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But how do you turn attention into leads?
That’s the million-dollar question. And here are some strategies to help you make that transition.
Types of Leads on Instagram
I mentioned this at the end of the last post, but it bears repeating. There are a LOT of different leads you can access on Instagram.
- Locals wanting to sell a home
- Buyers looking for homes in your area
- Realtors from other areas looking for referral agents
- Past clients who keep up with you on social media
- New clients who discover your profile
- Referral clients who were tagged by one of your Instagram followers
Each one of these can be engaged and invited using specific strategies as you post on Instagram. Let’s dive into how it’s done!
Turning Lookers into Leads
Getting attention is nice, but it adds up to nothing if some of those folks don’t become customers. Here’s how to invite people to work with you.
Connect with Locals Who Want to Sell
Making connections with locals is simple. All you need to do is search by location. A list of folks in that area will appear. Don’t be shy – it’s totally normal to follow, like, and comment on random people’s content.
Make a goal of finding and commenting on three to five local posts a day. Give a complement, make a suggestion, or even tag someone who might enjoy the post.
The folks you connect with will look at your profile – where you have your great bio ready – and may start following you, or even reach out for an appointment!
Connect with Agents & Those Looking to Buy in the Area
The best way to connect with people looking to buy in your area is a two-fold approach. 1) Geotag and hashtag everything and 2) position yourself as an expert.
When you geotag your pictures, whether you’re at a coffee shop or an open house, you make your content easy to find. Someone searching your city or area will see your content. You also want to use specific hashtags that are relevant to your neighborhood, city, or town.
When you share useful content about things happening in your area, you’ll begin to be seen as an expert. Of course, it takes time to build up a good reputation.
But as you share about new restaurants, local events, school updates, and even local sports, people will see you as someone who understands the area. This will make them trust you enough to reach out and ask about neighborhoods, homes, and more.
Realtors® looking for a referral agent look for the same things buyers do, so this approach will help you hit two birds with one stone!
To be continued… the next post will talk about how to reach the bottom half of the list. How do you connect with past clients, new clients, and referrals? Find out Friday! 😊