Archive for expired listing postcards

Let Me Tell You a Secret…

Borino Brochure

It’s no secret that reaching out to expired listings helps you in your real estate business. You’re able to reach highly motivated sellers without having to sort through a large number of prospects who may or may not be ready to buy or sell.

However, how you reach out to expired listings makes all the difference in the world.

And I have a big secret to tell you about exactly that topic…

Effective Expired Outreach Made Simple

Something that we don’t share about much at Printerbees is our special Expired Plus Package. We developed in partnership with expired listing marketing expert Borino.

He’s taught thousands of Realtors® how to systematically get more listings and we’re proud to be one of his partners in executing this expired listing program.

So we thought we’d let you know about it!

The steps in the process are simple:

  • Review expired listings and choose to contact only the best
  • Reach out to the homeowner in a memorable and professional way
  • Use mail to contact even the hardest-to-reach clients and build rapport

Mail Professional Brochures & Postcards to Stand Out

Some Realtors® use expired listing postcards, and that’s great. But it’s often not enough to cause you to stand out.

A tri-fold, full-color, professional brochure can be the extra boost that your mail marketing needs to make a big impact. But probably, you don’t have the time or expertise to figure out what to say and how to say it.

What if it was already done?

What if you could order a package of customized brochures and postcards that told sellers everything they need to know:

  • Who you are
  • Why you are different
  • Why the seller should list with you

Our Expired Plus Package is exactly what you need. Everything is customized with your contact information and your picture, and it’s been proven to be effective by thousands of agents.

Interested in learning more? Take a look at the Expired Plus Package today. If you’d just like to order the brochures or postcards on their own, we’d be happy to help with that as well.

Spring is in the air – get ready for the selling season by preparing for outreach to expired listings today!

The Four Most Effective Real Estate Marketing Strategies

Real Estate Marketing StrategiesIn real estate, there are dozens of strategies available. It can be hard to know where to start. Fortunately, there are some that are tried-and-true real estate marketing strategies that you can employ simply and consistently. Here are the four most effective real estate marketing strategies and how to implement them to your best advantage.

Farming a Neighborhood

Although this real estate marketing strategy requires time to work, the returns are amazing. I recommend this strategy for every agent – and stick with it! Start by choosing the neighborhood where you want to excel. Then, take the following steps to obtain maximum results from your efforts.

  • Research the area, including sports team affiliations, where the residents tend to work (do they commute downtown?), family profile (lots of children? Retirees?) and more.
  • Once you know the area well, consider sending an introduction letter with some materials about your brokerage and practice. Include some key real estate information about the area, like market reports and a neighborhood profile.
  • Finally, follow up with a consistent outreach program. Consider sending weekly materials for a couple of months, followed by an ongoing monthly newsletter, postcard, or other information.

These efforts will keep you top of mind to homeowners in the area. In addition to mailings, make yourself physically present in the neighborhood as much as you can. Walk your dog there, go to community events, and even shop in the area occasionally. The more they get to know and trust you, the more likely you are to be their agent of choice when they buy or sell.

Just Sold/Just Listed Flyers

Sharing the success of your real estate practice is a great way to get attention from other homeowners in the area. Two real estate marketing strategies are helpful in doing so. A “Just Sold” flyer – focused on the customer and home more than on you – can be a great way to point out that you are a successful agent with a great track record. “Just Listed” flyers draw attention to your business while also bringing potential buyers to the property, which is a win-win for any agent.

To make your flyer stand out, be creative without losing the key message. Instead of “Just Listed”, for instance, try something like “Could This Be Your New Home?”. For a “Just Sold” flyer, lead with “Moving on Up”, and then provide information about the home and sale.

The key with any marketing material is to make sure it’s relevant to the person receiving it. Don’t spend time trumpeting about yourself and your success. Feature a testimonial from the homeowners that have benefited from your expertise, or highlight the features of the new listing that could benefit the reader. In that way, you’ll hold attention while still building a strong awareness of your practice.

Contacting Expired Listings

Expired listings are an amazing real estate marketing opportunity for any agent, but some Realtors® feel uncomfortable approaching them. Remember that these are homeowners that need additional help selling their home, and don’t be afraid to offer that help. If the previous agent couldn’t help them, then perhaps you can!

There are many ways to contact expired listings. You can call them directly and ask them about the experience they had and what struggles occurred with the listing. You can email them as part of an email marketing campaign. You can also send expired listing postcards or letters. My personal preference is the phone call, simply because you can direct the flow of the conversation and get specific questions answered as you offer your services.

