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Archive for personal development

So You Want to Be a Great Realtor®? Tips & Tricks

Today, we are featuring a guest post from Jessica Rosato, a Luxury Broker Associate at Nestler Poletto Sotheby’s International Realty!

Great Realtor

Working as a real estate agent has its challenges: you don’t get paid unless you sell, you can work long hours and still have no paycheck, and you have to adapt to changing market conditions. That said, it can be a rewarding career, both financially and professionally.

Calling on your sphere of influence, projecting a professional image and utilizing today’s real estate tools and technology can help you develop a successful career in real estate. Here are some tips that might be helpful in your quest to be a great Realtor®.

Delight your customers/clients. . . Make your customers so happy, so content, so delighted, and they will be loyal for life.

A new direction. . . Don’t be afraid of taking a new direction or going off path –  sometimes the journey brings you someplace unexpected that is even better and more rewarding than what you initially anticipated.  Embrace it and don’t be so tied to the expected result. It’s okay to switch it up!  What you say yes to is just as important as what you say no to!

Value proposition . . . Know what makes your different and shine a light on it.  Know your value proposition at all times and what you can bring to the table that others can’t/don’t/won’t.

Be unique. . . Don’t worry about what negative people say or think about you.  Be true to yourself, be honest with yourself about what you really want, and don’t pretend to be anything other than what you are. You don’t want to waste your life following someone else’s dream for you. This is the biggest regret of most elderly.

Keep good company. . . Align yourself with like-minded people who genuinely want to see you succeed, better yourself and stretch the limits. Never be the smartest person in “your” room.  Consider a mastermind group (becoming part of one of creating one yourself) or finding alternative ways of meeting people interested in things you might be interested in or want to learn more about. Look to the past to gain valuable insight and information.

Give back. . . To your community, to causes you believe in, to organizations that excite you and draw compassion out of you.  You have to give back to truly have a sense of purpose.

Work hard. . . It’s as simple as that. Do what needs to get done consistently, what should get done, not what “could” get done.  Prioritize and focus on the “musts.”  Be okay with letting some things go and letting then fall by the wayside—you can’t do everything well! Working hard and working smart will put you closer to the opportunities you want.

Balance. . . Accept that there really is no perfect work-life balance. Stop chasing it.  It becomes its own controlling thing when you keep after it, trying to solve it, trying to make it either go away or come to you- just deal with it—sometimes you work and sometimes you play and sometimes you play when you should be working and sometimes you have to work when you want to play. Sorry!

Be persistent. . . Even when things get rough and you’re down and depressed and can’t believe that nothing is working out even though you are working so hard (yes, we all feel that way—you’re not alone), keep going.  Put one foot in front of the other and just keep going.  To perfect a skill, to become an expert and be on top, you have to consistently do the right things every day whether you want to or not.  A painter must paint every day even if just a doodle to keep connected and on the same vein (or risk losing it).

Coaching. . . all the greats have coaches, some even 2 or 3. . .why don’t you?! Most of the time we don’t engage in coaching because we don’t want to spend the money, but you’re ultimately investing in yourself and working towards bettering yourself! Look into it!

Celebrate your successes. . . Don’t get so caught up in the grind that you forget to reward yourself because that becomes a habit that only causes you to feel like a slave to your profession.

Don’t be so serious. . . Stuff happens, you make mistakes, you disappoint, you slack, you complain, you cry. . . it’s all part of the process—just don’t worry so much.  You have many glass balls that you carry that you don’t want to shatter (family, health, etc), but your work ball is a rubber ball and it always bounces back.

Leverage. . . Know when it’s time to get help—period.

Have purpose. . . Without a deeper purpose, your success will have a ceiling.  You may achieve great financial success, but that will bore you eventually and leave you feeling unfulfilled and searching for more.  A purpose, a passion, what makes you happy, will propel you into the next phase.  Once you have that wealth, it’s what you do with it that makes the difference.

