Google+

Archive for Instagram for Real Estate

Getting Started in Real Estate Marketing: Social Media

This post may contain affiliate links. We truly love, use, and recommend the best!

Social Media Marketing

We talked last time about getting started with direct mail. Finding a farm, getting regular mailings moving, and staying consistent are all vital.

But that’s only one part of real estate marketing. Another major component is social media marketing.

Social Media: Everyone’s Doing It

While “everyone’s doing it” is a bad reason to do most things, it’s a GREAT reason to market on social media. The truth is that everyone is there.

  • 79% of internet users are on Facebook
  • 32% of internet users are on Instagram
  • 31% of internet users are on Pinterest

If you want to market to people, you have to meet them where they are. And where they are is on social media.

How Do You Get Started?

The first step in social media marketing is creating a business profile on the platform you choose. From there, you comment, share, and build relationships.

Different platforms have different user bases and different ways of interacting. It’s best to begin on one or two, build up a consistent presence, and then branch out. You can actually use tools like Buffer to share to multiple accounts at once to save time.

Facebook

A Facebook account is often an easy place to start, since you may already have one. Simply update your profile description to talk about your real estate work.

Start sharing about your business, sharing Facebook Live videos, and more! Here are some resources for how to rock Facebook as a Realtor®.

Instagram

Instagram is another incredible resource for real estate agents. The way the platform rewards gorgeous pictures, allows geotagging, and allows hashtag searches make it an ideal marketing platform.

Creating a business Instagram profile is important so that you can track which posts perform well. As with most marketing, it pays to know what works and spend more time on that, and less on other efforts.

Here are some resources that will help you benefit from Instagram for real estate:

Starting with Facebook or Instagram – or both – will give you a lot of return for your time. Once you start seeing great results, see what you can do with other social media outlets!

Making Social Media Work for You

Social media works best when you stick to a single principle: consistency. 

It’s not as important to post often as it is to post predictably.

It’s not as important to be on every platform as it is to be consistent on the platform you choose.

It’s not as important to have “brilliant” posts as it is to have steady posts.

Choose one or two platforms, set yourself up, and then keep at it! Over time, you’ll build relationships that will turn into prospects and clients.

What’s your biggest challenge with social media marketing? Share in the comments!

Get More Real Estate Leads with Instagram: Part 2

This post may contain affiliate links. We truly love, use, and recommend the best!

Get Leads with Instagram

All good things must come to an end, and unfortunately this is the end of our series on excelling with Instagram. Here’s where we’ve been so far:

Set Up the Perfect Real Estate Instagram Profile

Instagram for Real Estate: What to Post?

Get More Real Estate Leads with Instagram: Part 1

Today, we’ll finish discussing how to get more real estate leads on Instagram.

Who Can You Reach on Instagram?

There are several potential audiences available on Instagram. You can reach:

  • Locals wanting to sell a home
  • Buyers looking for homes in your area
  • Realtors from other areas looking for referral agents
  • Past clients who keep up with you on social media
  • New clients who discover your profile
  • Referral clients who were tagged by one of your Instagram followers

Earlier this week we talked about how to reach the first three categories through Instagram. Now, we’ll discuss the bottom part of the list.

Keeping in Touch with Past Clients

One of the remarkable realities of real estate is that 70% of home sellers and 73% of buyers would definitely use the same Realtor® again. However, we struggle to get repeat business.

The primary reason for this is that most real estate transactions happen years apart. In that amount of time, people lose touch with their agent. They don’t know how to reach you again, or maybe you’re not top-of-mind anymore.

Social media can help solve that problem. By connecting with previous clients, you can stay at the forefront of their thinking. You continue to show your personality, expertise, and professionalism.

In the end, when your previous clients are ready for the next step, you’ll be there. Because they already know, like, and trust you, you’ll be the first one they call!

Reaching Out to New Clients

Remember all the advice to geotag and hashtag every post? The reason is doing so allows you to attract new viewers.

Like all social media, Instagram is just as much a search engine as it is a sharing platform. People are interested in specific topics and will enter keywords and terms to find them.

This is true of both people who are interested in moving into a new area and those who already live there. When you become the best source of information about a city or neighborhood, you’ll attract people who need information.

The best part is a lot of times those people are interested in buying or selling homes!

