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So You Want to Be a Great Realtor®? Tips & Tricks

Today, we are featuring a guest post from Jessica Rosato, a Luxury Broker Associate at Nestler Poletto Sotheby’s International Realty!

Great Realtor

Working as a real estate agent has its challenges: you don’t get paid unless you sell, you can work long hours and still have no paycheck, and you have to adapt to changing market conditions. That said, it can be a rewarding career, both financially and professionally.

Calling on your sphere of influence, projecting a professional image and utilizing today’s real estate tools and technology can help you develop a successful career in real estate. Here are some tips that might be helpful in your quest to be a great Realtor®.

Delight your customers/clients. . . Make your customers so happy, so content, so delighted, and they will be loyal for life.

A new direction. . . Don’t be afraid of taking a new direction or going off path –  sometimes the journey brings you someplace unexpected that is even better and more rewarding than what you initially anticipated.  Embrace it and don’t be so tied to the expected result. It’s okay to switch it up!  What you say yes to is just as important as what you say no to!

Value proposition . . . Know what makes your different and shine a light on it.  Know your value proposition at all times and what you can bring to the table that others can’t/don’t/won’t.

Be unique. . . Don’t worry about what negative people say or think about you.  Be true to yourself, be honest with yourself about what you really want, and don’t pretend to be anything other than what you are. You don’t want to waste your life following someone else’s dream for you. This is the biggest regret of most elderly.

Keep good company. . . Align yourself with like-minded people who genuinely want to see you succeed, better yourself and stretch the limits. Never be the smartest person in “your” room.  Consider a mastermind group (becoming part of one of creating one yourself) or finding alternative ways of meeting people interested in things you might be interested in or want to learn more about. Look to the past to gain valuable insight and information.

Give back. . . To your community, to causes you believe in, to organizations that excite you and draw compassion out of you.  You have to give back to truly have a sense of purpose.

Work hard. . . It’s as simple as that. Do what needs to get done consistently, what should get done, not what “could” get done.  Prioritize and focus on the “musts.”  Be okay with letting some things go and letting then fall by the wayside—you can’t do everything well! Working hard and working smart will put you closer to the opportunities you want.

Balance. . . Accept that there really is no perfect work-life balance. Stop chasing it.  It becomes its own controlling thing when you keep after it, trying to solve it, trying to make it either go away or come to you- just deal with it—sometimes you work and sometimes you play and sometimes you play when you should be working and sometimes you have to work when you want to play. Sorry!

Be persistent. . . Even when things get rough and you’re down and depressed and can’t believe that nothing is working out even though you are working so hard (yes, we all feel that way—you’re not alone), keep going.  Put one foot in front of the other and just keep going.  To perfect a skill, to become an expert and be on top, you have to consistently do the right things every day whether you want to or not.  A painter must paint every day even if just a doodle to keep connected and on the same vein (or risk losing it).

Coaching. . . all the greats have coaches, some even 2 or 3. . .why don’t you?! Most of the time we don’t engage in coaching because we don’t want to spend the money, but you’re ultimately investing in yourself and working towards bettering yourself! Look into it!

Celebrate your successes. . . Don’t get so caught up in the grind that you forget to reward yourself because that becomes a habit that only causes you to feel like a slave to your profession.

Don’t be so serious. . . Stuff happens, you make mistakes, you disappoint, you slack, you complain, you cry. . . it’s all part of the process—just don’t worry so much.  You have many glass balls that you carry that you don’t want to shatter (family, health, etc), but your work ball is a rubber ball and it always bounces back.

Leverage. . . Know when it’s time to get help—period.

Have purpose. . . Without a deeper purpose, your success will have a ceiling.  You may achieve great financial success, but that will bore you eventually and leave you feeling unfulfilled and searching for more.  A purpose, a passion, what makes you happy, will propel you into the next phase.  Once you have that wealth, it’s what you do with it that makes the difference.

Jessica Rosato is a Luxury Broker Associate for Nestler Poletto Sotheby’s International Realty of Delray Beach. As a concierge realtor, she utilizes her skills to create experiences of a lifetime. Visit her website at www.bocadelrayluxury.com.

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