When it comes to real estate marketing, print materials such as business cards, flyers, and signage are all extremely important.
How you present your business in print can really make or break your real estate marketing strategy, so it’s best to do it all correctly the first time to avoid costly and timely mistakes along the way.
So, what can you do to really make your real estate business stand out from the competition?
- Amp Up Your Real Estate Marketing with Quality Business Cards
In any business (but especially in real estate) making a great first impression is critical to your success. One way to all but guarantee a great impression and ensure that your company’s name will be remembered is through business cards.
With social media and other digital means of communication on the rise, you might think that business cards have lost their effectiveness. This is simply not the case. By ensuring you have a quality, memorable business card to present to your prospective clients, you’ll stand out and communicate your professionalism and reliability. And if you need help creating the perfect business card, we offer many custom-designed, affordable options!
- Use Newsletters as Part of Your Real Estate Marketing Plan of Action
Getting noticed can be tough sometimes, but staying front of mind can be just as challenging. Farming should be an important component of any real estate marketing plan – but how can you incorporate this into your own plan of action?
Besides following up with an occasional phone call, you can also send regular flyers or newsletters to keep your target market in the loop on what’s going on in the area and in your business. Keep them informed by discussing recent trends, and make a point to share useful information for making their own personal real estate even better. Try to make your mailers personal, and note any promotions you might have coming up in the future. There are a lot of options available for high-quality flyers and newsletters to use in your farming.
- Don’t Skimp on the Signage – Make Your Listings Stand Out from the Crowd
Everyone uses “For Sale” signs in front of the homes they are trying to sell, and while these are effective, they can sometimes blend in with other signage in the neighborhood. Instead of just using printed signs, try incorporating color images and banners into your yard display.
Not only are banners eye-catching, but they’ll also make your listing stand out from the crowd. Most “For Sale” signs feature take away flyers with images of the home. While these are effective, potential buyers have to actually come up to the sign in order to take a flyer and see what’s located on the inside. By using a colorful, image-rich banner, you’ll be eliminating a step in the process and grabbing the attention of passersby much easier.
- Combine Print with Digital to Really Boost Your Real Estate Marketing
Like we mentioned early, digital communication is on the rise, and it doesn’t appear to be going anywhere anytime soon. You can take advantage of this by combing both print and digital whenever possible. For example, when you print your business cards and flyers, be sure to include your website, Facebook, Twitter, and other social media platforms in a prominent location so that potential clients can easily find you online.
Also, it’s important to make sure that you are being consistent across all of your platforms, whether that be online or in print. Make a point to use the same branding, slogans and logos across all of your platforms to ensure brand recognition and continuity.
With a little time and effort, you can definitely use printed materials to really kick your real estate marketing up a notch – try out some of these ideas today!
What’s your favorite way to leverage print marketing? Share in the comments!