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Archive for Every Door Direct Mail

Is Print Marketing in Real Estate Still Effective?

Print Marketing for Real Estate

In today’s digital world, it can be tempting to write off real estate print marketing and other “old school” farming and outreach tactics as being outdated.

Surely everyone wants to receive things via email and text these days, right? And social media is surely the best way to reach your audience?

Actually, no.

Now, we’re not against email, text messaging, or social media marketing. But print marketing for real estate is far from dead.

Surprising Statistics About Print Marketing in Real Estate

Good marketing has several characteristics. It is focused on the right people, has the right message, and comes at the right time.

To be well received, it must seem personal. The person who receives it should feel like it applies specifically to them.

Finally, it should stand out. Your message must get noticed.

What you may not realize is that “snail mail”, or direct print marketing, checks all these boxes. Here are some statistics that may surprise you.

  • 70% of Americans say that direct mail is more personal than email. The impression is that direct mail takes more effort and that email can more easily be “spammed”.
  • 39% of customers try a new business for the first time because of direct mail.
  • A full 50% of US consumers prefer direct mail over email. I mean really, who needs more email?
  • A USPS study showed that over 60% of direct mail recipients were influenced to visit a promoted website.
  • 70% – 80% of consumers polled in 2014 say they open most of their direct mail, including “junk mail”.
  • A whopping 92% of young shoppers say that they prefer direct mail for making purchase decisions.

Direct mail is far from dead. It’s still being opened and read, and recipients are taking action based on the contents.

In fact, when you use real estate marketing postcards for your direct mail marketing, they don’t even have to open an envelope! Your message is front and center right away.

The fact is, everyone is overwhelmed with emails. There is far less competition in the mailbox than there ever has been. Use direct mail to get noticed in your real estate focus area!

How to Effectively Use Print Marketing for Real Estate

Sorry if this rains on your parade, but direct mail requires persistence and consistency, like all other forms of marketing.

The good news is, effective print marketing for real estate is relatively simple. And if you have trouble keeping up with the mailing schedule, you can outsource it easily without spending a fortune.

Here are some ideas for print marketing with real estate. Feel free to mix and match!

  • Once a month “New in the Neighborhood” postcard. This postcard can highlight community events, news, and upcoming holidays.
  • Once a month “Neighborhood Property Values” postcard. This postcard would highlight market activity and improvements/declines in property values. There would be a clear invitation for them to contact you for a personal home assessment.
  • The “Just Listed/Just Sold” series. We wrote a few months ago about a four-postcard series that helps you highlight and brag about your listings. You can use Every Door Direct Mail (EDDM) to blanket the area.
    • Coming Soon
    • Just Listed
    • Open House
    • Just Sold
  • Seasonal and Holiday Postcards. You can choose to send a postcard a month with a seasonal, fun message, or you can just choose one holiday a quarter to feature. You can even just send one holiday postcard per year. It’s up to you!

The key with making print marketing for real estate effective is that you choose a schedule and stick to it. Like I said before, I know the mailings take time. If you don’t have the time, Printerbees is here to help!

Not only can we print the postcards for you to mail, we can print them and mail them for you. You’ll never wake up in the middle of the night realizing you missed your mailing target date again!

Print marketing is still effective and there’s far less competition than there is on social media or email. If you’re ready to start your postcard marketing strategy, let us help! We have dozens of templates to choose from.

How do you execute print marketing? Share in the comments!

Best Practices for Just Sold and Just Listed Postcards

Just Sold and Just Listed Postcards

Today’s savvy Realtor® doesn’t just put the Just Sold sign from the lawn, they also put it in every mailbox in the surrounding area. Does this actually work?

Yes. A lot of Realtors® have seen great success and used these Just Sold or Just Listed cards as a new way to generate leads. But like any marketing tactic, you need to be smart and systematic in how you roll it out.

Here’s a 4-point plan to follow:

Just Sold and Just Listed Postcards Phase 1: Coming Soon

Get your list and send out a postcard to create a buzz before the property is actually listed.

Where do you get this list? Simple. Use the US Postal Service’s Every Door Direct Mail (EDDM) service. This lets you target the mailing route/ area that you’re about to list this house in – without a mailing list!

