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Archive for expired listings postcards

Why Real Estate Postcard Marketing Works

Real Estate Postcard Marketing

Considering that 52.5% of consumers read postcards (compared to 33% who read sales letters), there’s no reason for real estate agents not to be involved in real estate postcard marketing.

Some Realtors® avoid it because they think it’s expensive or they aren’t sure how to use postcards. But it doesn’t have to be difficult or costly. In some cases, you can send a mailing to a specific group, such as recently expired listings. In other cases, you can choose a neighborhood or area in which to focus your farming efforts, without having to mail postcards to every neighborhood nearby. Make sure your postcards connect with the recipient and answer the question, “What’s in it for me?”

There are so many different types of postcard marketing available to Realtors® that it can be hard to know where to start. In this post you’ll get an overview of the various types of real estate marketing postcards and how to get started with them.

Expired Listing Postcards

Expired listing postcards are perfect for putting yourself in front of homeowners who haven’t been able to sell their homes with their current real estate agent. Use your postcard to express empathy to the homeowner and offer yourself as someone who has a new idea on how to position the home on the market. The homeowner isn’t going to be looking for the same old techniques!

Short Sale Postcards

Short sale postcards are a great way to reach out to struggling homeowners and help them avoid foreclosure. By showing that you understand their situation and can offer them a way out, you will win business and the goodwill of the community. Consider sending these to an entire neighborhood where you know some homes have more owed than they are worth. If the recipient doesn’t need help, they may know someone who does.

Just Sold Postcards

Just Sold postcards are a great way to celebrate your successes and show your skills to a neighborhood or farming area. By bringing your name to the forefront as a successful selling agent, you’ll be likely to gain even more listings in the area. Listings also bring in buyer lead opportunities, so these postcards are a win/win!!

Farming Postcards

While all real estate postcard marketing can be considered farming, there are specific postcard options that allow you to advertise that you available to buyers and sellers. These farming postcards point out the opportunity in listing with you as a Realtor®, and also keep your name front-of-mind for those looking to buy.

Every Door Direct Marketing (EDDM) Postcards

EDDM postcards are available for a wide variety of businesses. All of the types discussed above would be considered EDDM postcards. Postcard marketing is very effective if it is done consistently over time – it builds awareness of your brand and allows people to see your successes. Real estate postcard marketing also puts your name in their mailbox where there is little competition for Realtors®.

Using real estate postcard marketing is a cost-effective way to build name recognition and gain leads. Postcards even have a lower cost-per-lead than email marketing – and that’s saying something! Don’t miss out on a great opportunity to farm your target area and gain exposure through postcard marketing.

Do you use postcard marketing? Why or why not? Share in the comments!

Tools To Take Your Expired Listing Marketing To A Whole New Level

A few months back I came across Cole Information Systems, wondering where they had been hiding my entire real estate career!  When I found what they did, I knew the agents who subscribe to this magazine would be as excited as I was to find them, especially for farming, expired listing marketing and for marketing your just listed/just sold properties.

One of the most frequent questions we get from Realtors® looking to step-up their marketing is “where can I get a good database,” and it’s not been an easy question to answer with limited resources that cost a fortune.  Good databases that are affordable are hard to come by, UNTIL I found Cole Information Systems and quickly partnered with them.  Cole provides unlimited databases to Realtors®  looking to get targeted with their marketing. For marketing to expired listings, FSBO’s and door-knocking, the mobile app is amazing!

It’s the perfect solution for every Realtor® out there looking to execute great marketing campaigns, which requires a good quality database. The quality of a database determines the quality of the leads you attract and convert. Databases become stale in as little as a few months depending on neighborhood turnover, and when a database is the slightest bit outdated, you’re wasting time and money on ineffective marketing.

The awesome news is that because you’re a subscriber to this magazine, you get a 25% discount from Cole Information Systems.  It’s a great deal!  I’ve included a quick demo of what the mobile application can do for you and encourage you to contact Cole to get all of your questions answered.  I’ve found them to have great customer service.

Here’s a link to their site: http://www.coleinformation.com, or reach them by phone at 800-800-3271.

When you contact Cole, make sure to mention either Real Estate Marketing Magazine or PrinterBees to get your 25% discount, without it you’re looking at full retail and who wants to pay full retail!

This video features a quick overview of what Cole  Information Systems offers Realtors® in a way of databases, it really is God’s gift to Realtors® looking to build a good database, which should be EVERY Realtor® out there.  Don’t forget to mention Real Estate Marketing Magazine or PrinterBees to get your discount, it’s substantial.

 

 

The Hottest Trends In Real Estate Marketing You Need To Know About

With housing markets exploding across the country, it’s a great time to get back to marketing yourself to celebrate and cash in on PC.55.Farming.NJL.8.5x5.5.MASTER.[XX]the activity.  I can tell you as the owner of a real estate print marketing company that Realtors® across the country are ramping up their marketing to meet the pent up demands of both buyers and sellers who have been waiting on the sidelines for something to change in the real estate market.  If you’re not thinking about your marketing and actually executing on it, chances are you may get left behind and miss this amazing opportunity.  As a subscriber to Real Estate Marketing Magazine, we can’t let that happen to you!  We have to help you keep up, so here’s what’s hot!

