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Instagram for Real Estate: What to Post?

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What to Post on Instagram for Real Estate

Hope you had a great holiday weekend!

I posted last week about creating the perfect real estate Instagram profile. When you have a profile that is branded, consistent, and focused on your prospects, you’ll be turning heads every day!

The next question is, what do you POST on Instagram? As a professional, it’s probably not the spot for sweaty workout selfies. Fortunately, there are a variety of MUCH better options.

Personal Branding

Instagram is a social network, and sharing photos about yourself is one way to help people know, like, and trust you. These should be professional and appropriate, but feel free to showcase your life as it happens.

Snap a picture of your hobbies, favorite meals, adventures, and four-legged friends. Being personal is part of being relatable and approachable.

Business Branding

If you work with a team or an office of colleagues, show them off! Your Instagram account can showcase your office, coworkers, and day-in-the-life of business photos.

If you’re not sure how to show your business in its best light, consider these ideas:

  • You or team members high-fiving a happy client
  • Photos that show off the personality of the agents you work with
  • Meetings to show how focused and hard-working you are
  • Parties, outings, or dinners for a fun vibe

Sneak Peek of a Listing

Use your Instagram to build interest in your upcoming listings. People are always curious about new things, and they will feel special when they get to see something that isn’t public yet. You can snap photos of you arranging décor, photographers taking pictures, or stagers adding the finishing touch.

You can make especially juicy by labeling your photos “top secret” and pretending you are sneaking around “stealing” photos just for your followers!

Real Estate in Action

Ever wonder why HGTV shows are so popular? People love to feel like they have the inside take on real estate transactions. You can capitalize on this feeling by sharing photos of you hard at work in your real estate business.

Ideas include:

  • You meeting with a mortgage broker or banker
  • Sharing an obstacle you encountered – especially with a quick tip on how they can avoid it!
  • Setting up for an open house
  • Signing closing papers (perhaps just a pen with blurred papers)
  • Pictures of you doing pop-bys
  • You at an event raising awareness of your brand

Where Are You Spending Time?

Another great way to show how well you know your city is to check in at hole-in-the wall local treasures. Take pictures of yourself at great restaurants, shops, and museums.

Part of your Instagram account can function as a city tour guide. Describe what makes your area so much fun and such a great place to live. Prospective buyers can get a sense for whether they like what they see, and they may contact you about one of your listings.

Always tag your location! Tagging a location can significantly increase engagement with an Instagram post. Also, people can search Instagram based on zip code or landmark, so include cities, shop names, schools, and more!

Hashtag It

It’s important to extend your reach beyond your current followers. You never know who’s interested in finding you that hasn’t seen your account yet! By using appropriate hashtags, you can catch the attention of a broad range of Instagram users.

Some easy hashtags include your city name. Things like #YourCityOpenHouse or #YourCityRealEstate or #YourCityRealtor can be a good start. (Of course, use your real city name, not “YourCity!”)

You can also use hashtags based on stores you’re visiting, schools you’re near, or events you’re participating in. Also take advantage of trending hashtags, including seasons and holidays!

Are You Ready for Instagram Success?

You can find an incredible variety of people by creating and maintaining an Instagram account. Just think about the leads you can get:

  • Locals wanting to sell a home
  • Buyers looking for homes in your area
  • Realtors from other areas looking for referral agents
  • Past clients who keep up with you on social media
  • New clients who discover your profile
  • Referral clients who were tagged by one of your Instagram followers

If you’re ready to dive in and take advantage of this incredible platform, don’t wait. Set up the perfect profile, and then start posting! You’ll be amazed at the interaction you get.

It’s that time – time for seasonal postcards! Keep up with prospects offline as well with fall postcards. From Daylight Savings to Thanksgiving, we’ve got you covered. Order today!

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