I recently posted an article about using car door magnets to promote your real estate business. I felt that it was a great way to increase visibility and create curiosity about your brand and your services.
I got several comments that surprised me and really made me think. Some Realtors® weren’t interested in the magnets because they felt advertising on your vehicle was tacky.
I had never thought of promoting my business as tacky, and I really sat back and thought about why it might seem that way to others. Here are some thoughts on whether or not real estate marketing is tacky.
Is Your Marketing About You or the Value You Provide?
Marketing that is focused only on you and how amazing you are can definitely come off as tacky. Your marketing should be about the customer’s needs the value you can provide them as a real estate agent.
When you hand out business cards, there’s a lot of information about you, but there’s also information about the value you provide. Many of us have taglines or mottos that help us communicate to customers what we do and why.
I think a major concern about car door magnets is that it seems like you’re drawing attention just to yourself. But if you think of it as an oversized business card, it becomes clear that a magnet – or any other marketing – can have your information featured while still serving the customer.
Are You Comfortable with Selling?
I’m an extroverted person, so I have no problem talking to anyone about anything. I enjoy making new connections, sharing about what I’m doing, and learning what other people love.
I’ve realized that many Realtors® are a lot less comfortable with meeting strangers and sharing about their business than I am. Many agents don’t realize that they are providing a deeply valuable service to their customers.
If you had something that would indisputably make someone’s life easier, would you tell them? I hope so! Remember that your real estate business brings real help to homeowners and buyers. Don’t be ashamed to talk about it. You’re not a “sleazy salesperson,” you’re a professional who can genuinely make a difference in others’ lives.
You Don’t Have to Be Tacky to Be Successful
Is there such a thing as tacky marketing in real estate?
But before you write off a marketing tactic, run it through this simple test:
Does this technique allow you to share your value with prospects with integrity?
If it does, it’s not tacky. Lying is tacky. Being shady is tacky. Caring about yourself and not the customer is tacky.
But great real estate marketing is NOT tacky.
At Printerbees, we offer Realtors® everything from marketing postcards to business cards to, yes, car door magnets. We want to help you authentically offer your services to your community. We believe being visible is vital to building your brand and making a difference!
What’s your opinion on real estate marketing? What makes marketing tacky? Please share in the comments – this could be a great conversation!