Websites and internet marketing strategies play an important role in the success of any real estate business in this day and age. It’s been proven time and time again that 90% of all new home searches begin on-line. Having a well built, user friendly website always leads to more leads and listings and using these tips will help you get a much higher conversion rates from the visitors who do stop by your site.
Make these minor adjustments to your website and watch the leads start coming in.
All websites need a contact form. People don’t like giving out their email addresses until they are absolutely ready to do so. When you only supply an email address as a means of contacting you, the person must reveal who they are and chance ending up on a spam list. Many people aren’t willing to do that. They want their questions answered, in the method that works best for them, maybe they prefer a phone call. Providing a contact form is also the easiest way for someone to be in touch. The easier you make it for people to do what you want them to do, the more likely they are to “do it”.
Get more leads by offering a coupon right on the front page of your website. Doing so on the PrinterBees site resulted in a large surge of business because we know who our visitors are and can maintain contact with them. The coupon is emailed out and we are able to keep in touch with the people who have shown interest in our business printing services via email, being proactive. We aren’t waiting and hoping for prospects to use the coupon they’ve requested, we email them a few times over a 30 day period reminding them that they downloaded a coupon and should use it before it expires. The best way to understand our process is to go to the PrinterBees home page and request a coupon and experience it first hand. It’s an award winning campaign that results in a tremendous amount of business.
As a Realtor®, you can offer coupons and offers for local services or local business. Partner with a small business in town to peddle their products/services as a way to collect leads. Make sure the business you partner with compliments and attracts the kind of leads that match the profile of someone that would at some point be in the market to buy or sell a home. Get creative with it.
Make sure you’re contact information is on every page so people never have to hunt for it. Website visitors should never have to hunt on a website for how to reach you. It should be present on every page and obvious.
The website needs to act as a sales person, providing all of the information regarding your real estate business that people want to know is essential. Take the most frequently asked questions about your real estate practice, the area, neighborhoods, area events, and make sure the website answers all of them. You’ll get way more leads that way.
Include a way to schedule an appointment on-line. It could be as simple as something on your contact form. This subject deserves a dedicated blog post, coming soon.
Give something valuable away on your website. Providing something free on your site is the absolute BEST way to collect email addresses from prospects that match your customer profile so you can later market to them via email. E-books, free reports, and some of the free downloads available on this site will work too!
Automate your follow-up with programs like Constant Contact or Infusionsoft. You can’t go wrong with automating follow-up as long as you keep it personal and free of spammy email marketing.
Include a blog. It’s not only Imperative if you wish to have the search engines sending you traffic, it’s a reason for prospects and clients to visit the site repeatedly. It’s also the perfect platform for updates and announcements, neighborhood information, market updates, showing your expertise, bragging, etc.
Implement these changes one by one and watch what happens. These minor changes WILL result in major improvements over time.
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