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Making an Impact With Real Estate Postcards

Making an Impact With Real Estate Postcards

Effective real estate marketing never focuses on a single channel. While having online marketing strategies is great, it will be far more powerful if combined with print marketing and in-person outreach as well.

Real estate postcard marketing is a vital way to farm a neighborhood, introduce new listings, and share useful information with prospects. There are so many ways to reach out with postcards, and there’s far less competition in the mailbox than the inbox!

Real Estate Postcard Marketing With EDDM

Every Door Direct Mail, or EDDM, is a huge benefit for Realtors® because it allows you to use postcard marketing without having to buy a mailing list. You also save a significant amount of money on postage using EDDM – so really, it’s a win-win!

The best use for EDDM is for farming outreach and for advertising new listings. You can target the zip codes and postal routes in your desired area and reach every home on the route, without needing names and addresses.

Consistent EDDM is a great way to send useful information to help others know, like, and trust you, without having to pay a fortune for mailing lists and postage.

The Just Listed – Just Sold Postcard Campaign

Some Realtors® have the unfortunate habit of simply mailing postcards occasionally and never making a real system of it. While some mailings are better than none, the reality is you have to be consistent to build your brand.

The Just ListedJust Sold sequence is an excellent way to advertise a listing with several postcard mailings in a row. The way it works is:

  • Coming Soon. You send a coming soon postcard to just the neighborhood around the new listing, to generate buzz and let them know that you’re active in the area.
  • Just Listed. When the listing is official, you may want to buy a mailing list so that you can cast a wider net during your marketing phase. You can choose lists based on age, location, family size, and more.
  • Open House. Using the same list as before, advertise the open house with a simple postcard. This helps remind your prospects that the home is available and invites them to see it.
  • Just Sold. Done! Let everyone, both the neighborhood and your prospects, know that you have successfully sold the house. This will build your brand as well as let potential buyers know they should act quickly next time.

Use Postcards to Drive Traffic to Your Website

Raise your hand if you get way too much email. Oh yes, that’s everyone. Thank you.

Instead of using email as the only way to encourage customers to visit your website, include your website and other contact information on a postcard that you use in your marketing. Make the postcards informative and entertaining, and they’re more likely to be kept.

You can also drive traffic to your website by using postcards to promote a drawing or contest that recipients can enter online. Don’t make the mistake of only mailing once, though – sending one or two reminders is an important way to maximize participation.

Just Have Fun With Real Estate Postcards

Another avenue you can take with real estate postcards is simply to have fun. Celebrate a holiday, send a recipe, or simply share an interesting and less-known fact.

If you can make these postcards especially relevant to your target neighborhood, that is even better. Share a fact about the history of the city, or the anniversary of an important sports win or local event. If your area tends toward a certain demographic, consider sharing something they would find particularly interesting.

The reality is it takes multiple contacts before someone feels like they know you well enough to work with you. Focus on a small area, like one or two target neighborhoods, to maximize your budget. Don’t just choose one of these postcard ideas, mix them up. Keep things interesting by providing a variety of information to your prospects.

If you’re ready to get started with a real estate postcard campaign, we’d love to help! We can work with you to map out a strategy, set up EDDM, and even make sure your postcards are mailed according to your schedule. Contact us today!

Why Just Listed and Just Sold Postcards are Vital

Just Listed and Just Sold Postcards

When it comes to real estate marketing, there are a lot of different ways in which you can spend your marketing budget.

And a lot of your marketing budget will likely be spent online via some form of digital marketing.

But…that doesn’t mean you should forget about print marketing. In fact, print marketing is extremely valuable for real estate agents – especially when it comes to just listed and just sold postcards.

Why?

Well, let’s take a look at just a few of the reasons…

Just Listed and Just Sold Postcards are Inexpensive

Marketing expenses sure can add up, but just listed and just sold postcards have always remained relatively inexpensive. Plus, they’re super easy to create on PrinterBees’ website – all you have to do is select which design you’d like to use, customize it for your personal real estate business, order, and it’ll be on its way to you very quickly. It couldn’t be easier to make sure a large impact in your market.

