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Archive for Instagram for Real Estate

How to Keep Up with Social Media

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Keep Up With Social Media

Recently I posted about how incredible Facebook Live can be for real estate. I am so grateful for all the responses we got! It did bring up a common question, though.

“How do you keep up with all the social media options available?!”

Great question! There are two primary methods that keep our social media humming at Printerbees.

Choose Your Social Media Carefully

Step one is deciding which social media outlets are best for your company. For Realtors®, visual outlets are excellent. That means Instagram, Pinterest, and video are all great choices.

I also recommend Facebook simply because there are SO MANY people on it, and the targeting options in Facebook ads are unbelievable.

You should choose your social media based on what’s most effective and based on what you can keep up with. Which leads me to the second vital aspect of keeping up with social media…

Outsource Daily Updates!

Having a consistent presence on social media is essential to making the outlet work for you. If you show up occasionally and don’t post relevant items, you won’t be noticed. If you are noticed, you’ll appear sloppy and unprofessional.

No one wants that!

Instead, outsource your daily updates. You can choose a company like Socially Posted, which is who we use at Printerbees. For a single monthly fee, they can create and post daily on Facebook, Instagram or other networks. You can also choose to have them monitor your social media and reply to comments, or administer your Facebook group.

Of course, Facebook Live is something that you need to do personally. People want to see your face and hear your voice! But with the rest of your social media handled behind the scenes, you’ll be much more consistent with far less stress.

Social Media Consistency Matters

When you’re active on social media, you need to find a consistent schedule and stick with it. The more you engage, the more professional and successful you look. If you have a spotty presence, prospects may think you’re an amateur and avoid hiring you.

The other thing to keep in mind is that your business social media outreach is a reflection of how your marketing efforts for clients will look. If you can’t keep up on social media for yourself, why should a client trust you to market their home effectively?

At the same time, you’re not a superhero. That’s why we recommend – and use – Socially Posted.

 

How do you keep up on social media? How do you choose outlets? Share in the comments!

Tips for Using Social Media to Sell a Home

Using Social Media to Sell a Home

Combining online and offline marketing is essential to any real estate marketing strategy. A combination of marketing postcards, website marketing, and social media will help you win every time.

Many Realtors® aren’t sure how to approach selling a home on social media. You may share listings on your personal page and possibly on a business page. That’s a good start, but there’s so much more you can do.

A Facebook Page for Real Estate in Your Farm Area

Most Realtors® have an area or neighborhood that they specialize in or would like to work in primarily. To make this a banner year, start now. Create a Facebook page focused on real estate in your preferred area.

Facebook pages like “Beautiful Homes {City}” can gain a lot of followers, and you can share home tips, blog posts, beautiful photos, and of course, your listings!

If you start the page now and promote it using Facebook Ads to those who live in the area, you can have a good fan base by the time the spring selling season hits!

Here are some keys to making your page successful:

  • Be consistent! If you disappear for weeks or months, so will your audience.
  • Post from a variety of sources. Just your website or your listings will seem too promotional, and people won’t stick around.
  • Share the page posts on your personal page and encourage others to share them as well. This will extend the organic reach of the posts.
  • Stay on message – if you post about travel in Peru, it may be interesting, but it will confuse your audience and lower engagement.
  • Run contests and post questions to encourage engagement.

Create Local Boards on Pinterest

Similar to Facebook, local branding is one of the keys you can use on Pinterest. You can create a Pinterest board dedicated to the community you’re farming.

To build interest in your board you can promote pins, or you can invite people to collaborate on your board. When you have collaborators, they can add pins to the board, so you may want to monitor the board from time to time to avoid spam.

You can also create a variety of other home focused and locally focused boards, such as DIY, local events, news items, home décor, and more. As your Pinterest boards gain traction, you can post listing photos and encourage people to click through to your website to view the listing and schedule an appointment.

It takes time to create a locally focused Pinterest account with followers and interest, but once you do, it’s the gift that never stops giving.

Instagram

We’ve posted before about how to use Instagram for real estate, and there are a lot of exciting options. When it comes to marketing a listing, you want to focus on posting beautiful photos and using the appropriate hashtags.

Remember that your connections on Instagram can be buyers, but you can also connect with buyer’s agents by using the appropriate local hashtags. When you attract attention from other agents, they can help you sell your listing.

