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Archive for just listed postcards

3 Essentials of Marketing Real Estate Listings

Essentials of Marketing Listings

With summer in full swing, marketing listings is top-of-mind for many Realtors®. Listings are the core of many agents’ businesses, and it’s always useful to make sure you’re covering the essentials.

You want to move well beyond the “Put up a sign, put it in the MLS, and pray” strategy. Here are three essentials that will get your listing in front of the right buyers so you can close the deal!

Avoid Obvious Problems

It’s no secret that some listings sit for months due to completely avoidable issues. Pricing is one of the biggest. A home should be priced appropriately for its condition, location, and market conditions. If a seller won’t agree to those terms, don’t compromise. Move on!

Social media has made buyers more visually motivated than ever. If you don’t have beautiful pictures of a home, and the home isn’t gorgeous to buyers who tour it, you won’t move the property quickly. Some sellers completely miss the point that the home shouldn’t be decorated for them anymore. It should appeal to the largest base of buyers possible.

Finally, make sure your writing is compelling as you promote the home. The best pictures in the world won’t cover for bad copy! There are a variety of ways to make your listing description captivating to draw in agents and buyers. Highlight the home’s character and how it differs from other properties in the neighborhood.

Use a Variety of Marketing Methods

Every listing should have a clear marketing plan created. When you have a plan, not only does it help you win listings up front, it also directs your daily actions. You can move forward purposefully, knowing that you have a set plan, you’ll be focused and sell the home quickly.

A marketing plan often includes:

If you only market one way, you’re missing out on potential buyers. People are active online in a variety of ways, and there’s less competition in the mailbox than ever. By taking a multi-faceted approach, you’ll be able to access all potential buyers.

Network with Other Realtors®

Other agents aren’t your competition, they’re a great source of buyers for your listing! There are a variety of ways to connect to other real estate agents to find buyers.

Reverse prospecting on the MLS is one idea. Through saved searches, you can find Realtors® who have buyers that might be interested in your new listings. Once you ensure that the buyer is still active, don’t forget that you need to sell the agent on why your listing is perfect for their client.

You can also find other agents on Instagram. When you have an active account, Instagram is a great way to showcase your listings and connect with other Realtors®. You can find buyers, or buyer’s agents – either way, you win!

Of course, networking with other agents in person and through agency and industry events is important as well. You never know when the Realtors® you meet will be just the connection you need.

When you cover these three fundamentals, you’ll be doing a very solid job of marketing your listings. The more creative you can be, the better! We’re in a powerful seller’s market in 2017, so there is no excuse not to move homes quickly.

Are you ready to set up a Just Listed and Just Sold campaign? Interested in other print marketing materials? We’re here to help. Contact Printerbees today!

Incentives for Listings Beyond Price

Incentives Beyond Price

You’ve got a great listing and it’s priced right, but it simply isn’t getting the attention you know it deserves. What do you do to drum up more customers?

There are a lot of answers to that question, but there’s one you may not have thought about: adding additional incentives to the sale.

Builders use incentives to sell new construction all the time, but Realtors® often skip this tactic when it comes to reselling a home later. Thinking outside the box regarding incentives may be exactly what you need to sell homes quickly at top dollar.

Closing Costs

Since many buyers will be cash-strapped after buying a home, offering a hotel package or another incentive that will cost the buyer additional money isn’t likely to get much traction.

Instead, focus on saving the buyer money in places other than the price. By offering help with closing costs, you’ll be able to get budget-minded buyers interested in your seller’s home instead of another property.

If you phrase closing costs in terms of percentages – covering 10% of closing costs, for example – you can offer an attractive incentive for far less cost than a price drop on the home.

Help With PMI

Many buyers have trouble saving up 20% for a down payment, so they will be saddled with PMI when they buy a home. If you offer an incentive to help pay for that, you can get a lot more interested buyers.

Since PMI is generally 0.5% – 1% of the total loan amount annually, a buyer could be looking at $1,000 per $100,000 of home. Offering to cover 25% of the PMI for one year could be an excellent incentive that would attract buyers’ attention.