You Can Target them Specifically to Certain Locations

Having the ability to target specific locations through your marketing efforts is one of the best things you can so to give your real estate business a boost – and just listed and just sold postcards give you the ability to do just that! Send out postcards to the homes in the neighborhoods and surrounding areas where you’re currently selling or have recently just sold a home using Every Door Direct Mail (EDDM). This will help drum up business and show the neighbors what the current market trends look like.

They are Great for Generating More Leads

As you send out more real estate postcards, you’ll begin to generate more and more leads over time. Why? Because not only will potential home buyers become accustomed to seeing your face and business name on the postcards you send out, but they’ll also see that your listings are selling – so you much be doing something right! This little bit of proof and recognition might just be enough to encourage a potential homebuyer to become an actual client.

Just Sold Postcards Generate Much-Needed Social Proof

In addition to lead generation, just sold postcards in particular generate a certain amount of much-needed social proof to your larger potential client base. The concept is similar to the way people view online reviews – the more positive reviews a certain company receives, the more likely you are to buy from them. The same goes with just sold postcards – the more that potential clients see, the more likely they will be to work with you in the future because they already see you as successful.

They Break Through the Noise of Digital Media

With so much of real estate marketing efforts taking place online, there’s always the risk that your voice will get lost in the digital crowd. And while you still should pursue valuable digital real estate marketing strategies, print marketing can offer your potential clients an entirely different way to view, interact with, and also remember your company in the future. While they may not remember everything they read online, a postcard pinned to the refrigerator door is much more difficult to forget.

When it really comes down to it, just listed and just sold postcards are vital to the success of any real estate marketing campaign. Why not give this strategy a try today and see for yourself how well it works?

The Importance of Print Marketing for Listings

Postcard Marketing

Some Realtors® will tell you that printed marketing for listing is a waste of time. Good! Let them think that. The more Realtors® that think that way, the more opportunity that will open up for you.

While everyone else is clamoring for web space and billboards, there is still a perfectly good space that people see every day: Their mailbox.

Here’s why print marketing is still a valuable tool.

Many Realtors® Have Written It Off

The newer generation has stepped away from taking this seriously, so the amount of printed real estate materials out there right now has never been lower. It’s also very seldom high quality, because it’s treated as an afterthought. Once again, you have the advantage.

High quality portfolios, professional looking listings, and postcards that pop – these are all still materials that will sell your properties and elevate your brand.

Everyone is bombarded all day with Facebook ads and commercials before they watch a YouTube video. People are sick of digital marketing. This makes printed materials newly relevant, as they’re unique and tactile.

People Still Want Print

Even though everyone has an e-reader, tablet or smartphone, research shows that people still retain more information when they see it on paper. A great article written in Scientific American called Why the Brain Prefers Paper found that:

“Studies in the past two decades indicate that people often understand and remember text on paper better than on a screen. Screens may inhibit comprehension by preventing people from intuitively navigating and mentally mapping long texts.”

You Can Afford To, and Can’t Afford Not To

We’re not sure what data people are looking at when they say print is dead. Because the numbers we see are showing very strong vital signs.

  • 70% of Americans say snail mail is more personal than the Internet
  • 39% of customers try a business for the first time because of direct mail advertising
  • 92% of young shoppers say that they prefer direct mail for making purchasing decisions

Use the US Postal Service’s Every Door Direct Mail (EDDM) service. This lets you target the mailing route/ area that you’re about to list this house in. This way, when you have a property up for sale, you can affordably send a few hundred of their neighbors a Just Listed Postcard. You don’t even need a mailing this!

These are incredibly effective because…

Just Listed Postcards Make Fence-Sitters Want to Sell

The Thompsons were only “sort of thinking” about selling their home. They casually wondered if the time was right and how much they could get.

But then, they got a Just Listed postcard in the mail with the Jacksons’ house from down the street. They’ve seen the professional photos of beautiful staging you arranged for that home. Now, all they can do is think about selling.

