Google+

Archive for bulk mailing

I’ve Been Keeping Secrets…It’s Time You Knew…

Secrets With Friends Book CoverFor the last two years, I’ve been writing a book, just for you…with all my small business secrets!  The book is titled The Secrets I Share With My Friends, Everything I Know About Building A Small Business.  I’m  excited to announce it’s been published and is now available on Amazon.

Why this book is for you, as a Realtor®:

Whether you realize it or not, you ARE a small business owner and seeing your real estate business as a small business will help you to build it up as such.  There’s a big difference between having a real estate business and being a Realtor®.  The real estate business owner has a business that’s of value to someone else, where the Realtor® who didn’t build a business just quits selling real estate one day.  Done, THE END.  There’s nothing beyond the last day of work to show for it, other than years of dedication to helping the people helped along the way.  The name just fades away in to nothingness the day the Realtor® stops serving…the business owner can sell his/her business, has systems, a valuable database, a solid marketing plan and it lives on without her providing income long past the days worked.

There are very few books available (that I’ve been able to find) on how to build up and market a real estate business, that’s why I wrote this book!

I’ve made a lot of mistakes along the way, like the time I showed up to a really important business meeting with a business card I had printed from my computer ink-jet printer.  I’ve included that super embarrassing story in the book along with many other mistakes I’ve made along the way to success as a small business owner.  My personal stories of bumps and bruises received from attending The School Of Hard Knocks can save you from taking the same path.  A path all too common with entrepreneurs and small business owners…and yes, Realtors® too!  If you’ve been in real estate for a while, your story isn’t likely much different than mine when the real estate market crashed and everything when to…ummm…hell!  I’m not sure about you, but I found myself in line at the food bank to make sure I had groceries to feed the kids while trying to meet my financial obligations (1.5M. in debt), with NO income!  Rough times!

The book is filled with an abundance of easy to understand, easy to follow and easy to read information on how to build your real estate business, build a team, hire the right people, delegate what should be delegated, market your brand of real estate, managing business finances, building your prospect list, where to get a list, and everything in between… all the way to retirement.

Reading this book will completely change the way you see your real estate business and the possibilities that exist with some simple planning and thinking ahead.

As a Realtor® maybe retiring and selling your real estate business at some point isn’t something you’re thinking about, right now.  After all,  your clients are doing business with you, versus your business/brokerage.  Changing your thinking around this could be the difference between a comfortable retirement that includes passive income from your real estate business and just deciding to stop selling real estate when you retire with no passive income.  Which path sounds better to you?

As you build up your real estate business, if you build it up with the end in mind, you have the ability to set yourself up for a nice retirement and create a business that pays you even when you’re done and not working any in it longer.  Creating a successful real estate business that can live on without you is easy with some direction on how to do it and I’ve included all of my secrets on how to do that in the book!

The book is getting rave reviews from top thought leaders and coaches like Steve Hardison “The Ultimate Coach” as a blue print for small business owners, like yourself, that’s easy to read because it’s not a boring text book, it’s a memoir that’s interesting, funny and filled with secrets throughout.  Here’s what Steve had to say about the book after reading it in one sitting.

Nadine Larder’s part memoir, part “how to,” and part textbook, “The Secrets I Share With My Friends…,” meets with trumpets of success from world-renowned personal, relationship and business coach Steven Hardison.

“I met Nadine today in the parking garage after attending #ICON 14.  It was my great privilege to be given her first copy of the book, “The Secrets I Share With My Friends: Everything I Know About Building a Small Business.”  After I completed my afternoon with a client, I sat down to thumb through the book she had given me.  I could not simply thumb through it. It was too compelling.

“As I read her book I was amazed at the passion that came through the pages, and I was even more astonished at the content of the information.  It is extraordinary! I can hardly wait to speak with her to tell her what I thought of her masterpiece.  It is beyond brilliant.

“I particularly love her Pssst… comments throughout the book. I will be giving this copy to my daughter who, like Nadine, has the desire to build a small business from the ground up. This book is a brilliant blueprint.

“I do not know Nadine, other than the 5-10 minute encounter in the parking garage, AND I am totally moved by her contribution to me as I have consumed her writing. I can only imagine the impact it will have on readers who are building their own business. My hat is off to this powerful and dynamic woman. Thanks, Nadine. Be blessed.”

Visit www.SmbSmarts.net for more information on the book, Nadine and lots of small business secrets!  You can get the book on Amazon…Grab your copy now!  They’re first edition and we plan do to a reprint soon!

