Google+

Archive for door hangers

How to Score Big with Real Estate Door Hangers

This post may contain affiliate links. We truly love, use, and recommend the best!

Score Big with Door Hangers

It’s fall and the weather is getting cooler, which makes it a PERFECT time to go door-to-door in your farm neighborhoods.

With the great weather in most parts of the country, meeting people where they live is easier in fall than almost any other time. You may encounter folks doing yard work, enjoying the weather, or even grilling out.

But what if no one is home? That’s when you need your door hangers. Here are some creative ways to make the most of door hangers to build your business!

Include a Pop-By Goody Bag

Sending “lumpy mail,” or letters with items included, is a great way to get noticed. It’s also quite expensive!

Save money and add a personal touch by doing pop-bys with goody bags. If someone isn’t home, you can add the goody bag to the door hanger.

While even a postcard can get quickly thrown out with unwanted bills, a farming door hanger is more noticeable and novel. People have to look at it in order to remove it – even if they later toss it.

And no one tosses a goody bag! Be sure the bag includes your business card, so they have your contact information even without the door hanger.

Use Door Hangers to Advertise Just Listed and Just Sold

Want a new way to bring attention to your marketing activities? Do a neighborhood walkthrough to talk about recently listed or recently sold homes.

If someone is available, have a quick conversation about what you’ve been up to. Offer a free home market analysis if they’re interested.

If no one is home, however, your Just Listed or Just Sold door hanger can deliver the message. Great photos, information about a recent listing or sale, and your offer can all be included.

Real Estate Door Hangers Can Convey Seasonal Messages

At Printerbees, we are big supporters of seasonal postcards. In the fall, you have so many options – back-to-school, daylight savings, Halloween, and Thanksgiving are all available.

Take it a step further by using seasonal door hangers. Whether you want to offer spooky season’s greetings in October or congratulate new graduates in May, a door hanger can be a great way to give a seasonal message.

In Millionaire Real Estate Agent, Gary Keller recommends up to 33 touches a year for your prospects. How close are you? Seasonal door hangers can combine with seasonal postcards to increase your annual touches and build your business.

Get Creative

These three tips are just the beginning. There are dozens of creative ways to use door hangers. What about a door hanger advertising your sponsorship of a local event? Or a “neighborhood update” with a few quick news pieces on new construction, restaurants, and more?

The only limit to your marketing success is your persistence. Don’t miss out on a great opportunity to connect with your farm this fall! Whether you choose to drop off door hangers during the day or do in-person pop-bys in the evening, door hangers are a way to build your brand and your business.

 

Ready to get started with door hangers this fall? Take a look at our selection today!

How to Nurture Your Real Estate Farm on Foot

Farm neighborhood on foot

There are so many ways to farm an area – that is, to build up your brand and credibility in specific neighborhoods. At Printerbees, we often advocate using farming postcards and other in-the-mail outreach.

Postal mail is far less crowded than email marketing, so it can be a great way to stand out about above the crowd. But you know what’s even less crowded than direct mail?

In-person communication.

In this age of email and social media, very few people take the time to make personal connections anymore. As a Realtor®, you can have a big impact if you take some time to nurture your farm on foot. Here are some ideas on how to do it.

Walk a Dog (Or Cat, Or Lizard, Or…)

If you have a pet, take it to your target neighborhood and go for a walk. Pets make a great conversation starter, and you can introduce yourself and get to know residents of the area.

If you have an unusual pet, you can do even better. While I wouldn’t recommend a snake, almost any other animal would help you catch people’s attention and build relationships even faster.

Don’t have a pet? No problem! Folks with pets are almost always looking for a break, so offer to walk someone’s puppy, cat, or other leash-trained animal. You can tell the local residents you meet that you’re helping a friend by taking his or her pet for a walk in your favorite neighborhood!

Of course, be a good neighbor – pick up after any pets that you take walking, and dispose of any waste properly. No leaving it in a yard or dumping it in a home’s trash bin!

Door Knock and Drop Off Goodies

Creating some kind of goodie bag gives you a perfect reason to knock on people’s door and introduce yourself. It doesn’t have to be food, either. You can create something seasonal or even go door to door giving each resident a single carnation.

No matter what you choose, you should have a business card and a door hanger to leave with your goodie bag in case no one answers.

Handing out fun gifts door to door is a great way to build goodwill and help the local residents get to know you and your business.

Take a Walk

Even without a pet, being present in the neighborhood is a good way to meet people and learn about their needs. You can take simple walk through the area, offer to help people where you can, and introduce yourself.

Weekends are the best time to walk through, of course, and evenings can be good as well. Choose days with good weather – not only is it more comfortable for you, but people are more likely to be out and about as well.

Attend Community Events

Community events, such as garage sales, neighborhood fairs, or other local activities is another great way to make in-person connections in your farm area. When you’re at a social gathering, people are already looking to chat so it’s easy to make connections.

When you meet someone, don’t immediately launch into a real estate sales pitch. Instead, focus on common interests and ask a lot of questions. You don’t want to push people away before you’ve even met them!

Get Out There!

These ideas are just a starting point, of course. You can come up with a variety of creative ways to make in-person connections. The basic thought is that when you get out of your office and meet people personally, they’ll remember you. You’ll create a great first impression, and be able to build your relationship from there.

Do you need new business cards or door hangers to get you started on your in-person marketing? We’d love to help. Contact us today!