This is how Realtors® “own” a neighborhood. They successfully sell property, and market the good work they’re doing to the rest of the area. The more people see your For Sale signs, just Listed postcard, and your Just Sold signs, the more they will trust you’re the local expert. Anyone can say they know a neighborhood. This is how you own one.

Print is far from dead. In fact, it’s the new secret weapon of savvy Realtors® who know they have a unique opportunity to provide something that people still want and value. They know postcards and other materials are a low-cost, high impact tactic that can help you sell multiple houses in an area.

Ready to own a neighborhood? Click here to select your design and your layout.

Best Practices for Just Sold and Just Listed Postcards

Just Sold and Just Listed Postcards

Today’s savvy Realtor® doesn’t just put the Just Sold sign from the lawn, they also put it in every mailbox in the surrounding area. Does this actually work?

Yes. A lot of Realtors® have seen great success and used these Just Sold or Just Listed cards as a new way to generate leads. But like any marketing tactic, you need to be smart and systematic in how you roll it out.

Here’s a 4-point plan to follow:

Just Sold and Just Listed Postcards Phase 1: Coming Soon

Get your list and send out a postcard to create a buzz before the property is actually listed.

Where do you get this list? Simple. Use the US Postal Service’s Every Door Direct Mail (EDDM) service. This lets you target the mailing route/ area that you’re about to list this house in – without a mailing list!

This is your introduction to everyone in the area, and it’s the first step in establishing you as an expert on the neighborhood. Real estate is always going to be a trust-based transaction. So it’s good to build your name in the community as soon as possible.

Just Sold and Just Listed Postcards Phase 2: Just Listed

Let’s face it, people are nosy. So let’s play on this a bit. A postcard that shows you inside your neighbor’s home is going to get more attention than a pizza coupon.

And when you tell neighbors what this house is listed at, that’s going to do more than get their interest– it’s going to get them thinking. They will wonder how much they could get for their home and whether or not the time is right to sell.

If someone is considering selling their home, seeing this postcard may knock them off the fence.

Just Sold and Just Listed Postcards Phase 3: Open House

Next, send them a postcard to announce your open house. This does more than satisfy their curiosity of what color carpet this family has. It shows them the incredible hard work you’re doing to sell this home.

It also gives them a glimpse into what a professional home staging can do. It also gets them thinking “Man, this place looks amazing. It didn’t look like this 3 weeks ago. I wonder what they can do to my home? I wonder how much I could get for it?”

Just Sold and Just Listed Postcards Phase 4: Just Sold

You’ve showed them the hype and the procedure, now show them the results.

This isn’t the time to be shy or modest. You just sold a home in this neighborhood and everyone should know you can do the exact same thing for them.

Make sure this card has a compelling call to action to give your audience a clear idea of the next step, and why they want to take it. “For more information” is boring and won’t get anyone to pick up their phone. But, something like “Let me tell you how we sold the Peterman’s home, and how I can sell yours” will get people thinking and wondering.

Stay consistent and try this approach every time. Start with a Coming Soon card, then quickly follow up with a Just Listed card to get people thinking. Next, showcase your great work with the Open House card and, of course, the Just Sold card.

To start the process to build your success, click here to select your design and your layout today!

3 Strategies to Make the Most of Postcard Marketing

Postcard Marketing

Many Realtors® know they should use postcard marketing to build their business, but some don’t know how to make it count. Since postcards cost money to buy and mail, it’s important to get the most bang for your buck. Here are three ways to do it.

Before we get going, just an FYI – Printerbees is currently doing their biggest postcard sale EVER! Get 1000 color postcards for only $99, with free shipping! Order online before August 28, 2015, and use coupon code 1000FOR99.

Use Postcards to Build Name Recognition

Door knocking is a great way to meet people in your target neighborhood, but postcards can keep the relationship going. By sending periodic postcards to your farm areas, you’ll build name recognition and encourage residents to see you as the go to person for their real estate needs. Remember that this type of farming needs to be consistent, so keep up your work over time!

