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Is Real Estate Marketing “Tacky”?

Is Real Estate Marketing Tacky

I recently posted an article about using car door magnets to promote your real estate business. I felt that it was a great way to increase visibility and create curiosity about your brand and your services.

I got several comments that surprised me and really made me think. Some Realtors® weren’t interested in the magnets because they felt advertising on your vehicle was tacky.

I had never thought of promoting my business as tacky, and I really sat back and thought about why it might seem that way to others. Here are some thoughts on whether or not real estate marketing is tacky.

Is Your Marketing About You or the Value You Provide?

Marketing that is focused only on you and how amazing you are can definitely come off as tacky. Your marketing should be about the customer’s needs the value you can provide them as a real estate agent.

When you hand out business cards, there’s a lot of information about you, but there’s also information about the value you provide. Many of us have taglines or mottos that help us communicate to customers what we do and why.

I think a major concern about car door magnets is that it seems like you’re drawing attention just to yourself. But if you think of it as an oversized business card, it becomes clear that a magnet – or any other marketing – can have your information featured while still serving the customer.

Are You Comfortable with Selling?

I’m an extroverted person, so I have no problem talking to anyone about anything. I enjoy making new connections, sharing about what I’m doing, and learning what other people love.

I’ve realized that many Realtors® are a lot less comfortable with meeting strangers and sharing about their business than I am. Many agents don’t realize that they are providing a deeply valuable service to their customers.

If you had something that would indisputably make someone’s life easier, would you tell them? I hope so! Remember that your real estate business brings real help to homeowners and buyers. Don’t be ashamed to talk about it. You’re not a “sleazy salesperson,” you’re a professional who can genuinely make a difference in others’ lives.

You Don’t Have to Be Tacky to Be Successful

Is there such a thing as tacky marketing in real estate?

ABSOLUTELY!!

But before you write off a marketing tactic, run it through this simple test:

Does this technique allow you to share your value with prospects with integrity?

If it does, it’s not tacky. Lying is tacky. Being shady is tacky. Caring about yourself and not the customer is tacky.

But great real estate marketing is NOT tacky.

At Printerbees, we offer Realtors® everything from marketing postcards to business cards to, yes, car door magnets. We want to help you authentically offer your services to your community. We believe being visible is vital to building your brand and making a difference!

What’s your opinion on real estate marketing? What makes marketing tacky? Please share in the comments – this could be a great conversation!

Drive New Business with Car Door Magnets

Car Door Magnets

As real estate agents, we drive a lot!

The good news is, so do everyday people. I found out recently that the average American drives 36 miles per day, every day!

That’s incredible. It also means that using our cars as advertising can have fantastic results.

I don’t know about you, but every time I see a car with magnets on the side I just have to read them. Maybe I’m strange that way, but I think I’m not the only one who’s curious!

Here are some ways that having car magnets can benefit your real estate business. (And check out the end for a special deal on magnets that ends Saturday 3/25!)

Car Door Magnets Multiply Exposure

Depending on who you ask, it takes between six and 13 touches to generate a qualified lead. A “touch” is anytime someone sees your information or interacts with you.

With a car door magnet, you can get your name and information in front of hundreds of people every day. If you spend time in specific areas (like your farm – hint, hint!), you can quickly build up your brand.

You drive far, far more than 36 miles a day. Let your car be a mobile marketing billboard to help people become familiar with you!

Boost Marketing Without Extra Work

One of the best things about car door magnets is that they build your brand without any extra effort on your part. With an inexpensive investment, you can get tens of thousands of new marketing impressions – without any extra legwork!

Car door magnets continue to advertise your brand even when you’re not present. Consider a day at the mall. You park your car and shop for a couple of hours, have dinner, and then head home.  During those two hours, even if you didn’t talk to anyone about your business, hundreds of new people found out about you!

Car Door Magnets are Durable and Transferrable

High-quality car door magnets are durable, weatherproof, and extremely easy to transfer to a new vehicle. Unlike costly car wraps or a new paint job, if you change cars you can simply take your magnet off your old car and move it over to the new one.

This also makes it easy to modify the design if you decide to update your business cards, change agencies, or rebrand your business. You can order a new car door magnet and replace your old one for a fraction of the cost of getting a new wrap.

Ready for a GREAT DEAL?

As I mentioned at the beginning of this article, Printerbees has a special for our car door magnets right now. But you have to act quickly – it expires Saturday, March 25th!

Here are the quick-and-dirty details:

  • We offer over a dozen different car magnet designs, or you can have a custom magnet created to match your business card.
  • If you order by Saturday, March 25th, you will get free shipping and no sales tax. That’s a savings of approximately $15!
  • All you need to do is use the promo code
  • This applies only to new orders and cannot be combined with other offers or discounts. Savings vary based on shipping location and purchase amount. Offer expires March 25, 2017.

So what are you waiting for? Jump over to our selection of car door magnets and get yours ordered today!

Remember – you’ll gain thousands of marketing impressions without any more work… don’t miss out!