No matter how you contact an expired listing, as part of your real estate marketing strategy be sure to get the most out of it by focusing on the homeowner. Empathize with their frustration. Feel out the nature of the problem they had. If appropriate – and it usually is – offer yourself as a possible solution to the issue. Trust your gut – some listings expire because the homeowner isn’t ready to sell at an appropriate price or has some other difficult attitude. Most of the time, however, you can come in and save the day.

Seasonal Marketing

In most areas of the country, the seasons are a very significant part of how and when homes are bought and sold. Whether people move in the summer to avoid disrupting their child’s school year, or decide not to list in the winter because the house is less attractive, seasonal concerns are in the forefront of real estate.

As a Realtor®, you can use these concerns to your advantage as you plan your real estate marketing strategies. By using postcard marketing, email marketing, or social media posts, you can acknowledge each season and tie it in to your real estate message.

Information about standing out as one of few listings in the winter can boost business during a slow time. Notes about spring cleaning, home staging, and taking advantage of prime listing season can help kick off the spring. Summer and fall likewise offer their own holidays and advantages that can be highlighted in your marketing.

Remember that your seasonal communication doesn’t have to be a hard sell. Sometimes a fun word search or an invitation to a fall ‘Harvest Party’ at your brokerage is all you need to recognize the season while keeping your real estate business front-of-mind for residents.

Choosing your real estate marketing strategies can seem overwhelming, but sticking to the basics can make it much easier. By farming neighborhoods, using just sold and just listed flyerReal Estate Marketing Strategiess, contacting expired listings, and using seasonal outreach, you can keep it simple and still become one of the top performing Realtors® in your area.

If we at Printerbees can help you in any way, let us know! We’re always here for you and would be delighted to help you implement any or all of the above strategies.

What’s your favorite real estate marketing strategy? Share in the comments!

Tools To Take Your Expired Listing Marketing To A Whole New Level

A few months back I came across Cole Information Systems, wondering where they had been hiding my entire real estate career!  When I found what they did, I knew the agents who subscribe to this magazine would be as excited as I was to find them, especially for farming, expired listing marketing and for marketing your just listed/just sold properties.

One of the most frequent questions we get from Realtors® looking to step-up their marketing is “where can I get a good database,” and it’s not been an easy question to answer with limited resources that cost a fortune.  Good databases that are affordable are hard to come by, UNTIL I found Cole Information Systems and quickly partnered with them.  Cole provides unlimited databases to Realtors®  looking to get targeted with their marketing. For marketing to expired listings, FSBO’s and door-knocking, the mobile app is amazing!

It’s the perfect solution for every Realtor® out there looking to execute great marketing campaigns, which requires a good quality database. The quality of a database determines the quality of the leads you attract and convert. Databases become stale in as little as a few months depending on neighborhood turnover, and when a database is the slightest bit outdated, you’re wasting time and money on ineffective marketing.

The awesome news is that because you’re a subscriber to this magazine, you get a 25% discount from Cole Information Systems.  It’s a great deal!  I’ve included a quick demo of what the mobile application can do for you and encourage you to contact Cole to get all of your questions answered.  I’ve found them to have great customer service.

Here’s a link to their site:, or reach them by phone at 800-800-3271.

When you contact Cole, make sure to mention either Real Estate Marketing Magazine or PrinterBees to get your 25% discount, without it you’re looking at full retail and who wants to pay full retail!

This video features a quick overview of what Cole  Information Systems offers Realtors® in a way of databases, it really is God’s gift to Realtors® looking to build a good database, which should be EVERY Realtor® out there.  Don’t forget to mention Real Estate Marketing Magazine or PrinterBees to get your discount, it’s substantial.



The Hottest Trends In Real Estate Marketing You Need To Know About

With housing markets exploding across the country, it’s a great time to get back to marketing yourself to celebrate and cash in on PC.55.Farming.NJL.8.5x5.5.MASTER.[XX]the activity.  I can tell you as the owner of a real estate print marketing company that Realtors® across the country are ramping up their marketing to meet the pent up demands of both buyers and sellers who have been waiting on the sidelines for something to change in the real estate market.  If you’re not thinking about your marketing and actually executing on it, chances are you may get left behind and miss this amazing opportunity.  As a subscriber to Real Estate Marketing Magazine, we can’t let that happen to you!  We have to help you keep up, so here’s what’s hot!

It’s an amazing time to be a Realtor® IF you have good real estate marketing in place to feed your business and exploit the opportunity out there.