It’s an amazing time to be a Realtor® IF you have good real estate marketing in place to feed your business and exploit the opportunity out there.

Farming postcards are back to being popular again and Realtors® ARE farming because they know it works.  These agents understand that they have to be “the first one to show up at the party” (the market recovery party!) to make sure they’re in front of their prospects when they decide to make a move.

Just listed and just sold postcards are a great marketing tool that many agents use as part of their standard marketing plan.  Using just listed and just sold postcards as part of your marketing shows you’re active in the neighborhood and know “what’s up”!  There’s a huge increase in the number of agents using this method of real estate marketing to continue to build and establish their businesses in the neighborhoods they target.

Expired Listings? I’m not sure why, but there is a drastic increase in the number of people marketing to expired listings.  It’s DRASTIC and definitely worth considering if you’re looking for a specific market to target or a specialty to attack as your own.  Expired listings offer a very unique opportunity to market yourself to a very specific audience and a VERY targeted list.  I don’t think there is a more targeted list of people you can market to in real estate.  You already know they want to sell, it’s just a matter of getting them to pick you over other agents vying for their business. Here’s a link to a free download for marketing to expired listings.

Many people think that in this market, they can sell their home without a Realtor® and still get top dollar.  Not a chance!  I’m a licensed real estate agent who WAS going to sell my home myself. I’m qualified. I know a lot of Realtors®, the area my home is in is short on inventory, I have a lot of contacts, I’m licensed, socially connected, an expert at real estate marketing, etc. etc.  I have every reason to believe I can just do it myself, but I can’t!  I don’t have the time, it’s not what I do anymore as my full-time job.  I listed my house for sale with a Realtor® who can properly market the property and get top dollar in a hot market.  Marketing to FSBO’s is also very targeted because you can offer them assistance they can’t get anywhere else and you can sell their home for more than they can.  It’s a fact and I encourage you to go after that targeted list of people.

There’s many different approaches you can take to making the most of the housing shortages and market changes happening across the country.  No matter what your approach is, don’t forget about the marketing and marketing consistently, it’s the only true method to making it happen for yourself.

Tips For Tackling The Expired Listing Market: Free Expired Listing Letters Download

Marketing expired listings is how many agents keep their pipelines full and it’s what they specialize in. It’s extremely targeted marketing which limits marketing expenses, you know they want to sell and they’re likely frustrated and looking for a new agent. Can you say “HOT prospect”!

Use these strategies for tackling and marketing to the expired listings in your market.

Timing is everything. You’ve heard the term “you have to strike while the iron is hot“…well, that saying holds true for expired listings if you plan to pursue them as one of your marketing strategies. Marketing to expired listings has to become a routine, something you do daily, without fail. It requires checking the MLS every day for which listings in your market have expired and following-up with that expired listing on the VERY day it expires. If you can commit to it and stick with it, it pays big dividends, because it’s such a targeted list of prospects.

Expired Listing Postcard SamplesMany Realtors® use expired listing door-hangers as a way to market to the expired listing on the very day it expires.  Door-hangers are effective because they “greet people at their door“, it isn’t as invasive or intimidating as knocking on the door and it lets the person know you went out of your way to stop by.  My favorite thing about door-hangers is that they are less likely to get lost in the pile of mail, so it stands out more.  It’s not nearly as common as postcard marketing.

Following-up is everything if you want to find success with expired listings.  Most won’t follow-up, so being one of the few who does will easily make you stand out in the onslaught of marketing the homeowner with the expired listing is receiving. Ways to follow-up could be a quick phone call offering your services and expertise as they consider their options.  Drop a letter in the mail (register below to receive some free expired listing letters for download) offering your expertise and assistance.    Send a expired listing postcard offering the same; your services, your assistance and your expertise as a consultant.   Work on establishing a relationship vs. trying to immediately get a listing agreement signed.  People with expired listings are frustrated and need consoling and understanding vs. a high-pressure sales pitch.  They want to understand what went wrong and want someone who will communicate with them.

Make sure your photo is on everything.  There are many articles on this site about the importance of a good  head-shot photo for your marketing materials.  People do business with people they know and like.  You will become more familiar to people when they can put a face with your name, recognize you around town and “see you” over and over again.  When you’re in real estate sales, familiarity and relationship building is imperative to your success.postcard-sale2

When choosing a photo for your real estate marketing marketing materials, choose a photo that shows who you are as a Realtor®/person.  If you would never show up to a listing appointment in a suit, then don’t put a photo of yourself in a suit on your real estate cards or marketing.  That’s not really who you are.  Show up on your marketing materials how you show up for appointments or open houses, that’s likely a good representation of you.

Please ask any questions you have about how to improve your “expired listing marketing game plan” and share any ideas you have that will help others with their marketing to expired listings.  We want to hear from you!Real Estate Business Cards

Get the Expired Listing Letters emailed to you along with handout “The Top Three Reasons Listings Expire”:

The documents are fully editable and and I hope it helps you get those listings! Keep us posted on your results.

