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Archive for automated marketing

Make Follow-Up Unbelievably Simple

Follow Up Made Simple

I wrote a few days ago about how incredibly important it is to follow up promptly with prospects and clients. It can be the difference between earning $10,000+ and earning NOTHING! 

For many Realtors®, though, follow-up falls through the cracks. It’s not that they don’t want to follow up, or intend to follow up, but they get busy. Things happen. And before you know it, it’s been weeks and you never got back to that phone call or email.

There is a way to make sure this never happens – by automating your follow-up. Here’s what you can do.

Automate Email Follow-Up

I’m am a huge advocate for email automation. I know that for Printerbees, implementing automated follow-up increased my revenue 472%. My return on investment for my marketing was 4,000%. Yes, three zeros! 

Here’s what happens when you automate your email follow-up:

  • Prospects get a reply no matter what day or time they contact you
  • You don’t have to interrupt your workflow to write a reply
  • You can segment your list and send specific messages to specific prospects
  • You can take time off without worrying that you will miss out on new business

Here at Printerbees, we use Infusionsoft. We love the ability to customize email campaigns, add customer tags, and much, much more. If you are a well-established Realtor® looking for flexible and robust email marketing, Infusionsoft is incredible.

If you are newer to email marketing, you may not want to make a large investment until you grow your list and see consistent results. You might enjoy ConvertKit, Constant Contact, or another simpler email service. These options are easy for beginners to learn and are easier on the budget when you don’t need advanced options.

Take the Stress Out of Other Follow-Up

Email is the easiest type of follow-up to automate because you can create campaigns based on user behavior. Depending on the email provider you choose, you can track clicks, add tags, and send specific email sequences to specific groups of prospects or customers.

However, there are ways to reduce the stress of other types of follow-up as well. Here are some ideas you can use:

  • Set up automated text replies that say, “I received your message, and will reply within 12 hours,” or something along that line. That way, you don’t have to drop everything to reply to a text, but the person reaching out to you knows when to expect your reply.
  • Consider a virtual receptionist service to help with calls. This avoids having everyone sent to voicemail when you are focused on other tasks. Even better, a virtual receptionist can let you know right away when a call is truly important.
  • Let Printerbees help make sure your mailings go out like clockwork. Handling bulk mail can be a hassle, but we know how to make it easy! Whether you want to send farming postcards regularly or have an Every Door Direct Mail (EDDM) mailing in mind, we can print it and mail it for you! Contact us for more information.

Follow Up Quickly to Make a Great Impression

I’ve said it before: I am regularly shocked how many professionals don’t follow up promptly. If you focus on automating your follow-up process, you will get back to prospects quickly every time. That itself can win you business.

Even better, automation means that following up doesn’t have to interrupt your day. By having processes in place that make follow-up automatic, you can continue to focus on your work without missing out on the opportunity for a new client.

How do you plan to improve your follow-up for the rest of 2017? Share in the comments!

Automation Tools for Real Estate

Automation Tools for Real Estate

Some Realtors® feel that automation is the death of personalization. That’s not true at all!

In fact, you can make your leads and customer feel even more attended to by automating a few things, while giving you more time for you to interact directly with the highest probability leads and give them the personal touch.

What Can Realtors® Automate?

If you’re not automating or using a Customer Relationship Tool (CRM), you’re probably doing something like this:

  • A lead emails you or fills out the form on your listing/website
  • You manually check your email (Hopefully, not too long after they reached out)
  • You follow up with them with another email, and try to schedule a time to get together, when you get a chance
  • You manually follow up when you can, and add them to your newsletter/e-blast list to possibly nurture the lead.

Or, your CRM tool can take over those responsibilities for you.

“Enter marketing automation. Most automation platforms allow you to set up workflows that dictate what email messages to send after certain actions are taken on your website,” wrote Inbound marketing expert, Matthew Bushery.