Farming postcards are back to being popular again and Realtors® ARE farming because they know it works.  These agents understand that they have to be “the first one to show up at the party” (the market recovery party!) to make sure they’re in front of their prospects when they decide to make a move.

Just listed and just sold postcards are a great marketing tool that many agents use as part of their standard marketing plan.  Using just listed and just sold postcards as part of your marketing shows you’re active in the neighborhood and know “what’s up”!  There’s a huge increase in the number of agents using this method of real estate marketing to continue to build and establish their businesses in the neighborhoods they target.

Expired Listings? I’m not sure why, but there is a drastic increase in the number of people marketing to expired listings.  It’s DRASTIC and definitely worth considering if you’re looking for a specific market to target or a specialty to attack as your own.  Expired listings offer a very unique opportunity to market yourself to a very specific audience and a VERY targeted list.  I don’t think there is a more targeted list of people you can market to in real estate.  You already know they want to sell, it’s just a matter of getting them to pick you over other agents vying for their business. Here’s a link to a free download for marketing to expired listings.

Many people think that in this market, they can sell their home without a Realtor® and still get top dollar.  Not a chance!  I’m a licensed real estate agent who WAS going to sell my home myself. I’m qualified. I know a lot of Realtors®, the area my home is in is short on inventory, I have a lot of contacts, I’m licensed, socially connected, an expert at real estate marketing, etc. etc.  I have every reason to believe I can just do it myself, but I can’t!  I don’t have the time, it’s not what I do anymore as my full-time job.  I listed my house for sale with a Realtor® who can properly market the property and get top dollar in a hot market.  Marketing to FSBO’s is also very targeted because you can offer them assistance they can’t get anywhere else and you can sell their home for more than they can.  It’s a fact and I encourage you to go after that targeted list of people.

There’s many different approaches you can take to making the most of the housing shortages and market changes happening across the country.  No matter what your approach is, don’t forget about the marketing and marketing consistently, it’s the only true method to making it happen for yourself.

WEBINAR: 5 Tips to Generate Hot Real Estate Leads as Temps Chill

Real Estate Training - Webinar on Lead developmentAs temperatures dip, so can the number of escrows open in your pipeline. That doesn’t mean real estate agents should take the next few months off until temperatures thaw. This the the time of year you can really make things happen for yourself. Cole Information Systems together with PrinterBees is sponsoring this totally free real estate exclusive marketing webcast to talk about how Realtors can generate hot leads as temperatures chill, inventory tightens up and there aren’t as many buyers on the hunt.

Agents will get their most common questions answered about putting together a quality database, how to target the right leads, and where to find leads.

Attendees will come away from this webcast with know-how on:

• The marketing tactics that build lasting relationships
• The biggest mistake more than half of all Realtors make
• Effective copy and creative tips

There will be huge discounts on printing offered as well as other services Realtors need as well as a drawing for a free set of postcards from PrinterBees. Totally free, no design, no shipping, no tax.

Webinar takes place on Thursday, November 14, 2013 1:00 PM – 2:00 PM CST
Hurry! Seats are limited. Reserve your spot today.

Does Real Estate Farming Really Work?

It’s a question so many Realtors® ask when trying to determine the best approach for finding buyers and sellers to work with no matter what the real estate market is doing.  “Does Farming Really Work” is a highly searched term on Google and one we wanted to answer.  The simple answer is “yes,” real estate farming does work with commitment and consistency.

The trick is knowing your audience, choosing the right audience, committing to it and remaining consistent.

The last many years have been all about farming and marketing to people stuck in homes they are forced to short sale.  It’s been about getting the proper designations for helping distressed homeowners and marketing the heck out of your ability to help, negotiate with banks, and to be understanding/non-judgmental at the same time.  Distressed homeowners was the market of the moment and therefore the perfect audience for short sale marketing.  Agents who were and remain consistent and purposeful with their marketing see great results, even though the market changed so dramatically.  They didn’t quit, they changed and adapted with market and they are still in business.  I have so much respect and admiration for those who persevered when things got so rough as we found ourselves in recession.

Real estate farming is changing as the market is shifting, which has left agents scrambling to steer their short sale marketing to more traditional real estate marketing tactics like using traditional farming postcards, just listed and just sold postcards and marketing for expired listings is at an all-time high.  It’s been a quick and dramatic change from “I can help you with the burden of having a home that’s under water” to celebration and excitement over having equity again, in some markets.  Knowing your audience and understanding the motivating factors for making a move in the neighborhoods you target will improve your chances of finding new clients.

