Google+

Get More Real Estate Leads with Instagram: Part 2

Get Leads with Instagram

All good things must come to an end, and unfortunately this is the end of our series on excelling with Instagram. Here’s where we’ve been so far:

Get More Real Estate Leads with Instagram: Part 1

Get More Real Estate Leads

Now you’re really moving. You’ve got an incredible real estate Instagram profile set up, and you know exactly what to post to draw attention.

But how do you turn attention into leads?

That’s the million-dollar question. And here are some strategies to help you make that transition.

Instagram for Real Estate: What to Post?

What to Post on Instagram for Real Estate

Hope you had a great holiday weekend!

I posted last week about creating the perfect real estate Instagram profile. When you have a profile that is branded, consistent, and focused on your prospects, you’ll be turning heads every day!

The next question is, what do you POST on Instagram? As a professional, it’s probably not the spot for sweaty workout selfies. Fortunately, there are a variety of MUCH better options.

Set Up the Perfect Real Estate Instagram Profile

Instagram Profile for Real Estate

As of April 2017, Instagram had over 700 million monthly active users. That’s TWICE as many people as live in the United States.

As you might imagine, those kinds of numbers get my attention as a marketer. Instagram is already an incredible platform for Realtors®. It’s visual, beautiful, and full of stories – exactly what real estate marketing should be!

Build Trust with Useful Information (FREE DOWNLOAD)!

Build Trust with Information

Have you ever wondered if it was worthwhile to give away a free report or newsletter to your farm? It can be a fair amount of work to put one together – unless you can get it free (keep reading!)

Giving away freebies is an effective way to create customers and generate income. But you can make your freebies even more helpful by giving away useful information.

Words to Ban from Your Real Estate Marketing

Words to Ban from Your Real Estate Marketing

If you’ve ever watched a show like “What Not to Wear,” you know how unique people can be. Knowing what looks good does not come naturally to everyone.

Of course, in my own business, I see a real estate version of that. So on today’s episode of “What Not to Say,” I’ll share some words that you should NEVER use in real estate marketing.

Why Farming is Essential in Real Estate

Why Farming is Essential in Real Estate

Do you have a farm? If you’re a Realtor®, you probably know that I’m not talking about acres of corn or hundreds of cattle.

A real estate farm is a specific geographic area where you develop your business. A neighborhood or group of neighborhoods become the place you focus your marketing efforts.

A Mix of Marketing Methods for Real Estate

Marketing Mix for Real Estate

No matter what you’re selling, you need a multi-pronged approach. There’s too much competition for limited consumer attention.

In a phrase, you need to reach your prospects where they are.

Doing this requires a mix of marketing methods. When these are implemented consistently over time, you’ll see your business results improve dramatically.

3 Ways to Generate Real Estate Leads This Fall (FREE Download!)

Lead Generation This Fall

Scroll down for the free download!!  If you think fall and winter mean that your business has to slow down, I invite you to reconsider. If you keep your lead generation moving, you can have clients excited to work with you year-round. Prospecting in the fall and winter does require some additional steps, however. Many…

Read More→

Unique Marketing is Overrated

Unique Marketing is Overrated

Do you feel like every single postcard you send out and every single marketing message you write has to be different than the last? Do you think that your marketing has to be absolutely unique to be effective?

If so, I’m here to take a huge burden off of you.

Unique marketing is overrated.