Some Realtors® feel that direct mail is “dead” and that online marketing is the only way to go. I couldn’t disagree more. With all of the spam in the email inbox, you have far less competition when you mail a physical postcard. In addition, having something your prospects can touch with a picture they can see builds a stronger bond then an email ever will.

Use Expired Listing Postcards to Reach New Clients

With everyone calling expired listings within an hour of the contract expiring, how can expired listing postcards be a reasonable approach? Simple – they help you beat the rush by waiting. What I mean by that is simple: many expireds are not ready to get on the market right away. Your expired listing postcards, sent a month or two after expiration, will reach them at a much better time. Your connection will be made when they don’t have 50 other Realtors® on their back.

Many customers who have listings expire are unable to sell for a reason. Sometimes it’s the Realtor®, but many times it’s the price or condition of the home. You’ll greatly increase your chance of getting and selling the listing if you contact them after they’ve had time to clear their mind and make needed updates to their property. Expired listing postcards are the way to do that.

Take Just Listed and Just Sold to a New Level

Many Realtors® use Just Listed and Just Sold postcards to promote their work, but they often don’t think beyond the neighborhood they’re working in. Consider door knocking in the neighborhood where you just listed or sold, and asking the residents if they know anyone who is looking to buy or sell. Include those new referrals on your Just Listed and Just Sold postcard mailings. You’ll bring in new business from outside the area!

You can also use Just Sold or Just Listed postcards without actually mailing them. Leaving them strategically in certain areas – a grocery store in the neighborhood, a recreation center, or even tucked between the pages of a real estate book in the library – can be a creative way to leverage your postcard marketing. Think outside the (mail)box! You can use beautiful color postcards in a variety of ways.

This is just the tip of the iceberg when it comes to maximizing your postcard marketing. I’d love to hear what creative things you have done, too! Share in the comments!

Don’t forget to take advantage of Printerbees’ biggest postcard sale EVER! Order online before August 28, 2015, and use coupon code 1000FOR99.

The Four Most Effective Real Estate Marketing Strategies

Real Estate Marketing StrategiesIn real estate, there are dozens of strategies available. It can be hard to know where to start. Fortunately, there are some that are tried-and-true real estate marketing strategies that you can employ simply and consistently. Here are the four most effective real estate marketing strategies and how to implement them to your best advantage.

Farming a Neighborhood

Although this real estate marketing strategy requires time to work, the returns are amazing. I recommend this strategy for every agent – and stick with it! Start by choosing the neighborhood where you want to excel. Then, take the following steps to obtain maximum results from your efforts.

  • Research the area, including sports team affiliations, where the residents tend to work (do they commute downtown?), family profile (lots of children? Retirees?) and more.
  • Once you know the area well, consider sending an introduction letter with some materials about your brokerage and practice. Include some key real estate information about the area, like market reports and a neighborhood profile.
  • Finally, follow up with a consistent outreach program. Consider sending weekly materials for a couple of months, followed by an ongoing monthly newsletter, postcard, or other information.

These efforts will keep you top of mind to homeowners in the area. In addition to mailings, make yourself physically present in the neighborhood as much as you can. Walk your dog there, go to community events, and even shop in the area occasionally. The more they get to know and trust you, the more likely you are to be their agent of choice when they buy or sell.

Just Sold/Just Listed Flyers

Sharing the success of your real estate practice is a great way to get attention from other homeowners in the area. Two real estate marketing strategies are helpful in doing so. A “Just Sold” flyer – focused on the customer and home more than on you – can be a great way to point out that you are a successful agent with a great track record. “Just Listed” flyers draw attention to your business while also bringing potential buyers to the property, which is a win-win for any agent.

To make your flyer stand out, be creative without losing the key message. Instead of “Just Listed”, for instance, try something like “Could This Be Your New Home?”. For a “Just Sold” flyer, lead with “Moving on Up”, and then provide information about the home and sale.