Real Estate Marketing Postcards

Other factors which will contribute to your success or lack of success is having a clear and definite understanding of the demographics for the neighborhoods you’re marketing to.  Real estate marketing postcards aimed at getting listings would be lost on apartment buildings, where a campaign geared towards first time home-buyers would likely bring great success.  It’s an extreme example to make a point, but the same would be true if you’re farming to a neighborhood with a high percentage of rentals.  Marketing yourself as an area specialist, soliciting listings, would be lost, where a marketing campaign geared towards renters becoming buyers would yield much greater results.

Taking the time to look at the neighborhood turnover will also save you some serious frustration, because  frustration is all you’ll find if you’re marketing to a neighborhood where people don’t move.  I happen to own a home in a neighborhood with very low turnover, which is great for the homeowner at the time of sale, but not so great for an investment in real estate marketing.  A little research would show the surrounding neighborhoods have double the number of homes sold every year, which would lead to more opportunity.

A final note about real estate farming and finding success with it.  You’ll find the greatest results in a neighborhood that isn’t already dominated by another Realtor®.  Several years back I was researching potential neighborhoods to farm, one of the neighborhoods was so highly dominated by one particular agent, it was quickly removed from the list of potentials.  There was 23 transactions in the year and he was an agent for 18 of them, no thank you!  You may find success in a neighborhood like that, but you’ll find faster success in a different neighborhood that isn’t already dominated or heavily marketed to by other Realtors®.  Take the path of least resistance for the fastest and easiest results and remember it takes time.

From our sponsor:
Check out PrinterBees for the best real estate marketing postcards available.  There are hundreds of real estate marketing templates to choose from and the graphics design team does an amazing job of customizing each marketing template to the Realtor® ordering it at no additional charge.

Use Coupon Code: REMMFRM10 and save $10 off your first order at PrinterBees

Getting Relentless With Your Real Estate Marketing

marketing for real estateWhat does it mean to be relentless with your real estate marketing, and what would it do for your real estate business if you were?

The definition of relentless….

When you’re relentless about something, you mean business. You’re not stopping until you get what you want, and you’re not taking “no” for an answer. People might try to steer you from your goal, but you have eyes only for the prize and they’re just going to have to get out of your way. Synonyms: persistent, unrelenting

On a scale of 1 to 10, where do you rate yourself on being relentless with your real estate marketing? If you target expired listings, how relentless are you and at what point do you give up? When you have an open house coming up, are you relentless in your efforts to market the property being held open? How relentless are you in your efforts to stay in touch with your sphere of influence and your past client database? Are you relentless with your blogging or other Internet related activities like social media marketing? Where in your real estate business are you relentless, and how is your relentlessness paying off? Please share what’s working, we’d all love to know.

I consider myself to be relentless in the things I’m passionate about. This real estate marketing magazine took well over five years to get off the ground. I refused to give up, because I knew it could help Realtors® get great at their marketing. I really felt passionate about wanting to share what I knew for sure about marketing for real estate and how to get the highest return on investment from any real estate marketing project. My goal to help Realtors® stop wasting money on marketing that doesn’t work was fueled by the frustration of watching so many throw away their hard earned money on ineffective marketing strategies. They all lack the single most important ingredient…relentlessness.

You’ve likely landed here as a result of a search on Google, which is where 74% of our traffic originates from. It took years of writing articles and content no one was even reading to gain trust and a reputation of consistency with Google that would result in the search engine sending us search traffic. The same holds true for your real estate marketing efforts. It may take several months or years for people to start recognizing you, your marketing and your reputation for selling real estate. It takes a relentless effort to build a reputation as the “go-to Realtor®” for any community, and your relentless marketing efforts will eventually pay off. Just remember to be patient and persistent because it takes time.

This article was inspired by one of my favorite contributors on Active Rain, Barbara Todaro of Remax/Executive Realty. She is relentless in her Internet marketing activity and because she’s relentless, I know and remember her, though we’ve never met. If I were moving to her neck of the woods, she would be the only Realtor® I’d need to meet with, I already know she’s good at what she does, it’s obvious.

An excerpt from the comments on Barbara’s Article:


Tips For Tackling The Expired Listing Market: Free Expired Listing Letters Download

Marketing expired listings is how many agents keep their pipelines full and it’s what they specialize in. It’s extremely targeted marketing which limits marketing expenses, you know they want to sell and they’re likely frustrated and looking for a new agent. Can you say “HOT prospect”!

Use these strategies for tackling and marketing to the expired listings in your market.