Items of Value to the New Homeowner

Not everything has to be financial. While arbitrary free items may not hit the radar of most buyers, you could offer freebies that are directly helpful to a new homeowner.

If there’s some high-quality furniture that fits perfectly in a room, see if the seller would throw that in as an incentive. Other items that may be helpful include exercise equipment, child’s play equipment in the backyard, and more.

Of course, all of this must be high-quality and in top shape. No buyer wants to end up with broken or worn-out items that the seller was just tired of!

Think Outside the Box

The goal with incentives is to find a new way to compete for buyers’ attention. Dropping the price can cost your seller thousands of dollars. Many of these incentives will only cost a few hundred, but they are unique and will stand out in a sea of homes for sale.

Continue to think outside the box and consider what incentives may work. Often, the solution will be very individual, depending on the type and location of the home, the property the sellers have, and what stage of life potential buyers are in.

Ready for some just listed postcards to highlight your unique incentive? We’ve got just what you need – contact us today!

Making an Impact With Real Estate Postcards

Making an Impact With Real Estate Postcards

Effective real estate marketing never focuses on a single channel. While having online marketing strategies is great, it will be far more powerful if combined with print marketing and in-person outreach as well.

Real estate postcard marketing is a vital way to farm a neighborhood, introduce new listings, and share useful information with prospects. There are so many ways to reach out with postcards, and there’s far less competition in the mailbox than the inbox!

Real Estate Postcard Marketing With EDDM

Every Door Direct Mail, or EDDM, is a huge benefit for Realtors® because it allows you to use postcard marketing without having to buy a mailing list. You also save a significant amount of money on postage using EDDM – so really, it’s a win-win!

The best use for EDDM is for farming outreach and for advertising new listings. You can target the zip codes and postal routes in your desired area and reach every home on the route, without needing names and addresses.

Consistent EDDM is a great way to send useful information to help others know, like, and trust you, without having to pay a fortune for mailing lists and postage.

The Just Listed – Just Sold Postcard Campaign

Some Realtors® have the unfortunate habit of simply mailing postcards occasionally and never making a real system of it. While some mailings are better than none, the reality is you have to be consistent to build your brand.

The Just ListedJust Sold sequence is an excellent way to advertise a listing with several postcard mailings in a row. The way it works is:

  • Coming Soon. You send a coming soon postcard to just the neighborhood around the new listing, to generate buzz and let them know that you’re active in the area.
  • Just Listed. When the listing is official, you may want to buy a mailing list so that you can cast a wider net during your marketing phase. You can choose lists based on age, location, family size, and more.
  • Open House. Using the same list as before, advertise the open house with a simple postcard. This helps remind your prospects that the home is available and invites them to see it.
  • Just Sold. Done! Let everyone, both the neighborhood and your prospects, know that you have successfully sold the house. This will build your brand as well as let potential buyers know they should act quickly next time.

Use Postcards to Drive Traffic to Your Website

Raise your hand if you get way too much email. Oh yes, that’s everyone. Thank you.

Instead of using email as the only way to encourage customers to visit your website, include your website and other contact information on a postcard that you use in your marketing. Make the postcards informative and entertaining, and they’re more likely to be kept.

You can also drive traffic to your website by using postcards to promote a drawing or contest that recipients can enter online. Don’t make the mistake of only mailing once, though – sending one or two reminders is an important way to maximize participation.

Just Have Fun With Real Estate Postcards

Another avenue you can take with real estate postcards is simply to have fun. Celebrate a holiday, send a recipe, or simply share an interesting and less-known fact.

If you can make these postcards especially relevant to your target neighborhood, that is even better. Share a fact about the history of the city, or the anniversary of an important sports win or local event. If your area tends toward a certain demographic, consider sharing something they would find particularly interesting.

The reality is it takes multiple contacts before someone feels like they know you well enough to work with you. Focus on a small area, like one or two target neighborhoods, to maximize your budget. Don’t just choose one of these postcard ideas, mix them up. Keep things interesting by providing a variety of information to your prospects.

