In many parts of the country, the LAST time you want to go outside or socialize is in the winter. Especially in January, after the buzz of the holidays, some folks just want to hibernate.
As a Realtor®, though, you can’t afford to sleep until spring. You need to be active – online and through the mail, yes, but also in person.
Here are some ways to meet your prospects and clients face-to-face to build relationships and improve your brand.
Host or Sponsor a Seasonal Event
Even in the coldest areas of the country, things are happening in the winter. Whether it’s a Hot Cocoa Shop Walk in Iowa or a Winter Fun Run in New York, there are places to be!
As a real estate agent, take advantage of these opportunities for face-to-face winter marketing. See if you can sponsor an event, so your name appears prominently in marketing materials. Then, show up and enjoy the festivities! Shake hands, introduce yourself, and pass out branded freebies, business cards, or other helpful items.
If sponsoring isn’t your thing, consider hosting something. You can do an indoor family fun day with face painting, or host an adult wine-and-paint class in a restaurant or meeting room. Either way, be prepared to share who you are without stealing the show.
When you show up at seasonal events, you’ll make a big impression on your community!
Play in Your Farm Neighborhood
Most neighborhoods have parks, ponds, and other fun activities. If you happen to live in a warm climate, great! Take your children, dog, nephews and nieces, or anyone you can find and go play for a while!
Even in cold climates a lot of fun can be had outdoors. This gives you great opportunities for face-to-face winter marketing. Build snowmen, go sledding, or simply walk regularly in a park in your farm neighborhood. You’re bound to meet local residents that you can connect with and strike up a conversation.
If outdoors is too harsh, look for indoor fun. Is there a trampoline gym, a local play place, or even a recreation center? Be a regular visitor, and you’ll get to know area residents at a time when they aren’t bombarded with other marketing. You’ll have a big advantage!
Be Yourself in Face-to-Face Winter Marketing!
Remember that in all of these situations, you’re trying to increase the know-like-trust factor that your farm area has for you. You don’t want to come off like a slimy salesperson, but you want don’t want to hide what you do for a living.
Simply be authentically yourself wherever your face-to-face winter marketing takes you. Jogging at an indoor track and struggling? Share your shortfalls with humor. Playing with your friendly dog in the snow? Answer questions from passersby and invite them to pet it.
Definitely share what you do for a living, perhaps as part of your name. “Hi, I’m Nadine Larder, I’m a real estate agent in this area. Great to meet you!” Then, interact naturally and see what happens.
Do you get out in the winter? What do you like to do? Share in the comments – I’d love to see your ideas!
Be prepared to follow up with those you meet – get your business cards updated for 2018 today!