Timing is everything. You’ve heard the term “you have to strike while the iron is hot“…well, that saying holds true for expired listings if you plan to pursue them as one of your marketing strategies. Marketing to expired listings has to become a routine, something you do daily, without fail. It requires checking the MLS every day for which listings in your market have expired and following-up with that expired listing on the VERY day it expires. If you can commit to it and stick with it, it pays big dividends, because it’s such a targeted list of prospects.

Expired Listing Postcard SamplesMany Realtors® use expired listing door-hangers as a way to market to the expired listing on the very day it expires.  Door-hangers are effective because they “greet people at their door“, it isn’t as invasive or intimidating as knocking on the door and it lets the person know you went out of your way to stop by.  My favorite thing about door-hangers is that they are less likely to get lost in the pile of mail, so it stands out more.  It’s not nearly as common as postcard marketing.

Following-up is everything if you want to find success with expired listings.  Most won’t follow-up, so being one of the few who does will easily make you stand out in the onslaught of marketing the homeowner with the expired listing is receiving. Ways to follow-up could be a quick phone call offering your services and expertise as they consider their options.  Drop a letter in the mail (register below to receive some free expired listing letters for download) offering your expertise and assistance.    Send a expired listing postcard offering the same; your services, your assistance and your expertise as a consultant.   Work on establishing a relationship vs. trying to immediately get a listing agreement signed.  People with expired listings are frustrated and need consoling and understanding vs. a high-pressure sales pitch.  They want to understand what went wrong and want someone who will communicate with them.

Make sure your photo is on everything.  There are many articles on this site about the importance of a good  head-shot photo for your marketing materials.  People do business with people they know and like.  You will become more familiar to people when they can put a face with your name, recognize you around town and “see you” over and over again.  When you’re in real estate sales, familiarity and relationship building is imperative to your success.postcard-sale2

When choosing a photo for your real estate marketing marketing materials, choose a photo that shows who you are as a Realtor®/person.  If you would never show up to a listing appointment in a suit, then don’t put a photo of yourself in a suit on your real estate cards or marketing.  That’s not really who you are.  Show up on your marketing materials how you show up for appointments or open houses, that’s likely a good representation of you.

Please ask any questions you have about how to improve your “expired listing marketing game plan” and share any ideas you have that will help others with their marketing to expired listings.  We want to hear from you!Real Estate Business Cards

Get the Expired Listing Letters emailed to you along with handout “The Top Three Reasons Listings Expire”:

The documents are fully editable and and I hope it helps you get those listings! Keep us posted on your results.

Expired Listing Letters – Marketing To Expired Listings Is Super Targeted Marketing

If you’re looking for new real estate marketing ideas on how to grow your pipeline of business, expired listings may be worth considering. There seems to be a lot of “expired listing activity”, which explains the dramatic increase in both traffic and orders for “expired listing postcards”.


As a print marketing company that caters to the Realtors®, we can see trends brewing “before the storm” actually hits. A storm is brewing and the wave is beginning. More and more agents are looking at expired listings as their specialty and offering their expertise to frustrated homeowners.

What’s going on with expired listings in your market? What’s prompted you to consider expired listings as a good market for you to pursue?

I have read some very interesting strategies for marketing to expired listings and thought I should share.

One agent who has had great success in working the “Expired Listing” market says that his success comes from such a targeted list of

prospects that HE KNOWS are looking to sell. He stated that he was mailing out thousands of real estate marketing postcards every month, which he found costly. He decided to change in his strategy and focus on the Expired Listing Market which increased his “success per postcard rate” substantially by targeting this specific segment of his market. He also noted that he didn’t send just one postcard, which is what most agents do. He sends multiple postcards, the first simply introducing himself/his team. An introduction that has nothing to do with trying to get the listing. A day or two later, he follows up with an “expired listing postcard” soliciting the business. Once he knows his competition has stopped sending marketing materials, he sends another postcard and stands out because he didn’t give up after all the other agents had. I’ve said it so many times that great marketing is about consistency and repetition.

If you receive three marketing pieces over the space of a week from one agent, I would have to assume you might give that person some attention because they clearly wish to earn your business. Receiving all that marketing in the mailbox, where there is little competition these days is also a sign of an agent who HAS a marketing plan. You wouldn’t likely be marketing if marketing wasn’t part of what you do to sell homes.

Many agents opt for printed door-hangers to prospect for expired listings. I personally believe that a combination of different marketing mediums is a great way to expose your business to any prospect. You never know which marketing medium may be the one to “click” with the homeowners you’re targeting.