Gain Referrals Through Tags

Tagging someone else is a common way of bringing a post to the attention of your friends and family. When you share useful information about a local area, your followers will tag folks they know.

A new restaurant opening? A beautiful picture of a historic place? A local event? Even new listings can gain tags if your followers think they know a buyer.

Those who are tagged on your posts can become new fans and followers. Over time, they’ll get to know you, see your level of service, and think of you first when they need to buy or sell a home.

Are You on Instagram?

There are SO many marketing options for Realtors®, it’s easy to feel overwhelmed. A mix of online and offline usually works best.

Depending on your resources, you may not be able to be on a ton of online platforms. But if you have to choose, I think Facebook and Instagram have to be your top two. One benefit is you can often post the same or similar information on each platform. So you only have to create one post.

What’s the biggest challenge you face on social media? Share in the comments!

Instagram for Real Estate: What to Post?

This post may contain affiliate links. We truly love, use, and recommend the best!

What to Post on Instagram for Real Estate

Hope you had a great holiday weekend!

I posted last week about creating the perfect real estate Instagram profile. When you have a profile that is branded, consistent, and focused on your prospects, you’ll be turning heads every day!

The next question is, what do you POST on Instagram? As a professional, it’s probably not the spot for sweaty workout selfies. Fortunately, there are a variety of MUCH better options.

Personal Branding

Instagram is a social network, and sharing photos about yourself is one way to help people know, like, and trust you. These should be professional and appropriate, but feel free to showcase your life as it happens.

Snap a picture of your hobbies, favorite meals, adventures, and four-legged friends. Being personal is part of being relatable and approachable.

Business Branding

If you work with a team or an office of colleagues, show them off! Your Instagram account can showcase your office, coworkers, and day-in-the-life of business photos.

If you’re not sure how to show your business in its best light, consider these ideas:

  • You or team members high-fiving a happy client
  • Photos that show off the personality of the agents you work with
  • Meetings to show how focused and hard-working you are
  • Parties, outings, or dinners for a fun vibe

Sneak Peek of a Listing

Use your Instagram to build interest in your upcoming listings. People are always curious about new things, and they will feel special when they get to see something that isn’t public yet. You can snap photos of you arranging décor, photographers taking pictures, or stagers adding the finishing touch.

You can make especially juicy by labeling your photos “top secret” and pretending you are sneaking around “stealing” photos just for your followers!

Real Estate in Action

Ever wonder why HGTV shows are so popular? People love to feel like they have the inside take on real estate transactions. You can capitalize on this feeling by sharing photos of you hard at work in your real estate business.

Ideas include:

  • You meeting with a mortgage broker or banker
  • Sharing an obstacle you encountered – especially with a quick tip on how they can avoid it!
  • Setting up for an open house
  • Signing closing papers (perhaps just a pen with blurred papers)
  • Pictures of you doing pop-bys
  • You at an event raising awareness of your brand

Where Are You Spending Time?

Another great way to show how well you know your city is to check in at hole-in-the wall local treasures. Take pictures of yourself at great restaurants, shops, and museums.

Part of your Instagram account can function as a city tour guide. Describe what makes your area so much fun and such a great place to live. Prospective buyers can get a sense for whether they like what they see, and they may contact you about one of your listings.

Always tag your location! Tagging a location can significantly increase engagement with an Instagram post. Also, people can search Instagram based on zip code or landmark, so include cities, shop names, schools, and more!

Hashtag It

It’s important to extend your reach beyond your current followers. You never know who’s interested in finding you that hasn’t seen your account yet! By using appropriate hashtags, you can catch the attention of a broad range of Instagram users.

Some easy hashtags include your city name. Things like #YourCityOpenHouse or #YourCityRealEstate or #YourCityRealtor can be a good start. (Of course, use your real city name, not “YourCity!”)

You can also use hashtags based on stores you’re visiting, schools you’re near, or events you’re participating in. Also take advantage of trending hashtags, including seasons and holidays!

Are You Ready for Instagram Success?

You can find an incredible variety of people by creating and maintaining an Instagram account. Just think about the leads you can get:

  • Locals wanting to sell a home
  • Buyers looking for homes in your area
  • Realtors from other areas looking for referral agents
  • Past clients who keep up with you on social media
  • New clients who discover your profile
  • Referral clients who were tagged by one of your Instagram followers

If you’re ready to dive in and take advantage of this incredible platform, don’t wait. Set up the perfect profile, and then start posting! You’ll be amazed at the interaction you get.