This is your introduction to everyone in the area, and it’s the first step in establishing you as an expert on the neighborhood. Real estate is always going to be a trust-based transaction. So it’s good to build your name in the community as soon as possible.

Just Sold and Just Listed Postcards Phase 2: Just Listed

Let’s face it, people are nosy. So let’s play on this a bit. A postcard that shows you inside your neighbor’s home is going to get more attention than a pizza coupon.

And when you tell neighbors what this house is listed at, that’s going to do more than get their interest– it’s going to get them thinking. They will wonder how much they could get for their home and whether or not the time is right to sell.

If someone is considering selling their home, seeing this postcard may knock them off the fence.

Just Sold and Just Listed Postcards Phase 3: Open House

Next, send them a postcard to announce your open house. This does more than satisfy their curiosity of what color carpet this family has. It shows them the incredible hard work you’re doing to sell this home.

It also gives them a glimpse into what a professional home staging can do. It also gets them thinking “Man, this place looks amazing. It didn’t look like this 3 weeks ago. I wonder what they can do to my home? I wonder how much I could get for it?”

Just Sold and Just Listed Postcards Phase 4: Just Sold

You’ve showed them the hype and the procedure, now show them the results.

This isn’t the time to be shy or modest. You just sold a home in this neighborhood and everyone should know you can do the exact same thing for them.

Make sure this card has a compelling call to action to give your audience a clear idea of the next step, and why they want to take it. “For more information” is boring and won’t get anyone to pick up their phone. But, something like “Let me tell you how we sold the Peterman’s home, and how I can sell yours” will get people thinking and wondering.

Stay consistent and try this approach every time. Start with a Coming Soon card, then quickly follow up with a Just Listed card to get people thinking. Next, showcase your great work with the Open House card and, of course, the Just Sold card.

To start the process to build your success, click here to select your design and your layout today!

How to Blanket Your Farm for 18.3¢ Per Piece

EDDM Every Door Direct MailA few years ago, the US Postal Service was spending a lot of energy advertising a service that is absolutely perfect for Realtors®. The service, called Every Door Direct Mail (EDDM), allows you to blanket an entire carrier route with postcards for only 18.3¢ per piece – without a mailing list!

Since it’s been awhile, EDDM has fallen off of many Realtors®’ radar. That’s a shame, considering how affordable and helpful the program is!!

Benefits of EDDM

Real estate is a business where you want to target whole neighborhoods. Your target market is defined not by demographics, but by location. As a result, a carrier route mailing is absolutely perfect for Realtors®.

Generally in order to do business mailings, you have to get an expensive postage permit. With EDDM, you only need a small indica, or stamp that indicates it’s a bulk mailing. These are included when you order EDDM mailings.

The benefits of getting to farm your area for far less money seems obvious, but don’t just take it from me. A few years ago Hubspot published a blog post claiming that direct mail was a sham and inbound marketing was the only way to go. Here’s what one commenter said in response:

Garland

3/22/2012, 9:52:05 AM

I have to agree to disagree on this blog. As a small business (photography studio), the largest percentage of our customers come from our direct mail. With most business jumping on the digital band wagon, a well done piece received in the mail at a time when the only other “junk mail” received are credit card applications, will not just generate leads but actual customers that pay for our services. A lead is good, a paying client is better.

Notice what she said – because so many businesses are going digital, EDDM actually works BETTER! If that’s how it works for a photography studio, can you imagine how it can work for Realtors®? Actually, you don’t have to imagine. See what these Realtors® have said about EDDM on a popular real estate blogging site, ActiveRain:

mteam01, Arlington, TX Real Estate Agent

We have been using every door direct for several months now and have had great results. Cost is very affordable. We send out just listed and just sold through every door direct. We have had great results. We are able to reach a lot more homes due to the cost being a lot less than having a company do them for us. We are starting to use them even more with newsletters and whatever else we can send to stay in front of people. It is a little time consuming going to each area post office but well worth with the end results.

Housepat, Washington, DC Real Estate Agent

I started using Every Door Direct Mail earlier this year for delivery of my monthly newsletter to my farm. It is hyper-local and I write it myself. It deals with issues and events of concern to this one neighborhood. It’s been a huge success. The best part of all, it almost always arrives within a day or two of my dropping it off at the post office. I am a raving fan of this service.