“You can even set up multiple emails following a download: one to thank the user, then three, four, or more emails over the span of months to provide them with your digest, newsletter, and/or promotional emails.”

Imagine CRM as a paid employee who follows up with leads right away, and manages your relationship with customers at every phase.

Should I Automate Social Media?

The jury is actually out on social media. There are those who have data they claim proves that using a third party automated social media tool (like Hootsuite) actually hurts at post’s performance and visibility.

“Using scheduling services such as Hootsuite, Viral Heat, or Sprout Social to schedule your Facebook posts will gain you only one thing: an even lower reach,” wrote social media blogger,  Ash Reed.

“That’s because Facebook recognizes, and penalizes these third-party apps, giving them less credibility than posts made directly on Facebook.  This is true for businesses that push their Twitter feed through Facebook as well.”

Keep in mind, Facebook has openly denied this. So it’s your call on what you want to believe.

What Automation Tools Are Good For Realtors®?

You will find a ton of tools out there, but Infusionsoft is one of my personal favorites. It’s a complete CRM tool that helps you automate your lead management, customer interactions, and marketing, all in one place.

“Those in tune with their audience (or those who would like to be) will love Infusionsoft,” wrote Matthew Toren, Mentor and co-founder of YoungEntrepreneur.com.

“Staying connected becomes second nature after importing and organizing contacts using tags and segmentation. Infusionsoft tracks and records leads’ behavior (like checking your website or archiving your emails), then scores each lead based on ease of conversion.”

In my own business, Infusionsoft improved my revenue 472% and my marketing ROI by 4000%. A good CRM tool like Infusionsoft can help you reclaim your valuable time, by handling the burden of doing everything yourself, while making MORE money than ever!

They can also remind you to follow up with clients and send out postcards, thank you notes, and other materials on time. If you don’t have print marketing ready to go, you should! Let us help get it ready for you.

4 Ways to Nurture Real Estate Leads

Nurture Real Estate Leads

Real estate leads slipping through your fingers is one of the most common problems today’s Realtors® face… But it’s also completely avoidable.

Not all leads can be harvested the second they pop-up. Sometimes they need to be nurtured, so you can turn their interest into action.

So let’s take a look at 4 ways to help cultivate your leads and turn them into success stories.

Get a Customer Relationship Management (CRM) Tool

We can’t stress this enough. You may be hesitant to invest the money in a CRM (like Infusionsoft, which we personally use). They can be expensive. But weigh their cost against what it could cost to hire an assistant who would manage every phase of the customer’s journey – one who knows everything, forgets nothing, and never takes a day off.

You need a CRM to ensure your real estate leads get a prompt response when they reach out to you in any way. Because nothing will kill a lead faster than a slow follow-up.

According to a survey from the Harvard Business Review, “although 37% responded to their lead within an hour, and 16% responded within one to 24 hours, 24% took more than 24 hours—and 23% of the companies never responded at all.

“The average response time, among companies that responded within 30 days, was 42 hours.”

But a CRM goes way beyond managing your contacts. It’s an ever-evolving tool that continues to add new ways you can interact with these contact. Ways such as…

Use a Drip Campaign to Nurture Your Real Estate Leads

You can use your CRM to set up a drip email campaign. If you haven’t done one of these yet, they’re great. You basically send your real estate lead tailored messages, based on what part of the sales funnel they’re in.

“An email marketing campaign or a drip campaign is an email communication strategy that sends, or ‘drips,’ a pre-written set of emails to customers or prospects over time. This will save you the hustle of manually having to send emails,” wrote Charlie of Sharkagent.com

“Drip campaigns can also be made more personal if you have information such as your recipients name, address, phone or other personal information that can be inserted in emails. Realtors use email campaigns to stay in touch and warm up their prospects.”

Set up a Shared Calendar for Real Estate Leads

Keep yourself as available as possible. Going back and forth to pitch times can be a time-suck. Use your CRM or another online tool to set up a shared calendar with your real estate leads to make sure scheduling never gets in the way.