Video and More Video!

There is live video available on both Facebook and Twitter, and it’s a great way to promote new listings. You can also record regular video and upload it to Facebook and YouTube.

You can do a video of yourself announcing the listing and discussing the features. Make this interesting by telling a story about what it would be like for a new family living there. Play up the house, the neighborhood, the schools, and the shopping and other benefits.

Another great real estate video for listings is the walkthrough. Whether live or prerecorded, a walkthrough video allows interested buyers to see the home without having to go to an open house or make an appointment. Your commentary can help them see the very best features of the home, and imagine themselves living there!

Social media can be a complex marketing channel. It takes time and patience to build up your presence, which is why the slower winter months are the perfect time to start. When you have a strong following, though, you will be able to get tremendous exposure for your listings without spending tons of money. It’s worth it!

Ready to get your business cards updated with new social media info? We’re here to help. Contact us today!           

Instagram for Real Estate Just Got Even Better!

Instagram for Real Estate

As you know, here at Printerbees we are all about helping you make your real estate marketing effective. We specialize in print marketing, and we know that a really great marketing strategies ties print marketing and digital marketing together into a whole.

One of our favorite digital platforms we encourage Realtors® to use is Instagram. We’ve written a few posts about it before, but there’s new breaking news!

You can now add links to Instagram Stories, allowing you to direct prospects to your real estate website!!

Here’s how to capitalize on this new development.

Take Advantage of Instagram for Real Estate

Instagram is a great tool for real estate digital marketing. We’ve talked about how to use Instagram effectively, as well as how to best use hashtags.

If you’re not using Instagram for real estate because your digital marketing is already maxed out, I understand. However, if you are curious about how to use Instagram to boost your marketing, here are some quick tips:

  • Showcase your desired farm community on Instagram. Followers will enjoy you highlighting the neighborhood, and will share your content with each other!
  • Show “behind the scenes” shots of your work. People are curious who the real you is!
  • Use Instagram to connect with other Realtors® who may have buyers looking in your area. Showcase your listings!
  • Make sure each post has a call to action. What do you want the viewer to do? Like, share, and click through to your website are all great ideas.

Remember that having a consistent presence is vital on social media. Post regularly to maintain your following!

Take Advantage of Cool Instagram Features

Instagram continues to make updates that make the platform better and better to use for real estate marketing. Here are some to think about!

URL Links in Stories

Instagram has a “stories” feature similar to Snapchat, which allows you to take temporary videos or photos and string them together to form a story.

Now, you can add a button within your image that, when tapped, takes the viewer to a webpage of your choice. It’s a great way to create a story that features a listing, and then include a link to the listing on your website.

You can also create a story about your farm neighborhood or a local event, and include links that take people to your contact page. That way they can call or email you for more information about working with you!

You do have to have a verified Instagram account to use this feature, but you should have that anyway as a professional.

Mentions

Mentions are a great way to give shout-outs to other users. If you have been interacting with someone and feel you have a listing they would appreciate, you can now add an @mention of them to a story.

This is also helpful if you know other Realtors® who might have clients looking to move into a neighborhood you have a listing for, or if you have a buyer and want to reach out to Realtors® with listings on Instagram.

Boomerang

Finally, you can now add boomerangs, which are one-second video loops, to stories without having to use the separate Boomerang app. You can use this to add levity to stories, show a quick looping scan of the front of a home instead of a still photo, and more.

Right now, you can only do this within Instagram for stories. If you want to add a boomerang as an image in your feed, you’ll still have to use the stand-alone Boomerang app.

If you’re a Realtor® who already uses Instagram for real estate, these new changes are exciting for you. If you don’t use Instagram, you might consider doing so. It’s a great visual platform with millions of users.

Don’t forget to integrate your digital marketing with your print marketing campaign. You can list Instagram as one of the ways to follow you when you send out your holiday postcards. Let us help – we have dozens of customizable templates!

What to Post on Instagram for Real Estate

What to post on instagram for real estate

We talked about how to use Instagram for real estate, but what exactly should you be posting on your Instagram account?

It can be a bit challenging to get started if you don’t know what you’re doing, but don’t let that scare you off – with a little practice, you’ll be using Instagram for Real estate like a pro!

