Google+

Archive for business card printing

How to Use Print Materials to Rock Your Real Estate Marketing

Real estate marketing print

When it comes to real estate marketing, print materials such as business cards, flyers, and signage are all extremely important.

How you present your business in print can really make or break your real estate marketing strategy, so it’s best to do it all correctly the first time to avoid costly and timely mistakes along the way.

So, what can you do to really make your real estate business stand out from the competition?

  1. Amp Up Your Real Estate Marketing with Quality Business Cards

In any business (but especially in real estate) making a great first impression is critical to your success. One way to all but guarantee a great impression and ensure that your company’s name will be remembered is through business cards.

With social media and other digital means of communication on the rise, you might think that business cards have lost their effectiveness. This is simply not the case. By ensuring you have a quality, memorable business card to present to your prospective clients, you’ll stand out and communicate your professionalism and reliability. And if you need help creating the perfect business card, we offer many custom-designed, affordable options!

  1. Use Newsletters as Part of Your Real Estate Marketing Plan of Action

Getting noticed can be tough sometimes, but staying front of mind can be just as challenging. Farming should be an important component of any real estate marketing plan – but how can you incorporate this into your own plan of action?

Besides following up with an occasional phone call, you can also send regular flyers or newsletters to keep your target market in the loop on what’s going on in the area and in your business. Keep them informed by discussing recent trends, and make a point to share useful information for making their own personal real estate even better.  Try to make your mailers personal, and note any promotions you might have coming up in the future. There are a lot of options available for high-quality flyers and newsletters to use in your farming.

  1. Don’t Skimp on the Signage – Make Your Listings Stand Out from the Crowd

Everyone uses “For Sale” signs in front of the homes they are trying to sell, and while these are effective, they can sometimes blend in with other signage in the neighborhood. Instead of just using printed signs, try incorporating color images and banners into your yard display.

Not only are banners eye-catching, but they’ll also make your listing stand out from the crowd. Most “For Sale” signs feature take away flyers with images of the home. While these are effective, potential buyers have to actually come up to the sign in order to take a flyer and see what’s located on the inside. By using a colorful, image-rich banner, you’ll be eliminating a step in the process and grabbing the attention of passersby much easier.

  1. Combine Print with Digital to Really Boost Your Real Estate Marketing

Like we mentioned early, digital communication is on the rise, and it doesn’t appear to be going anywhere anytime soon. You can take advantage of this by combing both print and digital whenever possible. For example, when you print your business cards and flyers, be sure to include your website, Facebook, Twitter, and other social media platforms in a prominent location so that potential clients can easily find you online.

Also, it’s important to make sure that you are being consistent across all of your platforms, whether that be online or in print. Make a point to use the same branding, slogans and logos across all of your platforms to ensure brand recognition and continuity.

With a little time and effort, you can definitely use printed materials to really kick your real estate marketing up a notch – try out some of these ideas today!

What’s your favorite way to leverage print marketing? Share in the comments!

Create the Perfect Real Estate Business Card

Perfect Real Estate Business CardLasting impressions are made in a matter of moments, especially in real estate. One way to ensure you make a great impression is by having amazing real estate business cards. As a Realtor®, handing out your business card can mean the difference between gaining a customer and losing to a competitor. However, not all business cards are created equal – it’s important that yours stand out and really represent who you are as a professional. Here are some tips on creating the perfect business card.

Standard Size

It’s fun to be creative, but keep your creativity inside the standard sized card. Oddly shaped or sized cards do stand out, but for all the wrong reasons. Customers will find them hard to place in a wallet or standard business card holder, and as a result your real estate business card may get thrown away rather than kept for future reference.

You also want to make sure you choose excellent paper quality to help your cards seem more professional and ensure they hold up inside a wallet or purse. You may also want to choose a supplier that allows you to add additional information to the back of the card, so that you can utilize the full surface.

Choose Complementary Colors

Winning a customer is all about having a business card that stands out in the right way. If you were listing a property, would you want it to have bold, brash colors inside, or complementary tones? Obviously the home that shows best is the one with complementary colors. The same holds true for your real estate business card. You can choose noticeable coloring, but make sure the colors aren’t too bright and don’t clash.

Remember to be careful about using colors that are too similar for the background and the text. The text can disappear into the card, especially after printing. Suppliers and design programs do their best to show you the finished product, but there will always be a difference between the screen and the printed result.

In the same way, detailed pictures should not be located behind text. The text and the details of the picture can trick the eye and result in neither one being clearly visible. A detailed picture in one corner, such as a photograph or logo, and text in a different area is the best strategy.

Mind Your Edges

The edges of a card can be a danger zone. Whether you are designing and printing your own cards or are ordering from a supplier, you want to watch the outside area known as the ‘bleed area’. This is the area where you or the supplier aims to cut the cards. You want to make sure your background color covers this area completely to avoid white edges. However, you also want to make sure no important information carries over into the bleed area. If it does, you could easily end up with your phone number or email address cut off!