Sending expired listing letters is another popular way of reaching out to the property owner of an expired listing. The way to be successful with that sort of approach is to make sure your letters are always signed in blue ink AND that that envelope is hand addressed. NO labels, it’s a sure sign of junk mail and what most other agents will do. If you want to stand out as different from all the rest, you need to BE different than all the rest.

Pick up the phone and contact the home-owner. Their contact information is likely easily available and instead of being the same as all the other agents calling, offer something different. Apologize for the frustration they must feel for having an expired listing and offer to answer the questions they have about why their home didn’t sell. Don’t sell, just offer answers…that’s what people want…they want answers why the home didn’t sell and their agent likely didn’t communicate that with them. Let them complain, let them talk, let them ask all their questions…it’s all about relationship building and showing your expertise in the market.

You’ll find a completely updated variety of Expired Listing Postcard templates on the PrinterBees website if Expired Listings is a market segment you’re considering. Remember whatever you commit yourself to, you must actually commit yourself to it for it to work for a period of time.

Get the Expired Listing Letters emailed to you along with handout “The Top Three Reasons Listings Expire”:

The documents are fully editable and and I hope it helps you get those listings! Keep us posted on your results.




This Type Of Marketing Doesn’t Work – Save Your Money…

Small Business Marketing TipsMy strange fascination with marketing and marketing effectiveness had me stop and take note when I became totally bored as I flipped through a large stack of marketing I received in a clear envelope the other day. I realized I was totally bored and had lost interest by about the fifth marketing piece in the stack. The companies marketing their services in this campaign had absolutely no marketing impact on me whatsoever. They all looked the same, it was totally overwhelming like marketing from a fire-hose and I tossed them out by the 10th in the stack. It’s not effective for these business owners and it’s not likely going to be effective for you trying to build a brand and a name as a Realtor(r) either. I don’t remember or recall any of these businesses and I won’t likely hear from them again due to a lack of response, which is such a bummer, I love and appreciate small business marketing efforts. (after photographing some of them for visual effect obviously!).

When marketing attempts like this don’t prove fruitful, it leaves a bad taste in any small business owners mouth to try other approaches. Approaches like above may be less expensive than alternatives on a “per piece” basis, but “little fish in big ponds” don’t usually get much attention or recognition. There are great alternatives to campaigns like this which can be much more targeted and help business stand out by not being part of a stack where the marketing message simply gets lost.
Important Note: Consistency is EVERYTHING with any marketing campaign, don’t give up too soon.

If postcard marketing is a consideration (because it works!) the new service offering by the USPS called Every Door Direct Mail (EDDM) as a great option, it’s almost like they designed it just for Realtors(r)! No need for mailing lists, labels, databases, bulk mail permits etc. Choose a neighborhood you want to farm on the USPS website, complete some paperwork, bundle your mailing and drop it off at the post office window. Super simple and only 14.5 cents in postage. PrinterBees has a large selection of real estate marketing postcards customized and created for you by a PrinterBees graphics designer (it’s included at no additional fee) and can help you get started with taking advantage of this amazing program. There’s no chance of your marketing getting lost in the stack, there’s no competition at the mailbox. There is much more about EDDM in this blog post “What is EDDM“? If you’re not familiar with EDDM, I recommend learning about it. What Is EDDM

Some small business owners are implementing email marketing as part of their plan to increase new and repeat business. Collecting email addresses continues to be one of the fastest, easiest and most cost effective means of marketing, IF you have a good list. Here is a link to a great article on email marketing, why it works and how to get started. There’s nothing more important with email marketing than the quality of the list, the quality of the marketing and more importantly, the consistency of it. Email marketing can also get lost in the inbox when not executed properly. Rookie Email Marketing Mistakes – How To Avoid Them.

Marketing with promotional items is also a great means of marketing and increasing repeat business. Promotional items like pens, shopping bags, note pads, t-shirts, etc. have staying power and build your brand while creating name recognition. There is only one Realtor(r) I know the name of in my neighborhood because I’ve seen his pens so many times at the local restaurant my family and I frequent. He always make sure they have a supply of pens for signing receipts and everyone there knows his name. Great marketing that’s cost effective at .30 cents ea. Information regarding pens

One of things to keep in mind when trying to decide about marketing if you would toss it, so would most other people. If it wouldn’t work on you, don’t try it on others, save your marketing budget for something more effective. Pay attention and tune in to what type of marketing works on you, it offers a great insight to what might work for your business.