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What to Write About on Your Real Estate Blog

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Real Estate Blog - What to Write

I hope you’re enjoying fall! In many parts of the country, this season is dominated by football, Halloween, and planning for Thanksgiving.

What about for you, as a Realtor®? It may be a slower season for you. What are you going to do to keep your business growing?

Can I make a suggestion?

Slower seasons are a great time to work on your real estate website and blog. By creating a bunch of helpful information now, you can have content to post during busier seasons.

But what do you write about? Here are some ideas.

It’s a Beautiful Day in the Neighborhood

What are your favorite things about your target neighborhood? Are there restaurants you love, shopping areas you can highlight, or annual festivals you can talk about?

Write about it!

It doesn’t have to be a novel. Just a short post about what is going on, why you love it, and why it might appeal to folks moving into the area.

When you have a variety of posts about your farm area, you can post one every couple of weeks on your blog. It keeps it fresh while also establishing you as an expert on the area.

What Do Homeowners Need to Know?

There are SO many topics available that homeowners need to know. Don’t rely on your own insights. You can look at Pinterest, other blogs, and more.

You can talk about how they can maintain their homes. Downloadable seasonal checklists are a great way to grow your email list. Or you can talk about annual maintenance, times to plant in the spring, and much more.

You can also write about how homeowners can get their homes ready for sale. What renovations matter? What should they do with the yard and landscaping? Are pools a benefit or a drawback?

Of course, homeowners always need to know how the real estate market is doing in the area. Consider creating one post a month about the market conditions!

Mix these posts in with the others. It will make you a great resource for those in your farm!

What Do Home Buyers Need to Know?

What can you share with those looking to move into the area? What is the buying process like, and what should they expect?

You can also write about house hunting, the value of a fixer-upper and much more. When you provide information for home buyers, be sure to use your city or neighborhood name. You want those searching online to find your website!

You can also talk about budgeting, preserving credit, and other related topics. Creating a variety of short posts about these topics will give you a lot of information to share during the year.

Where’s the Time?

Do you feel like you don’t have the time to write these posts?

I think you underestimate your expertise.

The truth is, if you sit down for 30 minutes you can create something that you can post. Because you’re an expert, it will flow more easily than you expect.

If you’re really in a bind, consider hiring a freelance writer. You can provide your writer with the topics, and they can create the content for you.

Either way, take advantage of slower times. Put your expertise to work to create short blog posts you can share over time.

Don’t be shy – your clients and prospects want to hear from you!

 

How is your business doing this fall? We have a variety of seasonal postcards you can use to reach out. Check out our selection!

How Savvy Realtors® Boost Their Reputation with a Blog

Blogging for Realtors

We’re excited to feature a guest post from April Goudy of MySmartBlog.com!

As a knowledgeable Realtor®, you already know that your reputation is everything. People simply refuse to work with those they can’t trust, which is why establishing your credibility is paramount – especially if you’re only just starting out. And in the online marketing realm, one of the best ways to establish your reputation is by creating a blog.

So how can you build a great reputation by publishing blog articles on your website? Here’s what you need to know.

Shift Your Mindset from Cost to Investment

Business owners, such as Realtors®, must carefully differentiate between costs and investments when making important financial decisions, and this holds true when you are thinking about blog marketing expenses as well.

A cost is something that generally will provide an immediate result. An investment, on the other hand, will have a long-term residual return. When it comes to blog marketing for your business, there are three good reasons why you need to think about this as an investment rather than a cost.

  1. Building Brand Awareness

Marketing generally has many purposes, and one of the primary purposes for most marketing efforts is to build brand awareness and develop or enhance your reputation in some way. Blog marketing essentially creates a series of blog posts that can shape the image your target audience has of your brand.

  1. Increasing Visibility

Another goal of marketing is to increase visibility for your brand. Each blog post that you create may be linked to from other online sources or a previous blog post. Your consumers may also send links of the posts to their own friends and family members.

  1. Generating Need

A blog post can be created so that it defines consumer needs and shows how your products or services may meet those needs. The blog posts will generate an immediate response from your consumers when they are initially posted, but they also can remain online for others to view. This also has long-term benefits for your business.

Generate Credibility with High-Quality Authoritative Content

‘Content is King’ is a good saying, but ‘GOOD Content is King’ is a better saying, for a good reason, with so many places to go online to consume content, every blog has to stand apart. Focus on in-depth blog posts that are well-written and cover an aspect of the industry that isn’t discussed much.

Writing to get to the top of search engines a great side benefit of having an engaging blog. However, writing your content exclusively for search engines will alienate your readers – especially if you’re using outdated SEO tactics. Exceptional writing stands out in an age where most blogs are quickly pieced together just to have something to post each day.

Branch Out Into Other Content Arenas

A really well-written, long from blog post can be deconstructed to make several additional pieces of content that cover the same topic, but target different users.

  • Social media is an incredibly useful tool for exposing content to new readers. One of the major benefits of social media is the ability to share content that stands out with people who will, in turn, share it with each one of their friends and followers.
  • A short YouTube video highlighting some key points from the blog post.
  • A podcast can be a useful way to expose a blog post to new listeners and boost the traffic back to the blog.

Determining how to invest your marketing funds is rarely a simple task. You want to generate an immediate return, but some marketing methods also will give you a long-term benefit. There are numerous marketing methods that you can choose to use for your business, and blog posts are just one. With how cost-effective and advantageous it can be to invest in blog marketing, you may consider including this in your overall strategy.

Ready to kick your blog writing up a notch? We can help! At MySMARTblog we improve communications between busy real estate and mortgage professionals and their clients. We provide Done-For-You, industry specific blog post, websites and social syndication. Happy Blogging!

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