In addition, to keep your cards as sharp as possible avoid putting any kind of border around the edge. This is especially true if you are ordering from a supplier and not doing your own cutting. A small change in the cutting zone can result in cards that have only three or two edges bordered, creating a very unprofessional look. In the same way that your property listing photos should be centered and clear, your real estate business cards should also be symmetrical and centered.

Display Your Smiling Face!

As a Realtor®, you are your own brand. You want to make sure that your card shows off a professional image of who you are. This serves three purposes – first, it displays you at your best ever time the customer looks at the card. Second, it helps them remember who you are and what you look like – if they see your picture elsewhere, it will trigger recognition. Finally, a personal picture helps create a personal connection, allowing the customer to feel like they know you despite what may have been a short introduction.

Additionally, make sure you include all relevant information. The more ways a customer can reach you, the better. A phone number and email address are the minimum – if you have an office address, website, or Facebook page that’s even better. Finally, think of a clever or personal tag line that can be the motto of your realty business. By including that on the card, you’ve added another memorable personal touch.

Your real estate business cards are a key part of your realty business. You want them to be colorful but not brash, unique, and display your brand at its best. By being mindful of size, color and edges, you’ll be assured of having a professional card. By placing your clear, smiling picture and personal motto on them, you’ll build recognition and create relationships. These steps will give you the perfect business cards to grow your brand and win customers.

 

Need help getting the perfect real estate business card? Check out PrinterBees right away – we provide professional quality, customizable business cards at a great price

I’ve Been Keeping Secrets…It’s Time You Knew…

Secrets With Friends Book CoverFor the last two years, I’ve been writing a book, just for you…with all my small business secrets!  The book is titled The Secrets I Share With My Friends, Everything I Know About Building A Small Business.  I’m  excited to announce it’s been published and is now available on Amazon.

Why this book is for you, as a Realtor®:

Whether you realize it or not, you ARE a small business owner and seeing your real estate business as a small business will help you to build it up as such.  There’s a big difference between having a real estate business and being a Realtor®.  The real estate business owner has a business that’s of value to someone else, where the Realtor® who didn’t build a business just quits selling real estate one day.  Done, THE END.  There’s nothing beyond the last day of work to show for it, other than years of dedication to helping the people helped along the way.  The name just fades away in to nothingness the day the Realtor® stops serving…the business owner can sell his/her business, has systems, a valuable database, a solid marketing plan and it lives on without her providing income long past the days worked.

There are very few books available (that I’ve been able to find) on how to build up and market a real estate business, that’s why I wrote this book!

I’ve made a lot of mistakes along the way, like the time I showed up to a really important business meeting with a business card I had printed from my computer ink-jet printer.  I’ve included that super embarrassing story in the book along with many other mistakes I’ve made along the way to success as a small business owner.  My personal stories of bumps and bruises received from attending The School Of Hard Knocks can save you from taking the same path.  A path all too common with entrepreneurs and small business owners…and yes, Realtors® too!  If you’ve been in real estate for a while, your story isn’t likely much different than mine when the real estate market crashed and everything when to…ummm…hell!  I’m not sure about you, but I found myself in line at the food bank to make sure I had groceries to feed the kids while trying to meet my financial obligations (1.5M. in debt), with NO income!  Rough times!

The book is filled with an abundance of easy to understand, easy to follow and easy to read information on how to build your real estate business, build a team, hire the right people, delegate what should be delegated, market your brand of real estate, managing business finances, building your prospect list, where to get a list, and everything in between… all the way to retirement.

Reading this book will completely change the way you see your real estate business and the possibilities that exist with some simple planning and thinking ahead.

As a Realtor® maybe retiring and selling your real estate business at some point isn’t something you’re thinking about, right now.  After all,  your clients are doing business with you, versus your business/brokerage.  Changing your thinking around this could be the difference between a comfortable retirement that includes passive income from your real estate business and just deciding to stop selling real estate when you retire with no passive income.  Which path sounds better to you?

As you build up your real estate business, if you build it up with the end in mind, you have the ability to set yourself up for a nice retirement and create a business that pays you even when you’re done and not working any in it longer.  Creating a successful real estate business that can live on without you is easy with some direction on how to do it and I’ve included all of my secrets on how to do that in the book!

The book is getting rave reviews from top thought leaders and coaches like Steve Hardison “The Ultimate Coach” as a blue print for small business owners, like yourself, that’s easy to read because it’s not a boring text book, it’s a memoir that’s interesting, funny and filled with secrets throughout.  Here’s what Steve had to say about the book after reading it in one sitting.

Nadine Larder’s part memoir, part “how to,” and part textbook, “The Secrets I Share With My Friends…,” meets with trumpets of success from world-renowned personal, relationship and business coach Steven Hardison.