 

How Realtors Can Have A Kick Ass Marketing List And Get More Listings

mailing lists for small businessIt’s my perception that one of things that stands in the way of a Realtor® getting their marketing out is the need of a mailing list. It’s a very common question we get at PrinterBees when a real estate agent wants to begin a marketing campaign. We always…always…ALWAYS suggest beginning with your sphere of influence to create a great mailing list. But…For some agents, contacting their sphere of influence is so far out of their comfort zone they can’t bring themselves to do it. While I may not agree, I do understand which is why I’m offering up another solution.

If you’re considering a postcard marketing campaign, you need a good mailing list as one of the main ingredients for success. Without a quality mailing list, your marketing efforts may go to waste. The quality of your marketing piece and your database are crucial to the success of any real estate marketing postcard campaign.

It took about five years of hunting before I was able to find a company that offers this service, and I was elated when we found Cole Information Systems as a resource for our real estate and small business clients. Cole offers the ability to search addresses in a radius, by neighborhood, by demographics, home size and so many other variables to help you hone in on which are the right prospects to receive your marketing.

One of the examples I use in the book (The Secrets I Share With Friends, Everything I Know About Building A Small Business) is the marketing of a daycare center. If the owner of a daycare center wants to increase enrollment, marketing to a senior citizen community won’t likely do the trick. Marketing to a neighborhood that’s close to an elementary school, making sure the list includes homes with three or more bedrooms is going to provide a far better opportunity for finding the right audience. Cole’s service provides this capability and more.

The biggest benefit I see with using Cole is that they are a subscription based company which allows you do download and search as many addresses as you want. Not to mention that their databases are current. You aren’t paying for each address, so there’s no sticker shock, it’s a low flat fee. I’m not sure of the current price, but it’s super super reasonable. WAY less than buying lists.

I begged them for a deal for my friends and customers and I’m happy to tell you that you will receive a 25% discount when you mention PrinterBees or Real Estate Marketing Magazine when you sign up. I recommend getting a demo so you can see with your own eyes what the fuss is all about. It will also save you a tremendous amount in postage costs simply by not mailing to bad addresses.

Use Referral Code: PrinterBees
Use Referral Code: PrinterBees or Real Estate Marketing Magazine to Save 25%

Here’s their information:
Cole Information Systems
http://www.coleinformation.com
800-800-3271

P.S. Make sure you subscribe and get your copy of Real Estate Marketing Smarts, The Secrets I Share With My Friends. Once you get your list in order, you might need some tips on marketing to it.

 

 

 

The Shocking Truth about Postcard Marketing

If direct mail is one of the methods you use to market your real estate business, you’re going to appreciate this information. The Direct Marketing Association puts out a study every year about what type of marketing gets the best results as well as where you might be wasting your efforts.  With all of the hype about Internet marketing, social media marketing, search engine optimization marketing, content marketing, etc., the results may surprise you.  And it was all researched, so it’s legit!

Get this….Direct mail marketing was named the most cost effective marketing medium, even over email marketing. It was also identified that postcard marketing is the most effective method of direct mail marketing, offering the highest response rates.

52% of postcards are read, as compared to 35% when the mailing piece is in a letter sized envelope. The study also showed that 34% of letter sized mailings were thrown out, compared to only 21% when the marketing medium was a postcard. It’s believed postcards are more effective for direct mail marketing then letter sized envelopes due to convenience for the person receiving it.

Postcard Marketing StatisticsAs someone who studies marketing, the most interesting part of the study for me was how effective direct-mail marketing is and how well it works. When people were asked about purchases made as a result of different types of marketing, direct mail marketing won, hands-down.  The study also showed that response rates to direct mail marketing increase as people get older.  When you combine that information with the fact that NAR (National Association of Realtors) recently reported the first-time home buyer is holding off longer and longer, it’s not the 20-year-olds that are buying houses, it’s people who are older and more likely to respond to direct-mail. NAR stated that the average age of people purchasing homes is 42.  Note: Direct mail came in overall at 65% vs. 66% for email, BUT when you look at the huge gap in response rates in the age group 18-24 (those who aren’t purchasing homes), it tips the scale towards direct mail over email for real estate marketing.

