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Have you ever wondered if it was worthwhile to give away a free report or newsletter to your farm? It can be a fair amount of work to put one together – unless you can get it free (keep reading!)
Giving away freebies is an effective way to create customers and generate income. But you can make your freebies even more helpful by giving away useful information.
Why Give Away Free Information?
Giving away information can feel like you’re giving away trade secrets. Why would you want to help clients prepare their homes for sale, or take perfect listing photos?
There are a variety of reasons. They all revolve around one word: trust.
Free information shows you care. When you share information that’s relevant to your prospects, you demonstrate that you “get it.” The people you are building relationships with can see that you care about what matters to them and are willing to provide solutions. As a result, they will be more likely to work with you.
Free reports demonstrate expertise. If someone is looking to sell their home, would they choose someone who gave them a free report on neighborhood market conditions, or the person who just said, “Pick me!” When you give away free information, you’re showing that you know your stuff and it helps people choose to work with you.
Free content builds loyalty and name recognition. When you’re someone who shares helpful information regularly, people will remember you. Just like free giveaways that are useful, your reports, giveaways, and checklists will keep your name front-of-mind. People tend to want to help those who have helped them, so you are building goodwill.
Don’t feel like you’re creating FSBOs by giving away free information. Most people won’t follow through and implement marketing information. You can also provide information that tells people what to do without telling them how to do it, or information that’s unrelated to marketing.
Free Download: Fall & Winter Maintenance Tips
The information you give away doesn’t have to be about selling a home. Providing information about basic home maintenance can be incredibly helpful and build the know, like, and trust factors.
To make this easy, we’ve created a free download you can use with your farm area or other prospects. Simply fill out the form below to get your freebie!
When you give away this checklist, be sure to attach your business card. You want folks to be able to contact you if they’re interested in buying or selling a home!
Other Ideas for Useful Information
Other than this timely checklist for fall and winter maintenance, consider creating other types of reports and flyers that you can give away. Some ideas include:
- Prepare your home for summer
- Free family activities in your city
- Neighborhood real estate market conditions
- Landscaping tips and tricks
- How to save money on heating (weatherproofing tips)
- How to prepare a home for sale
- How to take amazing listing photos
- Anything related to activities, new businesses, or construction in your area
For instance, a friend of mine lives in a town that has free music on Fridays during the summer. Simply providing a flyer of the bands that are playing, along with the time and location, would be a great giveaway for her! The possibilities are limitless. Get started today by downloading the FREE Fall & Winter Maintenance Checklist for your prospects or farm. Fill out the form below to get your freebie!