Google+

Archive for farming postcard

Three Tips for a Great Farming Postcard

Farming Postcard

As we move toward the spring selling season, what are you doing to stay visible and relevant in your target neighborhoods?

Hopefully, you’re using farming postcards to stay in touch with prospects in the neighborhood. You don’t even need a mailing list – Every Door Direct Mail (EDDM) allows you to mail to every home on a postal route, and it costs less than regular postage!

To make sure your farming postcards get the results you’re looking for, follow these tips to create a great mailer.

Get Attention!

One of the great qualities of a postcard is that the recipient sees it immediately. There’s no envelope to open, so the number of people who at least glance it over is almost 100%.

That doesn’t mean attention is guaranteed! You still have to have something on the postcard that will grab their interest in those first few seconds. Some ideas include:

  • A funny picture or saying that piques curiosity. Humor is a great tool!
  • Ask a question that triggers a desire or fear in your prospect. Desire and fear are powerful emotions for getting and keeping interest.
  • Give useful information. Sharing a recipe or a home-related tip can ensure your postcard gets more attention.

Once you’ve gotten their attention, your postcard will get a closer look. It may even be kept for future reference.

Target Your Message

A useful or attention-getting postcard is a great start, but if you don’t follow up with a relevant message to the recipient, you’ll lose your momentum.

Remember that marketing is always about the client, not about you. You may be tempted to fill a postcard with your certifications and awards, but that doesn’t help the client understand why they should care.

Instead, address the client’s needs in your postcard immediately. If you’re focusing on families, try a headline like, “Need to buy a new home before school starts in the fall?” Or, if you’ve got retirees looking to downsize, a message like “An empty nest can be cozy. Let me help,” may work well.

Tell the Reader What’s Next

Once you’ve gotten attention and delivered a relevant message, what’s next? You need to make sure to answer that on your postcard. Otherwise, you’ve taken an interested prospect and left them hanging!

A powerful call-to-action is a great way to continue the conversation. It doesn’t have to be a direct “Call me for an assessment of your home,” although it could be. You could also use these ideas:

  • Provide the link to a relevant post on your website and ask them to comment
  • Ask them to share the postcard with friends
  • Invite them to interact on your social media page
  • Invite them to an event or open house

Whatever you do, don’t forget to have a call-to-action. You want to keep the relationship building, so let them know what’s next!

Consistency is Key

Once you’ve created a great farming postcard and sent it, you’ve started the conversation. However, consistency is key if you want to see real results. Try to send farming postcards at least six times a year – in fact, 9 – 12 is best.

Your highest-value market should get the highest frequency, and other markets can get fewer. Remember, it’s about getting your message, name, and face in front of prospects enough times that they feel like they can trust you with a major purchase. That takes time!

Ready to get your farming postcards ready for spring? We can help. Take a look at our templates and contact us to customize them today!

3 Strategies to Make the Most of Postcard Marketing

Postcard Marketing

Many Realtors® know they should use postcard marketing to build their business, but some don’t know how to make it count. Since postcards cost money to buy and mail, it’s important to get the most bang for your buck. Here are three ways to do it.

Before we get going, just an FYI – Printerbees is currently doing their biggest postcard sale EVER! Get 1000 color postcards for only $99, with free shipping! Order online before August 28, 2015, and use coupon code 1000FOR99.

Use Postcards to Build Name Recognition

Door knocking is a great way to meet people in your target neighborhood, but postcards can keep the relationship going. By sending periodic postcards to your farm areas, you’ll build name recognition and encourage residents to see you as the go to person for their real estate needs. Remember that this type of farming needs to be consistent, so keep up your work over time!

Some Realtors® feel that direct mail is “dead” and that online marketing is the only way to go. I couldn’t disagree more. With all of the spam in the email inbox, you have far less competition when you mail a physical postcard. In addition, having something your prospects can touch with a picture they can see builds a stronger bond then an email ever will.

Use Expired Listing Postcards to Reach New Clients

With everyone calling expired listings within an hour of the contract expiring, how can expired listing postcards be a reasonable approach? Simple – they help you beat the rush by waiting. What I mean by that is simple: many expireds are not ready to get on the market right away. Your expired listing postcards, sent a month or two after expiration, will reach them at a much better time. Your connection will be made when they don’t have 50 other Realtors® on their back.