If you’re ready to get started with a real estate postcard campaign, we’d love to help! We can work with you to map out a strategy, set up EDDM, and even make sure your postcards are mailed according to your schedule. Contact us today!

Why Just Listed and Just Sold Postcards are Vital

Just Listed and Just Sold Postcards

When it comes to real estate marketing, there are a lot of different ways in which you can spend your marketing budget.

And a lot of your marketing budget will likely be spent online via some form of digital marketing.

But…that doesn’t mean you should forget about print marketing. In fact, print marketing is extremely valuable for real estate agents – especially when it comes to just listed and just sold postcards.

Why?

Well, let’s take a look at just a few of the reasons…

Just Listed and Just Sold Postcards are Inexpensive

Marketing expenses sure can add up, but just listed and just sold postcards have always remained relatively inexpensive. Plus, they’re super easy to create on PrinterBees’ website – all you have to do is select which design you’d like to use, customize it for your personal real estate business, order, and it’ll be on its way to you very quickly. It couldn’t be easier to make sure a large impact in your market.

You Can Target them Specifically to Certain Locations

Having the ability to target specific locations through your marketing efforts is one of the best things you can so to give your real estate business a boost – and just listed and just sold postcards give you the ability to do just that! Send out postcards to the homes in the neighborhoods and surrounding areas where you’re currently selling or have recently just sold a home using Every Door Direct Mail (EDDM). This will help drum up business and show the neighbors what the current market trends look like.

They are Great for Generating More Leads

As you send out more real estate postcards, you’ll begin to generate more and more leads over time. Why? Because not only will potential home buyers become accustomed to seeing your face and business name on the postcards you send out, but they’ll also see that your listings are selling – so you much be doing something right! This little bit of proof and recognition might just be enough to encourage a potential homebuyer to become an actual client.

Just Sold Postcards Generate Much-Needed Social Proof

In addition to lead generation, just sold postcards in particular generate a certain amount of much-needed social proof to your larger potential client base. The concept is similar to the way people view online reviews – the more positive reviews a certain company receives, the more likely you are to buy from them. The same goes with just sold postcards – the more that potential clients see, the more likely they will be to work with you in the future because they already see you as successful.

They Break Through the Noise of Digital Media

With so much of real estate marketing efforts taking place online, there’s always the risk that your voice will get lost in the digital crowd. And while you still should pursue valuable digital real estate marketing strategies, print marketing can offer your potential clients an entirely different way to view, interact with, and also remember your company in the future. While they may not remember everything they read online, a postcard pinned to the refrigerator door is much more difficult to forget.

When it really comes down to it, just listed and just sold postcards are vital to the success of any real estate marketing campaign. Why not give this strategy a try today and see for yourself how well it works?

The Importance of Print Marketing for Listings

Postcard Marketing

Some Realtors® will tell you that printed marketing for listing is a waste of time. Good! Let them think that. The more Realtors® that think that way, the more opportunity that will open up for you.

While everyone else is clamoring for web space and billboards, there is still a perfectly good space that people see every day: Their mailbox.

Here’s why print marketing is still a valuable tool.

Many Realtors® Have Written It Off

The newer generation has stepped away from taking this seriously, so the amount of printed real estate materials out there right now has never been lower. It’s also very seldom high quality, because it’s treated as an afterthought. Once again, you have the advantage.

High quality portfolios, professional looking listings, and postcards that pop – these are all still materials that will sell your properties and elevate your brand.

Everyone is bombarded all day with Facebook ads and commercials before they watch a YouTube video. People are sick of digital marketing. This makes printed materials newly relevant, as they’re unique and tactile.

People Still Want Print

Even though everyone has an e-reader, tablet or smartphone, research shows that people still retain more information when they see it on paper. A great article written in Scientific American called Why the Brain Prefers Paper found that:

“Studies in the past two decades indicate that people often understand and remember text on paper better than on a screen. Screens may inhibit comprehension by preventing people from intuitively navigating and mentally mapping long texts.”

