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Why Farming is Essential in Real Estate

Why Farming is Essential in Real Estate

Do you have a farm? If you’re a Realtor®, you probably know that I’m not talking about acres of corn or hundreds of cattle.

A real estate farm is a specific geographic area where you develop your business. A neighborhood or group of neighborhoods become the place you focus your marketing efforts.

A Mix of Marketing Methods for Real Estate

Marketing Mix for Real Estate

No matter what you’re selling, you need a multi-pronged approach. There’s too much competition for limited consumer attention.

In a phrase, you need to reach your prospects where they are.

Doing this requires a mix of marketing methods. When these are implemented consistently over time, you’ll see your business results improve dramatically.

3 Ways to Generate Real Estate Leads This Fall (FREE Download!)

Lead Generation This Fall

Scroll down for the free download!!  If you think fall and winter mean that your business has to slow down, I invite you to reconsider. If you keep your lead generation moving, you can have clients excited to work with you year-round. Prospecting in the fall and winter does require some additional steps, however. Many…

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Unique Marketing is Overrated

Unique Marketing is Overrated

Do you feel like every single postcard you send out and every single marketing message you write has to be different than the last? Do you think that your marketing has to be absolutely unique to be effective?

If so, I’m here to take a huge burden off of you.

Unique marketing is overrated.

5 Small Things Successful Realtors Do Every Day

5 Things Successful Realtors Do Daily

Many times, we think of success of something that happens in one big event. We get a killer listing and get an amazing payday. A Realtor® gets coverage in the news, and suddenly they have great visibility and tons of new clients.

If You Build It, Will They Come?

If You Build It Will They Come?

Are you frustrated because you feel like you deserve more business? After all, you’re putting in all the work. You’re building your skills. You have a website. You belong to a great brokerage. Why aren’t people flocking to you? Very simply, it’s because you haven’t told them too.  “Building it” isn’t enough. You have to…

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One Easy Tool for Getting Real Estate Clients

Landing Pages for Real Estate

A big portion of online marketing is related to getting visitors to your website. When you use social media, you don’t control the rules of what you can say or promote. So, instead, savvy Realtors® focus on using social media to bring prospects to their website.

Developing the Right Mindset About Real Estate Marketing

Mindset for Real Estate Marketing

If you had to answer this one-question quiz, where would you fall?

My thoughts about marketing my real estate business are:

A) Ugh, really? Why can’t I just sell homes?
B) Gotta do it. When it’s out of the way, I can get to the stuff I love more.
C) Marketing is my core focus. It’s how I live my dream!

How to Keep Up with Social Media

Keep Up With Social Media

This post may contain affiliate links. We truly love, use, and recommend the best! Recently I posted about how incredible Facebook Live can be for real estate. I am so grateful for all the responses we got! It did bring up a common question, though. “How do you keep up with all the social media…

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Generational Marketing in Real Estate

Generational Marketing

Do you know who your best clients are? What generation do they belong to? This is an important question because different generations have different ideas about success, money, communication, social media, and more. If you are targeting Baby Boomers, you will need to market much differently than targeting a Millennial. When you understand the distinctions…

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