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If you had to answer this one-question quiz, where would you fall?
My thoughts about marketing my real estate business are:
- A) Ugh, really? Why can’t I just sell homes?
- B) Gotta do it. When it’s out of the way, I can get to the stuff I love more.
- C) Marketing is my core focus. It’s how I live my dream!
If you’re like many Realtors®, your answer was A or B. Not very many real estate agents fully embrace marketing as the focus of their business. Most people go into real estate to help people with home ownership, not to be marketers!
However, embracing marketing as central to your business will help you be more successful in your own business and in buying and selling homes. Here’s how you can change your mindset around marketing.
Marketing Your Business Helps You Sell Homes Effectively
Many Realtors® don’t think about the connection between marketing their own business and marketing the listings they have for clients. But marketing is marketing!
When you raise awareness about your own business, you’re testing methods to get attention and inspire action. Those same techniques will help you sell homes quickly for clients as well.
You get to test everything out on your most forgiving client – yourself – and then run with what works. You can translate what you learn DIRECTLY into what you do for clients!
Don’t think of marketing your own business as a distraction from your core work. Instead, think of it as a testing ground for the techniques you’ll use to help the clients who hire you.
Recommit to Your Personal Success
If you became a Realtor® to pursue your dreams while helping your clients pursue their dreams as well, you’re in the right place. However, without consistent marketing for your own business, you won’t be able to do either one.
As Jay Conrad Levinson points out in Guerrilla Marketing with Technology, “No matter what business your business card says you’re in, you’re really in the marketing business.” Even if you produce top-quality results, no one will know unless you tell them.
Don’t take that as a negative. Recommit to your personal success by committing to become an expert at real estate marketing. When you do, your business and your service to clients will both soar.
Remember That You’re in the People Business
No matter what business you’re in, you’re in the people business. This doesn’t contradict what I said about the marketing business above; it goes hand in hand. Committing to your personal success and marketing expertise requires that you understand people.
People aren’t interested in you until they’re sure you’re interested in them. They don’t want to be another “fish you catch” for the day. They want to make sure you see them as real people. People with their own dreams and hopes and desires.
The best way to do that is to make sure your marketing focuses on your clients. Don’t talk about yourself and your successes at the beginning. Talk entirely about the customer and what they need. Once your prospect knows you understand them, they’ll want to know more about you.
When you remember that you’re in the people business, you won’t be tempted by quick or unethical marketing schemes. Your marketing and your business should serve others first and foremost.
Ready to Get Started?
If you’re ready to recommit and focus on your marketing, Printerbees can help. Take a look at our Selling Secrets postcard series, which allows you to cultivate and connect with listings in your farm area.