Google+

Archive for Instagram

Get More Real Estate Leads with Instagram: Part 1

This post may contain affiliate links. We truly love, use, and recommend the best!

Get More Real Estate Leads

Now you’re really moving. You’ve got an incredible real estate Instagram profile set up, and you know exactly what to post to draw attention.

But how do you turn attention into leads?

That’s the million-dollar question. And here are some strategies to help you make that transition.

Types of Leads on Instagram

I mentioned this at the end of the last post, but it bears repeating. There are a LOT of different leads you can access on Instagram.

These include:

  • Locals wanting to sell a home
  • Buyers looking for homes in your area
  • Realtors from other areas looking for referral agents
  • Past clients who keep up with you on social media
  • New clients who discover your profile
  • Referral clients who were tagged by one of your Instagram followers

Each one of these can be engaged and invited using specific strategies as you post on Instagram. Let’s dive into how it’s done!

Turning Lookers into Leads

Getting attention is nice, but it adds up to nothing if some of those folks don’t become customers. Here’s how to invite people to work with you.

Connect with Locals Who Want to Sell

Making connections with locals is simple. All you need to do is search by location. A list of folks in that area will appear. Don’t be shy – it’s totally normal to follow, like, and comment on random people’s content.

Make a goal of finding and commenting on three to five local posts a day. Give a complement, make a suggestion, or even tag someone who might enjoy the post.

The folks you connect with will look at your profile – where you have your great bio ready – and may start following you, or even reach out for an appointment!

Connect with Agents & Those Looking to Buy in the Area

The best way to connect with people looking to buy in your area is a two-fold approach. 1) Geotag and hashtag everything and 2) position yourself as an expert.

When you geotag your pictures, whether you’re at a coffee shop or an open house, you make your content easy to find. Someone searching your city or area will see your content. You also want to use specific hashtags that are relevant to your neighborhood, city, or town.

When you share useful content about things happening in your area, you’ll begin to be seen as an expert. Of course, it takes time to build up a good reputation.

But as you share about new restaurants, local events, school updates, and even local sports, people will see you as someone who understands the area. This will make them trust you enough to reach out and ask about neighborhoods, homes, and more.

Realtors® looking for a referral agent look for the same things buyers do, so this approach will help you hit two birds with one stone!

To be continued… the next post will talk about how to reach the bottom half of the list. How do you connect with past clients, new clients, and referrals? Find out Friday! 😊

 

Ready to connect your online farming with offline efforts? We have the farming postcards you need. Quick, easy, and we can even mail them for you! Reach out to find out how.

Instagram for Real Estate: What to Post?

This post may contain affiliate links. We truly love, use, and recommend the best!

What to Post on Instagram for Real Estate

Hope you had a great holiday weekend!

I posted last week about creating the perfect real estate Instagram profile. When you have a profile that is branded, consistent, and focused on your prospects, you’ll be turning heads every day!

The next question is, what do you POST on Instagram? As a professional, it’s probably not the spot for sweaty workout selfies. Fortunately, there are a variety of MUCH better options.

Personal Branding

Instagram is a social network, and sharing photos about yourself is one way to help people know, like, and trust you. These should be professional and appropriate, but feel free to showcase your life as it happens.

Snap a picture of your hobbies, favorite meals, adventures, and four-legged friends. Being personal is part of being relatable and approachable.

Business Branding

If you work with a team or an office of colleagues, show them off! Your Instagram account can showcase your office, coworkers, and day-in-the-life of business photos.

If you’re not sure how to show your business in its best light, consider these ideas:

  • You or team members high-fiving a happy client
  • Photos that show off the personality of the agents you work with
  • Meetings to show how focused and hard-working you are
  • Parties, outings, or dinners for a fun vibe

Sneak Peek of a Listing

Use your Instagram to build interest in your upcoming listings. People are always curious about new things, and they will feel special when they get to see something that isn’t public yet. You can snap photos of you arranging décor, photographers taking pictures, or stagers adding the finishing touch.

You can make especially juicy by labeling your photos “top secret” and pretending you are sneaking around “stealing” photos just for your followers!

Real Estate in Action

Ever wonder why HGTV shows are so popular? People love to feel like they have the inside take on real estate transactions. You can capitalize on this feeling by sharing photos of you hard at work in your real estate business.

Ideas include:

  • You meeting with a mortgage broker or banker
  • Sharing an obstacle you encountered – especially with a quick tip on how they can avoid it!
  • Setting up for an open house
  • Signing closing papers (perhaps just a pen with blurred papers)
  • Pictures of you doing pop-bys
  • You at an event raising awareness of your brand

Where Are You Spending Time?