You Can Afford To, and Can’t Afford Not To

We’re not sure what data people are looking at when they say print is dead. Because the numbers we see are showing very strong vital signs.

  • 70% of Americans say snail mail is more personal than the Internet
  • 39% of customers try a business for the first time because of direct mail advertising
  • 92% of young shoppers say that they prefer direct mail for making purchasing decisions

Use the US Postal Service’s Every Door Direct Mail (EDDM) service. This lets you target the mailing route/ area that you’re about to list this house in. This way, when you have a property up for sale, you can affordably send a few hundred of their neighbors a Just Listed Postcard. You don’t even need a mailing this!

These are incredibly effective because…

Just Listed Postcards Make Fence-Sitters Want to Sell

The Thompsons were only “sort of thinking” about selling their home. They casually wondered if the time was right and how much they could get.

But then, they got a Just Listed postcard in the mail with the Jacksons’ house from down the street. They’ve seen the professional photos of beautiful staging you arranged for that home. Now, all they can do is think about selling.

This is how Realtors® “own” a neighborhood. They successfully sell property, and market the good work they’re doing to the rest of the area. The more people see your For Sale signs, just Listed postcard, and your Just Sold signs, the more they will trust you’re the local expert. Anyone can say they know a neighborhood. This is how you own one.

Print is far from dead. In fact, it’s the new secret weapon of savvy Realtors® who know they have a unique opportunity to provide something that people still want and value. They know postcards and other materials are a low-cost, high impact tactic that can help you sell multiple houses in an area.

Ready to own a neighborhood? Click here to select your design and your layout.

Best Practices for Just Sold and Just Listed Postcards

Just Sold and Just Listed Postcards

Today’s savvy Realtor® doesn’t just put the Just Sold sign from the lawn, they also put it in every mailbox in the surrounding area. Does this actually work?

Yes. A lot of Realtors® have seen great success and used these Just Sold or Just Listed cards as a new way to generate leads. But like any marketing tactic, you need to be smart and systematic in how you roll it out.

Here’s a 4-point plan to follow:

Just Sold and Just Listed Postcards Phase 1: Coming Soon

Get your list and send out a postcard to create a buzz before the property is actually listed.

Where do you get this list? Simple. Use the US Postal Service’s Every Door Direct Mail (EDDM) service. This lets you target the mailing route/ area that you’re about to list this house in – without a mailing list!

This is your introduction to everyone in the area, and it’s the first step in establishing you as an expert on the neighborhood. Real estate is always going to be a trust-based transaction. So it’s good to build your name in the community as soon as possible.

Just Sold and Just Listed Postcards Phase 2: Just Listed

Let’s face it, people are nosy. So let’s play on this a bit. A postcard that shows you inside your neighbor’s home is going to get more attention than a pizza coupon.

And when you tell neighbors what this house is listed at, that’s going to do more than get their interest– it’s going to get them thinking. They will wonder how much they could get for their home and whether or not the time is right to sell.

If someone is considering selling their home, seeing this postcard may knock them off the fence.

Just Sold and Just Listed Postcards Phase 3: Open House

Next, send them a postcard to announce your open house. This does more than satisfy their curiosity of what color carpet this family has. It shows them the incredible hard work you’re doing to sell this home.

It also gives them a glimpse into what a professional home staging can do. It also gets them thinking “Man, this place looks amazing. It didn’t look like this 3 weeks ago. I wonder what they can do to my home? I wonder how much I could get for it?”

Just Sold and Just Listed Postcards Phase 4: Just Sold

You’ve showed them the hype and the procedure, now show them the results.

This isn’t the time to be shy or modest. You just sold a home in this neighborhood and everyone should know you can do the exact same thing for them.

Make sure this card has a compelling call to action to give your audience a clear idea of the next step, and why they want to take it. “For more information” is boring and won’t get anyone to pick up their phone. But, something like “Let me tell you how we sold the Peterman’s home, and how I can sell yours” will get people thinking and wondering.

