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Do you send real estate postcards as part of your marketing campaign?
It’s a great way to increase your exposure and build up the number of “touches” you accomplish. As a result, people will get used to seeing your information and be much more likely to hire you!
So how do you get the most bang for your buck when it comes to postcards? Here are three things to keep in mind.
Boy, I feel like a broken record sometimes, but folks sure struggle with this one.
You can’t order postcards, send them out once or twice, and call it a “failure” if you get no new clients.
Postcards are part of an overall brand-building strategy. You have to consistently show up, time and time again, before you start to be recognizable. Folks need to say, “Oh, I’ve heard of that person,” and start to feel they know you.
Ideally, you’d sent postcards 4 or more times per year. With holidays and a variety of other seasonal options, there’s no shortage of opportunities!
Use Great Real Estate Postcard Design
At Printerbees, we make this part easy for you. We have tons of beautifully designed postcard templates that you can use. We offer farming postcards, Just Listed, Just Sold, and more.
However, you want to personalize it and make it your own. Of course, it should include your picture and contact information. But what about offering useful tips, a coupon from a local company, or another incentive?
You can also run an online contest that you advertise with postcards. Invite folks to come to your website and sign up for a drawing or other event. You’ll gain more contact information and be able to grow your email list and more!
Think Outside the Box
Folks aren’t so interested in getting a bunch of postcards that say, “Hi, I’m a local Realtor®” (although that’s certainly better than not doing any postcards!)
You can also use postcards to give updates about the real estate market in your area, or to target a specific market.
Postcards Make an Impact
It can be challenging to measure the exact return on investment you get from postcards, because it takes time to appear. Sometimes the goodwill you generate over several years of marketing will carry you through dry spells, and you won’t even realize it.
If you’re interested in measuring specific campaigns, consider using QR codes or asking readers to visit a specific website link. You can find out how many people follow through on that specific call to action.
Over time, however, you want to simply become the local Realtor®. People don’t think about McDonald’s advertising very often, but when they want a burger it can be the first place they think of. Have that kind of brand in your local area!
Ready to get started with postcards? We’re here to help. Contact us today!