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Build Trust with Useful Information (FREE DOWNLOAD)!

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Build Trust with Information

Have you ever wondered if it was worthwhile to give away a free report or newsletter to your farm? It can be a fair amount of work to put one together – unless you can get it free (keep reading!)

Giving away freebies is an effective way to create customers and generate income. But you can make your freebies even more helpful by giving away useful information.

Why Give Away Free Information?

Giving away information can feel like you’re giving away trade secrets. Why would you want to help clients prepare their homes for sale, or take perfect listing photos?

There are a variety of reasons. They all revolve around one word: trust.

Free information shows you care. When you share information that’s relevant to your prospects, you demonstrate that you “get it.” The people you are building relationships with can see that you care about what matters to them and are willing to provide solutions. As a result, they will be more likely to work with you.

Free reports demonstrate expertise. If someone is looking to sell their home, would they choose someone who gave them a free report on neighborhood market conditions, or the person who just said, “Pick me!” When you give away free information, you’re showing that you know your stuff and it helps people choose to work with you.

Free content builds loyalty and name recognition. When you’re someone who shares helpful information regularly, people will remember you. Just like free giveaways that are useful, your reports, giveaways, and checklists will keep your name front-of-mind. People tend to want to help those who have helped them, so you are building goodwill.

Don’t feel like you’re creating FSBOs by giving away free information. Most people won’t follow through and implement marketing information. You can also provide information that tells people what to do without telling them how to do it, or information that’s unrelated to marketing.

Free Download: Fall & Winter Maintenance Tips

The information you give away doesn’t have to be about selling a home. Providing information about basic home maintenance can be incredibly helpful and build the know, like, and trust factors.

To make this easy, we’ve created a free download you can use with your farm area or other prospects. Simply fill out the form below to get your freebie!

When you give away this checklist, be sure to attach your business card. You want folks to be able to contact you if they’re interested in buying or selling a home!

Other Ideas for Useful Information

Other than this timely checklist for fall and winter maintenance, consider creating other types of reports and flyers that you can give away. Some ideas include:

  • Prepare your home for summer
  • Free family activities in your city
  • Neighborhood real estate market conditions
  • Landscaping tips and tricks
  • How to save money on heating (weatherproofing tips)
  • How to prepare a home for sale
  • How to take amazing listing photos
  • Anything related to activities, new businesses, or construction in your area

For instance, a friend of mine lives in a town that has free music on Fridays during the summer. Simply providing a flyer of the bands that are playing, along with the time and location, would be a great giveaway for her! The possibilities are limitless. Get started today by downloading the FREE Fall & Winter Maintenance Checklist for your prospects or farm. Fill out the form below to get your freebie!

3 Ways to Generate Real Estate Leads This Fall (FREE Download!)

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Lead Generation This Fall

If you think fall and winter mean that your business has to slow down, I invite you to reconsider. If you keep your lead generation moving, you can have clients excited to work with you year-round.

Prospecting in the fall and winter does require some additional steps, however. Many people who plan to move focus on spring and summer, with the goal of settling down by the time school starts.

With these simple strategies, you can encourage people to work with you throughout the year.

Stay Consistent

This has been a theme of many of my recent posts. That’s because it’s SO important! Don’t let fall mean you fall off your marketing plan. 

There are many ways to reach out to your prospects all year. You can:

  • Congratulate folks on home anniversaries
  • Send holiday postcards
  • Continue to post helpful, engaging information on social media
  • Send Thank You note cards to those you’ve worked with
  • Continue to participate in volunteer work and community events

Just because it’s a “slow season” doesn’t mean your marketing slows down. In fact, marketing is more important now than ever.

Sell the Benefits of Fall and Winter Listings

Listings are the lifeblood of real estate, and there’s no reason for clients not to sell homes in the fall and winter. Fall can give some beautiful photographic opportunities.

You’re also less likely to get “looky-loos” in fall and winter. Here are some other great reasons clients should list in winter:

  • Less competition
  • Serious buyers
  • Staging is easier during the holidays
  • Tap into the “reset” mindset of New Year’s

If you want an easy way to share these benefits with clients, download our free handout 7 Reasons to Sell This Fall or Winter. Fill out the form below to get it now!

Focus Your Efforts on Your Farm

With fewer people looking to buy and sell homes, fall and winter are the perfect time to hone your focus on your farm neighborhood. You can continue to build awareness by sending farming postcards, holiday information, and helpful newsletters. Make sure that group of homeowners knows, likes, and trusts you. If anyone is looking to buy or sell during the fall or winter, you can capture their attention. Even if most folks wait until spring or summer, the effort you put into farming will pay off. The awareness and attention will pay dividends next year. Either way, focusing on your farm during the fall and winter is a winning strategy!

Reach Out to Prospects Today!

Make sure that your prospects understand that fall and winter are the perfect time to list a home. Download our free handout, 7 Reasons to Sell This Fall or Winter.  Fill out the form below to download it for FREE now!

Why Winter IS a good time to sell a house – includes prospecting handout

Real estate marketing postcardsI’ve been reading many articles, opinions, videos and blog posts lately about why it’s a great idea to list a home for sale in the winter.  My reticular activator must really be active right now, because I feel like I see more homes for sale in my own neighborhood now than I do in the summer and spring months.  My neighborhood has really low turn over, because of a high ranking elementary school, it’s shocking to see so many for sale, but I am really having a complete paradigm shift about why selling in the winter makes great sense.

  • In the winter, inventory is lower by an average of 20% and so is competition.
  • In the winter time, people who are searching for a home are serious buyers.  How many “tire kickers” do you know who are willing to get out there and search for a home in the cold, rain, wind or snow?
  • In the summer is when the majority of real estate sales happen, how can a home really stand out amongst all the others…don’t they all start to look the same when in the same area.
  • Homes don’t sell for as close to listing price in the summer, recent reports show that homes sell for more in the winter when there is less on the market.
  • In the winter time, the amount of traffic going through a client’s home is much less because there are less people in the market looking.  Less inconvenience for families trying to keep the home “perfect” in case of unexpected visitors.
  • Real Estate Marketing Flyer

    Free To Download Real Estate Marketing Flyer

    Homes are usually pretty “festive” and feel “warm” during the winter.  Good for creating a warm feeling in the staging.

  • In the winter, with inventories being lower, there is a slight shift in who’s in the drivers seat when it comes to contract negotiations, especially with the changing markets.  There will likely be less concessions on the part of the seller in the winter.

This is a snippit from an article done by Redfin…it’s very interesting and numbers don’t lie.

Spring listings sell a bit faster, but winter has 20 percent fewer listings added than the spring. Redfin reports winter listings were more likely to sell (59.2 percent) than summer listings (53.1 percent) and that homes listed in the winter sell closest to their original price with only a 2.7 percent average drop from the final price in winter versus a 5.2 percent drop in the summer. Link to original/complete article

Use this FREE real estate marketing handout “7 Reasons Why Selling Your Home In The Winter Is Better…” to encourage people who are on the fence to sell now vs. waiting for spring.  It just makes good sense!  If you’re looking to turn this marketing piece in to a real estate marketing postcard, contact PrinterBees and have it created and customized for free when you print.

Compliments of PrinterBees – Real Estate Marketing