Stay consistent and try this approach every time. Start with a Coming Soon card, then quickly follow up with a Just Listed card to get people thinking. Next, showcase your great work with the Open House card and, of course, the Just Sold card.

To start the process to build your success, click here to select your design and your layout today!

How to Make Your Real Estate Listings Stand Out

Real Estate Listings Stand Out

There’s nothing more important that making you real estate listings stand out, especially in a market flooded with competition.

But…how can you do this?

Is there a special formula or strategy to follow that will guarantee results?

Yes and no – while it’s difficult to choose one strategy that’s guaranteed to work for everyone, there are a LOT of little things you can do to really make your real estate listings “pop” and stand out from the crowd.

To help you out, we’ve put together a list of our favorites – give some of these ideas a try today!

Showcase the Home with a Virtual Tour

What better way to show off your client’s new listing than by bringing prospective buyers to the actual home? And while it may not be realistic to assume that everyone who views a listing will actually step foot on the property, you can bring them there virtually! Try creating a video of your new listing in order to give potential buyers a virtual tour of the outside and inside of the home.

Load You Real Estate Listings with Awesome Photos

We’ve talked about the importance of photography and tips on how to get the perfect shots before, but it’s important enough to bring up again. Never underestimate the power of a well taken, beautifully edited photograph – for both the outside and inside of your new listing. And as a bonus, you can use those photos for printed materials like fliers and just listed postcards as well!

Stage the Property Well and Don’t Forget to Declutter

Another important element that may seem rather obvious but, if done incorrectly, can wreck a new listing is staging the property well. When staging, think about painting a picture of what life could be like for potential buyers – you want them to be able to imagine themselves in the home and know for sure if it will be a good fit for their needs. One tip – get rid of all the clutter or personal items leftover from the previous owners. Attempt to create as blank of a slate (without doing away with the essentials like furniture) as possible.

Use Strong Persuasive Copy for Your MLS Listing Descriptions

We just mentioned the importance of quality images, but it’s equally important to never underestimate the power of the words used to describe your real estate listings. These might just be the words that ultimately cause a potential buyer to take the plunge and make an offer on your listing, so it’s definitely worth taking some time to create a solid description of the property. Some things to consider and include:

  • Details on the neighborhood, location, surrounding areas and the school district the property belongs to.
  • Any special details associated with the kitchen or bathroom, especially recent upgrades – for example, stainless steel appliances in the kitchen or a soaker tub in the bathroom.
  • If there have been any recent upgrades to the home – including things like roofing, electrical, HVAC, etc. – be sure to include those items as well.
  • Any neat outdoor features, such as a pool, patio, hot tub or even a large amount of acreage, should be included as well.

Take Advantage of Different Print Marketing Materials

There are so many different ways to advertise and spread the word about your new listing, but distributing print marketing materials should always be near the top of your list. Signs for the front of the property will help draw in passing traffic while new listing flyers and postcards can help to spread the word about the listing even further. Try sending out flyers to homes in the surrounding areas or even posting them on local community bulletin boards. (Printerbees offers a variety of customizable real estate marketing materials if you’d like some inspiration!)

Do Something Digital and Blast New Listings Out Via Email

Digital marketing should never be ignored, and one easy way to make sure your new listing is seen by as many potential buyers as possible is to blast it out to everyone on your email list. While many of these people might be past clients, you never know when someone might be looking to buy a new property, and the one you have listed might just be the perfect fit for them.

There are a lot of different ways to go about marketing your new real estate listing, and there’s no single best way to do it. But, if you give some of these ideas a try, you’ll be well on your way to a successful closing!

Three Great Reasons to Sell in the Winter

Reasons to Sell in Winter

Savvy Realtors® love letting their clients in on a little secret: Winter may be the best time to sell your home.

Your clients may want to wait until the spring. They may have pre-conceived notions that their home will see less attention, that they can’t get a good listing photo in the snow, or that people don’t drive to open houses in bad weather.

