Some Realtors® feel that automation is the death of personalization. That’s not true at all!
In fact, you can make your leads and customer feel even more attended to by automating a few things, while giving you more time for you to interact directly with the highest probability leads and give them the personal touch.
What Can Realtors® Automate?
If you’re not automating or using a Customer Relationship Tool (CRM), you’re probably doing something like this:
- A lead emails you or fills out the form on your listing/website
- You manually check your email (Hopefully, not too long after they reached out)
- You follow up with them with another email, and try to schedule a time to get together, when you get a chance
- You manually follow up when you can, and add them to your newsletter/e-blast list to possibly nurture the lead.
Or, your CRM tool can take over those responsibilities for you.
“Enter marketing automation. Most automation platforms allow you to set up workflows that dictate what email messages to send after certain actions are taken on your website,” wrote Inbound marketing expert, Matthew Bushery.
“You can even set up multiple emails following a download: one to thank the user, then three, four, or more emails over the span of months to provide them with your digest, newsletter, and/or promotional emails.”
Imagine CRM as a paid employee who follows up with leads right away, and manages your relationship with customers at every phase.
Should I Automate Social Media?
The jury is actually out on social media. There are those who have data they claim proves that using a third party automated social media tool (like Hootsuite) actually hurts at post’s performance and visibility.
“Using scheduling services such as Hootsuite, Viral Heat, or Sprout Social to schedule your Facebook posts will gain you only one thing: an even lower reach,” wrote social media blogger, Ash Reed.
“That’s because Facebook recognizes, and penalizes these third-party apps, giving them less credibility than posts made directly on Facebook. This is true for businesses that push their Twitter feed through Facebook as well.”
Keep in mind, Facebook has openly denied this. So it’s your call on what you want to believe.
What Automation Tools Are Good For Realtors®?
You will find a ton of tools out there, but Infusionsoft is one of my personal favorites. It’s a complete CRM tool that helps you automate your lead management, customer interactions, and marketing, all in one place.
“Those in tune with their audience (or those who would like to be) will love Infusionsoft,” wrote Matthew Toren, Mentor and co-founder of YoungEntrepreneur.com.
“Staying connected becomes second nature after importing and organizing contacts using tags and segmentation. Infusionsoft tracks and records leads’ behavior (like checking your website or archiving your emails), then scores each lead based on ease of conversion.”
In my own business, Infusionsoft improved my revenue 472% and my marketing ROI by 4000%. A good CRM tool like Infusionsoft can help you reclaim your valuable time, by handling the burden of doing everything yourself, while making MORE money than ever!
They can also remind you to follow up with clients and send out postcards, thank you notes, and other materials on time. If you don’t have print marketing ready to go, you should! Let us help get it ready for you.