This post may contain affiliate links. We truly love, use, and recommend the best!
Recently I posted about how incredible Facebook Live can be for real estate. I am so grateful for all the responses we got! It did bring up a common question, though.
“How do you keep up with all the social media options available?!”
Great question! There are two primary methods that keep our social media humming at Printerbees.
Choose Your Social Media Carefully
Step one is deciding which social media outlets are best for your company. For Realtors®, visual outlets are excellent. That means Instagram, Pinterest, and video are all great choices.
I also recommend Facebook simply because there are SO MANY people on it, and the targeting options in Facebook ads are unbelievable.
You should choose your social media based on what’s most effective and based on what you can keep up with. Which leads me to the second vital aspect of keeping up with social media…
Outsource Daily Updates!
Having a consistent presence on social media is essential to making the outlet work for you. If you show up occasionally and don’t post relevant items, you won’t be noticed. If you are noticed, you’ll appear sloppy and unprofessional.
No one wants that!
Instead, outsource your daily updates. You can choose a company like Socially Posted, which is who we use at Printerbees. For a single monthly fee, they can create and post daily on Facebook, Instagram or other networks. You can also choose to have them monitor your social media and reply to comments, or administer your Facebook group.
Of course, Facebook Live is something that you need to do personally. People want to see your face and hear your voice! But with the rest of your social media handled behind the scenes, you’ll be much more consistent with far less stress.
Social Media Consistency Matters
When you’re active on social media, you need to find a consistent schedule and stick with it. The more you engage, the more professional and successful you look. If you have a spotty presence, prospects may think you’re an amateur and avoid hiring you.
The other thing to keep in mind is that your business social media outreach is a reflection of how your marketing efforts for clients will look. If you can’t keep up on social media for yourself, why should a client trust you to market their home effectively?
At the same time, you’re not a superhero. That’s why we recommend – and use – Socially Posted.
How do you keep up on social media? How do you choose outlets? Share in the comments!