“Tracking down the best time to show a listing can get tricky,” wrote real estate blogger, Sandra Manzanares.

“Set up a shared calendar or mobile app where leads can see your availability and can add proposed times to make scheduling easy.”

Continue to Leverage Leads After the Sale

Referrals are your lifeblood. 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. So you need to stay front and center in your previous customers’ minds, and always remind them of the amazing work you’re capable of doing.

So use your CRM to schedule a follow-up strategy to stay tastefully in touch with your clients, so they will refer you to their friends and family. This means sending a brief message:

  • 1 month after the sale
  • 1 year after the sale
  • On Birthdays
  • Over the holidays

Properly leveraging your existing fleet of loyal customers will likely generate more leads than most ad campaigns.

You can use your CRM software to manage that process as well. So get one! And use it to run your email campaigns and your shared calendar so your lead conversion rates stay high, and so do your sales figures.

As you get your automated online communication set up, don’t forget the personal, non-digital touch. Click here to order thank you cards and more today!

How to 10X Your Production in the New Year

Multiply Realtor Production

As winter comes upon us, most Realtors® are facing the slowest time of their year. In a way, it’s nice to have time to spend with family during the holidays, but for many Realtors® it’s nerve-wracking as you wonder how the bills will get paid through the end of the year. But what if you didn’t have to worry? What if you already had enough in the bank to easily weather the slow season?

As we approach a new year, it’s natural to start thinking about new goals, new approaches, and new strategies. Here are some ideas that you can use to 10X your real estate production in 2016.

Focus Ruthlessly on the 20%

The Pareto Principle states that 20% of your activities create 80% of your results. The first step to 10X your production next year is to be ruthless about focusing on that 20%. During this slow season, write down the things that really help you hit your lead gen and appointment goals. Then, brainstorm ways to outsource or delegate everything else.

This may seem unrealistic, until you realize that hiring a VA can get you the help you need very affordably. A VA can go through your email for you and only forward you the important ones, which keeps you from getting sidetracked on meaningless things. You can also block social media on your computer during the work day, and use a written schedule to block out time for your lead producing activities.

The bottom line is that every hour you lose to candy crush, cat videos, and meaningless emails is an hour of business building you can never get back. Focus ruthlessly on the 20% of valuable activities, and cut everything else out. You’ll be amazed how much your business will grow.

Use a Written Schedule

I’m as guilty as anyone of having “shiny object syndrome”. However, when you want to 10X your production, you need to stay on track. A written schedule can do that for you. Only schedule time for things that build your business, not for goofing off or non-valuable activities.

The first step to using a written schedule is to set written goals for yourself. If you 10X your production this year, how many leads does that equal? How many appointments? Then, break those numbers down into 10 months – not 12, because you want to really zero in on activity during busy months and leave space for slower times. Then, set weekly goals based on those monthly numbers.

Once you have your weekly goals, build your daily to do list with those daily goals in mind. How many contacts do you need to get your daily lead number? How will you achieve that? With a focused schedule each day, you’ll be making daily progress toward reaching your 10X production goals.

Choose a CRM and Work Email Marketing

Email marketing is a great way to stay in touch with folks in less time than calls and door knocking. By having multiple databases, you can keep up with each group in a personalized way. Automation is key here – be sure to use a system that allows automated follow-up, because typing 50 emails a day is NOT value-added.

My favorite system, as you may know if you have read many of my blog posts, is Infusionsoft. It allows amazing customization and segmentation, and I’ve gone from following up with 70% of my leads to getting 100% without fail. That has done wonders for my business, and I know it would yours as well.

If you already have another CRM, though, just use it. Make use of the tools you already have, segment your database, and follow up regularly. I suggest having three groups: sphere of influence, new leads, and other agents. Each of these groups would require a different follow-up structure – set it up to be automated, and you’ll rarely have to mess with it!

