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It’s fall and the weather is getting cooler, which makes it a PERFECT time to go door-to-door in your farm neighborhoods.
With the great weather in most parts of the country, meeting people where they live is easier in fall than almost any other time. You may encounter folks doing yard work, enjoying the weather, or even grilling out.
But what if no one is home? That’s when you need your door hangers. Here are some creative ways to make the most of door hangers to build your business!
Include a Pop-By Goody Bag
Sending “lumpy mail,” or letters with items included, is a great way to get noticed. It’s also quite expensive!
Save money and add a personal touch by doing pop-bys with goody bags. If someone isn’t home, you can add the goody bag to the door hanger.
While even a postcard can get quickly thrown out with unwanted bills, a farming door hanger is more noticeable and novel. People have to look at it in order to remove it – even if they later toss it.
And no one tosses a goody bag! Be sure the bag includes your business card, so they have your contact information even without the door hanger.
Use Door Hangers to Advertise Just Listed and Just Sold
Want a new way to bring attention to your marketing activities? Do a neighborhood walkthrough to talk about recently listed or recently sold homes.
If someone is available, have a quick conversation about what you’ve been up to. Offer a free home market analysis if they’re interested.
If no one is home, however, your Just Listed or Just Sold door hanger can deliver the message. Great photos, information about a recent listing or sale, and your offer can all be included.
Real Estate Door Hangers Can Convey Seasonal Messages
Take it a step further by using seasonal door hangers. Whether you want to offer spooky season’s greetings in October or congratulate new graduates in May, a door hanger can be a great way to give a seasonal message.
In Millionaire Real Estate Agent, Gary Keller recommends up to 33 touches a year for your prospects. How close are you? Seasonal door hangers can combine with seasonal postcards to increase your annual touches and build your business.
These three tips are just the beginning. There are dozens of creative ways to use door hangers. What about a door hanger advertising your sponsorship of a local event? Or a “neighborhood update” with a few quick news pieces on new construction, restaurants, and more?
The only limit to your marketing success is your persistence. Don’t miss out on a great opportunity to connect with your farm this fall! Whether you choose to drop off door hangers during the day or do in-person pop-bys in the evening, door hangers are a way to build your brand and your business.
Ready to get started with door hangers this fall? Take a look at our selection today!