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Build Trust with Useful Information (FREE DOWNLOAD)!

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Build Trust with Information

Have you ever wondered if it was worthwhile to give away a free report or newsletter to your farm? It can be a fair amount of work to put one together – unless you can get it free (keep reading!)

Giving away freebies is an effective way to create customers and generate income. But you can make your freebies even more helpful by giving away useful information.

Why Give Away Free Information?

Giving away information can feel like you’re giving away trade secrets. Why would you want to help clients prepare their homes for sale, or take perfect listing photos?

There are a variety of reasons. They all revolve around one word: trust.

Free information shows you care. When you share information that’s relevant to your prospects, you demonstrate that you “get it.” The people you are building relationships with can see that you care about what matters to them and are willing to provide solutions. As a result, they will be more likely to work with you.

Free reports demonstrate expertise. If someone is looking to sell their home, would they choose someone who gave them a free report on neighborhood market conditions, or the person who just said, “Pick me!” When you give away free information, you’re showing that you know your stuff and it helps people choose to work with you.

Free content builds loyalty and name recognition. When you’re someone who shares helpful information regularly, people will remember you. Just like free giveaways that are useful, your reports, giveaways, and checklists will keep your name front-of-mind. People tend to want to help those who have helped them, so you are building goodwill.

Don’t feel like you’re creating FSBOs by giving away free information. Most people won’t follow through and implement marketing information. You can also provide information that tells people what to do without telling them how to do it, or information that’s unrelated to marketing.

Free Download: Fall & Winter Maintenance Tips

The information you give away doesn’t have to be about selling a home. Providing information about basic home maintenance can be incredibly helpful and build the know, like, and trust factors.

To make this easy, we’ve created a free download you can use with your farm area or other prospects. Simply fill out the form below to get your freebie!

When you give away this checklist, be sure to attach your business card. You want folks to be able to contact you if they’re interested in buying or selling a home!

Other Ideas for Useful Information

Other than this timely checklist for fall and winter maintenance, consider creating other types of reports and flyers that you can give away. Some ideas include:

  • Prepare your home for summer
  • Free family activities in your city
  • Neighborhood real estate market conditions
  • Landscaping tips and tricks
  • How to save money on heating (weatherproofing tips)
  • How to prepare a home for sale
  • How to take amazing listing photos
  • Anything related to activities, new businesses, or construction in your area

For instance, a friend of mine lives in a town that has free music on Fridays during the summer. Simply providing a flyer of the bands that are playing, along with the time and location, would be a great giveaway for her! The possibilities are limitless. Get started today by downloading the FREE Fall & Winter Maintenance Checklist for your prospects or farm. Fill out the form below to get your freebie!

Thanksgiving Marketing Ideas – FREE Thanksgiving Word Search Handout

The piece we ran on Halloween marketing ideas was a huge hit, so we thought you might want some ideas to market yourself for Thanksgiving too. I personally think marketing you do in November will have more impact than what you put out in December. It gives you an opportunity to express how thankful you are, and it’s a holiday most Americans celebrate, no matter their religious beliefs.

There sure is a lot to be thankful for and it’s a great reason to get in touch, therefore a great reason for marketing and getting yourself out there. People are overwhelmed with the barrage of marketing for the holidays, it’s everywhere we turn and big companies with big budgets kind of outshine the “little guy” in December. I received my Toys R Us Catalog before Halloween this year.

Here’s some ideas to get the creative juices flowing:

Use thanksgiving greeting cards. Everyone else will send traditional holiday cards in December. The best way to stand out is to do what everyone else ISN’T doing. I was listening to a presentation where Ben Kinney (super star KW agent) talked about how he is increasing his postcard marketing budget because so many are abandoning the tried and tested traditional marketing methods of using real estate marketing postcards.

Pick up the phone! No one wants to pick up the phone anymore, which is why you should do it! Call your sphere of influence to say “hi,” wish them a Happy Thanksgiving and to offer your services, should they need your expertise. This could lead to referrals because as we all know, this is the time of year when people are far more social with family and friends. If you want to be top of mind, stay top of mind by being present.

Email something the people in your database would find useful for their Thanksgiving celebrations. The ultimate turkey recipe, how to cook a ham, the secrets to avoiding holiday traffic or anything else you can think of which your database would find valuable. If it’s something of value, it’s a perfect reason to get and stay in touch.

Get yourself on Pinterest! There’s an endless number of ideas for inexpensive give aways to choose from with a quick search on Pinterest. Stopping by past client homes to drop off a small Thanksgiving Day token is a great excuse to drop by. Brian Buffini uses the term “pop-by” to describe the action of popping by, where you leave the car running as you stop by quickly to say “hi,” provide well wishes and get on your merry way to see the next person on your list. It’s not an intrusion when it’s a quick visit and you never go past the front door! How would your business benefit and grow if you added the “pop-by” to one of the many ways you connect with clients, both past and present. It’s brilliant and it works!

Download this FREE Thanksgiving Day word search (below) we created for you, customize it to fit your business andThanksgiving Word Search Puzzle get it out! Offer a prize or drawing for those who send you a picture of their completed word search to increase the engagement with your audience. Post it on your social media channels, your website and encourage competition to make it fun! As people respond, you’ll be collecting leads AND building a relationship. Step it up a notch by having a competition with one of the other agents in your office to see who can get the most responses. Publicize your competition to get your sphere of influence to help you rally for the win!

There’s plenty of excuses to get in touch and most people absolutely celebrate thanksgiving, making it the ultimate excuse. I don’t think you’ll ever find someone who doesn’t appreciate Thanksgiving well wishes…so it’s safe to get out there and connect!