Do you have a farm? If you’re a Realtor®, you probably know that I’m not talking about acres of corn or hundreds of cattle.
A real estate farm is a specific geographic area where you develop your business. A neighborhood or group of neighborhoods become the place you focus your marketing efforts.
Scroll down for the free download!! If you think fall and winter mean that your business has to slow down, I invite you to reconsider. If you keep your lead generation moving, you can have clients excited to work with you year-round. Prospecting in the fall and winter does require some additional steps, however. Many…
Do you feel like every single postcard you send out and every single marketing message you write has to be different than the last? Do you think that your marketing has to be absolutely unique to be effective?
If so, I’m here to take a huge burden off of you.
Unique marketing is overrated.
Many times, we think of success of something that happens in one big event. We get a killer listing and get an amazing payday. A Realtor® gets coverage in the news, and suddenly they have great visibility and tons of new clients.
A big portion of online marketing is related to getting visitors to your website. When you use social media, you don’t control the rules of what you can say or promote. So, instead, savvy Realtors® focus on using social media to bring prospects to their website.
If you had to answer this one-question quiz, where would you fall?
My thoughts about marketing my real estate business are:
A) Ugh, really? Why can’t I just sell homes?
B) Gotta do it. When it’s out of the way, I can get to the stuff I love more.
C) Marketing is my core focus. It’s how I live my dream!