Direct mail rates are on the rise for one reason and one reason only, it works. Direct mail is not only effective, but costs less per lead than email marketing, according to The Direct Mail Association. It is estimated that approximately 48 billion dollars a year is spent on direct mail marketing. It is also expected to increase by 3.6% in the coming year because it pays higher dividends per dollar invested than email marketing. I’m a huge fan of email marketing which is why this magazine is electronic and sent via email, but it’s hard to argue with statistics.
65% of direct mail recipients interviewed admitted responding to direct mail marketing and either engaging in business, or establishing a relationship that will lead to business. For real estate agents, that’s huge! Add to it the fact that there is no competition at the mailbox these days, and you might find higher success rates.