In order to help you along, here are a few things that you should definitely be posting on your real estate Instagram account…

Relevant Hashtags That Are Heavily Searched

You’ve probably seen them on various social media posts from Twitter to Facebook to Instagram – the infamous hashtags. While they may be a little annoying – and yet sometimes a bit humorous – hashtags also serve a greater purpose: they’re used to help people find posts that interest them.

I recently posted about how to use hashtags in social media, but I’ll just include one tip here. It’s really important to use hashtags that are popular and that people are really interested in. Hashtagify.me is a great resource to find those hashtags.

For example, say someone is looking for homes for sale in Dallas, Texas. If they’re looking on Instagram, they’ll likely search for the hashtag #DallasRealEstate, #DallasHomesForSale, or something similar. Then, if you’re in Dallas and have an appropriately tagged photo, that person will find your photo and may just give you a call.

Real estate Listings and Recently Sold Properties

Going along with the above example, posting images of your new real estate listings (tagged with the appropriate hashtags and a Call to Action for people to get in touch with you), is a great way to showcase your inventory and generate new leads.

Additionally, posting recently sold properties can leave a positive impression on viewers. If they’re constantly seeing all the wonderful homes that you are selling, you will seem more successful in their eyes and they’ll be more likely to contact you for their future Real estate needs.

Always Use Real, Not Overly Edited Pictures

Instagram is for posting real, relatable images. That doesn’t mean you can’t polish up your photos a bit, but you shouldn’t go overboard with the edits as you’ll appear to be a bit too un-relatable to your readers.

On the same note, when you post images, refrain from using stock photos that you’ve found on the Internet. Creating and maintaining an Instagram account can take a bit of time, but don’t let yourself get lazy or sloppy – always be posting real, non-stock images for your readers and viewers.

Amp Up Your Instagram for Real estate with Videos

In a sea of images on Instagram, sometimes your pictures can become a bit lost in the crowd. In order to help with this, why not try creating and posting a short video to better catches readers’ attention?

These can be simple videos – just glimpses of new listings, behind the scenes in your office or something that showcases your community, just make sure that they are interesting and will grab someone’s attention immediately.

Include Testimonials from Satisfied Clients

A glowing testimony from a satisfied client can really go a long way, regardless of where it is posted. But since we’re talking about Instagram, definitely make an effort to post testimonials on your account.

One idea would be to post a picture of a recently sold home with the testimony from your satisfied clients. This is a great way to build social proof and begin to establish yourself as a leading real estate authority on Instagram.

Instagram for real estate isn’t so bad once you learn the ropes – start posting some of these things on your Instagram account today, and you’ll start seeing results in no time!

Interested in social media but having trouble keeping up? I highly recommend Socially Posted – they curate relevant content and share on your behalf. Check it out today!!

 

How to Use Instagram for Real Estate

Instagram for Real Estate

Instagram is the fastest growing social media platform on the Internet right now, and that means you should be taking advantage of the many people flocking to join every day.

So…how can you do that?

We talked a little bit about why you might want to use Instagram for Real Estate, but now let’s take a look at how to use the platform efficiently.

Use Instagram to Showcase Your Community

We’ll get more into what to post on Instagram in another post, but for starters, it’s a good idea to post a variety of different images.

For example, only posting photos of your listings is going to get old fast and also might feel a bit too salesy to your audience. Instead, spice things up a little by posting pictures of your community and the surrounding areas where you sell Real Estate.

This is a great opportunity to not only draw in a local audience but also showcase the highlights of your community to people looking to move. After all, location is incredibly important for selling a home – why not make your location sound as fabulous as possible?

Connect with Your Audience “Behind the Scenes”

Along the same lines, you can use your Instagram account to showcase behind the scenes photos of your business. Showing your audience what happens when they’re not around is a great way to build trust and also connect on a deeper level.

Plus, this could be a fun way to educate your audience and potential clients on the Real Estate business and what has to happen to make things run smoothly.

Instagram for Real Estate Won’t Work if You’re Not Active

If you’re going to have an Instagram account, you NEED to be active. That means posting images with relevant text, hashtags, links, etc. on a consistent basis.

Your audience will lose interest very quickly if you’re not consistent, and so any momentum you might have gained through your posts will all be lost if you stop posting.

