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Archive for in person marketing

How to Nurture Your Real Estate Farm on Foot

Farm neighborhood on foot

There are so many ways to farm an area – that is, to build up your brand and credibility in specific neighborhoods. At Printerbees, we often advocate using farming postcards and other in-the-mail outreach.

Postal mail is far less crowded than email marketing, so it can be a great way to stand out about above the crowd. But you know what’s even less crowded than direct mail?

In-person communication.

In this age of email and social media, very few people take the time to make personal connections anymore. As a Realtor®, you can have a big impact if you take some time to nurture your farm on foot. Here are some ideas on how to do it.

Walk a Dog (Or Cat, Or Lizard, Or…)

If you have a pet, take it to your target neighborhood and go for a walk. Pets make a great conversation starter, and you can introduce yourself and get to know residents of the area.

If you have an unusual pet, you can do even better. While I wouldn’t recommend a snake, almost any other animal would help you catch people’s attention and build relationships even faster.

Don’t have a pet? No problem! Folks with pets are almost always looking for a break, so offer to walk someone’s puppy, cat, or other leash-trained animal. You can tell the local residents you meet that you’re helping a friend by taking his or her pet for a walk in your favorite neighborhood!

Of course, be a good neighbor – pick up after any pets that you take walking, and dispose of any waste properly. No leaving it in a yard or dumping it in a home’s trash bin!

Door Knock and Drop Off Goodies

Creating some kind of goodie bag gives you a perfect reason to knock on people’s door and introduce yourself. It doesn’t have to be food, either. You can create something seasonal or even go door to door giving each resident a single carnation.

No matter what you choose, you should have a business card and a door hanger to leave with your goodie bag in case no one answers.

Handing out fun gifts door to door is a great way to build goodwill and help the local residents get to know you and your business.

Take a Walk

Even without a pet, being present in the neighborhood is a good way to meet people and learn about their needs. You can take simple walk through the area, offer to help people where you can, and introduce yourself.

Weekends are the best time to walk through, of course, and evenings can be good as well. Choose days with good weather – not only is it more comfortable for you, but people are more likely to be out and about as well.

Attend Community Events

Community events, such as garage sales, neighborhood fairs, or other local activities is another great way to make in-person connections in your farm area. When you’re at a social gathering, people are already looking to chat so it’s easy to make connections.

When you meet someone, don’t immediately launch into a real estate sales pitch. Instead, focus on common interests and ask a lot of questions. You don’t want to push people away before you’ve even met them!

Get Out There!

These ideas are just a starting point, of course. You can come up with a variety of creative ways to make in-person connections. The basic thought is that when you get out of your office and meet people personally, they’ll remember you. You’ll create a great first impression, and be able to build your relationship from there.

Do you need new business cards or door hangers to get you started on your in-person marketing? We’d love to help. Contact us today!

The 3 Fundamental Focuses of Real Estate Marketing

3 Fundamentals of Real Estate Marketing

Do you feel like real estate marketing is complicated? Certainly there are a lot of various tactics, techniques, and activities involved in real estate marketing. But at its foundation, it’s simple.

There are actually only three fundamental focuses that make up real estate marketing. If you feel overwhelmed or don’t know where to start, consider taking just one step in each of these three areas.

#1: Print and Mail Marketing

Some Realtors® consider print and mail marketing “old school,” outdated, and too expensive to pursue. The truth is, direct mail still outperforms digital channels by a significant margin.

There’s so much less competition in the mailbox than the inbox it’s not even funny. You can’t afford to miss out. The return on your investment will be well worth it.

Here are a few ways to implement print and mail marketing:

  • Farming. Farming is still a crucial way to build up your reputation and brand in target neighborhoods. With Every Door Direct Mail (EDDM) making it easy to target a community even without a mailing list, there’s no excuse not to farm!
  • Flyers and Brochures. Having flyers and brochures that you distribute is another way to help your community get to know you. Think outside the box – you can put up flyers at various commercial locations, hand out brochures at a 5K or charity event, and more!
  • Just Listed and Just Sold. By using a planned series of Just Listed and Just Sold postcards, you can build interest in listings, sell them quickly, and promote your success to new prospects. Win-win-win!

#2: Online Real Estate Marketing

Just like you can’t neglect print marketing, you can’t neglect online real estate marketing either. Buyer and sellers will both evaluate you based on your website and online reviews. You can’t be caught off guard.

Over 73% of all Americans go online on a daily basis, and 21% report being online “almost constantly.” Social media, email, and other online strategies are how you meet these prospects where they are – on the internet.

Here are a few ways to implement online real estate marketing:

  • A Community Page. Having a community page on your website is an excellent way to become a go-to destination for prospects in your target neighborhoods. By listing new developments, community news, public events, and more, you can become the online expert in your target area.
  • Create and Join Social Media Communities. Posting once in awhile on social media is fine, but it won’t move the needle on your business. Instead, make the most impact in the least amount of time by being part of targeted online communities. Is there a Facebook group dedicated to your city, state, or area? By joining and sharing regularly, you can build trust and find clients. If there isn’t, create one!
  • Use Video. Video is a technique that helps move people beyond their goldfish-style attention span and commands their attention. By combining images and words, and verbal communication with nonverbal, you get the best of all world. Consider videos that showcase listings, show behind-the-scenes of your work, showcase testimonials, and more!

#3: In-Person Real Estate Marketing

Real estate is a personal business, and the best real estate marketing is focused and personal as well. Sometimes, you just have to physically be there.

Being personally present in target neighborhoods helps you be more than just a face online or in a brochure. It helps people make meaningful personal connections with you, and it’s the fastest way to help people know, like, and trust you.

Here are some ways to take advantage of in-person real estate marketing:

  • Volunteer. It can be hard to authentically connect with people if they see you as a salesperson. Instead, get involved in volunteering and charity events so that you have a natural reason to spend time with people and get to know them. Sometimes moving outside the business bubble brings the best relationships.
  • Serve in Local Politics. Being active in local politics has two benefits. Not only are you able to build relationships with influencers in your city, but you’re also able to help make decisions that can be impactful to the real estate market in your area. By being active, you’re helping make a real difference.
  • Sponsor Charity Events. By hosting or sponsoring charity events, you gain exposure for your real estate business in a way that matters to everyone in your community. Help sponsor a 5K or pancake breakfast or hold a fundraiser for your favorite organization. Being someone who gives back helps you build relationships and encourages others to like and trust you.

If you’ve been in real estate for a while, this article might have seemed a little basic. Let me encourage you – sometimes it pays to step back and look at the basics.

Realtors® busy themselves with dozens and dozens of techniques, tactics, and strategies to build their business and gain clients. Many of these aren’t valuable. By looking at the very basics of real estate marketing, you can evaluate which of your strategies fit in and earn you money, and which you should let go.

Let 2017 be the year you get back to basics, simplify your business, and focus on the systems that bring new clients and new cash into your real estate practice!