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Creating Your 2018 Real Estate Marketing Plan

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2018 Marketing Plan

Last week I talked about real estate marketing trends for 2018. However, trends only take you so far. You need an honest-to-goodness PLAN if you want your 2018 real estate marketing to bring you success.

To many of us do things in a scattered way – we may send a postcard, then post a couple times on Facebook, send one email, and wonder why things aren’t working. The reality is you need to be consistent with your marketing.

So how do you make that happen?

The Three-Month Marketing Plan

Let’s just be realistic about most marketing plans. We usually try to plan for a whole year at once. The problem is we don’t know what the year will bring! We may start in a strong seller’s market, but by the end of the year things can change dramatically.

In addition, it’s hard to think about being consistent for a full year. We end up putting things off and then trying to rush to finish things by the end of the year. Or, worse, we sit around wringing our hands after missing our revenue goal AGAIN.

Forget a 12-month plan. Instead, create a three-month plan. You can predict 12 weeks. Then, evaluate, tweak, and do it again!

What to Include in Your 2018 Real Estate Marketing Plan

So what should you include in a three-month plan?

Print Marketing

In three months, you want to send at least one and preferably three postcards to your farm area. Use Every Door Direct Mail (EDDM) or a mailing list.

Seasonal postcards make this simple, and you can also use note cards if you prefer. You can even use a monthly recipe card program, like the one we offer at Printerbees!

In-Person Marketing

In three months you want to do at least three in-person outreaches to your farm. These outreaches can include a variety of things, such as:

  • Pop Bys
  • Charity events
  • Special events you arrange
  • Volunteering
  • Taking a walk through your farm (especially if you have a pet!)
  • Hand out brochures, post signs, or distribute business cards

Email Marketing

If you have an email marketing list, we recommend you send between one and four emails per month. You can have a monthly newsletter, or create a schedule where you email information once and a sales letter once per month, or set up a weekly email schedule.

No matter how you do it, be sure to mix informational emails with marketing emails so that you can keep your audience’s attention and interest.

Social Media

For Facebook and Instagram, you should post at least three times a week. You can post a variety of information – in fact, we’ve recently covered Instagram marketing in depth.

Remember that these posts don’t have to be novels, but they should include pictures as often as possible. Share about your listings, your business, Live videos, and more!

Your Blog and Website

Maintaining your own “property” when it comes to marketing is also important. Keeping your own website active and updated is important.

You can update your website when you have new listings. We recommend you also post on your blog at least once a week. There are so many things to talk about – you can also share success stories and accounts of your recent in-person marketing events.

Grab a Calendar and Get Started!

There’s never a time like the present to get started on your 2018 real estate marketing plan. Remember, you don’t have to do a full year at once. Instead, just map out January, February, and March. Place the marketing elements we’ve discussed above, and you’ll know exactly what to do every day!

Need more help? Printerbees is here for you. Contact us today!

Real Estate Marketing for 2018

This post may contain affiliate links. We truly love, use, and recommend the best!

Real Estate Marketing for 2018

Fall is the perfect time to start planning your real estate marketing strategy for next year. Your business may be slower right now, and the holiday hustle and bustle hasn’t begun.

As you think about 2018, you may wonder what trends are coming up that you should take advantage of. Here are some of the key ways you will want to expand your real estate marketing in 2018.

Expect “Boomerang Buyers”

Boomerang buyers are those who were forced out of the housing market in the 2009 crash due to foreclosure. Because adverse events like that impact credit for 7 years, they will be coming back into the market over the next few years.

The average age of someone who lost a home in the recession was 45, so these folks are in their late 40’s and 50’s, which can be a forgotten demographic when it comes to real estate marketing.

These folks will be skittish and may not have a huge down payment. To reach them with your marketing:

  • Give information about how the housing market has changed since the recession
  • Educate about programs available to non-first-time homebuyers
  • Reach out to folks currently renting, especially older renters
  • Share a lot of testimonials
  • Be easy to communicate with online and off

Capitalize on New Real Estate Marketing Trends

The housing market is doing well, and it’s always been easy to become a real estate agent. However, it’s quite difficult to succeed in real estate, especially consistently over time.

As a result, you’ll want to focus some of your 2018 real estate marketing plan on innovative ways to stand out from your competition. Don’t be content to do what “everyone else” is doing, in your brokerage or elsewhere. Think outside the box.

Some marketing trends that are gaining a lot of attention include:

  • Live streaming on social media, especially in place of open houses
  • Drone marketing, both photography and video
  • Chatbots that can give prospects personalized information, along with AI like Siri
  • Geofencing and other location-specific marketing that can help you highlight listings to those passing by

Virtual reality and augmented reality are going to be big news in real estate marketing eventually, but they haven’t matured enough to be useful yet.

Use a Great Marketing Mix

At Printerbees, we’ve never believed in an “all in one basket” approach. We have found that our customers do best with a mix of marketing, both online and off.

We realize that many times, a real estate agent doesn’t have a large staff to do everything under the sun. That’s why we recommend choosing just one or two things in each category and doing them consistently.

Your marketing mix should include:

Real estate marketing really requires you to have a farm area that you focus on in order to be successful. Choosing the right farm and then implementing a strong marketing mix will help you have a very profitable 2018.

Stay Consistent with What Works

Some things never change, and that includes basic human behavior. We’ll always recognize those we see often over those we don’t. We will always want to know, like, and trust those we do business with. We will always want to get recommendations from friends and family.

As a result, part of your 2018 real estate marketing plan should be focused on continuing your efforts on things that worked for you in the past. These might include:

When you know something works, make a note of it and spend more time and money in that area. On the other hand, carefully prune away those things that aren’t making a difference so you don’t waste your resources.

Now is the time to prepare your 2018 real estate marketing plan. Would you like help? We’re here for you. Contact us or check out our real estate marketing materials today!