The key with any marketing material is to make sure it’s relevant to the person receiving it. Don’t spend time trumpeting about yourself and your success. Feature a testimonial from the homeowners that have benefited from your expertise, or highlight the features of the new listing that could benefit the reader. In that way, you’ll hold attention while still building a strong awareness of your practice.

Contacting Expired Listings

Expired listings are an amazing real estate marketing opportunity for any agent, but some Realtors® feel uncomfortable approaching them. Remember that these are homeowners that need additional help selling their home, and don’t be afraid to offer that help. If the previous agent couldn’t help them, then perhaps you can!

There are many ways to contact expired listings. You can call them directly and ask them about the experience they had and what struggles occurred with the listing. You can email them as part of an email marketing campaign. You can also send expired listing postcards or letters. My personal preference is the phone call, simply because you can direct the flow of the conversation and get specific questions answered as you offer your services.

No matter how you contact an expired listing, as part of your real estate marketing strategy be sure to get the most out of it by focusing on the homeowner. Empathize with their frustration. Feel out the nature of the problem they had. If appropriate – and it usually is – offer yourself as a possible solution to the issue. Trust your gut – some listings expire because the homeowner isn’t ready to sell at an appropriate price or has some other difficult attitude. Most of the time, however, you can come in and save the day.

Seasonal Marketing

In most areas of the country, the seasons are a very significant part of how and when homes are bought and sold. Whether people move in the summer to avoid disrupting their child’s school year, or decide not to list in the winter because the house is less attractive, seasonal concerns are in the forefront of real estate.

As a Realtor®, you can use these concerns to your advantage as you plan your real estate marketing strategies. By using postcard marketing, email marketing, or social media posts, you can acknowledge each season and tie it in to your real estate message.

Information about standing out as one of few listings in the winter can boost business during a slow time. Notes about spring cleaning, home staging, and taking advantage of prime listing season can help kick off the spring. Summer and fall likewise offer their own holidays and advantages that can be highlighted in your marketing.

Remember that your seasonal communication doesn’t have to be a hard sell. Sometimes a fun word search or an invitation to a fall ‘Harvest Party’ at your brokerage is all you need to recognize the season while keeping your real estate business front-of-mind for residents.

Choosing your real estate marketing strategies can seem overwhelming, but sticking to the basics can make it much easier. By farming neighborhoods, using just sold and just listed flyerReal Estate Marketing Strategiess, contacting expired listings, and using seasonal outreach, you can keep it simple and still become one of the top performing Realtors® in your area.

If we at Printerbees can help you in any way, let us know! We’re always here for you and would be delighted to help you implement any or all of the above strategies.

What’s your favorite real estate marketing strategy? Share in the comments!

Why Real Estate Postcard Marketing Works

Real Estate Postcard Marketing

Considering that 52.5% of consumers read postcards (compared to 33% who read sales letters), there’s no reason for real estate agents not to be involved in real estate postcard marketing.

Some Realtors® avoid it because they think it’s expensive or they aren’t sure how to use postcards. But it doesn’t have to be difficult or costly. In some cases, you can send a mailing to a specific group, such as recently expired listings. In other cases, you can choose a neighborhood or area in which to focus your farming efforts, without having to mail postcards to every neighborhood nearby. Make sure your postcards connect with the recipient and answer the question, “What’s in it for me?”

There are so many different types of postcard marketing available to Realtors® that it can be hard to know where to start. In this post you’ll get an overview of the various types of real estate marketing postcards and how to get started with them.

Expired Listing Postcards

Expired listing postcards are perfect for putting yourself in front of homeowners who haven’t been able to sell their homes with their current real estate agent. Use your postcard to express empathy to the homeowner and offer yourself as someone who has a new idea on how to position the home on the market. The homeowner isn’t going to be looking for the same old techniques!