It’s that time – time for seasonal postcards! Keep up with prospects offline as well with fall postcards. From Daylight Savings to Thanksgiving, we’ve got you covered. Order today!

Set Up the Perfect Real Estate Instagram Profile

This post may contain affiliate links. We truly love, use, and recommend the best!

Instagram Profile for Real Estate

As of April 2017, Instagram had over 700 million monthly active users. That’s TWICE as many people as live in the United States.

As you might imagine, those kinds of numbers get my attention as a marketer. Instagram is already an incredible platform for Realtors®. It’s visual, beautiful, and full of stories – exactly what real estate marketing should be!

I’ve written before about using Instagram for real estate, but today I want to do a deeper dive into one aspect – how to set up the perfect real estate Instagram profile.

What the Perfect Profile Can Do for You

Why worry about having an amazing Instagram profile?

Doing it right will help you:

  • Stand out from a sea of beautiful photos
  • Define and build your brand image
  • Be attractive to your ideal prospects
  • Be found in Instagram searches that will be conducted by prospects and other Realtors®

It’s vital to have the right kind of profile, with the right keywords, if you want the time you put into Instagram to pay off.

Building Your Real Estate Instagram Profile

The first step is to create a business Instagram account. If you have an existing account, you can convert it over. It will help that you have existing content, although you will want to clean it up a bit.

The purpose of having a business Instagram account is the analytics. You’ll be able to discover which posts are doing well, which aren’t, and what times your followers are online. All of these details are vital to posting the right content at the right time.

Add Keywords to Your Profile

Like all social media platforms, Instagram isn’t just about what you share. It’s as much a search engine as it is a gallery. You want your ideal prospects to be able to find you, and keywords are the way to do it.

Choose your keywords based on your location, real estate niche, or specialty. Remember that specific keywords are much better than general. Use a neighborhood instead of a large metro area!

Focus Your Bio on Your Clients

Bios are a great place to share what you do for your clients. Again, specificity wins the day. Rather than “I sell homes in Sacramento, love dogs, and enjoy my spouse and kids,” say, “I help buyers in Land Park, CA find their dream homes and homeowners sell their homes quickly. Thinking of buying or selling? Contact me at 123-456-7890.”

As with all marketing, your primary focus should be on your customer. What’s in it for them? While there’s nothing wrong with sharing that you love dogs, be sure that your focus is on your prospects.

Set Up Your Brand Image

People on social media are looking to connect to other people, so skip the company or brand image. Instead, upload a photo that shows you are friendly, professional, and approachable.

Once you’ve set up your photo, determine colors, fonts, filters, and frames. You want your images to look uniform so that people will recognize your images as they scroll. Choose bold colors and memorable photos. You can even create a specific square frame with Canva and use it over and over.

Clean Up Your Feed

If you’re converting a personal account, you’ll want to go through and remove any posts that are off-brand. As a professional, you probably already don’t share unprofessional or questionable content. But you can go a step further and make sure your feed is completely branded, using your colors, filters, and frames.

Post Incredible Photos & Stories

Of course, this is Instagram. The best marketing you can provide are stunning photos and videos. Whether you create a slideshow to showcase your latest listing or use Instagram Stories to share a series of candid moments, you want everything to be fun and beautiful.

Be sure you’re sharing what’s relevant to your clients. Just like you wouldn’t write a blog post for luxury real estate clients about credit repair, you shouldn’t share information on your Instagram that’s irrelevant to your clients. Traveling to a luxury resort in Barbados but you sell homes to first-time buyers? Unless you can clearly tie it in, skip the sharing on Instagram.

And of course, be sure you geotag everything to show where you’re active and where your listings are located!

What’s Next?

Once your profile is complete and you’re sharing regularly, what’s next?

Believe it or not, you can include Instagram in your farming strategy! Unlike many other social networks, it’s completely normal to follow people you don’t know on Instagram.

Search by location, and a list of folks in that area will appear. Accounts are public, so don’t be shy – like, comment, compliment, and even tag others you think would enjoy the post. Make it a goal to comment on three to five profiles a day.

In addition, geotag everything. Feature and tag local businesses and events as you share photos. From a local 5K to a new restaurant opening, be just as active in your local area on Instagram as you are in person.

