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Archive for client appreciation

Win Business by Saying Thanks

Thank You Cards

When you were young, your parents may have made you write thank you cards to relatives for Christmas and birthday gifts. If you were like most kids, you hated it.

As adults in 2017, we often don’t think of writing thank you cards anymore. We may say a quick “thanks” or provide gifts when expected, but the handwritten notecard is almost extinct.

But it doesn’t have to be. And bringing back hand-written real estate thank you cards in your business can help you win clients and build your brand.

Aren’t I Thanking Someone I Already Did Business With?

You might be. But remember that a special touch after a completed transaction can help them remember you and refer you to friends and family. And if that person needs another deal in the future, they’ll be calling you.

Beyond that, there are an enormous number of ways to thank people who are not yet customers. When you go the extra mile to send a hand-written real estate note card to someone who hasn’t yet made you money, you’ll really stand out from other Realtors®.

Three Ways to Win Business by Saying Thanks

Here are some specific ways you can win business by sending a simple thank you note. Each of these ideas involves thanking someone you’ve interacted with, but haven’t brought in as a client.

Thank You After Listing Presentation

In school I learned always to send a thank you letter after an interview, and a real estate thank you card after a listing presentation has the same idea. Remember, write this by hand and mail it. It shows a lot more effort.

You can say something like, “Thank you for the opportunity to discuss selling your beautiful home. I appreciated the opportunity to discuss {marketing tactic 1} and {marketing tactic 2}. I look forward to hearing from you when you put your home on the market.”

FSBO Thank You

Thanking someone who has chosen to sell their home themselves is very unexpected. As a result, when the seller hits inevitable snags in the process, they will be more likely to call you to take over.

You can write a real estate notecard that says, “Thank you for the opportunity to see your gorgeous home. I wish you the best of luck as you sell it. If you ever need any help from a professional real estate agent, please let me know. I’d love to show you how my services can benefit you.”

Thank You for Good Service

When you receive good service anywhere, from a restaurant to a car repair shop, don’t be afraid to send a written thank you. Not only will they remember your name, but the employee may also get special recognition. Service professionals rarely get thanks, so your card will stand out!

You can say, “Thank you so much for your excellent service at {location} on {date}. As a service professional myself, I certainly appreciate meeting someone dedicated to doing a good job. Great work and I hope to see you again.”

You can include your business card as well, both so they have your contact information and so they can contact you if they are looking for a Realtor®.

Other Times to Use Real Estate Notecards

There are an endless number of reasons to say thank you with real estate notecards. Here are just a few more you might use. These thank you ideas are about winning business and building relationships.

  • Thanks for Listing. Thank your new client and assure them that you will provide them the best service available.
  • Thanks to Buyer Client After Showing. Thank them for the opportunity to show them homes and affirm your commitment to finding them the perfect new home.
  • Thank You after Purchase. Thank a client for the pleasure of working with them once their offer is accepted, and let them know you look forward to finishing the process and getting them settled in their new home.
  • Anniversary Thank You. Send a thank you on the first anniversary of someone’s purchase, thanking them for the opportunity to work with them and requesting a referral.

Don’t be intimidated – none of these cards have to be long and flowery. A few simple lines are all you need. And of course, include your business card in every thank you note. You can even write “Thank you!” on the back of the business card.

If you’re ready to get started thanking people and winning business in the process, let us help. At Printerbees we have a wide variety of real estate notecards available. Order some today and be ready to start saying “Thanks!”

What Makes a Great Client Gift?

Great Client Gifts

It’s the time of year where we give gifts to our friends and family. All this gift-giving got me thinking about what constitutes a really great gift for real estate clients.

Generally, Realtors® focus on housewarming style gifts, but that doesn’t really stand out. It’s almost expected. So – what kind of present makes a really great appreciation gift that will make an impact on your client?

A  Great Gift is About the Recipient

Sometimes real estate agents are focused on promoting their brand and staying top-of-mind when they give items as a thank you. Unfortunately, this comes off really poorly and makes it clear that your focus is on yourself, not your client.

There’s certainly nothing wrong with giving away promotional items, but they need to be different than what you give as a client gift.