Many customers who have listings expire are unable to sell for a reason. Sometimes it’s the Realtor®, but many times it’s the price or condition of the home. You’ll greatly increase your chance of getting and selling the listing if you contact them after they’ve had time to clear their mind and make needed updates to their property. Expired listing postcards are the way to do that.

Take Just Listed and Just Sold to a New Level

Many Realtors® use Just Listed and Just Sold postcards to promote their work, but they often don’t think beyond the neighborhood they’re working in. Consider door knocking in the neighborhood where you just listed or sold, and asking the residents if they know anyone who is looking to buy or sell. Include those new referrals on your Just Listed and Just Sold postcard mailings. You’ll bring in new business from outside the area!

You can also use Just Sold or Just Listed postcards without actually mailing them. Leaving them strategically in certain areas – a grocery store in the neighborhood, a recreation center, or even tucked between the pages of a real estate book in the library – can be a creative way to leverage your postcard marketing. Think outside the (mail)box! You can use beautiful color postcards in a variety of ways.

This is just the tip of the iceberg when it comes to maximizing your postcard marketing. I’d love to hear what creative things you have done, too! Share in the comments!

Don’t forget to take advantage of Printerbees’ biggest postcard sale EVER! Order online before August 28, 2015, and use coupon code 1000FOR99.

Why Real Estate Postcard Marketing Works

Real Estate Postcard Marketing

Considering that 52.5% of consumers read postcards (compared to 33% who read sales letters), there’s no reason for real estate agents not to be involved in real estate postcard marketing.

Some Realtors® avoid it because they think it’s expensive or they aren’t sure how to use postcards. But it doesn’t have to be difficult or costly. In some cases, you can send a mailing to a specific group, such as recently expired listings. In other cases, you can choose a neighborhood or area in which to focus your farming efforts, without having to mail postcards to every neighborhood nearby. Make sure your postcards connect with the recipient and answer the question, “What’s in it for me?”

There are so many different types of postcard marketing available to Realtors® that it can be hard to know where to start. In this post you’ll get an overview of the various types of real estate marketing postcards and how to get started with them.

Expired Listing Postcards

Expired listing postcards are perfect for putting yourself in front of homeowners who haven’t been able to sell their homes with their current real estate agent. Use your postcard to express empathy to the homeowner and offer yourself as someone who has a new idea on how to position the home on the market. The homeowner isn’t going to be looking for the same old techniques!

Short Sale Postcards

Short sale postcards are a great way to reach out to struggling homeowners and help them avoid foreclosure. By showing that you understand their situation and can offer them a way out, you will win business and the goodwill of the community. Consider sending these to an entire neighborhood where you know some homes have more owed than they are worth. If the recipient doesn’t need help, they may know someone who does.

Just Sold Postcards

Just Sold postcards are a great way to celebrate your successes and show your skills to a neighborhood or farming area. By bringing your name to the forefront as a successful selling agent, you’ll be likely to gain even more listings in the area. Listings also bring in buyer lead opportunities, so these postcards are a win/win!!

Farming Postcards

While all real estate postcard marketing can be considered farming, there are specific postcard options that allow you to advertise that you available to buyers and sellers. These farming postcards point out the opportunity in listing with you as a Realtor®, and also keep your name front-of-mind for those looking to buy.

Every Door Direct Marketing (EDDM) Postcards

EDDM postcards are available for a wide variety of businesses. All of the types discussed above would be considered EDDM postcards. Postcard marketing is very effective if it is done consistently over time – it builds awareness of your brand and allows people to see your successes. Real estate postcard marketing also puts your name in their mailbox where there is little competition for Realtors®.

Using real estate postcard marketing is a cost-effective way to build name recognition and gain leads. Postcards even have a lower cost-per-lead than email marketing – and that’s saying something! Don’t miss out on a great opportunity to farm your target area and gain exposure through postcard marketing.

Do you use postcard marketing? Why or why not? Share in the comments!

How to Create the Perfect Farming Postcard

Spring is almost here, and that means buying and selling is about to heat up! Want to get in on the action? Farming postcards are a great way to build awareness in any neighborhood or county, and it’s a form of advertising that won’t break the bank.