Curious exactly what you should be sharing on Instagram for maximum impact? Stay tuned – I’ll be talking about that later this week!

 

Ready to spruce up your business cards with your new brand colors and fonts? We can help. Contact us today!

How to Keep Up with Social Media

This post may contain affiliate links. We truly love, use, and recommend the best!

Keep Up With Social Media

Recently I posted about how incredible Facebook Live can be for real estate. I am so grateful for all the responses we got! It did bring up a common question, though.

“How do you keep up with all the social media options available?!”

Great question! There are two primary methods that keep our social media humming at Printerbees.

Choose Your Social Media Carefully

Step one is deciding which social media outlets are best for your company. For Realtors®, visual outlets are excellent. That means Instagram, Pinterest, and video are all great choices.

I also recommend Facebook simply because there are SO MANY people on it, and the targeting options in Facebook ads are unbelievable.

You should choose your social media based on what’s most effective and based on what you can keep up with. Which leads me to the second vital aspect of keeping up with social media…

Outsource Daily Updates!

Having a consistent presence on social media is essential to making the outlet work for you. If you show up occasionally and don’t post relevant items, you won’t be noticed. If you are noticed, you’ll appear sloppy and unprofessional.

No one wants that!

Instead, outsource your daily updates. You can choose a company like Socially Posted, which is who we use at Printerbees. For a single monthly fee, they can create and post daily on Facebook, Instagram or other networks. You can also choose to have them monitor your social media and reply to comments, or administer your Facebook group.

Of course, Facebook Live is something that you need to do personally. People want to see your face and hear your voice! But with the rest of your social media handled behind the scenes, you’ll be much more consistent with far less stress.

Social Media Consistency Matters

When you’re active on social media, you need to find a consistent schedule and stick with it. The more you engage, the more professional and successful you look. If you have a spotty presence, prospects may think you’re an amateur and avoid hiring you.

The other thing to keep in mind is that your business social media outreach is a reflection of how your marketing efforts for clients will look. If you can’t keep up on social media for yourself, why should a client trust you to market their home effectively?

At the same time, you’re not a superhero. That’s why we recommend – and use – Socially Posted.

 

How do you keep up on social media? How do you choose outlets? Share in the comments!

Tips for Using Social Media to Sell a Home

Using Social Media to Sell a Home

Combining online and offline marketing is essential to any real estate marketing strategy. A combination of marketing postcards, website marketing, and social media will help you win every time.

Many Realtors® aren’t sure how to approach selling a home on social media. You may share listings on your personal page and possibly on a business page. That’s a good start, but there’s so much more you can do.

A Facebook Page for Real Estate in Your Farm Area

Most Realtors® have an area or neighborhood that they specialize in or would like to work in primarily. To make this a banner year, start now. Create a Facebook page focused on real estate in your preferred area.

Facebook pages like “Beautiful Homes {City}” can gain a lot of followers, and you can share home tips, blog posts, beautiful photos, and of course, your listings!

If you start the page now and promote it using Facebook Ads to those who live in the area, you can have a good fan base by the time the spring selling season hits!

Here are some keys to making your page successful:

  • Be consistent! If you disappear for weeks or months, so will your audience.
  • Post from a variety of sources. Just your website or your listings will seem too promotional, and people won’t stick around.
  • Share the page posts on your personal page and encourage others to share them as well. This will extend the organic reach of the posts.
  • Stay on message – if you post about travel in Peru, it may be interesting, but it will confuse your audience and lower engagement.
  • Run contests and post questions to encourage engagement.

Create Local Boards on Pinterest

Similar to Facebook, local branding is one of the keys you can use on Pinterest. You can create a Pinterest board dedicated to the community you’re farming.

To build interest in your board you can promote pins, or you can invite people to collaborate on your board. When you have collaborators, they can add pins to the board, so you may want to monitor the board from time to time to avoid spam.

You can also create a variety of other home focused and locally focused boards, such as DIY, local events, news items, home décor, and more. As your Pinterest boards gain traction, you can post listing photos and encourage people to click through to your website to view the listing and schedule an appointment.

It takes time to create a locally focused Pinterest account with followers and interest, but once you do, it’s the gift that never stops giving.

Instagram

We’ve posted before about how to use Instagram for real estate, and there are a lot of exciting options. When it comes to marketing a listing, you want to focus on posting beautiful photos and using the appropriate hashtags.