If you’re interested in ordering well-designed EDDM mailings that are guaranteed to match the USPS specifications, Printerbees would be happy to help. Check out our selection of customizable EDDM mailings!

How to Take Advantage of EDDM

EDDM is a great way to make sure your entire farm area receives mailings from you regularly. You select your carrier routes using the USPS Every Door Direct Mail route search online. Enter a zip code, then use your mouse to roll over each route. The top of the viewer window will give you the statistics of the route, and you can click to select it.

Once you have selected your routes, log in to your USPS account (or create one for free – it only takes a couple minutes). You’ll select the date you’ll drop off your mailings at the post office and choose your payment options. You’ll need to mail a minimum of 200 pieces, but no more than 5,000, per day.

It’s important to note that the postcard mailings must be within a certain size range. Fortunately, this range is large – up to 15 inches long and 12 inches high, as long as it doesn’t weigh more than 3.3 ounces. The paper must at least be as thick as card-stock, and no thicker than 0.75 inches.

You’ll need to print out the mailing statement that USPS gives you once you select your routes and finalize payment. You’ll also need to bundle your mailing – bundles of 50 to 100 are recommended – with facing slips on each bundle which you can print for free online.

Either drop off or mail them to the post office local to the route, which will be listed on your mailing statement. Make your payment if you didn’t already, and you’re done!

Using EDDM is a no-brainer for Realtors®. It’s the most cost-effective farming method available, and you have a lot of flexibility in terms of what you send. Whether you want to send a large postcard or a neighborhood newsletter, EDDM lets you stay front-of-mind in your farm with much lower costs than other methods. Let us help you get your first mailing out today!

Do you use EDDM? Why or why not? Share in the comments!

Why Real Estate Postcard Marketing Works

Real Estate Postcard Marketing

Considering that 52.5% of consumers read postcards (compared to 33% who read sales letters), there’s no reason for real estate agents not to be involved in real estate postcard marketing.

Some Realtors® avoid it because they think it’s expensive or they aren’t sure how to use postcards. But it doesn’t have to be difficult or costly. In some cases, you can send a mailing to a specific group, such as recently expired listings. In other cases, you can choose a neighborhood or area in which to focus your farming efforts, without having to mail postcards to every neighborhood nearby. Make sure your postcards connect with the recipient and answer the question, “What’s in it for me?”

There are so many different types of postcard marketing available to Realtors® that it can be hard to know where to start. In this post you’ll get an overview of the various types of real estate marketing postcards and how to get started with them.

Expired Listing Postcards

Expired listing postcards are perfect for putting yourself in front of homeowners who haven’t been able to sell their homes with their current real estate agent. Use your postcard to express empathy to the homeowner and offer yourself as someone who has a new idea on how to position the home on the market. The homeowner isn’t going to be looking for the same old techniques!

Short Sale Postcards

Short sale postcards are a great way to reach out to struggling homeowners and help them avoid foreclosure. By showing that you understand their situation and can offer them a way out, you will win business and the goodwill of the community. Consider sending these to an entire neighborhood where you know some homes have more owed than they are worth. If the recipient doesn’t need help, they may know someone who does.

Just Sold Postcards

Just Sold postcards are a great way to celebrate your successes and show your skills to a neighborhood or farming area. By bringing your name to the forefront as a successful selling agent, you’ll be likely to gain even more listings in the area. Listings also bring in buyer lead opportunities, so these postcards are a win/win!!

Farming Postcards

While all real estate postcard marketing can be considered farming, there are specific postcard options that allow you to advertise that you available to buyers and sellers. These farming postcards point out the opportunity in listing with you as a Realtor®, and also keep your name front-of-mind for those looking to buy.

Every Door Direct Marketing (EDDM) Postcards

EDDM postcards are available for a wide variety of businesses. All of the types discussed above would be considered EDDM postcards. Postcard marketing is very effective if it is done consistently over time – it builds awareness of your brand and allows people to see your successes. Real estate postcard marketing also puts your name in their mailbox where there is little competition for Realtors®.

Using real estate postcard marketing is a cost-effective way to build name recognition and gain leads. Postcards even have a lower cost-per-lead than email marketing – and that’s saying something! Don’t miss out on a great opportunity to farm your target area and gain exposure through postcard marketing.

Do you use postcard marketing? Why or why not? Share in the comments!

