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A big portion of online marketing is related to getting visitors to your website. When you use social media, you don’t control the rules of what you can say or promote. So, instead, savvy Realtors® focus on using social media to bring prospects to their website.
On your website, you can display recent listings and recent sales. You can talk about your prospect’s concerns about real estate and develop them into clients.
But what do you do with website visitors who aren’t ready to buy or sell today? You need to get them onto your email list so that you can continue to communicate and develop their business. And that requires a specific tool – landing pages.
Understanding Landing Pages
Landing pages are used to capture prospect information when they sign up for a free download or other information from you online. How you design a landing page makes a big difference in how effective it is.
If you’re multi-talented enough to be a great Realtor® and a web designer at the same time, kudos to you! For the rest of us, we need tools to help us create high-converting pages.
My favorite tool is Leadpages. Their page templates are tested and PROVEN TO WORK. You can simply customize their existing templates to match your business and offer, and you’re ready to go. It integrates easily with tons of different email service providers.
If you don’t have dozens of hours to spend coding websites – and still not knowing if it’s going to convert – Leadpages can be a great tool for you as well.
Using Landing Pages for Lead Generation
There are many ways to use landing pages. Here are just a few.
With Social Media Ads
If you use Facebook ads to generate interest in your business, you may do it by offering a free giveaway. A checklist for how to prepare a home for sale is a great idea for a freebie. So are e-books or PDF files describing how to get the best pictures of your home, how to prep a home for winter, or annual maintenance checklists.
Regardless of your freebie, you need your prospect to be able to enter their email and contact information in exchange for the download. This is where a landing page comes in. Direct your ad to your landing page, and the customer will be able to join your list and get their download quickly and easily.
Signing Up for Local Events
Do you hold events to promote your business, or participate as a sponsor in local charity events? If so, you can promote the event and build your marketing list at the same time.
You can promote the event on multiple platforms with a link that says, “Click here for more information.” The link will go to your landing page. Offer them a free bonus for confirming their reservation on your site with their email address and phone number.
A fun and useful branded freebie can be an excellent bonus, and it requires them to find you at the event. When the prospect meets you, you can give them the free item, your business card, and any other information you like. Then continue to keep in touch!
Signing Up for an Email Newsletter
Having an email newsletter that frequently updates prospects on market conditions is an excellent way to cultivate leads. You can share recent listings, sales, funny stories, and much more.
You can promote your newsletter on your social media accounts, website, business card, postcards, and more. The link you promote should go to a landing page where it’s easy for the prospect to enter information and get added to your list.
Leadpages provides all these types of landing pages and more. There are even parts of the service that allow you to use text message marketing, insert boxes highlighting freebies in blog posts, and much more.
If you’re ready to connect with prospects and stay in touch until they’re ready to buy, you need to implement landing pages! There’s no reason to delay. Get started with them today!