Creating a great farming postcard that doesn’t simply blend in with other mail is essential to raising awareness about your business and services. Here are some simple ways to create the perfect farming postcard.

Farming Postcards Build Real Estate Business

Use a Postcard

This should go without saying, of course, but it’s important to use a postcard rather than a letter. While a letter can convey more information, they are generally thrown away unopened once the homeowner realizes it’s a solicitation. A postcard has the significant advantage that it’s already open, bringing the eye-catching designs and colors you choose immediately to the attention of the recipient.

Get Attention

In any form of advertising, you have only seconds to secure your prospect’s attention. There are many ways to gain attention using your postcard. The more of the below techniques you can include naturally, the better.

  • A funny picture or saying can immediately grab attention and get a prospect to read the entire card
  • Address Desires and Fears. Every piece of advertising should answer the question, “What’s in it for your prospect?” Every individual wants to fulfill their desires and eliminate their fears, and they’re always willing to find out how. A bold statement offering to fill a desire or eliminate a fear will definitely lead to further investigation.
  • Easier, Cheaper, More Convenient. In line with the previous suggestion, everyone wants life to be easier, cheaper, and more convenient. By making that offer up front, you will definitely gain a prospect’s attention.
  • Special Deals or Free Add-ons. Everyone wants to get the best deal available, and making it a limited-time offer can encourage prospects to respond quickly.
  • Color and Graphics. Bold color and eye-catching graphics will help gain attention among regular mail when used along with the previous techniques.

Include Your Picture

A photo creates an immediate connection, and can help a prospect feel like they know you better than they do. By including a photo with your contact information, you can start to form relationships right away. This is especially important as you continue your mailing campaigns – seeing your picture multiple times helps solidify you in your prospect’s mind.

Target High Value Markets

You want to make sure to spend your advertising dollars wisely, and that involves targeting the best markets with ideal frequency. You should send several postcards a year offering your services, but focus your efforts in areas with the most value to you. This doesn’t just mean neighborhoods with expensive homes – you want to focus in areas where past clients live, the neighborhood you live and work, and other areas that you have a higher level of recognition. Emphasizing those warm markets will help you build a strong client base and gain additional customers over time.

Farming postcards are a simple, low-cost way to engage new prospects in high-value neighborhoods. By using an open postcard, gaining the clients attention right away, and including your picture, you can have a successful postcard campaign and effectively grow your business and your income.

Ready to start farming? Take a look at our wide selection of Printerbees farming postcards today!

FSBO Lead Generation Tactics – FREE Download

FSBO Lead Generation TacticsWhen many sellers get ready to sell their homes, the first question many consider is, “Can I get away with not using a Realtor®?” With all of the For Sale By Owner (FSBO) websites popping up, it’s easy for a homeowner to think they can save money by listing the property themselves and not paying your commission. You and I know that’s simply not true and that homes sold by Realtors® sell for more and much faster, it’s been proven time and time again.

With lead generation being critical to the success of any real estate agent’s business, prospecting to FSBO’s offers an extremely targeted list of prospects/leads to target.  The key is showing the person who has decided to go FSBO that it is in their best interest to use your services.  Here’s some great objection handling information (which can be downloaded as a flyer…free) for you to use the next time you’re speaking with someone about the advantages of using a Realtor® vs. selling it themselves. It’s a no-brainer!



Buyer’s Commission
As a seller, you would still end up paying the buyer’s agent commission if you sell your own home. This means that your savings is not 6%, but rather 3%. That amounts to $7500 on a $250,000 house. While that may still sound like a significant amount of money, think about the amount of work you’ll do to get the word out. How much is your time worth? Realtors® really do earn their pay.

Listing Services
When you use an agent, they take care of listing your property. They do this not only locally, but also on the internet, where 90% of home buyers look before purchasing a home.

You can certainly list your own home online, but it isn’t free – sites with Multi-Listing Service (MLS) access charge anything from a $395 flat fee to $199 for a 6 month listing. And you want to make sure to hit all the major sites, free or paid. It’s the only way to make sure you are visible to all potential buyers and their agents.

A Realtor® will take care of all of these listings for you, so you don’t have to worry about which sites to use, how long they take to set up, or how much they cost.