Jessica Rosato is a Luxury Broker Associate for Nestler Poletto Sotheby’s International Realty of Delray Beach. As a concierge realtor, she utilizes her skills to create experiences of a lifetime. Visit her website at www.bocadelrayluxury.com.

Are You Killing the Golden Goose?

Are You Killing the Golden Goose?

As a Realtor®, you do a lot to grow your business. You focus on attracting leads through a variety of marketing techniques. You set up appointments to pitch your services to buyers and sellers. When you win a client, you focus on doing your very best to help them buy or sell a home.

But what about YOU? Does your business ever focus on you?

If you want to be successful, it should. Here’s why.

The Goose Who Laid the Golden Eggs

You may remember this fable from your childhood, but in case you don’t, I’ll give a quick version here.

Once a farmer had a goose who laid eggs. One morning the farmer discovered, to his shock, that the goose had laid an egg that was 100% gold. The next day, the goose laid one more golden egg. The farmer was able to sell the gold and make quite a lot of money.

Over time, however, the farmer got restless. He wanted more golden eggs, but he wanted them NOW. He was thinking of how amazing it would be if he could just get a whole bunch of eggs in one day, instead of waiting for one each day.

So one day, tired of waiting for a single golden egg a day, the farmer went out and killed the goose. He cut her open, eager to find the storehouse of eggs inside. But there were none. The goose truly only produced one per day. And now she was dead. No more gold, no more wealth.

The moral of the story is to take care of what produces good things for you, and not to get greedy. So, what does this have to do with real estate?

Everything.

You are the goose. Your hard work produces gold in your business and personal life.

If you don’t take care of yourself in a variety of ways, your work will die and your profit with it.

Using Personal Development to Take Care of the Goose

One way to take care of yourself and build your business is personal development, which is the focus of this article. With personal development, you can carefully increase the number of “golden eggs” you produce each year.

Keep Your Vision in Front

Your vision is the overall picture of where you want to go with your business and your life. It’s easy to get so caught up in the mundane that you forget your vision altogether.

Instead, take the time to write down your Big Goals. Read them each day. It may also help to create a vision board on Pinterest for your personal use, and look at it every day.

When you keep your vision in front, you provide yourself the “why” and the energy to keep moving forward.

Know Yourself

Knowing a lot about your personality, strengths, and weaknesses can help you know how best to spend your time. Rather than trying to emulate someone who isn’t like you in important ways, discover all you can about who you are.

Understanding your Myers-Briggs personality profile can be important, as can a test like StrengthsFinder. The more you know about who you are and what you’re great and not-so-great at, the better you will be able to communicate with clients, focus your work, and even hire a team.

Shifting Your Paradigms and Mindset

All of us grow up with a particular script in our minds and hearts. We feel capable or we feel not good enough. We have confidence or we wilt. We have a lot of grit or we get frustrated and quit easily.

The good news is that these scripts and reactions can be changed. Each day we encounter things we can’t control, but we can control how we react to them. When we learn to stop making limiting assumptions and instead choosing our responses wisely, we can truly transform our lives.

Some great resources for this are The 7 Habits of Highly Effective People and The Slight Edge. For specifics on your business, I recommend The Millionaire Real Estate Agent.

Take time to read and journal every day as part of your morning routine, and you’ll be amazed how much you can develop and change in just a few months.

Are You Killing the Goose?

Step back and take a look at your business. As you focus on your marketing, buying, and selling, are you taking care to develop yourself? Or are you just running yourself ragged?

Are you nurturing your golden egg producer or is it on the verge of death?

The tips I gave in this article just scratch the surface of everything you can do to take care of yourself and your ability to produce wealth. Of course, you need to sleep enough, eat well, and nurture close relationships as well.

When you develop yourself every day, you’ll be amazed how much you can grow and increase your success in a few months’ time. A year from now, you may not even recognize yourself!

After you’ve spent some time on self-development, it’s time to get back on the marketing trail. We can help. Take a look at our marketing resources for real estate agents today!