific summer or winter activities that are really amazing – great beaches, mountains for hiking of skiing, lakes for boating, etc. – be sure to promote them, as this could help draw in more potential home buyers.

So, now that you have some ideas, it’s your turn! Start creating your very own real estate Pinterest boards today!

Don’t forget about your print marketing as well – get postcards, thank you cards and more here today