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Archive for branding for realtors

A Marketing Tool That Helps Real Estate Clients Obey the Law

reusable bags 2

The laws, they are a-changin’… especially in California, where Printerbees central office is located. When you go the grocery store, plastic bags are no longer allowed. You have to bring your own reusable bags or buy them at the store.

This policy is based on evidence that plastic bags are damaging to the environment in a variety of ways. It’s not just California, either – a variety of states are looking at how to limit or eliminate the use of plastic bags.

Fortunately, that means you have a significant opportunity as a Realtor®. People need reusable bags, you need to build your brand… it’s a match made in heaven!

Repetition is Key to Marketing Success

Research shows that a prospect has to hear about you or see your name 7 – 10 times before they actually remember you. If you aren’t sharing your brand consistently, you aren’t going to be successful.

It can be expensive to keep making impressions in memorable ways. With custom imprinted reusable bags, however, you’re not putting in all the effort yourself. You’re using the power of your prospects and customers to spread the word about you.

When you can get custom reusable bags affordably (hint: we just might be running a special!) they are an excellent way to spread the word about who you are and what you do.

How People Can Use Reusable Bags

Custom imprinted bags go far beyond the grocery store. There are a huge variety of ways that you and your prospects can use these bags:

  • Deliver goodies to neighbors with them
  • Return borrowed books in one
  • Use them for trick-or-treating in the fall
  • Use a reusable bag as a beach tote
  • Drop off your child and a reusable bag filled with all the diaper bag necessities
  • Carry workout clothes in them
  • Pack a picnic lunch in a reusable bag
  • Use a reusable bag as a gift bag for a birthday or holiday
  • Use one as a tote when decluttering around your home
  • Put your recycling in reusable bags to take to the recycling center
  • Donate food to a food pantry in a reusable bag – they can hand it out to clients!

That’s just the beginning – there are so many creative ways to use these bags! Everyone can use more storage. Why not give them something that fills their needs and reminds them of your business at the same time?

When People Use Your Bags, Everyone Notices

People may not immediately notice on a conscious level, but every time they see a bag with your brand name and company information, it makes an impression. That mental imprint builds over time.

When they need to sell a home, and they think, “Do I know any Realtors®?” your name will come to mind. They might not even know why! But because they’ve seen your brand over and over, they’ll think of you.

So, what are you waiting for? If you can provide an inexpensive, helpful, reusable item to your customers and prospects, you have no reason not to! It will help everyone abide by the law, protect the environment, and build your brand, all at the same time.

If you’re ready to take advantage of the advertising power of reusable bags, we’re here to help. They are only $1.19 each! Check out our selection and order today, before the sale ends!

Properly using “REALTOR®” in Your Marketing

Using Realtor® Correctly

The National Association of REALTORS® (NAR) has registered a trademark on REALTOR®, and they’re very serious about protecting that trademark. Properly using “REALTOR®” in your marketing can save you from a lot of headaches, problems, and financial liability.

If you do misuse the term REALTOR® in any of your print marketing, social media or website name or materials, or email communication, NAR can take action against you. These actions range from a simple letter asking you to correct the problem, to actually having your social media account or website shut down.

Keep in mind that NAR’s goal is to stop the misuse of the term REALTOR®, and they consider legal action a last resort. With this in mind, let’s look out how you can correctly use the term and avoid any problems.

REALTOR® is Preferred by NAR, But…

There is a bit of leeway there. Which is good, because having the same word appear in all caps throughout an article or page is distracting for the reader, and can ruin written/printed copy you’ve worked so hard on. So a more modest “Realtor®” usage is acceptable.

“The National Association of Realtors, recognizing that putting registered symbols or all-caps REALTORs throughout text can easily dilute the message of the text for the general public, allows the third preferred use of Realtor, with just an initial capital letter,” wrote Jim Frimmer, Real Estate Agent with HomeSmart Realty West.

If you read NAR’s blogs and news releases, they often go with “Realtors®”, clearly seeing that it’s the least intrusive version to a story’s copy.

In fact, to take it step further, Realty Times is one of the most respected real estate news sites on the entire web, and they feel that simply using Realtors, without the ® is more than acceptable. In fact, when a reader tried to call them out on their simple use of the term, they responded with:

“It is common media practice to use the term “Realtor” with a capital “R” and nothing more — otherwise newspapers and magazines would be filled with copyright marks and content would be difficult to read.”

NAR considers this far less than ideal, but generally allows the media to do this.

Things to Avoid When Using the Term Realtor®

You have to be very specific, so there are a number of common mistakes you can make:

  • “Realtor™” is incorrect, the term is registered, not trademarked.
  • “Realtor©” is incorrect, the term is registered, not copywritten.
  • “realtor” is incorrect. The term in all lower case is never correct.

And there are a few no-no’s for the word Realtor® itself:

  • The term REALTOR® must refer to a member or a member’s firm.
  • The term REALTOR® may not be used with descriptive words or phrases. For example, Number1realtor.com.
  • The term REALTOR® should never be used to denote an occupation or business. Do not combine words like “your,” “my,” “our” or any descriptive words or phrases between your name and the membership mark. Like JaneDoeMyRealtor.com.

And there are even more rules for how you can properly use “the big R” in your logo. There is an entire style guide you need to be aware of when creating your brand. For example, you cannot use the R to begin any other words, like you see here:

Bad R Use

How to Create The ® Symbol on Your Keyboard

A lot of people don’t put the registered mark next to the word, because, well, they don’t know how. It’s actually quite simple:

On a PC:

  • Make sure that Num Lock is on.
  • Hold down the Alt key.
  • Type 0174 on the numeric keypad.