Short Sale Postcards

Short sale postcards are a great way to reach out to struggling homeowners and help them avoid foreclosure. By showing that you understand their situation and can offer them a way out, you will win business and the goodwill of the community. Consider sending these to an entire neighborhood where you know some homes have more owed than they are worth. If the recipient doesn’t need help, they may know someone who does.

Just Sold Postcards

Just Sold postcards are a great way to celebrate your successes and show your skills to a neighborhood or farming area. By bringing your name to the forefront as a successful selling agent, you’ll be likely to gain even more listings in the area. Listings also bring in buyer lead opportunities, so these postcards are a win/win!!

Farming Postcards

While all real estate postcard marketing can be considered farming, there are specific postcard options that allow you to advertise that you available to buyers and sellers. These farming postcards point out the opportunity in listing with you as a Realtor®, and also keep your name front-of-mind for those looking to buy.

Every Door Direct Marketing (EDDM) Postcards

EDDM postcards are available for a wide variety of businesses. All of the types discussed above would be considered EDDM postcards. Postcard marketing is very effective if it is done consistently over time – it builds awareness of your brand and allows people to see your successes. Real estate postcard marketing also puts your name in their mailbox where there is little competition for Realtors®.

Using real estate postcard marketing is a cost-effective way to build name recognition and gain leads. Postcards even have a lower cost-per-lead than email marketing – and that’s saying something! Don’t miss out on a great opportunity to farm your target area and gain exposure through postcard marketing.

Do you use postcard marketing? Why or why not? Share in the comments!

The Best Open House Marketing I’ve Ever Seen!

Open house marketing

Flag at neighborhood entrance

I had the pleasure of stopping off to see an open house today on a listing presented by Brian Cross…and I absolutely loved his open house marketing!  Brian understands what it takes to have a successful open house AND he understands that the neighbors coming by to visit leads to the possibility of more listings in the neighborhood.  After all, activity breeds more activity.

Let me share what I know of Brian’s marketing plan…it’s pretty extraordinary!

  • He starts by sending out Just Listed postcards to make sure the neighbors know the home has been listed for sale.
  • Prior to the open house, he sends invitations out to 200 of the neighboring homes for a “neighbors only” showing.  A time he sets aside when the home isn’t open the rest of the public, just the neighbors.  He hires teenagers to walk the neighborhood and get his flyers/invites out.
  • He has balloons on every one of his many open house signs leading to the open home.
  • There is a huge flag placed at the entrance to the neighborhood advertising the “event.”
  • The home has an “air dancer/sky puppet” in front so there is no possibility of missing it being “open.”
Open house marketing

Sky Dancer! Open House Here!!!!

That’s just getting people in the door.  Once arriving at the open house, I was greeted by one of his buyer agents Paulina, who walked me through the house, telling me of the home’s features.  While we walked through the house, she had the opportunity to qualify me.  Find out what made me stop by, am I in the market, do I have an agent I’m working with, what am I looking for, etc. etc.  It was executed perfectly from a standpoint of collecting a potential lead.

Agents who sit at the kitchen table and allow people to walk through the home and have a look are missing the point of holding a house open.  It isn’t just to sell the home that’s been listed, it’s all about collecting leads and meeting and greeting the people who are in the market for a new home.

Before leaving, I was introduced to Brian, my information was collected on a sign in sheet and I was given a gift for stopping by.  A custom imprinted pen/stylus for my tablet, which I really appreciated.  Who doesn’t need a pen!  The stylus was a huge bonus and a great gift.

Brian and his team have an amazing strategy for using their open houses to sell homes and collect leads to keep their pipeline of business full.  I hope his strategies give you some ideas of how you can capitalize on the opportunities of the people who walk through the front door of your next open house.

Visit PrinterBees for pricing on any of the above mentioned real estate marketing ideas for your next open house. We’ve got you covered!