Screen Shot 2013-11-21 at 10.51.32 AMIf you think about it, it makes sense. There’s no longer any competition in the mailbox. That all changed when the economy shifted, coupled with the quick growth of the Internet. The clutter that was once in our mailboxes is now in our inboxes, competing for our attention.  The mailbox is where you need to be to get noticed.  Most everyone must check the mail that comes from the post office, however email and the Internet is optional, impersonal, and not everyone has it.

Coming up with a “junk mail email address” is easy, people are getting smarter and more creative about guarding their “real” email addresses, making it more difficult to reach them.

The only way to attract leads that result in business is to have a real estate marketing plan in place that’s consistent and ongoing. Marketing is like food to a business and without it your business will starve. There is tons of information on this site on how to get started and I’m always happy to answer any specific questions you have.  I’m on Twitter @remarketingguru or @nadinelarder

Also, PrinterBees caters to the real estate community and can help you get your postcard marketing campaign off the ground.  The agents who market their businesses with consistent postcard mailings, and drip marketing campaigns, are seeing consistent growth. You can experience the same-just stay committed!

 

5 Secrets To Having A Killer Database

real-estate-mailing-listNo matter the economic conditions, you work hard to buy and sell the homes for every single buyer and seller you come into contact with. Since so much of your time is spent on the phone, negotiating contracts and taking care of your needy clients, many times your marketing lead list may suffer.

The United States Postal Service says 45 million Americans move each year. That’s roughly one out of every six families moving into a new neighborhood. Therefore, to be successful with your marketing efforts and see a high return on investment, it’s critical to have accurate contact information of prospects as well as former clients.

When done right, direct mail is 30 times more effective than email marketing. In addition, list cleansing will help you find qualified leads and open new doors on people in need of your services right now.

So how can you ensure the highest return on your next direct mail campaign? Here are five tips:

  1. Use a fresh list for every campaign: Customer contact information decays 2 percent each month, so it’s important to always use the most up-to-date information possible to maximize your brand power. In addition to regular maintenance of your own list, it’s a good idea to partner with a mailing list provider that offers unlimited downloads or a subscription-based service to boost lead generation and provide fresh business data. (Real Estate Marketing Magazine Subscribers save 30% at Cole Realty Source)
  2. Personalize to grab more attention. Using a person’s name and spelling it correctly is just scratching the surface. The mailer copy also needs to be personalized based on the type of prospecting you’re targeting. For example, if it’s a just listed/just sold campaign and you’re talking to the neighbors, be sure to convey that information in your copy.
  3. Mail postcards rather than envelopes. Doing so can be more cost effective, not to mention, attention-grabbing. And don’t forget, postcard size matters! In addition to maximize your efforts, be sure to use creative, concise copy, effective colors and compelling calls to action.
  4. Speaking of CTA’s, spend time crafting them. Calls to action must include a sense of urgency, be a specific action and be memorable. This involves using action words and phrases like “stop”, “click” or “call” and a hard deadline.
  5. Test to make sure your message is on track. Randomly choose 10 percent of your mail leads list and divide it in half. Send one half a version of the collateral and the other half an alternative piece to compare the response rate. Some worthwhile areas to test include: color, size, copy and CTA of the postcard. The version that creates the highest response rate is then sent to entire direct marketing list. Each new campaign should include a test to ensure you’re sending the right message.

While the above tips may require more time and effort, the results will be higher, qualified leads that turn into new customers.

 

 

 

Still stuck for marketing ideas – Fastest . Easiest . Cheapest

EDDM Postcard Printer, EDDM templateFiguring out a marketing plan can seem and feel overwhelming when you don’t really know where to start, what you should be focused on and more importantly what will actually work. There’s so many different options, and finding the one that suits you and your business will impact how well you execute on your plans.  Executing on your plan, being the key ingredient.   Set yourself up for marketing success by committing to a marketing plan you know you have the ability to follow-through on.  Example: If you aren’t the Internet/”techy” type and intimidated by Internet marketing Facebook, blogging and Twitter may not be the best choice for you.  If committing to market updates or monthly newsletters will stress you out and cause anxiety, avoid it by choosing a method that works for your personality and work habits.  I’m the blogging “techy” type, so I commit myself to that method of marketing and it works because I don’t hate doing it, so I’m pretty consistent.