Remember that your connections on Instagram can be buyers, but you can also connect with buyer’s agents by using the appropriate local hashtags. When you attract attention from other agents, they can help you sell your listing.

Video and More Video!

There is live video available on both Facebook and Twitter, and it’s a great way to promote new listings. You can also record regular video and upload it to Facebook and YouTube.

You can do a video of yourself announcing the listing and discussing the features. Make this interesting by telling a story about what it would be like for a new family living there. Play up the house, the neighborhood, the schools, and the shopping and other benefits.

Another great real estate video for listings is the walkthrough. Whether live or prerecorded, a walkthrough video allows interested buyers to see the home without having to go to an open house or make an appointment. Your commentary can help them see the very best features of the home, and imagine themselves living there!

Social media can be a complex marketing channel. It takes time and patience to build up your presence, which is why the slower winter months are the perfect time to start. When you have a strong following, though, you will be able to get tremendous exposure for your listings without spending tons of money. It’s worth it!

Ready to get your business cards updated with new social media info? We’re here to help. Contact us today!           

Instagram for Real Estate Just Got Even Better!

Instagram for Real Estate

As you know, here at Printerbees we are all about helping you make your real estate marketing effective. We specialize in print marketing, and we know that a really great marketing strategies ties print marketing and digital marketing together into a whole.

One of our favorite digital platforms we encourage Realtors® to use is Instagram. We’ve written a few posts about it before, but there’s new breaking news!

You can now add links to Instagram Stories, allowing you to direct prospects to your real estate website!!

Here’s how to capitalize on this new development.

Take Advantage of Instagram for Real Estate

Instagram is a great tool for real estate digital marketing. We’ve talked about how to use Instagram effectively, as well as how to best use hashtags.

If you’re not using Instagram for real estate because your digital marketing is already maxed out, I understand. However, if you are curious about how to use Instagram to boost your marketing, here are some quick tips:

  • Showcase your desired farm community on Instagram. Followers will enjoy you highlighting the neighborhood, and will share your content with each other!
  • Show “behind the scenes” shots of your work. People are curious who the real you is!
  • Use Instagram to connect with other Realtors® who may have buyers looking in your area. Showcase your listings!
  • Make sure each post has a call to action. What do you want the viewer to do? Like, share, and click through to your website are all great ideas.

Remember that having a consistent presence is vital on social media. Post regularly to maintain your following!

Take Advantage of Cool Instagram Features

Instagram continues to make updates that make the platform better and better to use for real estate marketing. Here are some to think about!

URL Links in Stories

Instagram has a “stories” feature similar to Snapchat, which allows you to take temporary videos or photos and string them together to form a story.

Now, you can add a button within your image that, when tapped, takes the viewer to a webpage of your choice. It’s a great way to create a story that features a listing, and then include a link to the listing on your website.

You can also create a story about your farm neighborhood or a local event, and include links that take people to your contact page. That way they can call or email you for more information about working with you!

You do have to have a verified Instagram account to use this feature, but you should have that anyway as a professional.

Mentions

Mentions are a great way to give shout-outs to other users. If you have been interacting with someone and feel you have a listing they would appreciate, you can now add an @mention of them to a story.

This is also helpful if you know other Realtors® who might have clients looking to move into a neighborhood you have a listing for, or if you have a buyer and want to reach out to Realtors® with listings on Instagram.

Boomerang

Finally, you can now add boomerangs, which are one-second video loops, to stories without having to use the separate Boomerang app. You can use this to add levity to stories, show a quick looping scan of the front of a home instead of a still photo, and more.

Right now, you can only do this within Instagram for stories. If you want to add a boomerang as an image in your feed, you’ll still have to use the stand-alone Boomerang app.

If you’re a Realtor® who already uses Instagram for real estate, these new changes are exciting for you. If you don’t use Instagram, you might consider doing so. It’s a great visual platform with millions of users.

Don’t forget to integrate your digital marketing with your print marketing campaign. You can list Instagram as one of the ways to follow you when you send out your holiday postcards. Let us help – we have dozens of customizable templates!

What to Post on Instagram for Real Estate

What to post on instagram for real estate

We talked about how to use Instagram for real estate, but what exactly should you be posting on your Instagram account?

It can be a bit challenging to get started if you don’t know what you’re doing, but don’t let that scare you off – with a little practice, you’ll be using Instagram for Real estate like a pro!