 

Why you NEED to send out open house invites to the neighbors…More Secrets I Share With Friends

real estate listing flier sampleMy next door neighbor recently listed her home for sale and this Saturday it was held open for the first time. What a spectacular home! Over 5000 sq. ft. of pure beauty, and the agent who has the home listed had really nice marketing materials to match the elegance of the home.  Trust me when I tell you, my photos of his marketing materials don’t do them justice, but it is a 11X17 folded brochure, printed on 14 pt. cover stock and it’s beautiful.  This listing flier is so eye-catching that as my children passed by it on the kitchen counter, they all stopped and took note of it.  Each of them said “Wow, this is one of the nicest marketing pieces I’ve seen in a long time,”  and they see a lot of marketing pieces.  His business card is printed on a 16pt. matte finish with gold foil printing and they definitely stand out.

Here’s my one problem with his approach to marketing this house.  He didn’t let any of us (the neighbors) know it would be open on Saturday. This agent clearly understands that marketing is a necessary investment with the look of his marketing materials. They’re stunning!

My thoughts are that those marketing materials would impress a lot of the people in this neighborhood if they were invited to stop by. Open houses are “nosy neighbor magnets!” Nosy neighbors who are many times interested in home values, the market and in many cases trying to determine if it’s a good time to sell. Neighbors are like low hanging fruit on the tree of real estate agent leads, you just need to harvest them by inviting them to stop by.

Here’s some ideas on how to invite the neighbors:

  • Go door knocking and personally invite them, provide them with a listing flyer in the event they can’t make it.  Make sure to ask them if they have any questions about the market.
  • Use services like Cole Information Systems to get a current mailing list of the surrounding homes and call those that have phone numbers, invite them to stop by. (Mention this magazine/PrinterBees when contacting Cole and receive a 25% discount!)
  • Send out Just Listed/Open House postcards with an invitation to stop by. (Cole Information Systems provides the needed mailing list)
  • Use door hangers as you walk the neighborhood and become a familiar face.
  • Include a sign rider on your for sale sign saying “open this weekend.”
  • Hire some teenagers to hand out “Open House Fliers” to advertise the upcoming event and so they know they’re invited.

Activity breeds activity and people like doing business with someone they view as successful and busy. You’re missing out on a tremendous opportunity to grow real estate business if you’re not exploiting the opportunities you have to be in front of people, while you have the activity of a listing.

Tools To Take Your Expired Listing Marketing To A Whole New Level

A few months back I came across Cole Information Systems, wondering where they had been hiding my entire real estate career!  When I found what they did, I knew the agents who subscribe to this magazine would be as excited as I was to find them, especially for farming, expired listing marketing and for marketing your just listed/just sold properties.

One of the most frequent questions we get from Realtors® looking to step-up their marketing is “where can I get a good database,” and it’s not been an easy question to answer with limited resources that cost a fortune.  Good databases that are affordable are hard to come by, UNTIL I found Cole Information Systems and quickly partnered with them.  Cole provides unlimited databases to Realtors®  looking to get targeted with their marketing. For marketing to expired listings, FSBO’s and door-knocking, the mobile app is amazing!

It’s the perfect solution for every Realtor® out there looking to execute great marketing campaigns, which requires a good quality database. The quality of a database determines the quality of the leads you attract and convert. Databases become stale in as little as a few months depending on neighborhood turnover, and when a database is the slightest bit outdated, you’re wasting time and money on ineffective marketing.

The awesome news is that because you’re a subscriber to this magazine, you get a 25% discount from Cole Information Systems.  It’s a great deal!  I’ve included a quick demo of what the mobile application can do for you and encourage you to contact Cole to get all of your questions answered.  I’ve found them to have great customer service.

Here’s a link to their site: http://www.coleinformation.com, or reach them by phone at 800-800-3271.

When you contact Cole, make sure to mention either Real Estate Marketing Magazine or PrinterBees to get your 25% discount, without it you’re looking at full retail and who wants to pay full retail!

This video features a quick overview of what Cole  Information Systems offers Realtors® in a way of databases, it really is God’s gift to Realtors® looking to build a good database, which should be EVERY Realtor® out there.  Don’t forget to mention Real Estate Marketing Magazine or PrinterBees to get your discount, it’s substantial.