I’ve Been Keeping Secrets…It’s Time You Knew…

Secrets With Friends Book CoverFor the last two years, I’ve been writing a book, just for you…with all my small business secrets!  The book is titled The Secrets I Share With My Friends, Everything I Know About Building A Small Business.  I’m  excited to announce it’s been published and is now available on Amazon.

Why this book is for you, as a Realtor®:

Whether you realize it or not, you ARE a small business owner and seeing your real estate business as a small business will help you to build it up as such.  There’s a big difference between having a real estate business and being a Realtor®.  The real estate business owner has a business that’s of value to someone else, where the Realtor® who didn’t build a business just quits selling real estate one day.  Done, THE END.  There’s nothing beyond the last day of work to show for it, other than years of dedication to helping the people helped along the way.  The name just fades away in to nothingness the day the Realtor® stops serving…the business owner can sell his/her business, has systems, a valuable database, a solid marketing plan and it lives on without her providing income long past the days worked.

There are very few books available (that I’ve been able to find) on how to build up and market a real estate business, that’s why I wrote this book!

I’ve made a lot of mistakes along the way, like the time I showed up to a really important business meeting with a business card I had printed from my computer ink-jet printer.  I’ve included that super embarrassing story in the book along with many other mistakes I’ve made along the way to success as a small business owner.  My personal stories of bumps and bruises received from attending The School Of Hard Knocks can save you from taking the same path.  A path all too common with entrepreneurs and small business owners…and yes, Realtors® too!  If you’ve been in real estate for a while, your story isn’t likely much different than mine when the real estate market crashed and everything when to…ummm…hell!  I’m not sure about you, but I found myself in line at the food bank to make sure I had groceries to feed the kids while trying to meet my financial obligations (1.5M. in debt), with NO income!  Rough times!

The book is filled with an abundance of easy to understand, easy to follow and easy to read information on how to build your real estate business, build a team, hire the right people, delegate what should be delegated, market your brand of real estate, managing business finances, building your prospect list, where to get a list, and everything in between… all the way to retirement.

Reading this book will completely change the way you see your real estate business and the possibilities that exist with some simple planning and thinking ahead.

As a Realtor® maybe retiring and selling your real estate business at some point isn’t something you’re thinking about, right now.  After all,  your clients are doing business with you, versus your business/brokerage.  Changing your thinking around this could be the difference between a comfortable retirement that includes passive income from your real estate business and just deciding to stop selling real estate when you retire with no passive income.  Which path sounds better to you?

As you build up your real estate business, if you build it up with the end in mind, you have the ability to set yourself up for a nice retirement and create a business that pays you even when you’re done and not working any in it longer.  Creating a successful real estate business that can live on without you is easy with some direction on how to do it and I’ve included all of my secrets on how to do that in the book!

The book is getting rave reviews from top thought leaders and coaches like Steve Hardison “The Ultimate Coach” as a blue print for small business owners, like yourself, that’s easy to read because it’s not a boring text book, it’s a memoir that’s interesting, funny and filled with secrets throughout.  Here’s what Steve had to say about the book after reading it in one sitting.

Nadine Larder’s part memoir, part “how to,” and part textbook, “The Secrets I Share With My Friends…,” meets with trumpets of success from world-renowned personal, relationship and business coach Steven Hardison.

“I met Nadine today in the parking garage after attending #ICON 14.  It was my great privilege to be given her first copy of the book, “The Secrets I Share With My Friends: Everything I Know About Building a Small Business.”  After I completed my afternoon with a client, I sat down to thumb through the book she had given me.  I could not simply thumb through it. It was too compelling.

“As I read her book I was amazed at the passion that came through the pages, and I was even more astonished at the content of the information.  It is extraordinary! I can hardly wait to speak with her to tell her what I thought of her masterpiece.  It is beyond brilliant.

“I particularly love her Pssst… comments throughout the book. I will be giving this copy to my daughter who, like Nadine, has the desire to build a small business from the ground up. This book is a brilliant blueprint.

“I do not know Nadine, other than the 5-10 minute encounter in the parking garage, AND I am totally moved by her contribution to me as I have consumed her writing. I can only imagine the impact it will have on readers who are building their own business. My hat is off to this powerful and dynamic woman. Thanks, Nadine. Be blessed.”

