Are you frustrated because you feel like you deserve more business? After all, you’re putting in all the work. You’re building your skills. You have a website. You belong to a great brokerage.
Why aren’t people flocking to you?
Very simply, it’s because you haven’t told them too.
“Building it” isn’t enough. You have to sell it too.
Get Feedback from Your Prospects
You’re the expert. You have excellent training. You already know what your prospects need, right?
When you’ve put some marketing out, you need to know if it’s effective. You need to know if you’re hitting the mark or you’re completely off base.
How do you tell?
There are several ways. They include:
- Do market research to help you understand what your message needs to be
- Using a unique link in your email marketing and tracking if people click it to visit your site
- Use specific giveaways and see how many prospects claim
- Ask people for honest feedback on social media or in person
In essence, you’re researching what your message should be, and then testing the results of that marketing strategy.
Overcome Your Fear of Selling
Many times, Realtors® who “build it but they never come” are simply afraid of selling. It’s easy to stay busy with tons of “important” tasks that keep you from having to move outside your comfort zone.
Do you know how to market your real estate business?
- Connect with your sphere of influence
- Do pop-bys in your farming neighborhood
- Use branded product giveaways
- Use Facebook Live to market your real estate business
- Follow up with EVERY lead!
But if you know what to do and struggle to actually get it done, you may be struggling with your marketing mindset. You need to understand that selling your services is what allows you to live your dreams!
This Isn’t the Movies
Unfortunately, “If you build it, they will come,” only works in the movies. In today’s world, you have to work hard to get and hold your prospects’ attention.
It takes a multi-faceted approach. You want to combine consistent print marketing with email marketing, social media, and your own website.
It takes a lot of work, but it takes the right kind of work as well. You can keep yourself busy with non-essentials and fail in your business. Or, you can focus on selling your services and reach the goals that caused you to enter real estate to begin with.
Don’t be shy – there’s no way the prospects can know what you do unless you tell them!