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Archive for marketing postcards

Creating Marketing Your Prospect Won’t Toss

Marketing Prospects Won't Toss

You spend a lot of good money getting your name and brand in front of prospects month after month. Don’t you wish the material had a bit longer shelf-life?

When you can create marketing pieces that your prospects want to keep, you will stay top of mind longer than if you send the usual toss-in-the-trash outreach pieces.

So, what kind of marketing do people keep?

Prospects Keep Useful Marketing Pieces

People will keep something if they can genuinely use it. In real estate, you are sending information to homeowners. What do homeowners need that you can include in your marketing?

Here are some ideas:

  • A laminated, reusable packing list for trips
  • A list of ideal tasks for spring cleaning
  • Recipe postcards
  • A list of tips on preparing a home for sale
  • A list of ways to save up for a down payment

As you can see, there are tons of ways to provide value to your prospects and still keep your name and brand front and center. What would you keep? Send those things to your clients!

People Love Inspiration

Inspirational content is another type of content people love. Think about how many Facebook and Instagram posts are focused on positive, uplifting quotes. It’s a lot!

We have a variety of inspirational postcards that can both uplift your prospects and help them remember you. Having a bright, uplifting picture along with a great statement creates positive emotions that people will associate with your brand.

Wouldn’t it be great if people felt uplifted every time they saw your name or brand? With inspirational postcards as part of your marketing, you can make it happen.

People Keep Jokes, Comics, and Humorous Materials

If you want people to keep your marketing material, make it funny! Having a postcard, newsletter, or mailer that includes a small one-frame comic, a joke of the week, or a playful story makes your marketing memorable. It also makes people far less likely to throw it away.

When you send marketing materials, mix in some humor. A prospect will not only keep it; they will show it to others. This type of free marketing is incredibly valuable and helps grow your reach and your reputation.

Do you feel like you don’t know that many jokes? Don’t let that stop you. You can find dozens online, and you can certainly recount (anonymously) funny comments or conversations you’ve heard. If you can bring someone a smile, they’ll be a lot less likely to toss your marketing.

Mix it Up with Other Marketing

The best marketing is done with a variety of different outreaches. Being present online and offline, in email and regular mail, in person and on the phone are all vital parts of having effective real estate marketing.

Are you ready to create marketing your prospects will keep? We’d love to help. Take a look at recipe postcards, inspirational postcards, notecards, and more!

Is Real Estate Marketing “Tacky”?

Is Real Estate Marketing Tacky

I recently posted an article about using car door magnets to promote your real estate business. I felt that it was a great way to increase visibility and create curiosity about your brand and your services.

I got several comments that surprised me and really made me think. Some Realtors® weren’t interested in the magnets because they felt advertising on your vehicle was tacky.

I had never thought of promoting my business as tacky, and I really sat back and thought about why it might seem that way to others. Here are some thoughts on whether or not real estate marketing is tacky.

Is Your Marketing About You or the Value You Provide?

Marketing that is focused only on you and how amazing you are can definitely come off as tacky. Your marketing should be about the customer’s needs the value you can provide them as a real estate agent.

When you hand out business cards, there’s a lot of information about you, but there’s also information about the value you provide. Many of us have taglines or mottos that help us communicate to customers what we do and why.

I think a major concern about car door magnets is that it seems like you’re drawing attention just to yourself. But if you think of it as an oversized business card, it becomes clear that a magnet – or any other marketing – can have your information featured while still serving the customer.

Are You Comfortable with Selling?

I’m an extroverted person, so I have no problem talking to anyone about anything. I enjoy making new connections, sharing about what I’m doing, and learning what other people love.

I’ve realized that many Realtors® are a lot less comfortable with meeting strangers and sharing about their business than I am. Many agents don’t realize that they are providing a deeply valuable service to their customers.

If you had something that would indisputably make someone’s life easier, would you tell them? I hope so! Remember that your real estate business brings real help to homeowners and buyers. Don’t be ashamed to talk about it. You’re not a “sleazy salesperson,” you’re a professional who can genuinely make a difference in others’ lives.

You Don’t Have to Be Tacky to Be Successful

Is there such a thing as tacky marketing in real estate?

ABSOLUTELY!!

But before you write off a marketing tactic, run it through this simple test:

Does this technique allow you to share your value with prospects with integrity?

If it does, it’s not tacky. Lying is tacky. Being shady is tacky. Caring about yourself and not the customer is tacky.

But great real estate marketing is NOT tacky.

At Printerbees, we offer Realtors® everything from marketing postcards to business cards to, yes, car door magnets. We want to help you authentically offer your services to your community. We believe being visible is vital to building your brand and making a difference!

What’s your opinion on real estate marketing? What makes marketing tacky? Please share in the comments – this could be a great conversation!

When Is The Last Time You Watered Your Farm

Real Estate FarmingI’m working on a presentation I will be giving to a group of female business owners on Monday about small business marketing and wanted to share a thought about farming. I have THE PERFECT analogy about real estate farming. Hear me out…please.

As I contemplate what is most important to discuss when it comes to real estate marketing, I keep coming back to the important role consistency plays in any marketing plan.

The term “farming a neighborhood” is a perfect description of how to build a real estate business in any neighborhood. It’s about planting seeds, and watering those seeds until they grow into a real estate opportunity. I’m not aware of any farmer who could get a good crop, if they didn’t water their seeds regularly and consistently once they’re planted. The same holds true for real estate farming, it needs water in the form of marketing, time in the area of consistency, and patience while the farm grows into something that can sustain you.

Remember when you start farming, you can’t stop. What would a real farmer do if he didn’t have water when his seeds were about to sprout? Quit watering, or find a way to get water because they know without water the seeds will never sprout? What do many Realtors do when they run out of money for marketing, to water their farms with? They quit, instead of getting creative and finding another way to accomplish the same thing. Can you say “door-knocking”? It’s totally free! People have questions, and who better to ask than the Realtor(R) who’s been farming the neighborhood and is familiar?

If you don’t water your farm, attend to it, care for it and treat it as a farmer attends to his crop, your farm won’t grow. How can you possibly expect that it would?

I hope you’re inspired to get consistent with your real estate marketing and farming, it’s truly the only way you’ll ever see real results in your real estate business.

PrinterBees specializes in Real Estate Marketing and has complete marketing programs for every type of marketing! Short sale postcards, farming postcards, just listed/just sold postcards, first time home buyers and the best part, they’re designed FOR YOU by a graphics designer, not by you.