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One Easy Tool for Getting Real Estate Clients

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Landing Pages for Real Estate

A big portion of online marketing is related to getting visitors to your website. When you use social media, you don’t control the rules of what you can say or promote. So, instead, savvy Realtors® focus on using social media to bring prospects to their website.

On your website, you can display recent listings and recent sales. You can talk about your prospect’s concerns about real estate and develop them into clients.

But what do you do with website visitors who aren’t ready to buy or sell today? You need to get them onto your email list so that you can continue to communicate and develop their business. And that requires a specific tool – landing pages.

Understanding Landing Pages

Landing pages are used to capture prospect information when they sign up for a free download or other information from you online. How you design a landing page makes a big difference in how effective it is.

If you’re multi-talented enough to be a great Realtor® and a web designer at the same time, kudos to you! For the rest of us, we need tools to help us create high-converting pages.

My favorite tool is Leadpages. Their page templates are tested and PROVEN TO WORK. You can simply customize their existing templates to match your business and offer, and you’re ready to go. It integrates easily with tons of different email service providers.

If you don’t have dozens of hours to spend coding websites – and still not knowing if it’s going to convert – Leadpages can be a great tool for you as well.

Using Landing Pages for Lead Generation

There are many ways to use landing pages. Here are just a few.

With Social Media Ads

If you use Facebook ads to generate interest in your business, you may do it by offering a free giveaway. A checklist for how to prepare a home for sale is a great idea for a freebie. So are e-books or PDF files describing how to get the best pictures of your home, how to prep a home for winter, or annual maintenance checklists.

Regardless of your freebie, you need your prospect to be able to enter their email and contact information in exchange for the download. This is where a landing page comes in. Direct your ad to your landing page, and the customer will be able to join your list and get their download quickly and easily.

Signing Up for Local Events

Do you hold events to promote your business, or participate as a sponsor in local charity events? If so, you can promote the event and build your marketing list at the same time.

You can promote the event on multiple platforms with a link that says, “Click here for more information.” The link will go to your landing page. Offer them a free bonus for confirming their reservation on your site with their email address and phone number.

A fun and useful branded freebie can be an excellent bonus, and it requires them to find you at the event. When the prospect meets you, you can give them the free item, your business card, and any other information you like. Then continue to keep in touch!

Signing Up for an Email Newsletter

Having an email newsletter that frequently updates prospects on market conditions is an excellent way to cultivate leads. You can share recent listings, sales, funny stories, and much more.

You can promote your newsletter on your social media accounts, website, business card, postcards, and more. The link you promote should go to a landing page where it’s easy for the prospect to enter information and get added to your list.

Leadpages provides all these types of landing pages and more. There are even parts of the service that allow you to use text message marketing, insert boxes highlighting freebies in blog posts, and much more.

If you’re ready to connect with prospects and stay in touch until they’re ready to buy, you need to implement landing pages! There’s no reason to delay. Get started with them today!

Five reasons Realtors® are flocking to Lead Pages

Realtors Flocking to Lead PagesCapturing leads online and getting them into your CRM can be a challenge. Often Realtors® are faced with a lot of manual work to make this happen. You have to have some kind of website that encourages people to sign up or schedule an appointment. Then you get a notification, perhaps in email. Then you have to type in all of the customer data into your follow-up program.

Fortunately, it doesn’t have to be that way. LeadPages produces landing pages – webpages where people sign up for your list or a free giveaway – that are specifically optimized for the best response. They integrate with all major email service providers, and they have several templates designed specifically for real estate. This can save you a tremendous amount of time in lead generation, as well as ensuring that no lead gets overlooked.

Tons of Realtors® are using LeadPages, and it’s easy to see why. Here are five reasons Realtors® are flocking to LeadPages for their landing page needs.

Extremely Easy to Use

Realtors® are many things, but “technologist” is usually not on the list. It’s unusual for a real estate agent to know how to code a website, and even if they do, they certainly don’t have the time. LeadPages has easy-to-use templates that you customize with your own words and images, making them unique to your company. Promoting your offer and building your list of prospects becomes a job you do in minutes rather than hours.

Already Optimized for Best Response Results

Did you know that you are much more likely to get a sign-up if you have an attractive woman on the landing page, as opposed to an attractive man? And that which direction her face is looking impacts whether you get clicks? Neither did I. But LeadPages does. That’s why so many Realtors® love using them – they are already scientifically designed for great response rates.

No Realtor® has the time to do all of the market research that tells you how to put together a perfect landing page. That’s why it’s so great that LeadPages has done the work for you. It saves you time. And that time can be spent making connections and sales – the real reason you’re in this business.

Integrates With Almost Every Email Service Provider

Regardless of which email service provider you use, you need your leads to import in as easily as possible. If you have to receive a notification and manually input the lead, you could end up with delays of hours or days. This, of course, means the lead is no longer hot when you get to it. LeadPages solves the problem by automatically integrating with every major email service provider.

This gives you another gold nugget in lead generation – automation. Honestly, before Printerbees started using email automation, we were losing 70% of our leads just from not having the time to handle them while they were hot. We were constantly marketing to get new leads. Now, we capture 100% of our leads, and our ROI has increased 472%. Imagine that every new lead you received got a personalized email response without you having to lift a finger! LeadPages integrated with your email service provider can make it happen.

Built In Analytics

There’s no sense in putting money and energy into a free giveaway or other sign-up incentive if it’s not working. Do people actually visit the page? If they do, how often do they sign up? Without analytics, it’s impossible to know. However, Realtors® also don’t want to spend their days trying to understand obscure conversion statistics. You have houses to sell, for goodness sake!

With LeadPages’ built-in analytics, you don’t have to spend a lot of time to understand what’s working and what’s not. Intuitive graphs and conversion rates make it simple to know at a glance if your page is working or if you need to tweak your offer or your wording.

There’s So Much More Than Landing Pages

There are many other aspects of LeadPages that can help you generate leads in your business. Use LeadBoxes in your blog posts, or leverage text message marketing through Lead Digits. Email addresses – and even phone numbers – can be collected and seamlessly added to your database.

Did you know that the more steps you have in a process, the less likely the lead is to complete a sign-up? LeadLinks allow your prospects to opt-in to your email list with a single click, without entering further information. By removing barriers to enrollment, you can grow your lists of prospects and use your marketing to turn them into customers.

Realtors® who use LeadPages gain a lot of benefits in terms of saving time, money, and hassle. Online marketing doesn’t have to be about being a technology expert. Sign up for LeadPages today to grow your business while focusing your time and energy on what you love best – helping others buy and sell homes.

 

Disclosure: This post does contain affiliate links, but I would never recommend something I don’t 100% believe in. I want you to have phenomenal success.