Screening Buyers
When you use an agent, they receive all of the calls and weed out the ‘just curious’ lookers or others who would not be able to qualify to buy your house. When you list the home for sale on your own, you have to take ALL the calls and emails yourself. This is another serious time commitment. There’s nothing more frustrating than spending two weeks going back and forth with a potential buyer only to find out they never had financing.

An agent will have the experience to be able to tell right away if someone isn’t going to be able to complete a purchase. And, if a potential buyer does end up wasting their time, that’s part of what you’re paying them to handle. This way, you can spend time on your own commitments and let your agent handle the curious and the serious buyers.

There’s also the consideration of safety.  Most experienced Realtors® won’t work with buyers who aren’t pre-qualified and pre-screened by a mortgage broker. Getting pre-qualified requires showing proof of identification, financial background, a credit check, etc.  It’s good to avoid having complete strangers traipsing through your home with no record of who they are.

Buzz Creation
Real estate agents belong to a close-knit community and know how to build buzz about your property with other agents. In doing this, they are exposing your home to a market you wouldn’t have access to on your own. When a Realtor® can call up a professional contact and recommend they bring a client by, you have an immediate prospect that is actually ready to buy.

In addition, agents have a lot of experience setting up open houses and creating interest in their events. An agent isn’t going to want to waste time or money on an open house that isn’t attended, so they will put their network and advertising skills to good use on your behalf.

Price Setting
The key reason sellers choose to go on their own is to save money. Unfortunately, a real estate agent can offer significant expertise in setting a price-point for your property. They have experience in the area, so they know what price to ask for that will bring good value while also selling your property quickly.

Homeowners have the potential to fall off of both sides of the pricing wagon. Some homeowners love their house so much they price it inappropriately highly, resulting in it sitting on the market unsold for months. Others are unsure of themselves and need to move quickly, so they underprice their homes and cost themselves a lot more financially than they would have saved in commissions.

Ironically, the founder of ForSaleByOwner.com had to use an agent to sell his own home after he “mispriced” it and couldn’t sell it himself. Not only did he gain a lot of money in the price – even after the commission – the property sold quickly.

Paperwork
If you do find a buyer on your own, you’ll quickly realize the mountain of paperwork that it takes to complete a sale. It takes a lot of time to understand all the legal and financial forms you need to make available and sign with the buyer. A mistake in the paperwork and proper disclosures can open you up to serious liability or financial loss.

If you do sell on your own, the sales paperwork is an area where you can’t afford to go it alone. Make sure you do your research and perhaps even consult a real estate lawyer to help you draft the correct forms and disclosures so that you don’t find yourself in significant trouble later.

In the final analysis, you may save a few bucks by going the FSBO route. Unfortunately, you will also spend a significant amount of time, in addition to your current professional and personal obligations, to do so. You may also misprice your home, and you’ll need a lot of help with the final paperwork once you find a buyer. In the end, using a real estate agent is the easier and more affordable way to go.

Realtor® Rip Off Report: How to Avoid Lead Generation Ripoffs

Market Leader Rip Off ReportEvery Realtor® needs leads in order to show and sell properties. Getting leads can be a lot of work, and many Realtors® don’t know where to start. As a result, some Realtors® turn to lead generation services that promise to do all the legwork. Sounds great, right!  Please read on….Market Leader is one such service, however according to many complaints they simply take your money and do not provide the promised leads. By locking Realtors® into a multi-month contract, services like Market Leader leave professionals with nowhere to turn despite not getting what was promised.

Market Leader Issues
Market Leader promises to generate a certain number of leads within your area code, but over time many Realtor®s are seeing the leads from outside their area. One customer was finally told that Market Leader cannot promise where leads come from. That makes the leads useless.

Past customers also report that once a contract is in place, Market Leader and many other services will work hard to make sure you can’t get out of it. Customers have complained that they have been told they need 35 day written notice (long enough to charge you an extra month) and that they have to cancel by a certain day of the month in order to have it process in time.

