Realtors® who think videos are the future are already a step behind. Videos are one of the most important marketing tools you need to be doing right now. And you need to be doing them well.
- 51.9% of marketing professionals worldwide name video as the type of content with the best ROI
- Shoppers who view videos are almost twice as likely to purchase than non-viewers.
- Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.
Convinced yet? Ok, let’s take a look at 5 ways any Realtor® can leverage videos for their business.
Use Real Estate Videos to Sell Your Homes
This is the most obvious way to use a video. Give your prospects a virtual tour of the home. Some Realtors® will simply walk around the house with an iPad and shoot a video. Others will hire a professional video company or contractor to shoot and edit their tour.
If you’re going to shoot /edit the video yourself, make sure you’re really, really good at it. A bad video can do more harm than good.
If you’re going to outsource it, it is possible to be too showy (Hollywood-style effects and hard drum beat music is a bit much). But it’s not possible to be too professional.
Make sure they look and sound amazing.
… And They Keep Selling
Another motivator for doing a good job on your videos is knowing that these posts will act as “evergreen” marketing tools, that will keep selling you, long after you’ve sold the house.
People will look up your website and your YouTube channel when they’re thinking about hiring you. So treat each video as a showcase for yourself and your brand, as much as it is a showcase for the home.
Use Real Estate Videos to Sell Yourself
You should also use a video to introduce yourself and your entire staff. This adds a much needed personal touch to your website, or YouTube and Facebook profiles.
“People are curious by nature, so it should come as no surprise that business videos that explore real-life personalities and behind-the-scenes footage are compelling and helpful in attracting new customers,” said BusinessTV.
“And in this era that’s over-saturated with technologies, adding a ‘human’ element is crucial in creating a sense of connection with customers.”
Use Real Estate Videos to Sell an Area or Neighborhood
You don’t want to just sell this home. You want to sell every home in the neighborhood.
To build yourself up as the expert in the area you’re trying to focus on, you need to have a video that showcases the area as a whole.
“Of homebuyers who use video in their search, 86 percent use it to research a particular community,” wrote Real Estate Blogger, Kathryn Royster.
Use Real Estate Videos to Boost Your Google Ranking
We’ve already thrown a few stats at you, that speak to how videos help your search engine optimization (SEO). But here are a few more.
- Videos get 50 times better organic page ranks in Google, compared to simple text
- Video searches garner 41% higher click-through rates, as compared to plain, static text content
And let’s not forget the value of video search from people’s phones. Google’s new algorithm makes sure that mobile-friendly websites get a search ranking boost on mobile searches. And 70% of mobile searches lead to online action within an hour.
As you can see, using the virtual tour is pretty much a prerequisite for all houses for sale these days. But, don’t forget the value in using them to sell yourself (and your team), while leveraging them to boost your SEO ranking.
Now that you’re looking at your video marketing, how are your branded print materials? Click here to browse what we have to offer.