“I met Nadine today in the parking garage after attending #ICON 14.  It was my great privilege to be given her first copy of the book, “The Secrets I Share With My Friends: Everything I Know About Building a Small Business.”  After I completed my afternoon with a client, I sat down to thumb through the book she had given me.  I could not simply thumb through it. It was too compelling.

“As I read her book I was amazed at the passion that came through the pages, and I was even more astonished at the content of the information.  It is extraordinary! I can hardly wait to speak with her to tell her what I thought of her masterpiece.  It is beyond brilliant.

“I particularly love her Pssst… comments throughout the book. I will be giving this copy to my daughter who, like Nadine, has the desire to build a small business from the ground up. This book is a brilliant blueprint.

“I do not know Nadine, other than the 5-10 minute encounter in the parking garage, AND I am totally moved by her contribution to me as I have consumed her writing. I can only imagine the impact it will have on readers who are building their own business. My hat is off to this powerful and dynamic woman. Thanks, Nadine. Be blessed.”

Visit www.SmbSmarts.net for more information on the book, Nadine and lots of small business secrets!  You can get the book on Amazon…Grab your copy now!  They’re first edition and we plan do to a reprint soon!

 

A business card rant you must “hear” | Video

Anyone who knows me, knows that I have “a thing” about business cards. I mean, I have “A THING!” It all started with my own business card horror story in 1997, it was so embarrassing and I want to save you from the same thing happening to you.

It was 1997, I was ramping up my sales training company, IntelliSell.  I went on a sales call, had a great meeting and I was sure I was going to get the business.  SURE of it!  Until…we got to the front door of the office as he walked me out and told me “I like you, what you do, and think you have a great program, but your business card will likely cost you the business.” 

All I could think was “What!” until he explained himself.  He told me it was because it was obvious to him that I had “printed-at-home” business cards and that I had not invested in or believed in my business enough to have business cards printedIf I didn’t believe in me enough to have business cards professionally printed at the local office supply store (this was loooooong before PrinterBees and on-line printing), he couldn’t either.  Ouch!

I headed straight to the office supply store and ordered my business cards the very same day. 

Have your business cards designed and printed professionally.  And… it won’t bother me one bit if you have them done at PrinterBees.  We love Realtors®!  And…we have so many awesome templates to choose from, you should at least “have a looksie.”

Tell them I sent you and that you have a coupon code for $10 off.  NadineREMM102014

Pardon My Business Card, I Got Them From…

I’ll leave it to you to finish that sentence, but I think we all know the answer because we’ve either said it ourselves or heard someone say it as they handed us a business card. Your business card is your most important marketing collateral. Seriously, your business card says so much about you and your business…far beyond your contact information.

Your business card shows your professionalism in the details. The details are what people notice and focus on when considering life changing decisions, like buying or selling a house. Is the business card flimsy or thick? Does the design go all the way to the edge or is there a white box all the way around the card (clear sign it was printed at home!). Does the business card have basic “clip art” on it, like the kind you get when you look through the business card binders at the office supply store. Are the photos or images distorted or grainy and pixelated? Is the business card a template that’s been seen time and time again, because about a million other people chose that same template to type their contact information on?

How embarrassing is it when two women show up to the same party wearing the same dress? Same goes for your business card! Guys, you’ll just have to trust me on this one.

The same goes for any marketing materials you hand a prospect. Presentation is everything and “do-it-yourself” marketing is obvious and unprofessional, especially when compared with someone who has presented themselves professionally in that regard.

If the words, “pardon my business card” or anything close to it come out of your mouth as you hand someone your card, you have a problem and you should stop handing out your business cards until you fix it. The people you hand your business card to aren’t going to take your business any more serious than you do. If you have to apologize for your most important and basic marketing piece, are you really even in business?

I’m pretty passionate about this whole business card thing, because I’ve been “called out” on the presentation of my own business card. I lost a really large training contract because my business card didn’t say what I said about my business. My business card said that I hadn’t really begun my business yet because they were printed at home to save on expenses. Big lesson, thank goodness the guy was honest with me. I ordered business cards that very same day and back then, they cost so much more than they do now. I was never going to allow that to happen to me again and I made sure they had two-colors! I wanted to be clear I had spent money on my cards and was taken serious about my business, and in the 90’s, two colors on a business card was a fortune!

Check out the business cards at PrinterBees, with a specialty in real estate marketing. There are really professional and original business card designs to choose from. Each one is customized for you to your specification by a professional graphics designer. The cost is only $69.99 for 1000 business cards, delivered. No shipping, no tax, no set up. $69.99 delivered to your door. The cards are printed on thick card stock and look like you spent a hundred bucks on them.

Don’t make the same mistake I made when I was young when it’s so simple to fix and there is help available from people who know what they’re doing. At PrinterBees, there’s no additional fees for the help, it’s included. People shouldn’t sell their own homes and Realtors shouldn’t design their own business cards…or marketing materials (unless, you’re a graphics designer!)