Unfortunately, the complaints about customer service abound as well, both on posts to their Facebook site (Posts to Page on the left sidebar) and on external services. Many customers say they get ‘outside business hours’ messages in the early afternoon, or are not allowed to speak to a supervisor when they wish to dispute charges. There are also many technical issues with the site and Realtors® are simply told that a ‘ticket has been submitted’. Some Realtors® had customers reporting the campaign emails as spam because the Market Leader campaigns were malfunctioning, and multiple calls to customer service did nothing to fix the issue.

You can read all of the gory details from the Facebook group, “What Should I Spend My Monday On?” It’s  a good group!

Finally, users with Macs do not have nearly the functionality of other subscribers, but they pay the same high prices. The creative portions where you create your own mailings have to be done from a PC. Even with a PC, you cannot verify ownership of your domain with Market Leader so apparently there is no syncing with Google apps to coordinate with a team.

For a service that charges $580 a month and locks you into a 6 month contract, you have a right to expect better. In fact, if you put those kinds of resources to work in your own lead generation efforts, you could grow your business dramatically and remain in control of the quality of the leads you attract.

How to Avoid Ripoffs and Generate Your Own Leads
Here at the Real Estate Marketing Magazine, we have a free e-book that can help you get a jump-start on your lead generation efforts. You don’t even have to start spending your hard earned cash! Here are some tips from the e-book and beyond.

Start with those you know. I know, no one likes to harass friends and family. But remember, you’re in this to SERVE, and folks need help finding a great place to live! Finding a great Realtor® isn’t as easy as you’d think.  Keep in mind that it isn’t just who you know, it’s who THEY know also. Use our free calls scripts and letters to help you reach out to the people in your sphere.

By starting with those you already know and asking for referrals, you can begin your network with those who already know and trust you. And trust sells!

Social Media
Social media is a great way to reach out to those you don’t know, build relationships, and nurture prospects. You can establish a Facebook site for your realty business, and post photos from your listings to Facebook, Instagram, Pinterest, and even Twitter! In addition, you can establish a website using easy-to-build templates through any number of services. Squarespace is well known for having great visually-focused templates, which is a major bonus for any Realtor®! Remember, when you help people see themselves in your properties, your sales job is almost done.

Business Cards and Mailings
A professionally designed business card is essential for any successful Realtor®. Services such as PrinterBees have hundreds of real estate business card templates to choose from.  In addition, sending farming postcards to people in your area to announce a new listing or an open house can be very effective. Postcards get seen more readily than letters, which residents often throw away without opening because they are  seen as ‘junk mail’. Postcards with great graphics are eye-catching and already ‘opened’!  PrinterBees has a huge selection of real estate marketing postcards for any type of lead generation program you want to kick off.

These are just a few examples of low-cost ways to begin to gain leads. There are many more. See each person you meet as a potential sale – if not them, then someone they know! Learn how to connect quickly through conversation and assess their needs. When you add a new person to your network, it isn’t one person – it’s more likely 100, since you add their entire network as well. With this mindset, you’ll see that the world is your oyster – and you don’t need to pay $580 a month and be plagued with issues to access it!

Have these call scripts emailed to you. They work great for contacting your sphere of influence.

Why you NEED to send out open house invites to the neighbors…More Secrets I Share With Friends

real estate listing flier sampleMy next door neighbor recently listed her home for sale and this Saturday it was held open for the first time. What a spectacular home! Over 5000 sq. ft. of pure beauty, and the agent who has the home listed had really nice marketing materials to match the elegance of the home.  Trust me when I tell you, my photos of his marketing materials don’t do them justice, but it is a 11X17 folded brochure, printed on 14 pt. cover stock and it’s beautiful.  This listing flier is so eye-catching that as my children passed by it on the kitchen counter, they all stopped and took note of it.  Each of them said “Wow, this is one of the nicest marketing pieces I’ve seen in a long time,”  and they see a lot of marketing pieces.  His business card is printed on a 16pt. matte finish with gold foil printing and they definitely stand out.

Here’s my one problem with his approach to marketing this house.  He didn’t let any of us (the neighbors) know it would be open on Saturday. This agent clearly understands that marketing is a necessary investment with the look of his marketing materials. They’re stunning!

My thoughts are that those marketing materials would impress a lot of the people in this neighborhood if they were invited to stop by. Open houses are “nosy neighbor magnets!” Nosy neighbors who are many times interested in home values, the market and in many cases trying to determine if it’s a good time to sell. Neighbors are like low hanging fruit on the tree of real estate agent leads, you just need to harvest them by inviting them to stop by.