However, posting every day – or multiple times a day – can be a little overwhelming. To help make sure everything is done in a timely manner, think about your posts ahead of time and even schedule them out using a site like OnlyPult to help create a smoother posting process.

Share, Like and Connect with Others Regularly

Going along with posting regularly, you also need to be making an effort to connect with other people in your industry on Instagram, and also share and like photos that are relevant.

This might seem tedious and maybe a little unnecessary (how does it benefit you?), but in the long run, forging connecting with others and making an effort to share content regularly will only help you as you further your Real Estate business.

You never know who you might run into and what sort of business relationships could move forward into the future.

Utilize the Ever-Important Call to Action

Make the most of everything you post on Instagram by utilizing a relevant call to action (CTA) on each and every post. Seriously.

But that doesn’t mean you should always be selling. A call to action is simply something that lets the reader know what you want them to do next whether that be to call you, click on a link, share the post or maybe tag someone they think might be interested in what you’re offering.

Switch things up and avoid using the same call to action over and over again. Try to use this feature as a way to further engage your audience while gently pushing them to a specific action.

Don’t Forget About the Instagram Direct Message Feature

Notice that someone, in particular, is liking and sharing a lot of your images and posts? Don’t be shy – send them a direct message and see if there’s anything you can do to help them further.

This is a great feature because it allows you to chat one on one with audience members and really dive into their specific questions and/or issues. So use this tool to your advantage.

When used correctly, Instagram can be a great tool for your Real Estate business. Be diligent with your postings and pay attention to your audience and you’ll start seeing results in no time!

Why to Use Instagram for Real Estate

Instagram for Real Estate

Do Realtors® need to be on Instagram?

We like to tell people to pick and choose their social media carefully. A sparse or unprofessional social media account can do more harm than good to your brand. So if you’re going to create a social presence for your company, you need to commit to it.

So is Instagram for real estate worth the time commitment? Absolutely. And here are 4 reasons why.

It’s Where Your Customers are Hanging Out

The sheer volume of people on Instagram every day means it’s worth at least a serious look.

According to the Daily Real Estate News, “Instagram is about double in size compared to its closest rival, Snapchat, in daily active users (300 million daily active users versus Snapchat’s 150 million).”

They added, “Twitter, on the other hand, continues to lag with about 136 million daily active users, while Facebook continues to be the one to beat at nearly 2 billion daily active users. WhatsApp, the messaging app recently surpassed the 1 billion registered users mark.”

Now let’s not pretend for a second that Instagram will instantly give you access to all of those 2 billion users. But it will give you access to people in your area who are looking for homes.

Pro tip: We know you want a big piece of this traffic, but don’t buy followers, like so many other companies have. It’s a waste of money and only gives the illusion of accomplishment.

It’s Arguably the Best Place to Showcase Your Listings

Instagram for real estate is a perfect fit. It gives you a chance to showcase your property, and list its main features, in one neat and tidy post. It’s more visually driven and less limiting than twitter, with no character limit for image descriptions. It’s also not as saturated by other Realtors® as Facebook (but by all means, link it to your Facebook).

Pro tip: Use the Hyperlapse feature on Instagram to stylishly speed up your videos and tell your stories even faster.

It Shows Off Your Good Work

Don’t forget to shoot high quality testimonial videos and pictures! If you can’t get a video, use a free picture editing tool like Canva.com to elegantly add the testimonial text to an image of their home.

These are assets that can also be used in your brochures and on your website.

Instagram for Real Estate Helps You Showcase Your Brand and Personality

Part of doing Instagram the right way means making sure your personality comes through. Nobody is interested in a feed full of nothing but pictures of houses for sale.

“Who would you rather hire as your real estate agent: Someone who speaks in monotone and barely/rarely smiles and shows off their personality, or someone who’s bubbly, knows how to relate to people, and is seemingly enjoyable to speak with,” wrote real estate blogger, Matthew Bushery.

“It’s okay to show off your fun side on occasion via your Instagram account — the trick is moderation and knowing when to post such content.”

Investing your time in Instagram for real estate will definitely help you build your brand, and boost your lead generation. You can’t ignore Instagram’s opportunity to reach that many people, while posting in the perfect media for showcasing homes, your success and your brand.

Once you have a fully optimized Instagram account, make sure you add the link to your brochures. If you need new brochures, click here to choose and customize a design!