Visit www.SmbSmarts.net for more information on the book, Nadine and lots of small business secrets!  You can get the book on Amazon…Grab your copy now!  They’re first edition and we plan do to a reprint soon!

 

Why you NEED to send out open house invites to the neighbors…More Secrets I Share With Friends

real estate listing flier sampleMy next door neighbor recently listed her home for sale and this Saturday it was held open for the first time. What a spectacular home! Over 5000 sq. ft. of pure beauty, and the agent who has the home listed had really nice marketing materials to match the elegance of the home.  Trust me when I tell you, my photos of his marketing materials don’t do them justice, but it is a 11X17 folded brochure, printed on 14 pt. cover stock and it’s beautiful.  This listing flier is so eye-catching that as my children passed by it on the kitchen counter, they all stopped and took note of it.  Each of them said “Wow, this is one of the nicest marketing pieces I’ve seen in a long time,”  and they see a lot of marketing pieces.  His business card is printed on a 16pt. matte finish with gold foil printing and they definitely stand out.

Here’s my one problem with his approach to marketing this house.  He didn’t let any of us (the neighbors) know it would be open on Saturday. This agent clearly understands that marketing is a necessary investment with the look of his marketing materials. They’re stunning!

My thoughts are that those marketing materials would impress a lot of the people in this neighborhood if they were invited to stop by. Open houses are “nosy neighbor magnets!” Nosy neighbors who are many times interested in home values, the market and in many cases trying to determine if it’s a good time to sell. Neighbors are like low hanging fruit on the tree of real estate agent leads, you just need to harvest them by inviting them to stop by.

Here’s some ideas on how to invite the neighbors:

  • Go door knocking and personally invite them, provide them with a listing flyer in the event they can’t make it.  Make sure to ask them if they have any questions about the market.
  • Use services like Cole Information Systems to get a current mailing list of the surrounding homes and call those that have phone numbers, invite them to stop by. (Mention this magazine/PrinterBees when contacting Cole and receive a 25% discount!)
  • Send out Just Listed/Open House postcards with an invitation to stop by. (Cole Information Systems provides the needed mailing list)
  • Use door hangers as you walk the neighborhood and become a familiar face.
  • Include a sign rider on your for sale sign saying “open this weekend.”
  • Hire some teenagers to hand out “Open House Fliers” to advertise the upcoming event and so they know they’re invited.

Activity breeds activity and people like doing business with someone they view as successful and busy. You’re missing out on a tremendous opportunity to grow real estate business if you’re not exploiting the opportunities you have to be in front of people, while you have the activity of a listing.

How Realtors Can Have A Kick Ass Marketing List And Get More Listings

mailing lists for small businessIt’s my perception that one of things that stands in the way of a Realtor® getting their marketing out is the need of a mailing list. It’s a very common question we get at PrinterBees when a real estate agent wants to begin a marketing campaign. We always…always…ALWAYS suggest beginning with your sphere of influence to create a great mailing list. But…For some agents, contacting their sphere of influence is so far out of their comfort zone they can’t bring themselves to do it. While I may not agree, I do understand which is why I’m offering up another solution.

If you’re considering a postcard marketing campaign, you need a good mailing list as one of the main ingredients for success. Without a quality mailing list, your marketing efforts may go to waste. The quality of your marketing piece and your database are crucial to the success of any real estate marketing postcard campaign.

It took about five years of hunting before I was able to find a company that offers this service, and I was elated when we found Cole Information Systems as a resource for our real estate and small business clients. Cole offers the ability to search addresses in a radius, by neighborhood, by demographics, home size and so many other variables to help you hone in on which are the right prospects to receive your marketing.

One of the examples I use in the book (The Secrets I Share With Friends, Everything I Know About Building A Small Business) is the marketing of a daycare center. If the owner of a daycare center wants to increase enrollment, marketing to a senior citizen community won’t likely do the trick. Marketing to a neighborhood that’s close to an elementary school, making sure the list includes homes with three or more bedrooms is going to provide a far better opportunity for finding the right audience. Cole’s service provides this capability and more.

The biggest benefit I see with using Cole is that they are a subscription based company which allows you do download and search as many addresses as you want. Not to mention that their databases are current. You aren’t paying for each address, so there’s no sticker shock, it’s a low flat fee. I’m not sure of the current price, but it’s super super reasonable. WAY less than buying lists.