Here’s some ideas on how to invite the neighbors:

  • Go door knocking and personally invite them, provide them with a listing flyer in the event they can’t make it.  Make sure to ask them if they have any questions about the market.
  • Use services like Cole Information Systems to get a current mailing list of the surrounding homes and call those that have phone numbers, invite them to stop by. (Mention this magazine/PrinterBees when contacting Cole and receive a 25% discount!)
  • Send out Just Listed/Open House postcards with an invitation to stop by. (Cole Information Systems provides the needed mailing list)
  • Use door hangers as you walk the neighborhood and become a familiar face.
  • Include a sign rider on your for sale sign saying “open this weekend.”
  • Hire some teenagers to hand out “Open House Fliers” to advertise the upcoming event and so they know they’re invited.

Activity breeds activity and people like doing business with someone they view as successful and busy. You’re missing out on a tremendous opportunity to grow real estate business if you’re not exploiting the opportunities you have to be in front of people, while you have the activity of a listing.

Tools To Take Your Expired Listing Marketing To A Whole New Level

A few months back I came across Cole Information Systems, wondering where they had been hiding my entire real estate career!  When I found what they did, I knew the agents who subscribe to this magazine would be as excited as I was to find them, especially for farming, expired listing marketing and for marketing your just listed/just sold properties.

One of the most frequent questions we get from Realtors® looking to step-up their marketing is “where can I get a good database,” and it’s not been an easy question to answer with limited resources that cost a fortune.  Good databases that are affordable are hard to come by, UNTIL I found Cole Information Systems and quickly partnered with them.  Cole provides unlimited databases to Realtors®  looking to get targeted with their marketing. For marketing to expired listings, FSBO’s and door-knocking, the mobile app is amazing!

It’s the perfect solution for every Realtor® out there looking to execute great marketing campaigns, which requires a good quality database. The quality of a database determines the quality of the leads you attract and convert. Databases become stale in as little as a few months depending on neighborhood turnover, and when a database is the slightest bit outdated, you’re wasting time and money on ineffective marketing.

The awesome news is that because you’re a subscriber to this magazine, you get a 25% discount from Cole Information Systems.  It’s a great deal!  I’ve included a quick demo of what the mobile application can do for you and encourage you to contact Cole to get all of your questions answered.  I’ve found them to have great customer service.

Here’s a link to their site: http://www.coleinformation.com, or reach them by phone at 800-800-3271.

When you contact Cole, make sure to mention either Real Estate Marketing Magazine or PrinterBees to get your 25% discount, without it you’re looking at full retail and who wants to pay full retail!

This video features a quick overview of what Cole  Information Systems offers Realtors® in a way of databases, it really is God’s gift to Realtors® looking to build a good database, which should be EVERY Realtor® out there.  Don’t forget to mention Real Estate Marketing Magazine or PrinterBees to get your discount, it’s substantial.

 

 

The Hottest Trends In Real Estate Marketing You Need To Know About

With housing markets exploding across the country, it’s a great time to get back to marketing yourself to celebrate and cash in on PC.55.Farming.NJL.8.5x5.5.MASTER.[XX]the activity.  I can tell you as the owner of a real estate print marketing company that Realtors® across the country are ramping up their marketing to meet the pent up demands of both buyers and sellers who have been waiting on the sidelines for something to change in the real estate market.  If you’re not thinking about your marketing and actually executing on it, chances are you may get left behind and miss this amazing opportunity.  As a subscriber to Real Estate Marketing Magazine, we can’t let that happen to you!  We have to help you keep up, so here’s what’s hot!

It’s an amazing time to be a Realtor® IF you have good real estate marketing in place to feed your business and exploit the opportunity out there.

Farming postcards are back to being popular again and Realtors® ARE farming because they know it works.  These agents understand that they have to be “the first one to show up at the party” (the market recovery party!) to make sure they’re in front of their prospects when they decide to make a move.

Just listed and just sold postcards are a great marketing tool that many agents use as part of their standard marketing plan.  Using just listed and just sold postcards as part of your marketing shows you’re active in the neighborhood and know “what’s up”!  There’s a huge increase in the number of agents using this method of real estate marketing to continue to build and establish their businesses in the neighborhoods they target.