But feel free to remind your clients of a few great points in a recent RealtorMag article that said, “The winter tends to net sellers’ more than their asking price during the months of December, January, February, and March than listings from June through November.

“Listing during those four winter months has resulted in higher percentages of above-asking-price sales than listing during any months, other than April and May.”

Here are a few things that prove the cold season can lead to hot deals for your clients.

Listed Houses Get More Attention in the Winter

Not competing with the wave of listed houses each spring can have some serious benefits for the average winter seller.

In fact, a promising Time Magazine article recently reported that “A study by online brokerage Redfin found that average sellers net more above asking price during the months of December, January, February, and March than they do from June through November, even in cold-weather cities like Boston and Chicago.

“And homes listed in winter sold faster than those posted in spring.”

Simply put, less competition on the market means you can zero in on the people who are looking.

You Find Highly Motivated Buyers

Many of the people looking for homes this time of year need to find one ASAP. They’re likely experiencing a lifestyle change. This means they could be facing:

  1. A new job
  2. A growing family
  3. A divorce or death in the family

Christin Camacho, a Redfin spokesperson also told the Huffington Post that you will see more serious offers because, “shoppers in January and February are motivated.”

“They’re looking in winter because they need to move, not because they’re just looking for fun.”

Circumstances have forced their hand, and they need a home ASAP. They know they’re at the mercy of what’s available and hope they can get something nice. Your client’s home can be that something nice.

A motivated buyer likely means a better price, with less negotiation for your clients. This also means a faster closing process, which is great for everyone.

You Can Tap into the Psychology of the Buyer

January is often the time where many people look to hit the reset button on their lives.

A bit of introspection over the holidays often has people taking stock of their lives and plotting the changes they want to make. A big move can often be a part of that change.

Your clients can position their homes as just the change these buyers are looking for. The change-seeking buyers may say, “I’m going to wait to look for a home in the spring” but they will 100% start looking for homes immediately – either consciously or unconsciously. You can tap into that desire for change in your just listed postcards, fliers, and more.

You don’t even have to wait for the New Year. People start pondering the new year at the start of the holiday season, in and around Thanksgiving. And even though the calendars turn over on January 1st, most people really see their new year starting on December 26th. The build up and madness of Christmas is over, so it’s time to get back to real life—or find a new life.

Help your clients tap into this potential and show these buyers that there’s no need to wait until March or April. The change they want is right here, right now!

Do you have any winter listing tips? Share them in the comments below!

4 Can’t-Miss Elements of Prepping a House for Sale

House for SaleAs a Realtor®, you know that selling a house can be quite a large endeavor – especially if the house isn’t ready to sell. Because winter is slow, but spring is just around the corner, your prospects, friends and family might already be asking you that promising question – “What are the best things that I can do to get my house ready to sell in the spring?”

Next time you’re faced with that question, don’t forget to mention these 4 can’t-miss elements of prepping a house for sale. Then ask for the listing – your clients will thank you once their house sells quickly!

  1. Staging

Recently, a study was conducted featuring two identical homes – one staged, the other not. The home that was staged sold in 45 days, while it took 102 days for the non-staged home to sell. Case in point, staging is incredibly important. It makes sense – homes that have been staged well tend to sell more quickly because potential buyers can really visualize what the house would look like once they’ve moved in.

If your client is serious about selling their home, they might want to consider having it professionally staged. It’s well worth the investment if the home really does sell quickly.

  1. Paint the Interior Walls

Painting is such a simple (and inexpensive) detail that can really add a lot of character to any room. Plus, it’s a great way for your client to increase the value of their home. According to a study done by HomeGain.com, painting interior walls will result in a 250% return on investment, ranking just behind cleaning and de-cluttering, lightening and brightening, and landscaping the front and back yard for the top home updates with the highest return on investment.

However, make sure your client is thinking long term with their painting choices. While bright colored walls might suit their style, it probably won’t be the case for future homebuyers. Recommend that they stick with more neutral colors like tan, beige, and gray for a more even, clean and fresh look.

