You’ve probably heard how much a blog can help with your business. It helps you be found when people do website searches for homes in your area. It also helps you build trust and authority with your prospects as they visit your site.
But many Realtors® are held back from starting a blog for one simple reason. What do you say? And how do you find something new week after week?
I have good news. There’s a perfect way to create a blog with ready-made content. And that’s by making your blog a community info page.
Prospects Want to Know Current Events
Do you know how hard it is to find out basic information about anything in most areas?
- Where are the best Christmas light displays in town?
- What is that new construction over on Elm St.? What are they building?
- I wish my favorite music artist would come through. What’s coming up at the Staples Center?
- Are there live plays I can take my family to this month?
If you can find out any of these answers, it takes a lot of work. You have to search either on Google or on community sites. There’s no one website that gives you everything you want to know.
In this case, you’ll need to Google “Christmas lights” and your town, and hope for the best. Then you’ll need to look at the minutes of city council meetings for the last couple months to see what’s being built. You’ll need to check the website for the Staples Center. And you’ll need to Google plays in your area.
And despite your efforts, sometimes you can’t find the answers at all.
You Can Become a Much-Needed One-Stop Shop
You’re a Realtor®. You may not realize it, but you have connections throughout town that give you information most people don’t have.
- What if you had people submit their favorite Christmas light displays and created a map for others to use?
- What if you kept people up to date on new construction and businesses that are coming into the area?
- What if you kept an ongoing list of entertainment, from the Staples Center to local music and plays?
It would be easier than you think. You wouldn’t have to do all the research. You simply keep your ears open, check a couple of websites you keep bookmarked, and you’ve got everything you need.
Use a Community Page as Your Blog – and WIN!
Don’t wrack your brain trying to think of new content for your blog every week. Instead, keep your ears open, discover what’s happening locally, and post it!
The community and daily life will give you plenty of content. You don’t have to come up with anything. Let life happen, share about it, and everyone wins.
The community has a place to find out what they want to know. You are an authority and an expert in your area. And you have tons of fresh content that Google loves.
You can’t lose!
Start your blog with a community page today. The holidays are a great time to start, and you’ll be in a perfect position starting 2018.
December is the perfect time to invest in your marketing! Don’t let your chance to get a tax write-off while you position your business for success in 2018. Let us help – we have everything you need!