Creating a solid real estate marketing plan can be challenging, especially with so many different components to consider.
But sometimes, the most effective marketing strategies are the simple ones that we often forget about – like becoming a local expert, for example.
What exactly is a local expert and what does that have to do with real estate marketing?
Well, essentially, a local expert is someone who is “in the know” about all the local events, restaurants, businesses, construction changes and more in their specific area – it’s really that simple.
Let’s take a closer look at how that can help your marketing…
Helps You Build Your Brand
One of the best ways to build your brand is to get involved with your community and truly show that you care. And taking the time to become a local expert in your area definitely shows that you’re both involved with and understand your community.
Being “in the know” about your local area is not only a great talking point with potential clients but can also open up the doors for building solid relationships with other local businesses owners in your region. And by building relationships, you’re also paving the way for future partnerships and mutually beneficial marketing and advertising between businesses. It pays to make an effort and take the time to get involved.
Improves Your Local SEO Online
Becoming a local expert doesn’t just have offline benefits – there are also online benefits, mainly in the form of local Search Engine Optimization (SEO).
For example, let’s say you have a blog on your website (which you should!). And let’s say that there are a lot of great upcoming events in the downtown area of your local community. Take the necessary time to look into those events, research the area and do a write up to promote them, and then publish them to your blog. Not only will this help you begin to pull up better for local searched keywords, but you can also use these event posts as an opportunity to talk about the benefits of living in that particular area of town.
And who knows? Maybe someone who’s reading your blog is already interested in that very area, and you’re description of the fun local events that take place just convinced them to pull the trigger on purchasing a home there. And because you’re the expert, they’ll likely turn to you for their real estate needs.
Enhances Communication with Clients
Maintaining communication with clients and prospects can be a bit of a drag, especially if you’re only promoting your own services. But, by taking the time to learn more about the things going on in your local community, you instantly have much more exciting things to talk about.
Is there a new restaurant opening up?
A big event coming to town?
An open house you want to promote in a certain neighborhood?
Construction changes that are bogging down a particular roadway?
Tell your clients and potentials about all of these things!
Whether that communication takes place via an email correspondence, a blog post or through a printed, mailed newsletter, they’ll be happy to hear from you and appreciate the extra effort you are taking to keep them informed about what’s happening in their community.
In the end, taking the time to become a local expert shows that you really, truly care about your local community, and can lead to some incredible real estate marketing opportunities. If you haven’t already done so, take the time to broaden your local knowledge today and really start getting involved. You won’t regret it!