In order to help you along, here are a few things that you should definitely be posting on your real estate Instagram account…

Relevant Hashtags That Are Heavily Searched

You’ve probably seen them on various social media posts from Twitter to Facebook to Instagram – the infamous hashtags. While they may be a little annoying – and yet sometimes a bit humorous – hashtags also serve a greater purpose: they’re used to help people find posts that interest them.

I recently posted about how to use hashtags in social media, but I’ll just include one tip here. It’s really important to use hashtags that are popular and that people are really interested in. Hashtagify.me is a great resource to find those hashtags.

For example, say someone is looking for homes for sale in Dallas, Texas. If they’re looking on Instagram, they’ll likely search for the hashtag #DallasRealEstate, #DallasHomesForSale, or something similar. Then, if you’re in Dallas and have an appropriately tagged photo, that person will find your photo and may just give you a call.

Real estate Listings and Recently Sold Properties

Going along with the above example, posting images of your new real estate listings (tagged with the appropriate hashtags and a Call to Action for people to get in touch with you), is a great way to showcase your inventory and generate new leads.

Additionally, posting recently sold properties can leave a positive impression on viewers. If they’re constantly seeing all the wonderful homes that you are selling, you will seem more successful in their eyes and they’ll be more likely to contact you for their future Real estate needs.

Always Use Real, Not Overly Edited Pictures

Instagram is for posting real, relatable images. That doesn’t mean you can’t polish up your photos a bit, but you shouldn’t go overboard with the edits as you’ll appear to be a bit too un-relatable to your readers.

On the same note, when you post images, refrain from using stock photos that you’ve found on the Internet. Creating and maintaining an Instagram account can take a bit of time, but don’t let yourself get lazy or sloppy – always be posting real, non-stock images for your readers and viewers.

Amp Up Your Instagram for Real estate with Videos

In a sea of images on Instagram, sometimes your pictures can become a bit lost in the crowd. In order to help with this, why not try creating and posting a short video to better catches readers’ attention?

These can be simple videos – just glimpses of new listings, behind the scenes in your office or something that showcases your community, just make sure that they are interesting and will grab someone’s attention immediately.

Include Testimonials from Satisfied Clients

A glowing testimony from a satisfied client can really go a long way, regardless of where it is posted. But since we’re talking about Instagram, definitely make an effort to post testimonials on your account.

One idea would be to post a picture of a recently sold home with the testimony from your satisfied clients. This is a great way to build social proof and begin to establish yourself as a leading real estate authority on Instagram.

Instagram for real estate isn’t so bad once you learn the ropes – start posting some of these things on your Instagram account today, and you’ll start seeing results in no time!

Interested in social media but having trouble keeping up? I highly recommend Socially Posted – they curate relevant content and share on your behalf. Check it out today!!

 

How to Use Instagram for Real Estate

Instagram for Real Estate

Instagram is the fastest growing social media platform on the Internet right now, and that means you should be taking advantage of the many people flocking to join every day.

So…how can you do that?

We talked a little bit about why you might want to use Instagram for Real Estate, but now let’s take a look at how to use the platform efficiently.

Use Instagram to Showcase Your Community

We’ll get more into what to post on Instagram in another post, but for starters, it’s a good idea to post a variety of different images.

For example, only posting photos of your listings is going to get old fast and also might feel a bit too salesy to your audience. Instead, spice things up a little by posting pictures of your community and the surrounding areas where you sell Real Estate.

This is a great opportunity to not only draw in a local audience but also showcase the highlights of your community to people looking to move. After all, location is incredibly important for selling a home – why not make your location sound as fabulous as possible?

Connect with Your Audience “Behind the Scenes”

Along the same lines, you can use your Instagram account to showcase behind the scenes photos of your business. Showing your audience what happens when they’re not around is a great way to build trust and also connect on a deeper level.

Plus, this could be a fun way to educate your audience and potential clients on the Real Estate business and what has to happen to make things run smoothly.

Instagram for Real Estate Won’t Work if You’re Not Active

If you’re going to have an Instagram account, you NEED to be active. That means posting images with relevant text, hashtags, links, etc. on a consistent basis.

Your audience will lose interest very quickly if you’re not consistent, and so any momentum you might have gained through your posts will all be lost if you stop posting.

