Archive for Direct Response

Where to Get a Great Real Estate Mailing List

Don’t miss the incredible deal at the end of this post!

Real Estate Mailing List

We’ve talked a lot about the importance of direct mail marketing in your overall marketing mix. Postcards and flyers, along with your business card, can really help you stand out in an area.

You can reach a farm area in a variety of ways – Every Door Direct Mail®, for instance, or by doing in-person pop-bys. But what if you just want to mail to everyone directly?

What makes a great marketing mailing list? And where do you get one?

What to Look for in a Marketing Mailing List

The first key to any mailing list is to find a provider that has accurate and up-to-date records. Now, of course every provider will say they do, so you’ll need to look at reviews and longevity to find out the truth.

You want to ensure that the list is CASS/DPV™ screened and that the provider has recently updated their database. If it’s been more than 12 months since an update, the list is unlikely to be worth the money.

Finally, be sure you receive a variety of information when you purchase a list. It’s best if you can get not only names and mailing addresses, but also phone numbers, email addresses, and other helpful information.

Don’t Be Afraid to Customize or Break Down the List

Just because you’re a Realtor® doesn’t mean that everyone in the neighborhood is an equally good prospect. Many times the age, family composition, length of residence, and much more can affect how open they are to real estate services.

Don’t be afraid to take a geographic list and focus it more carefully on the desirable characteristics that make a better prospect. You can even mail that focused portion of your list more often, while still using the rest of the list to build your brand and ask for referrals.

Consider a Subscription

Instead of getting a one-time list that will expire quickly, look for a subscription-based service. For a simply annual fee, you can get as many lists, as many specific targeted niches, and as many different types of information pulls as you like.

Of course, you don’t want to break the bank. But if you find a great price on a great subscription service (like the one below – hint hint!), get it now!

Try Out Cole Information!

At Printerbees, we highly recommend Cole Realty Resource. We love them because they offer high-quality, updated lists at an affordable price. They also include a wide variety of information about your prospects.

It’s a subscription so you can get as many lists as you like! You can even get a one-time sample if you want to see what to expect.

We’re especially excited because Cole has a special offer for the end of 2017. They just completed a major upgrade to their database including the addition of over 150 million contacts, 12 million more phone numbers and 28 million more e-mail addresses!

Even better, their cell phone file is cleaner and more accurate than ever.

To celebrate the recent upgrade, they are offering special promotional pricing of only $996 per year, which can be divided into four monthly payments. Just mention coupon code PRINTERBEES to receive the special discount!

We want your 2018 to be as successful as possible. 4Q is a great time to review your marketing methods and get ready for the new year. Grab your mailing list deal today, and be ready to win your market next year!

Facebook Marketing + Direct Contact = Incredible Success

Facebook for Realtors

A great Realtor® is someone you cannot wait to recommend. They’ve done such an amazing job of making you feel looked after, you want all your friends and family to have the same experience.

I met one such Realtor® in Mark Deacon. I had already worked with 7 other Realtors before I met Mark at an open house, and it didn’t take him long to show me the difference between a good Realtor® and a GREAT one. Within 24 hours of meeting him, he got in touch with me and had already identified some homes on the market for me.

There is always a place for these face-to-face first encounters in the world of real estate, but that’s not even his specialty. Mark’s bread-and-butter is Facebook direct response marketing, which has elevated his business in just a few years.

Let’s take a look at his winning approach!

What is Facebook Direct Response Marketing?

Direct response marketing on Facebook is a type of marketing that invites prospects to respond immediately to your ad, often by offering something valuable in return. That’s a bit vague, so let’s use Mark’s process to illustrate how it works.

Mark’s first goal is to get a lead’s contact information. The important part is that he doesn’t just ask for it. He gives people a reason to give it to him by offering a report or checklist the prospect will find valuable.

Mark describes the approach as, “Putting yourself in the prospect’s mind to give them what they want, offering them free reports and that type of thing.”

“Get them to sign up for something they want, and then they get it, and you have a good reason to follow up with them.”

How to Make Facebook Direct Response Marketing Work

There are two key components. The first is to provide actual value to your leads, so they don’t have concerns about giving you their contact information. They’re willing to give it to you in exchange for something they find valuable.

Mark was able to do exactly this. Last year, he locked into a niche market and ran a Facebook ad that gave his prospects information about something they may not have already known about. By giving this value, he was able to attribute 20 sales directly to that Facebook ad, for an investment of about $15.00 per day

The second crucial element is follow-up. Mark and his team are sticklers for the good old fashion phone call for a follow up. He finds this much more personal and effective than trying to sell through email.

A lead will sign up for his downloadable report, then their contact information is fed into his Customer Relationship Management (CRM) tool. Next, he has staff both in-house and contracted to be on the phone 8 hours a day, following up with leads and scheduling appointments.

I’m proud to have been Mark’s first close, and it’s been a privilege watch his business really take off. It’s great to see that success hasn’t caused him to forget about the amazing personal service that led me to work with him in the first place. Instead, he’s put that personal approach at the forefront of his marketing, and found new ways to integrate it with Facebook digital marketing. It’s an impressive combination that not many people do.

If you’re a Realtor® looking to bring in new business, let us show you how we can help you with amazing print materials to help boost your brand.