One of the best, easiest and simple methods of marketing continues to be the same method that has works for as far back as anyone can remember, farming.  Neighborhood farming continues to be a great method of marketing, because it works and Realtors(R) who do it consistently get results.  Many real estate agents who are looking to get serious about their marketing and committing to farming in the new year are using a program by the United States Postal Service called Every Door Direct Mail (EDDM) to lower marketing costs while increasing marketing efforts. You read that right, they’re lowering marketing costs AND increasing marketing efforts! Here’s how…

The USPS has rolled out a program called Every Door Direct Mail EDDM that has a postage rate of .16 cents per piece. The new program requires no addressing or databases, there’s no need for a bulk permit and you can mail as few as 200 pieces to the neighborhoods you wish to target. It’s almost as if someone at the Postal Service wanted to help Realtors(R) get back to farming and back-to-basics to help the real estate market rebound and we owe that “fine person” a HUGE THANKS!  This program is everything Realtors have ever wanted and needed to effectively farm a neighborhood, any neighborhood on a map!  Even apartments!

We’ve created a download to give you everything you need to know about EDDM and why you need to be participating in this great program. Learn how to choose neighborhoods on the USPS website, how to set-up your on-line account and the easy steps to preparing your mailing. It’s everything you need to know.

The screen shot below shows how easy it is to farm by neighborhood/carrier route!  Choose a neighborhood on a map, prepare and drop off your marketing postcards at the post office, the mail carrier will drop off your marketing pieces as they deliver to the neighborhood! You’re not dreaming, it’s true, it’s easy and it costs less than $30 in postage to saturate a neighborhood of 200!

PrinterBees does EDDM Printing (The real estate marketing company) is helping many Realtors kick off and manage their EDDM marketing campaigns and can assist you as well. PrinterBees will walk you through the process, make sure your marketing materials are printed according to the USPS EDDM requirements and get you on track to great rest estate marketing that’s affordable and effective. www.PrinterBees.com – 877-939-2337.

 

Fastest . Easiest . Cheapest Marketing Ideas Ever!

EDDM Postcard Printer, EDDM templateFiguring out a marketing plan can seem overwhelming when you don’t really know where to start. It can be difficult to know what you should be focused on and more importantly, what will actually work. There are so many different options, and finding the one that suits you and your business will impact how well you execute your plans.

Executing your plan, is the key ingredient.   Set yourself up for marketing success by committing to a marketing plan you know you have the ability to follow-through on.  Example: If you aren’t the computer “techie,” type and find yourself intimidated by Internet marketing, then blogging and Twitter may not be the best choice for you.  If committing to market updates or monthly newsletters will stress you out and cause anxiety, avoid it by choosing a method that works for your personality and work habits.  I’m the blogging “techy” type, so I commit myself to that method of marketing and it works because I don’t hate doing it, so I stay pretty consistent.

One of the most effective and easiest methods of marketing continues to be the one that has worked for as far back as anyone can remember: Farming.  Neighborhood farming continues to be a great method of marketing, because it works, and Realtors® who do it consistently get results.  Many real estate agents who are looking to get serious about their marketing, and committing to farming in the new year, are using a program by the United States Postal Service called Every Door Direct Mail (EDDM) to lower marketing costs while increasing marketing results. You read that right, they are lowering marketing costs AND increasing marketing results! Here’s how…

The USPS has rolled out a program called Every Door Direct Mail EDDM that has a postage rate of .16 cents per piece. The new program requires no addressing or database, and there’s no need for a bulk permit. You can mail as few as 200 pieces to the neighborhoods you wish to target. It’s almost as if someone at the Postal Service wanted to help Realtors® get back to farming and help the market rebound. We owe that “fine person” a HUGE THANKS!  This program is everything Realtors® have ever wanted and needed to effectively farm a neighborhood. Any neighborhood on a map, even apartments!

We’ve created a download to give you a crash course on everything you need to know about EDDM and why you need to be participating in this fantastic program. Learn how to choose neighborhoods on the USPS website, how to set-up your on-line account, and the easy steps to prepare your mailing. It’s everything you need to know.

The screen shot below shows how easy it is to farm by neighborhood/carrier route!  Choose a neighborhood on a map, prepare and drop off your marketing postcards at the post office, and the mail carrier will drop off your marketing pieces as they deliver to that neighborhood! You’re not dreaming, it’s true and easy, and it costs less than $30 in postage to saturate a neighborhood of 200!

PrinterBees (The real estate marketing company) does EDDM Printing and is helping many Realtors® kick off and manage their EDDM marketing campaigns. They can assist you as well. PrinterBees will walk you through the process, make sure your marketing materials are printed according to the USPS EDDM requirements, and get you on track to great real estate marketing that’s affordable and effective. www.PrinterBees.com – 877-939-2337.