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We talked last time about getting started with direct mail. Finding a farm, getting regular mailings moving, and staying consistent are all vital.
But that’s only one part of real estate marketing. Another major component is social media marketing.
Social Media: Everyone’s Doing It
While “everyone’s doing it” is a bad reason to do most things, it’s a GREAT reason to market on social media. The truth is that everyone is there.
- 79% of internet users are on Facebook
- 32% of internet users are on Instagram
- 31% of internet users are on Pinterest
If you want to market to people, you have to meet them where they are. And where they are is on social media.
How Do You Get Started?
The first step in social media marketing is creating a business profile on the platform you choose. From there, you comment, share, and build relationships.
Different platforms have different user bases and different ways of interacting. It’s best to begin on one or two, build up a consistent presence, and then branch out. You can actually use tools like Buffer to share to multiple accounts at once to save time.
A Facebook account is often an easy place to start, since you may already have one. Simply update your profile description to talk about your real estate work.
Start sharing about your business, sharing Facebook Live videos, and more! Here are some resources for how to rock Facebook as a Realtor®.
- 10 Ways to Use Facebook for Real Estate
- Using a Facebook Page in Your Real Estate Business
- Transform Your Real Estate Marketing with Facebook Ads
- Real Estate Marketing with Facebook Stories
- Using Facebook Live for Real Estate Marketing
Instagram is another incredible resource for real estate agents. The way the platform rewards gorgeous pictures, allows geotagging, and allows hashtag searches make it an ideal marketing platform.
Creating a business Instagram profile is important so that you can track which posts perform well. As with most marketing, it pays to know what works and spend more time on that, and less on other efforts.
Here are some resources that will help you benefit from Instagram for real estate:
- Set Up the Perfect Real Estate Instagram Profile
- Instagram for Real Estate: What to Post?
- Get More Real Estate Leads with Instagram: Part 1
- Get More Real Estate Leads with Instagram: Part 2
Starting with Facebook or Instagram – or both – will give you a lot of return for your time. Once you start seeing great results, see what you can do with other social media outlets!
Making Social Media Work for You
Social media works best when you stick to a single principle: consistency.
It’s not as important to post often as it is to post predictably.
It’s not as important to be on every platform as it is to be consistent on the platform you choose.
It’s not as important to have “brilliant” posts as it is to have steady posts.
Choose one or two platforms, set yourself up, and then keep at it! Over time, you’ll build relationships that will turn into prospects and clients.
What’s your biggest challenge with social media marketing? Share in the comments!