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3 Ways to Use Video to Promote Real Estate Listings

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Video Marketing Real Estate

If a picture is worth 1,000 words, a video must be worth a million. When you can take images, sound, and a clear understanding of space and dimension and put it all in one package, you can’t lose.

If you have been avoiding video because you think it’s too difficult or too expensive, I’m about to change your mind. Cell phone cameras have been increasing in quality, and people’s enjoyment of less-professional “raw” video is increasing.

Whether you want to invest in professional video or use a Facebook Live, there are many ways to use video to promote a real estate listing.

Keep it Simple: Use Facebook Live to Give a Tour

Facebook Live is an incredible marketing tool for real estate agents. You can showcase your business, build your brand, and replace your time-consuming open houses with Facebook Live tours.

Why use Facebook Live instead of holding an open house?

  • It’s much safer than allowing strangers into a home with you
  • Your homeowners don’t have to worry about damage or theft
  • You control how the home is showcased – you can point out the best features
  • It takes much less time than a multi-hour open house
  • You have the video to use in multiple marketing efforts!

You don’t need any fancy equipment, and Live viewers don’t expect everything to be perfectly polished or flawless. So skip the script and just be yourself! Use your phone to show off a home in a video open house.

Once you have the video, share it everywhere. Post it with the listing on real estate websites and your own site, share it on social media, and more.

Step It Up: Create Videos of the Area

Besides the home, buyers want to know what the neighborhood and city are like. Use video to let them know! You can use a basic video camera or your phone, along with a bit of editing, to create an excellent promo video for the area.

Talk about, and show, features of the neighborhood, such as parks, schools, and shops. Indicate how close train stations, park-and-rides, or restaurants are. Cover everything you know about an area – this is your chance to show off your expertise!

By simply walking, driving, or both, you can show off the best parts of a neighborhood. You can even film short clips and edit them together. You can keep it serious or make it silly. Your imagination is the only limit!

Hire a Pro: Take Advantage of Drone Marketing

Drones give you the opportunity to showcase a property in an entirely new way. Some Realtors® use drone imagery only for very high-dollar listings. However, think about standing out in the mid-level market with drone video as well.

As a Realtor® who uses drone marketing, you’ll have an extra benefit you can pitch to potential clients. Show them drone videos of other homes you’ve marketed, and you’re sure to impress the sellers and win their business.

Drones have to be operated by qualified personnel, so be sure to pick your professional carefully. If you have the interest and the time, you can get qualified yourself. Operating drones for yourself and other real estate agents can give you a nice side income.

Whether you do drone video inside the home or outside – or both – having this type of video in your arsenal will give you a huge wow factor. You’re sure to impress buyers and sellers alike!

Ready to Tape?

Whether you want to keep it simple with Facebook Live or amp it up with drone video, using video is an essential way to draw attention to your listings. It’s a fantastic addition to your marketing mix, along with Just Listed and Just Sold postcards, door hangers, and more.

Do you use video in marketing? Why or why not? Share in the comments!

 

Ready to get your listing marketing in order? Check out our materials today!

Using Facebook Live for Real Estate Marketing

Facebook Live for Real Estate Marketing

Social media is an incredible resource for Realtors®, and Facebook is one of the best. Not only can you run highly focused, targeted ads, but you can also post videos, GIFs, photographs, and more.

Using Facebook Live is another amazing marketing avenue. People love watching live video, and the video stays on Facebook even after you’re finished so people can watch it anytime.

Here are a few ways to leverage Facebook Live in your real estate marketing.

Virtual Open Houses

If you’re tired of putting time and money into open houses that get two visitors, there are other options. Facebook Live can help you reach a much larger audience in a way that is less expensive and safer.

You can use Facebook Live to give a tour of a home, highlighting all the best features. Then, you can answer questions live on the video.

Not only do you get incredible interaction and reach, but you also have a video that you can use again and again in your marketing of that listing. The live interaction and “behind-the-scenes” feel will make the video especially compelling.

A virtual open house doesn’t have to cost a fortune in video equipment and editing. Just use Facebook Live!

Live Q&A with Potential Homeowners

There are many people interested in buying a home that would love a no-pressure question and answer session. Even individuals who aren’t ready to buy right now could have insightful questions that you could answer and build your expertise.

Going live regularly will give you more of an audience, but until that happens, you can simply answer common questions you hear or things clients have asked you recently.

Once you’ve done a live video answer questions, what’s next?

The videos become incredible marketing assets that you can post on Facebook, share on your website, and more. Q&As help you build your brand, increase the know, like, and trust factors, and position yourself as an expert.

Seller Tutorials

Educating homebuyers is only half of the equation. Sellers need help as well. Share Facebook Lives around a variety of issues sellers face:

  • How to prepare a home for professional photos
  • Staging tips to maximize showings
  • How pricing is set when selling a home
  • What it means for a home to be “buyer focused” (i.e., putting away their collections!)

Being an expert on both the buyer and seller side will help you get clients. Listings are the bread and butter of real estate, but buyers are essential as well!

Behind the Scenes Videos

Most people don’t understand what goes into the work of a Realtor®. Doing Facebook Lives can allow you to give others a “sneak peek” into your world. Show them your work on your print marketing, or your online outreach.

When others see what you do, you can demonstrate that you are an expert. You fulfill people’s curiosity, which is a big hook. You also show some true reality, which helps build the know, like, and trust factors.

Don’t be shy! People want to know what Realtors® do. You can help people respect your work, which means they won’t fight you on commission. You can also show your personality, humor, and more.

Don’t Be Afraid of Facebook Live!

Being on video can be intimidating, and being live can feel terrifying. The good news is that you are in control. Facebook Lives can be as long or as short as you’d like. They can be as detailed or general as you want. You create the experience!

You might start by doing some Facebook Live videos that are set to share with “only me,” just to get comfortable. Or create a select group of friends to practice with and go live only for them. However you do it, begin experimenting. You’ll discover it’s a lot of fun, and you’ll build your business in a big way!

 

Do you use Facebook Live for real estate marketing? How do you do it? Share in the comments!