I begged them for a deal for my friends and customers and I’m happy to tell you that you will receive a 25% discount when you mention PrinterBees or Real Estate Marketing Magazine when you sign up. I recommend getting a demo so you can see with your own eyes what the fuss is all about. It will also save you a tremendous amount in postage costs simply by not mailing to bad addresses.

Use Referral Code: PrinterBees
Use Referral Code: PrinterBees or Real Estate Marketing Magazine to Save 25%

Here’s their information:
Cole Information Systems
http://www.coleinformation.com
800-800-3271

P.S. Make sure you subscribe and get your copy of Real Estate Marketing Smarts, The Secrets I Share With My Friends. Once you get your list in order, you might need some tips on marketing to it.

 

 

 

5 Secrets To Having A Killer Database

real-estate-mailing-listNo matter the economic conditions, you work hard to buy and sell the homes for every single buyer and seller you come into contact with. Since so much of your time is spent on the phone, negotiating contracts and taking care of your needy clients, many times your marketing lead list may suffer.

The United States Postal Service says 45 million Americans move each year. That’s roughly one out of every six families moving into a new neighborhood. Therefore, to be successful with your marketing efforts and see a high return on investment, it’s critical to have accurate contact information of prospects as well as former clients.

When done right, direct mail is 30 times more effective than email marketing. In addition, list cleansing will help you find qualified leads and open new doors on people in need of your services right now.

So how can you ensure the highest return on your next direct mail campaign? Here are five tips:

  1. Use a fresh list for every campaign: Customer contact information decays 2 percent each month, so it’s important to always use the most up-to-date information possible to maximize your brand power. In addition to regular maintenance of your own list, it’s a good idea to partner with a mailing list provider that offers unlimited downloads or a subscription-based service to boost lead generation and provide fresh business data. (Real Estate Marketing Magazine Subscribers save 30% at Cole Realty Source)
  2. Personalize to grab more attention. Using a person’s name and spelling it correctly is just scratching the surface. The mailer copy also needs to be personalized based on the type of prospecting you’re targeting. For example, if it’s a just listed/just sold campaign and you’re talking to the neighbors, be sure to convey that information in your copy.
  3. Mail postcards rather than envelopes. Doing so can be more cost effective, not to mention, attention-grabbing. And don’t forget, postcard size matters! In addition to maximize your efforts, be sure to use creative, concise copy, effective colors and compelling calls to action.
  4. Speaking of CTA’s, spend time crafting them. Calls to action must include a sense of urgency, be a specific action and be memorable. This involves using action words and phrases like “stop”, “click” or “call” and a hard deadline.
  5. Test to make sure your message is on track. Randomly choose 10 percent of your mail leads list and divide it in half. Send one half a version of the collateral and the other half an alternative piece to compare the response rate. Some worthwhile areas to test include: color, size, copy and CTA of the postcard. The version that creates the highest response rate is then sent to entire direct marketing list. Each new campaign should include a test to ensure you’re sending the right message.

While the above tips may require more time and effort, the results will be higher, qualified leads that turn into new customers.

 

 

 

How the quality of your database impacts the quality of your leads

real estate leads | real estate lists | real estate databaseWith postcard marketing being a great way to generate leads in your real estate business, it’s a great approach to building your pipeline, but it’s important to make sure you have a good list before your get started.

The quality of the list you mail to will have a definite impact on the quality of the leads you attract in to your pipeline. If you’re mailing to a bad or outdated list, it’s no different than doing an email marketing campaign to a bunch of email addresses that don’t exist.  The only difference between the two is that mailing postcards to a bad list of addresses costs a fortune!  The largest expense in any real estate postcard marketing campaign isn’t the actual marketing piece, it’s the postage and therefore a costly mistake you don’t want to risk making.

The quality of the list you mail to will have a definite impact on the quality of the leads you attract in to your pipeline.

So, how do you make sure your database is good?