Expired Listing Letters – Marketing To Expired Listings Is Super Targeted Marketing

If you’re looking for new real estate marketing ideas on how to grow your pipeline of business, expired listings may be worth considering. There seems to be a lot of “expired listing activity”, which explains the dramatic increase in both traffic and orders for “expired listing postcards”.

(FREE EXPIRED LISTING LETTERS DOWNLOAD BELOW)

As a print marketing company that caters to the Realtors®, we can see trends brewing “before the storm” actually hits. A storm is brewing and the wave is beginning. More and more agents are looking at expired listings as their specialty and offering their expertise to frustrated homeowners.

What’s going on with expired listings in your market? What’s prompted you to consider expired listings as a good market for you to pursue?

I have read some very interesting strategies for marketing to expired listings and thought I should share.

One agent who has had great success in working the “Expired Listing” market says that his success comes from such a targeted list of

prospects that HE KNOWS are looking to sell. He stated that he was mailing out thousands of real estate marketing postcards every month, which he found costly. He decided to change in his strategy and focus on the Expired Listing Market which increased his “success per postcard rate” substantially by targeting this specific segment of his market. He also noted that he didn’t send just one postcard, which is what most agents do. He sends multiple postcards, the first simply introducing himself/his team. An introduction that has nothing to do with trying to get the listing. A day or two later, he follows up with an “expired listing postcard” soliciting the business. Once he knows his competition has stopped sending marketing materials, he sends another postcard and stands out because he didn’t give up after all the other agents had. I’ve said it so many times that great marketing is about consistency and repetition.

If you receive three marketing pieces over the space of a week from one agent, I would have to assume you might give that person some attention because they clearly wish to earn your business. Receiving all that marketing in the mailbox, where there is little competition these days is also a sign of an agent who HAS a marketing plan. You wouldn’t likely be marketing if marketing wasn’t part of what you do to sell homes.

Many agents opt for printed door-hangers to prospect for expired listings. I personally believe that a combination of different marketing mediums is a great way to expose your business to any prospect. You never know which marketing medium may be the one to “click” with the homeowners you’re targeting.

Sending expired listing letters is another popular way of reaching out to the property owner of an expired listing. The way to be successful with that sort of approach is to make sure your letters are always signed in blue ink AND that that envelope is hand addressed. NO labels, it’s a sure sign of junk mail and what most other agents will do. If you want to stand out as different from all the rest, you need to BE different than all the rest.

Pick up the phone and contact the home-owner. Their contact information is likely easily available and instead of being the same as all the other agents calling, offer something different. Apologize for the frustration they must feel for having an expired listing and offer to answer the questions they have about why their home didn’t sell. Don’t sell, just offer answers…that’s what people want…they want answers why the home didn’t sell and their agent likely didn’t communicate that with them. Let them complain, let them talk, let them ask all their questions…it’s all about relationship building and showing your expertise in the market.

You’ll find a completely updated variety of Expired Listing Postcard templates on the PrinterBees website if Expired Listings is a market segment you’re considering. Remember whatever you commit yourself to, you must actually commit yourself to it for it to work for a period of time.

Get the Expired Listing Letters emailed to you along with handout “The Top Three Reasons Listings Expire”:

The documents are fully editable and and I hope it helps you get those listings! Keep us posted on your results.

 

 

 

Expired Listing Postcards – On The Rise?

Just a quick note regarding Expired Listings Postcards and the sudden increase we see in people ordering them. As a printing company that caters to the Real Estate community, we can see trends beginning “before the storm”.

I would be very interested in hearing from you…the Realtors about what is happening with expired listings and why the need for “expired listing postcards” are on the rise. I have read some very interesting strategies for marketing to expired listings and figured I would share.

One agent who has seen success in working the “expired Listing” market says that his success comes from targeting such a targeted list of prospects that HE KNOWS are looking to sell. He stated that he was mailing out thousands of real estate marketing postcards every month, which he found costly. He changed his strategy to focusing on the Expired Listing Market and increased his “success per postcard rate” substantially by simply targeting this portion of his market. He also noted that he didn’t send just one postcard, which is what most agents do. He sends multiple postcards, the first simply introducing himself/his team. An introduction that has nothing to do with trying to get the listing. A day or two later, he follows up with an “expired listing postcard” soliciting the business. Once he knows that his competition has stopped sending marketing materials, he sends another postcard and stands out because he didn’t give up after all the other agents had.

postcard-sale2

If you received three marketing pieces over the space of a week from one agent, I would have to assume you might give that person some attention because they clearly wish to earn your business.

With an increased demand for Expired Listing Postcards, we have added new designs and hope you will “buzz by” PrinterBees for all of your real estate postcard marketing. COMPLETELY FREE CUSTOMIZATION & FREE SHIPPING.

expired listings postcardsexpired listing postcards

Expired Listings Postcards

You asked for Expired Listings Postcards and we now have them available for you at PrinterBees.com.  Some of them are pretty darned funny too!  We have a super funny one coming soon that I will post as soon as it is available.

expired listings postcardsreal estate expired listings postcards

expired listings postcardsexpired listings postcards

real estate expired listings postcards

real estate marketing

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