A great client gift is about the receiver. What do they love? What do they need? What achievement or quote is important to them that could be incorporated into the item? I once heard of an author who received a set of Cutco knives, and each knife had one of his well-known quotes engraved on the blade.

How can you really personalize and focus the gift so that the recipient is delighted and reminded of something they truly cherish?

A Great Gift Represents the Value of the Relationship

I agree with John Ruhlin, the author of Giftology, when he says that we should get rid of the idea of “token” mementos and presents. Is anyone you care to give a gift to really just a token to you? If so, maybe you shouldn’t be giving them a gift!

A great gift shows that you value the client beyond simply “doing what’s required”. It shows that you put some real thought into something that’s meaningful for them and really matters. You should definitely stay away from cheap, useless trinkets.

Instead, consider giving gifts that are highly useful, meaningful, or even experiential. Would someone who was focused on finding the perfect kitchen enjoy a behind-the-scenes look at a local high-end restaurant? Would a family with several children enjoy tickets to a local aquarium?

A Great Gift Includes the Family

If you really want to impress someone, you should bless the people they care the most about. There are famous entrepreneurs and public figures that are used to being wined and dined for almost every reason imaginable. However, their families are always left behind.

You can adapt this to your situation as a Realtor® as well. How can you include the whole family in a gift, not just the primary homebuyer? It doesn’t have to be a group event – sometimes getting entertainment for kids and a gift certificate to a nice restaurant for the parents is a great way to include the whole family while giving the adults a needed break.

Don’t overlook the people around your client. If you have a high-end client who works through their assistant, give the assistant an amazing gift as well as the client. You’ll make a big impression.

A Great Gift is Useful

Finally, if you want to get a gift for a client that they will really enjoy, it should be practical. A basket of exotic fruits for someone who rarely cooks? Nope. A great family trip to a zoo? Yes.

Experiences, gift certificates, and specific useful items are great gifts, but you can also choose a more long-term option. There are monthly subscriptions for almost everything now, and you can consider buying a subscription for a client as a thank you. Each time they receive it, they’ll think of you!

Magazines can be a really great option and are often overlooked. There are magazines for almost every niche known to man, so skip the “Good Housekeeping” and look for something truly relevant to the client’s interests. Golf, bicycling, and fantasy sports are a few of the well-known ones, but there are magazines focused on horsemanship, crochet, crafts, fantasy gaming, and more.

Monthly gift boxes are another great idea. Whether you choose Flower of the Month for a gardener, Rocksbox for a woman who rocks her jewelry, or Graze for health-focused clients, a monthly subscription can be a great personalized gift that keeps you top-of-mind for a full year.

A great client gift is about the client. It shouldn’t be something with your name or logo on it. It should be focused on their interests, involve the whole family, be useful, and reflect the value of the relationship. Do you give a $1 million listing the same gift as a $250,000 listing? If so, it’s time to up your game.

How do you choose client gifts? Share in the comments!

3 Ways to Build Relationships with Client Appreciation

Client Appreciation

Realtors® know that their relationship with clients doesn’t end when the deal is closed. It’s vital to build and maintain relationships with clients so that you can get consistent referrals and gain online reviews to build your business.

There are a lot of ways to show appreciation to your clients. Here are just a few ideas – and you can start soon since the holidays are almost here!

Holiday Postcards

In today’s world of Facebook and social media, sending an actual card in the mail is almost unheard of. As a result, you’ll really stand out when you do it!

Sending a holiday postcard doesn’t have to take a lot of time. You can simply have them printed, “I loved working with you this year! Please let me know if you have any friends who have talked about moving lately who might need a real estate agent. Have a great holiday!”

Of course, you should customize your message based on your own personality and the experience you had with the client. But the point is, you should send a physical card in the mail during the holiday season.

It’s a great way to stay in touch and keep your name top-of-mind – and to ask for a referral!

One Year Anniversary Thank You

Realtors® often send a note card thanking a client for their business right after a transaction ends. However, it can be fun to follow up again on the one-year anniversary!

Sending a thank you card with a quick, “Happy one year anniversary of closing on your home!” message can mean a lot to a former client. You can ask for a referral or online review in the card if you like.