However, posting every day – or multiple times a day – can be a little overwhelming. To help make sure everything is done in a timely manner, think about your posts ahead of time and even schedule them out using a site like OnlyPult to help create a smoother posting process.

Share, Like and Connect with Others Regularly

Going along with posting regularly, you also need to be making an effort to connect with other people in your industry on Instagram, and also share and like photos that are relevant.

This might seem tedious and maybe a little unnecessary (how does it benefit you?), but in the long run, forging connecting with others and making an effort to share content regularly will only help you as you further your Real Estate business.

You never know who you might run into and what sort of business relationships could move forward into the future.

Utilize the Ever-Important Call to Action

Make the most of everything you post on Instagram by utilizing a relevant call to action (CTA) on each and every post. Seriously.

But that doesn’t mean you should always be selling. A call to action is simply something that lets the reader know what you want them to do next whether that be to call you, click on a link, share the post or maybe tag someone they think might be interested in what you’re offering.

Switch things up and avoid using the same call to action over and over again. Try to use this feature as a way to further engage your audience while gently pushing them to a specific action.

Don’t Forget About the Instagram Direct Message Feature

Notice that someone, in particular, is liking and sharing a lot of your images and posts? Don’t be shy – send them a direct message and see if there’s anything you can do to help them further.

This is a great feature because it allows you to chat one on one with audience members and really dive into their specific questions and/or issues. So use this tool to your advantage.

When used correctly, Instagram can be a great tool for your Real Estate business. Be diligent with your postings and pay attention to your audience and you’ll start seeing results in no time!

Why to Use Instagram for Real Estate

Instagram for Real Estate

Do Realtors® need to be on Instagram?

We like to tell people to pick and choose their social media carefully. A sparse or unprofessional social media account can do more harm than good to your brand. So if you’re going to create a social presence for your company, you need to commit to it.

So is Instagram for real estate worth the time commitment? Absolutely. And here are 4 reasons why.

It’s Where Your Customers are Hanging Out

The sheer volume of people on Instagram every day means it’s worth at least a serious look.

According to the Daily Real Estate News, “Instagram is about double in size compared to its closest rival, Snapchat, in daily active users (300 million daily active users versus Snapchat’s 150 million).”

They added, “Twitter, on the other hand, continues to lag with about 136 million daily active users, while Facebook continues to be the one to beat at nearly 2 billion daily active users. WhatsApp, the messaging app recently surpassed the 1 billion registered users mark.”

Now let’s not pretend for a second that Instagram will instantly give you access to all of those 2 billion users. But it will give you access to people in your area who are looking for homes.

Pro tip: We know you want a big piece of this traffic, but don’t buy followers, like so many other companies have. It’s a waste of money and only gives the illusion of accomplishment.

It’s Arguably the Best Place to Showcase Your Listings

Instagram for real estate is a perfect fit. It gives you a chance to showcase your property, and list its main features, in one neat and tidy post. It’s more visually driven and less limiting than twitter, with no character limit for image descriptions. It’s also not as saturated by other Realtors® as Facebook (but by all means, link it to your Facebook).

Pro tip: Use the Hyperlapse feature on Instagram to stylishly speed up your videos and tell your stories even faster.

It Shows Off Your Good Work

Don’t forget to shoot high quality testimonial videos and pictures! If you can’t get a video, use a free picture editing tool like Canva.com to elegantly add the testimonial text to an image of their home.

These are assets that can also be used in your brochures and on your website.

Instagram for Real Estate Helps You Showcase Your Brand and Personality

Part of doing Instagram the right way means making sure your personality comes through. Nobody is interested in a feed full of nothing but pictures of houses for sale.

“Who would you rather hire as your real estate agent: Someone who speaks in monotone and barely/rarely smiles and shows off their personality, or someone who’s bubbly, knows how to relate to people, and is seemingly enjoyable to speak with,” wrote real estate blogger, Matthew Bushery.

“It’s okay to show off your fun side on occasion via your Instagram account — the trick is moderation and knowing when to post such content.”

Investing your time in Instagram for real estate will definitely help you build your brand, and boost your lead generation. You can’t ignore Instagram’s opportunity to reach that many people, while posting in the perfect media for showcasing homes, your success and your brand.

Once you have a fully optimized Instagram account, make sure you add the link to your brochures. If you need new brochures, click here to choose and customize a design!