Always keep your mailing list up-to-date and current. With approximately 12% of people moving each year, your database can become outdated in as little a six months. Keep it updated by keeping in touch, it’s such a great excuse to get in touch.  When you get returned mail, make sure you contact that person to get their updated address.  If they’ve moved as a result of real estate transaction and you don’t know the new address, the bad news is that you aren’t the Realtor® they chose. The good news for you…the Realtor® who did help them won’t likely keep in touch and with your up-to-date database, you will and may have better luck next time.

Get a CASS certification on any bulk mail marketing campaign.  A CASS certification gets rid of any bad addresses in your list by comparing it against what the USPS has in their database.  It has to be done by a bulk mail company and there’s a small fee associated with getting the certification, but using a bulk mail company to handle your mailings will lower your postage rates. Think of all the money you’ll save on mailing to bad addresses for months on end.

Subscribe to a list company that provides the most up-to-date information.  Cole Realty Resources offers Realtors® affordable monthly or annual subscriptions to unlimited and up-to-date mailing address information.  It’s perfect for managing a farm, and even better for getting just listed/just sold postcards out to surrounding (owner-occupied) households.  They offer unlimited searches, unlimited downloads and even provide apartment addresses.  Services like this help you avoid mailing to prospects that aren’t the right fit, therefore a waste of resources.  Contact Cole Realty Resources at 800-800-3271, mention Real Estate Marketing Magazine and get a 30% discountIt’s a HUGE discount, so make sure to mention the magazine!

Regardless of how you approach keeping your database in order, it’s important to make sure it’s up-to-date, on target and high in quality to keep from wasting your time and money on marketing that won’t bear fruit.  The quality of your database really does matter!

Still stuck for marketing ideas – Fastest . Easiest . Cheapest

EDDM Postcard Printer, EDDM templateFiguring out a marketing plan can seem and feel overwhelming when you don’t really know where to start, what you should be focused on and more importantly what will actually work. There’s so many different options, and finding the one that suits you and your business will impact how well you execute on your plans.  Executing on your plan, being the key ingredient.   Set yourself up for marketing success by committing to a marketing plan you know you have the ability to follow-through on.  Example: If you aren’t the Internet/”techy” type and intimidated by Internet marketing Facebook, blogging and Twitter may not be the best choice for you.  If committing to market updates or monthly newsletters will stress you out and cause anxiety, avoid it by choosing a method that works for your personality and work habits.  I’m the blogging “techy” type, so I commit myself to that method of marketing and it works because I don’t hate doing it, so I’m pretty consistent.

One of the best, easiest and simple methods of marketing continues to be the same method that has works for as far back as anyone can remember, farming.  Neighborhood farming continues to be a great method of marketing, because it works and Realtors(R) who do it consistently get results.  Many real estate agents who are looking to get serious about their marketing and committing to farming in the new year are using a program by the United States Postal Service called Every Door Direct Mail (EDDM) to lower marketing costs while increasing marketing efforts. You read that right, they’re lowering marketing costs AND increasing marketing efforts! Here’s how…

The USPS has rolled out a program called Every Door Direct Mail EDDM that has a postage rate of .16 cents per piece. The new program requires no addressing or databases, there’s no need for a bulk permit and you can mail as few as 200 pieces to the neighborhoods you wish to target. It’s almost as if someone at the Postal Service wanted to help Realtors(R) get back to farming and back-to-basics to help the real estate market rebound and we owe that “fine person” a HUGE THANKS!  This program is everything Realtors have ever wanted and needed to effectively farm a neighborhood, any neighborhood on a map!  Even apartments!

We’ve created a download to give you everything you need to know about EDDM and why you need to be participating in this great program. Learn how to choose neighborhoods on the USPS website, how to set-up your on-line account and the easy steps to preparing your mailing. It’s everything you need to know.

The screen shot below shows how easy it is to farm by neighborhood/carrier route!  Choose a neighborhood on a map, prepare and drop off your marketing postcards at the post office, the mail carrier will drop off your marketing pieces as they deliver to the neighborhood! You’re not dreaming, it’s true, it’s easy and it costs less than $30 in postage to saturate a neighborhood of 200!

PrinterBees does EDDM Printing (The real estate marketing company) is helping many Realtors kick off and manage their EDDM marketing campaigns and can assist you as well. PrinterBees will walk you through the process, make sure your marketing materials are printed according to the USPS EDDM requirements and get you on track to great rest estate marketing that’s affordable and effective. www.PrinterBees.com – 877-939-2337.