Google+

Generational Marketing in Real Estate

Generational Marketing

Do you know who your best clients are? What generation do they belong to? This is an important question because different generations have different ideas about success, money, communication, social media, and more. If you are targeting Baby Boomers, you will need to market much differently than targeting a Millennial. When you understand the distinctions…

Read More→

Using Facebook Live for Real Estate Marketing

Facebook Live for Real Estate Marketing

Social media is an incredible resource for Realtors®, and Facebook is one of the best. Not only can you run highly focused, targeted ads, but you can also post videos, GIFs, photographs, and more. Using Facebook Live is another amazing marketing avenue. People love watching live video, and the video stays on Facebook even after…

Read More→

3 Essentials of Marketing Real Estate Listings

Essentials of Marketing Listings

With summer in full swing, marketing listings is top-of-mind for many Realtors®. Listings are the core of many agents’ businesses, and it’s always useful to make sure you’re covering the essentials. You want to move well beyond the “Put up a sign, put it in the MLS, and pray” strategy. Here are three essentials that…

Read More→

Are Branded Product Giveaways Effective?

Free Giveaways Are Effective

As a Realtor®, you probably have heard that giving away branded freebies is a way to extend your reach and build your brand. However, you might be skeptical. Just because someone has an item lying around their house with your name on it doesn’t mean they will call you… Does it? Actually, there’s a reason…

Read More→

Are you Talking AT Your Prospects or WITH Them?

Talking At vs Talking With

In my recent post about reaching out to your circle of influence, someone left a great comment about the importance of talking with people instead of at them. That got my juices flowing because I think far too much marketing in every industry is aimed at people. When you talk at people, they feel overwhelmed…

Read More→

What Realtors® Can Learn About Marketing from Amazon

Marketing Secrets from Amazon

The story of how quickly Amazon gained traction and disrupted almost every industry is nothing short of incredible. The retail heavyweight was founded in 1994 as an online bookstore. Later it added DVDs, CDs, software, and eventually, everything else too. Today 64% of American households are Amazon Prime members and Amazon brought in $136 Billion…

Read More→

How to Build Your Sphere of Influence

Build Your Sphere of Influence

Your sphere of influence are the people who already know, like, and trust you. They’re the people you already have relationships with, and they are critical to your success in real estate. Many times, people in your sphere will work with you on a real estate deal. Even if they don’t, they can refer you…

Read More→

Why Realtors® Avoid Their Sphere of Influence

Why Realtors Avoid Their Sphere

Do you work harder at marketing to strangers than to your own friends and family? You’re certainly not alone. However, your sphere of influence can be a tremendous source of referrals and clients. By sharing your services with those who already know, like, and trust you, you can gain new business faster. Here are some…

Read More→

Make Follow-Up Unbelievably Simple

Follow Up Made Simple

I wrote a few days ago about how incredibly important it is to follow up promptly with prospects and clients. It can be the difference between earning $10,000+ and earning NOTHING!  For many Realtors®, though, follow-up falls through the cracks. It’s not that they don’t want to follow up, or intend to follow up, but…

Read More→

The One Thing You Can Do That’s Worth $10,000+

Importance of Following Up

I was reminded recently that I’ve lived in Arizona for five years! It was hard to leave California, a state I called home since the day I was born, but it was sure worth it. I love it here now! But there was one part of my memory that wasn’t so great – I had…

Read More→