Another great way to show how well you know your city is to check in at hole-in-the wall local treasures. Take pictures of yourself at great restaurants, shops, and museums.

Part of your Instagram account can function as a city tour guide. Describe what makes your area so much fun and such a great place to live. Prospective buyers can get a sense for whether they like what they see, and they may contact you about one of your listings.

Always tag your location! Tagging a location can significantly increase engagement with an Instagram post. Also, people can search Instagram based on zip code or landmark, so include cities, shop names, schools, and more!

Hashtag It

It’s important to extend your reach beyond your current followers. You never know who’s interested in finding you that hasn’t seen your account yet! By using appropriate hashtags, you can catch the attention of a broad range of Instagram users.

Some easy hashtags include your city name. Things like #YourCityOpenHouse or #YourCityRealEstate or #YourCityRealtor can be a good start. (Of course, use your real city name, not “YourCity!”)

You can also use hashtags based on stores you’re visiting, schools you’re near, or events you’re participating in. Also take advantage of trending hashtags, including seasons and holidays!

Are You Ready for Instagram Success?

You can find an incredible variety of people by creating and maintaining an Instagram account. Just think about the leads you can get:

  • Locals wanting to sell a home
  • Buyers looking for homes in your area
  • Realtors from other areas looking for referral agents
  • Past clients who keep up with you on social media
  • New clients who discover your profile
  • Referral clients who were tagged by one of your Instagram followers

If you’re ready to dive in and take advantage of this incredible platform, don’t wait. Set up the perfect profile, and then start posting! You’ll be amazed at the interaction you get.

It’s that time – time for seasonal postcards! Keep up with prospects offline as well with fall postcards. From Daylight Savings to Thanksgiving, we’ve got you covered. Order today!

Why to Use Instagram for Real Estate

Instagram for Real Estate

Do Realtors® need to be on Instagram?

We like to tell people to pick and choose their social media carefully. A sparse or unprofessional social media account can do more harm than good to your brand. So if you’re going to create a social presence for your company, you need to commit to it.

So is Instagram for real estate worth the time commitment? Absolutely. And here are 4 reasons why.

It’s Where Your Customers are Hanging Out

The sheer volume of people on Instagram every day means it’s worth at least a serious look.

According to the Daily Real Estate News, “Instagram is about double in size compared to its closest rival, Snapchat, in daily active users (300 million daily active users versus Snapchat’s 150 million).”

They added, “Twitter, on the other hand, continues to lag with about 136 million daily active users, while Facebook continues to be the one to beat at nearly 2 billion daily active users. WhatsApp, the messaging app recently surpassed the 1 billion registered users mark.”

Now let’s not pretend for a second that Instagram will instantly give you access to all of those 2 billion users. But it will give you access to people in your area who are looking for homes.

Pro tip: We know you want a big piece of this traffic, but don’t buy followers, like so many other companies have. It’s a waste of money and only gives the illusion of accomplishment.

It’s Arguably the Best Place to Showcase Your Listings

Instagram for real estate is a perfect fit. It gives you a chance to showcase your property, and list its main features, in one neat and tidy post. It’s more visually driven and less limiting than twitter, with no character limit for image descriptions. It’s also not as saturated by other Realtors® as Facebook (but by all means, link it to your Facebook).

Pro tip: Use the Hyperlapse feature on Instagram to stylishly speed up your videos and tell your stories even faster.

It Shows Off Your Good Work

Don’t forget to shoot high quality testimonial videos and pictures! If you can’t get a video, use a free picture editing tool like Canva.com to elegantly add the testimonial text to an image of their home.

These are assets that can also be used in your brochures and on your website.

Instagram for Real Estate Helps You Showcase Your Brand and Personality

Part of doing Instagram the right way means making sure your personality comes through. Nobody is interested in a feed full of nothing but pictures of houses for sale.

“Who would you rather hire as your real estate agent: Someone who speaks in monotone and barely/rarely smiles and shows off their personality, or someone who’s bubbly, knows how to relate to people, and is seemingly enjoyable to speak with,” wrote real estate blogger, Matthew Bushery.

“It’s okay to show off your fun side on occasion via your Instagram account — the trick is moderation and knowing when to post such content.”

Investing your time in Instagram for real estate will definitely help you build your brand, and boost your lead generation. You can’t ignore Instagram’s opportunity to reach that many people, while posting in the perfect media for showcasing homes, your success and your brand.

Once you have a fully optimized Instagram account, make sure you add the link to your brochures. If you need new brochures, click here to choose and customize a design!