Create Systems for EVERYTHING

The last piece of advice for 10X your production next year is to create systems for everything. When you have a system, it allows you to hire help without having to lose tons of time training people in order to maintain your quality. Anything you do can be documented and made into a system. Here are some ideas to get you started:

  • What’s the process a new lead goes through? Regardless of source, you can make sure all of your leads get high quality service.
  • What’s your process for preparing for a listing appointment?
  • What’s your process for onboarding a new buyer client?
  • What’s your process for onboarding a new seller client?
  • What’s your process for following up after a sale?

As you sit down to do this, it may seem overwhelming because so much you do needs to be systematized. However, this is really an amazing opportunity, because every system you create helps you save time, energy, and money while growing your business. Systems are an essential key to creating any significant production growth, especially when you grow enough that you need to hire additional staff.

Deciding to 10X your production next year seems audacious, but by following these four simple steps, you can definitely achieve it. Focus ruthlessly on the essential 20%, create a written daily schedule based on your goals, work your CRM and email marketing, and create systems for everything. During the slow season, make a plan – and next year, rock that plan!

Which of these tips would mean the most in your business? Share in the comments!  

How to Have a Full-Time Marketing Assistant for $199/month

Full-Time Marketing Assistant for $199/moThe main reason real estate professionals – and other business owners – don’t follow up on leads is generally simple. They don’t have time.

Certainly, professionals realize how important leads are, and they’d love to drop everything to get in touch right away with everyone who comes in. But they simply can’t! There are showings, listings, presentations, offers, calls… you name it, agents are busy.

I get it.

Why not get a marketing assistant? Immediately agents will tell me, “Oh, that would be nice, but I can’t possibly afford it!” But what if I told you that you could have a full-time marketing assistant for only $199 per month? Would you do it?

Most of you are looking at me warily right now. “What’s the catch?” Nothing can be that inexpensive. Well, you’re partly right. No human being is that inexpensive. But with an automated follow-up email system, you can insert leads and have the program automatically follow up with leads – multiple times – at intervals that you set.

I’ve been using Infusionsoft for 4 years, and it’s revolutionized my business. I had 1166 contacts when I started with Infusionsoft, and today I have 20,000. Revenues have improved 472%. My ROI for my marketing has improved to 4000%. We did it all without increasing headcount or expenses beyond the $199/month subscription fee.

And that’s the honest truth.

It’s like I graduated from Pop Warner football to the NFL overnight. And I want you to have that same success.

Infusionsoft is extremely customizable, allowing you to create a variety of templates for any possible email need. You can build a follow-up campaign – one time – and use it over and over for every new lead. You set up the system once, enter your email text, and let it go.  It’s no different than the time it takes to train a marketing assistant.

For something even better, consider Parsey. By adding Parsey to Infusionsoft, you can take the leads you order from Trulia, Zillow, expired listings, and more, and automatically import them into Infusionsoft. No more data entry! Then, Infusionsoft sends out your follow-up immediately – and you’re the first one to the party. The lead hears from you FIRST!

Parsey offers a free account so you can check it out and is only $50 a month if you find it works for you and want to upgrade. So you can have a full-time marketing assistant with NO data entry for only $249 per month. And you’ll always be the first person the new lead hears from, which is essential when there are many agents getting the same leads.

Don’t just take my word for it, check out this review from another Realtor®:

Parsey Review

This video shares even more:

Can you afford to NOT have a full-time marketing assistant? Can you afford to NOT be the first one your purchased leads hear from? I encourage you strongly to take a look at Infusionsoft and the Parsey integration. It’s revolutionized my business, and I know it can do the same for yours.

Do yourself a favor and check out the demo today! You’ll be blown away. :-)

Disclosure: This post does contain affiliate links, but I would never recommend something I don’t 100% believe in. I want you to have phenomenal success.