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Incentives for Listings Beyond Price

Incentives Beyond Price

You’ve got a great listing and it’s priced right, but it simply isn’t getting the attention you know it deserves. What do you do to drum up more customers? There are a lot of answers to that question, but there’s one you may not have thought about: adding additional incentives to the sale. Builders use…

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Why You Need to Own Your (Marketing) Home

Own Your Marketing Home

When you talk to your clients, there are a variety of reasons that they are planning to buy a home. As a Realtor®, you understand that there are a variety of benefits to owning a home instead of renting. What you may not have realized is that it’s just as important for real estate agents…

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Pro Tips on Using Business Cards Effectively

Using Business Cards Effectively

Are business cards even worthwhile anymore? The answer is absolutely yes, and here’s why. People forget names, and you want them to remember yours. Tapping on your phone to email someone or get contact info is rude. Instead, keep eye contact and a clear conversation as you hand over a business card. When used effectively,…

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How to Fall Back in Love with Real Estate

Fall back in love with real estate

For many people, winter is a time of feeling pretty “blah.” In many parts of the country, it’s cold, it’s gray, and it’s just not fun to be outside. In real estate, business is slower, it can be frustrating to generate leads, and you start to lose your spark. But now, spring is in the…

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Let Me Tell You a Secret…

Borino Brochure

It’s no secret that reaching out to expired listings helps you in your real estate business. You’re able to reach highly motivated sellers without having to sort through a large number of prospects who may or may not be ready to buy or sell. However, how you reach out to expired listings makes all the…

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Three Tips for a Great Farming Postcard

Farming Postcard

As we move toward the spring selling season, what are you doing to stay visible and relevant in your target neighborhoods? Hopefully, you’re using farming postcards to stay in touch with prospects in the neighborhood. You don’t even need a mailing list – Every Door Direct Mail (EDDM) allows you to mail to every home…

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Avoiding Real Estate Email Scams

Real Estate Email Scam

As business owners, real estate agents have a lot of their professional information online. It’s easy to find, and unfortunately, that means it’s easy to abuse. Sometimes you can’t stop someone from using your professional information in a wrong way, but you can help report the issue and avoid falling victim to scams using other…

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What to Send: Real Estate Email Marketing

Real Estate Email Marketing - What to Send

You’ve probably heard that you need to have an email list to effectively market your real estate business. However, if you’re like many Realtors®, you have very little idea what to actually send out. Fortunately, we can help. There are three kinds of emails that can help create engagement with your email list, building your…

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Using a Facebook Page in Your Real Estate Business

Facebook for Realtors

There are so many options for using social media to promote real estate that it’s dizzying. I should say up front that I’m not saying you have to do it all. I always suggest that Realtors® combine their print marketing with social media in ways that make sense: Where does your target demographic spend the…

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Tips for Using Social Media to Sell a Home

Using Social Media to Sell a Home

Combining online and offline marketing is essential to any real estate marketing strategy. A combination of marketing postcards, website marketing, and social media will help you win every time. Many Realtors® aren’t sure how to approach selling a home on social media. You may share listings on your personal page and possibly on a business…

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