  1. Remove Clutter and Organize

If 100 people come to look at your client’s home when it’s up for sale, only 10 of those people will be able to visualize the true potential of the home, meaning that the other 90 will not be able to see past the disorganization and clutter. If your client has a lot of stuff lying around their house, de-cluttering and/or reorganizing might just do wonders for the resale value of their home.

Recommend that your client keeps only what is necessary and functional in the home. Tell them to remove all knickknacks and personal effects such as photos and collectibles. These things might be comforting and homey to them, but to a potential buyer, these sort of things just make it harder for them to visualize what the house might look like with their own things inside.

  1. Take Professional Photos

Finally, make sure your client invests in some high-quality professional photos of their home. Nowadays everyone thinks that they can be a professional photographer with their iPhones and special photo editing apps – and while these things are great, they in no way make up for having quality, professional photos taken of your client’s home. They’re well worth the investment, especially if they help the home sell quickly.

Plus, professional photos can be quite versatile. Not only will these photos come in handy when you go to list your client’s home online, but they’ll also help you create amazing just-listed flyers and postcards to help spread the word about the new listing.

So, if your clients are asking you what they can do to help get their homes ready for a spring sale, recommend investing in staging, painting interior walls, de-cluttering and reorganizing, and taking professional photos. With those 4 elements in place, your clients’ homes should sell in no time!

3 Strategies to Make the Most of Postcard Marketing

Postcard Marketing

Many Realtors® know they should use postcard marketing to build their business, but some don’t know how to make it count. Since postcards cost money to buy and mail, it’s important to get the most bang for your buck. Here are three ways to do it.

Before we get going, just an FYI – Printerbees is currently doing their biggest postcard sale EVER! Get 1000 color postcards for only $99, with free shipping! Order online before August 28, 2015, and use coupon code 1000FOR99.

Use Postcards to Build Name Recognition

Door knocking is a great way to meet people in your target neighborhood, but postcards can keep the relationship going. By sending periodic postcards to your farm areas, you’ll build name recognition and encourage residents to see you as the go to person for their real estate needs. Remember that this type of farming needs to be consistent, so keep up your work over time!

Some Realtors® feel that direct mail is “dead” and that online marketing is the only way to go. I couldn’t disagree more. With all of the spam in the email inbox, you have far less competition when you mail a physical postcard. In addition, having something your prospects can touch with a picture they can see builds a stronger bond then an email ever will.

Use Expired Listing Postcards to Reach New Clients

With everyone calling expired listings within an hour of the contract expiring, how can expired listing postcards be a reasonable approach? Simple – they help you beat the rush by waiting. What I mean by that is simple: many expireds are not ready to get on the market right away. Your expired listing postcards, sent a month or two after expiration, will reach them at a much better time. Your connection will be made when they don’t have 50 other Realtors® on their back.

Many customers who have listings expire are unable to sell for a reason. Sometimes it’s the Realtor®, but many times it’s the price or condition of the home. You’ll greatly increase your chance of getting and selling the listing if you contact them after they’ve had time to clear their mind and make needed updates to their property. Expired listing postcards are the way to do that.

Take Just Listed and Just Sold to a New Level

Many Realtors® use Just Listed and Just Sold postcards to promote their work, but they often don’t think beyond the neighborhood they’re working in. Consider door knocking in the neighborhood where you just listed or sold, and asking the residents if they know anyone who is looking to buy or sell. Include those new referrals on your Just Listed and Just Sold postcard mailings. You’ll bring in new business from outside the area!

You can also use Just Sold or Just Listed postcards without actually mailing them. Leaving them strategically in certain areas – a grocery store in the neighborhood, a recreation center, or even tucked between the pages of a real estate book in the library – can be a creative way to leverage your postcard marketing. Think outside the (mail)box! You can use beautiful color postcards in a variety of ways.

This is just the tip of the iceberg when it comes to maximizing your postcard marketing. I’d love to hear what creative things you have done, too! Share in the comments!

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