On Mac:

  • Hold down alt and r at the same time

Now that you know the rules, you can easily stay out of trouble. Remember that REALTOR® is the official version. Realtors® is perfectly acceptable, and so is Realtor®. Just don’t use an all lowercase “realtor”.

Do you need to update your print materials to use “Realtor®” correctly? We can help. Click here to select your design and your layout.

The Importance of a Personal Brand for Realtors®

Importance of a Personal Brand

Even if you don’t know exactly what a personal brand is, you know you want one. And you should.

Experts will forever debate the exact meaning of a brand. Is it a name? A logo? Something more, or something less?

Here’s the simplest version: when I say the name Nike®, the brand is everything that pops into your head next. It’s the swoosh logo, it’s Michael Jordan and Tiger Woods, and the phrase “Just Do It.” These are all things Nike® has done to build their brand and create a clear difference between them Reebok® and Under Armour®.

You don’t have billions of dollars at your disposal, but that doesn’t mean you can’t build your own brand. Here are a few reasons why successful Realtors® have a solid brand.

It Separates You From the Competition

Stand out from the competition by selling what makes you truly unique. But keep in mind, discovering what makes you truly unique is not easy.

Everyone else is selling themselves as trustworthy and an expert in your area. So what makes you better than them?

“In today’s real estate landscape, there is no room for being another face in the crowd. You have to separate yourself from the competition by being more appealing to your target audience. You can achieve that by creating a recognizable personal brand,” wrote Jarad Hull, CEO at Blueroof360.

“Before you begin, realize that you are the brand, for better or worse. The face you see in the mirror every morning is your starting point. Use this to your advantage — because nobody else can be you.”

It Helps You Own Your Online Presence

Once you have a brand, you have to own it. Figuratively and literally. That means you have to go out and buy the domain, and nab all the Twitter handles and other social media credentials to match it.

“Wouldn’t it be great if whenever someone Googles your name, the search engine immediately delivers everything about you: website, social media accounts, LinkedIn profile, etsy store, wherever you’re hanging out online, it’s all right there, and it’s well-crafted and professional,” wrote Social Media Strategist, Christina Berry.

“That’s an important part of personal branding.”

It Makes You Memorable

Take a look at some of the real estate brands listed here. They’re all very different, but it doesn’t matter if you’re positioning yourself as the Geeky Girls, or “The Skydiving Agent.” You need to define your brand, so people can find you online without having a business card, postcard, or brochure handy. People should be able to just Google something memorable like “geeky girls + real estate” to find you.

Are you the pet-friendly Realtor who knows all the best neighborhoods for dogs? Or the new family Realtor who helps people buy their first homes?

It’s up to you to find out what separates you, use the internet to sell the heck out of it and make you memorable in people’s minds.

It shows up in everything from your business card to your branded stationery. If you need to update your print materials, you can easily create your own design online, and make sure your brand resonates with customers.

3 Ways Realtors® Can Use Daily Life to Build Their Real Estate Brand

Building a brand in real estate

Building a personal real estate brand is something that Realtors® have been doing for decades. Real estate professionals know that who they are is a huge part of what they sell. They build up their personal reputations, maintain constant professionalism, and project an image of success – all to gain the trust of potential clients so they can gain business and close deals.

Many times, this process is very time-consuming. Having professional photos, a nice car, networking and handing out business cards can take a lot of time, effort, and money. Fortunately, your everyday life also impacts your brand. Here are three ways that you, as a Realtor®, can use your everyday life to build your real estate brand.

Live Your Values When No One Is Looking

You might think this is a no-brainer, but it’s really not. Your personal brand should be who you ARE, not who you pretend to be in front of clients.  Determine your most important values, and make sure you live them out even when no one is looking. Can I tell you a little secret? Even when you think no one is looking, someone always is. Whether it’s your child, your spouse, or the person you let in the lane ahead of you, your daily actions impact how people see you.

Living your values day to day will make your actions consistent and predictable, which clients love. Even more, the person you are habitually is the person you will be under stress and when things are tough. When you can live your values in those situations, you’ll make an amazing positive impression.

Be a Realtor® AND…

Some professionals separate their personal life from their professional life. They help coach the 4th grade soccer team, and half the parents of the squad don’t know what they do for a living. To be a successful real estate agent, you have to combine your personal and professional lives. This means people know you as head of the PTA – AND an agent. People see you as a member of the neighborhood association – AND an agent.

I’m not saying you have to be obnoxious – please don’t! But, don’t be invisible as an agent, either. When you can present yourself as a Realtor® AND the other roles in your life, a world of opportunity opens up. People who know you informally in other arenas will think of you when they need help with a real estate transaction, and if you have strong relationships in your community, you could easily be top-of-mind without spending a dime!

Value Relationships in Every Area of Your Life

Some professionals are sweet as can be when they are wining and dining a potential customer, but they become very different in a long supermarket line. As a Realtor®, take the time and effort to value relationships in every area of your life, both formal and informal. In real estate, probably more than any other profession, informal relationships are the basis for the formal deals that are made.

The way to do this is to honestly care about the other human beings that are part of your commRealtor Helping Brandingunity, life, and interactions. You don’t have to be wealthy – just a smile, a patient attitude with a new clerk, or noticing that someone needs help carrying a large bag of dog food can create a brief, positive relationship. And the next time you see that person, they will greet you with a smile, remembering your previous kindness. This can lead to referrals or direct business, and all you have to do is be kind.

Some types of work allow you to get away with being two different people depending on whether or not you’re in the office, but real estate isn’t one of them. Fortunately, that gives you amazing opportunities to incorporate real estate branding into your day to day life without having to spend a single dollar. By living your values when no one is looking, presenting yourself as a “Realtor® AND…”, and valuing relationships in every area of your life, you can use your daily life to build your real estate brand.