You can even extend this practice to celebrate 5 year anniversaries as well. It’s a great way to send an unexpected but very timely message!

When you send a thank you card on key anniversaries, you’ll be reminding the client how great it was to work with you and proving that you have great customer service. You’ll be showing up as the kind of Realtor® they should work with again!

Customer Appreciation Events

Having an annual party for your current network, along with past clients, can be a great way to show yourself in a professional light.

Are you tired of your friends thinking of you as “that guy who loves the Philadelphia Eagles” when you want them to think of you as a real estate agent? Inviting them to an appreciation event can change their perspective.

If you really want to do a big party, allow your lender, closing attorney, and other strategic partners to co-sponsor the event. Allow them to invite their networks as well, and you’ll have a huge pool of potential clients having a great time.

Here are some different types of client appreciation events you can do:

  • Rent a nightclub before they open for the evening if you have a large crowd
  • Holiday events like “Pictures with Santa” or “Pictures with the Easter Bunny” – people can skip the lines at the mall!
  • Host a neighborhood BBQ at your home or office
  • Raise money at a combination fundraiser/client event

Remember, don’t just invite clients. Invite friends, family, anyone you want to make a great impression on and who could give you business or a referral.

Everyone moves sometime!

If you’re interested in setting up a holiday event or sending holiday postcards, you should start now! We have dozens of templates ready to go that can be quickly customized. We can even mail the postcards for you! Contact us right away for details.

What do you do to show appreciation to clients and build relationships? Share in the comments!

The Power of a Written Note

Power of a Written Note

When was the last time you received a written note? Not an email or a text message, but a genuine, real handwritten note.

It’s probably been quite a while, but try your best to think back. How did receiving something so personal and so thoughtful make you feel?

Valued? Appreciated? Connected?

Often times those are the very feelings that are lost, or at the very least not conveyed well, through the standard text messages of our digital world. Don’t get me wrong, technology can definitely be a wonderful thing, but sometimes it’s important to take a step back and refocus on the basics.

Like sending handwritten notes to your current and potential clients.

Take a look at these four great reasons for sending handwritten notes – especially thank you notes – to you clients:

Your Clients will Feel Valued

This is a big one because how your client feels towards you can make or break future deals with them. Plus, it’s always a good thing to be kind and try your best to make people feel valued and appreciated. A handwritten note shows your clients that you took the time to do something personal just for them. If a client feels that they are more than a number, that they actually mean something to you, they will be much more likely to come back and work with you again in the future.

Gain Additional Referral Business

Going right along with valuing your clients, if you make a point to make them feel special, they’ll not only be more likely to use you in the future but also refer you to their family and friends whenever they are in the market for a good Realtor®.

The real estate business is one that works well (and often depends on) referrals, so the more you can get your name out there and connect with potential clients, the better for your own business. Never underestimate the power of a referral – and that power often begins with a handwritten thank you note.

Wow Possible Prospects

 

Some folks will send written thank you notes to those who have worked with them. But very few put that much effort forward for someone who is still a prospect. If a prospect receives a handwritten note from you, just checking in on them or wishing them well on a holiday, it will make a big impact.

Most marketing and interaction takes place online – social media, email, or even text messages. Getting something in the physical mail is rare. Getting something handwritten is almost unheard of, and it is sure to wow your prospects.

It Only Takes a Minute

Sending a handwritten note doesn’t take hours of your time. So what do you have to lose? Taking a few minutes out of your day to write a couple of thank you notes to clients isn’t going to set you back too far on the productivity scale, and your clients will love you for it.

And if you’re short on time or are just looking for an easy way to stock up on note cards, you can order them in advance online at PrinterBees.com – that way, the next time you find yourself wanting to write a note to a client, you’ll be more than prepared.

Even in our fast-paced, digital world, taking the time to write a personalized note is a worthwhile gesture. Not only will doing so help make your clients feel valued, appreciated and connected, but it will also wow prospects and give your business a much-needed boost in the right direction – and you can’t argue the value in that!

When was the last time you received a handwritten note? Share in the comments!