Google+

Real Estate Marketing for 2018

Real Estate Marketing for 2018

Fall is the perfect time to start planning your real estate marketing strategy for next year. Your business may be slower right now, and the holiday hustle and bustle hasn’t begun.

As you think about 2018, you may wonder what trends are coming up that you should take advantage of. Here are some of the key ways you will want to expand your real estate marketing in 2018.

What to Write About on Your Real Estate Blog

Real Estate Blog - What to Write

I hope you’re enjoying fall! In many parts of the country, this season is dominated by football, Halloween, and planning for Thanksgiving.

What about for you, as a Realtor®? It may be a slower season for you. What are you going to do to keep your business growing?

Can I make a suggestion?

Slower seasons are a great time to work on your real estate website and blog. By creating a bunch of helpful information now, you can have content to post during busier seasons.

But what do you write about? Here are some ideas.

Maximize the Impact of Real Estate Postcards

Postcard Marketing

Do you send real estate postcards as part of your marketing campaign?

It’s a great way to increase your exposure and build up the number of “touches” you accomplish. As a result, people will get used to seeing your information and be much more likely to hire you!

So how do you get the most bang for your buck when it comes to postcards? Here are three things to keep in mind.

3 Ways to Use Video to Promote Real Estate Listings

Video Marketing Real Estate

If a picture is worth 1,000 words, a video must be worth a million. When you can take images, sound, and a clear understanding of space and dimension and put it all in one package, you can’t lose.

If you have been avoiding video because you think it’s too difficult or too expensive, I’m about to change your mind. Cell phone cameras have been increasing in quality, and people’s enjoyment of less-professional “raw” video is increasing.

Whether you want to invest in professional video or use a Facebook Live, there are many ways to use video to promote a real estate listing.

How to Score Big with Real Estate Door Hangers

Score Big with Door Hangers

It’s fall and the weather is getting cooler, which makes it a PERFECT time to go door-to-door in your farm neighborhoods.

With the great weather in most parts of the country, meeting people where they live is easier in fall than almost any other time. You may encounter folks doing yard work, enjoying the weather, or even grilling out.

But what if no one is home? That’s when you need your door hangers. Here are some creative ways to make the most of door hangers to build your business!

A Simple 3 Point Checklist to Rocking EDDM

Every Door Direct Mail

Are you nervous to try Every Door Direct Mail (EDDM) because you’re not sure how to handle it? Let me put you at ease – it’s so simple!

You can get your EDDM campaign moving with this simple three-point checklist.

Getting Started in Real Estate Marketing: Email Marketing

Real Estate Email Marketing

Email marketing is another great weapon in your real estate marketing toolkit. It’s a crowded space, but with the right approach, you can stand out.

When your emails are consistently opened and read, it can do wonders for your business! Read on to discover how to maximize the impact of email in your marketing.

Getting Started in Real Estate Marketing: Social Media

Social Media Marketing

We talked last time about getting started with direct mail. Finding a farm, getting regular mailings moving, and staying consistent are all vital.

But that’s only one part of real estate marketing. Another major component is social media marketing.

Where to Start in Real Estate Marketing – Farming & Direct Mail

Starting Out - Direct Mail

Sometimes we assume too much.

One thing I’ve realized is that, while many of us take for granted the techniques we’ve used for years, new Realtors® come out of the gate struggling.

This series is for those new real estate agents – and for old hands who could use a refreshing reminder of the basics!

Compassion in the Face of Tragedy

Compassion During Tragedy

I’ll be straight honest with you here. It was hard to think about a marketing blog post this week. Fires in the Northwest. Hurricanes in Texas and Florida, even affecting Georgia and the Southeast. And yesterday was the anniversary of the September 11th attacks. What do we do in the face of such crazy suffering?…

Read More→