Expired Listings? I’m not sure why, but there is a drastic increase in the number of people marketing to expired listings.  It’s DRASTIC and definitely worth considering if you’re looking for a specific market to target or a specialty to attack as your own.  Expired listings offer a very unique opportunity to market yourself to a very specific audience and a VERY targeted list.  I don’t think there is a more targeted list of people you can market to in real estate.  You already know they want to sell, it’s just a matter of getting them to pick you over other agents vying for their business. Here’s a link to a free download for marketing to expired listings.

Many people think that in this market, they can sell their home without a Realtor® and still get top dollar.  Not a chance!  I’m a licensed real estate agent who WAS going to sell my home myself. I’m qualified. I know a lot of Realtors®, the area my home is in is short on inventory, I have a lot of contacts, I’m licensed, socially connected, an expert at real estate marketing, etc. etc.  I have every reason to believe I can just do it myself, but I can’t!  I don’t have the time, it’s not what I do anymore as my full-time job.  I listed my house for sale with a Realtor® who can properly market the property and get top dollar in a hot market.  Marketing to FSBO’s is also very targeted because you can offer them assistance they can’t get anywhere else and you can sell their home for more than they can.  It’s a fact and I encourage you to go after that targeted list of people.

There’s many different approaches you can take to making the most of the housing shortages and market changes happening across the country.  No matter what your approach is, don’t forget about the marketing and marketing consistently, it’s the only true method to making it happen for yourself.

Why You Owe It To Your Sphere Of Influence To Get In Touch | Real Estate Marketing Magazine

real estate marketing to your sphereIf your like many of the agents I speak with, you too may be avoiding your sphere of influence and I’d like the opportunity to challenge your thinking. Once I convince you it’s time to get back in touch, I’m even providing a free download to help you out.  The download includes letters and call scripts to increase your comfort level and give you some direction.  Before you scroll to the bottom to get to the download, please read on…you reading why you need to get in touch will help you follow-through on actually using the download.

I first want you to know that you’re alone about not being in touch with your sphere, so please don’t beat yourself up…it’s totally normal and I totally get it.  I don’t remember ever meeting a Realtor® who feels comfortable about contacting their sphere of influence. There isn’t any excuse or story I haven’t heard before, and they’re all valid, but they’re still stories. They’re the kind of stories that keeps Realtors® from doing what works to grow a real estate practice at the fastest, most profitable and most practical manner.

Let’s start with the cold hard facts.

  • Your sphere of influence is twice as likely to do business with you than strangers
  • According to the top 150 agents who are part of the Mike Ferry coaching, 28% of their business comes from past clients and their sphere of influence
  • According to NAR, 42% of buyers find their agent via referral from a friend or family member, 12% of buyers used the same agent they had used in the past
  • 39% of sellers found their agent via referral and 25% used the same agent they had used in the past.
  • Close to 90% of clients said they would use their Realtor® again

The facts are “the facts” and they support investing in marketing to your sphere of influence. The sad part is that most agents don’t keep in touch, aren’t marketing to their sphere, so they aren’t reaping the benefits of all the above mentioned statistics.  Keeping consistent with marketing to your sphere does pays off and will absolutely give you the highest return on your marketing investment.

So, you may be asking yourself why you “owe it” to your sphere to get in touch…here’s why.  The people in your sphere are confused about the real estate market.  They have questions and are looking for honest and sincere answers.  The market has made huge shifts in the last few years and people are lost as to where it leaves them and their real estate investments.  Don’t you owe it to them to let them know you’re available to help and answer their questions?  Don’t you want them to reach out to you if they have questions about where things are, where things are headed, etc?

There’s a reason the top 150 agents have 28% of their business come from referrals, it’s because they work their database and they stay in touch.  Use these free downloads to help you get back in touch with your sphere.  They’ll be happy to find out you’re still in the real estate business and that they know someone they can trust.  You’ll reap the benefits of having gotten in touch, especially now that the real estate market is exploding again.  There’s no better time than the present!

Visit PrinterBees for a huge selection of postcards to help your marketing efforts.  It’s the best place on the Internet for real estate marketing!