Do you ever find yourself wandering around with a pocket full of your business cards, not really sure what to do with them? It feels awkward to just walk up to someone and start a conversation about business. But at the same time, you can’t rely on someone to ask for your card either.
Let’s take a look at how you can use your real estate business card to win more clients – without the creepy feelings.
Strike up Real Conversations to Network
You meet people every day, in all kinds of locations. Many times you don’t have to force conversation, either – they happen naturally. Is another parent watching their child play on the park equipment at the same time you are? Ask if they’re from the neighborhood, what they do, how old their child is. They will naturally ask you similar questions, allowing you to introduce yourself and hand over your card.
The key here is for it to be a real conversation. One phrase I never forget is that “it’s more important to be interested than to be interesting.” Make it about the other person, and you’ll have a great, authentic conversation.
Use Your Real Estate Business Card to Make Memorable Impressions
When you receive a business card, you might use a pen to jot a little note on the back about the person you just met, so you can make a personal connection with them later when you follow up. That’s great. But you can take it a step further.
Plan to use the back of your business card to write notes and then follow up. So, don’t just have a blank or white background on the back of your card. Create a frame or branded area for you to write in. Caption it with “VIP Information goes here” or something like that. Make sure they see it!
Small memorable touches go a long way, and help you stand out in people’s mind. Because, let’s be honest, people meet lots of Realtor®. How will you stand out?
Use Real Estate Business Cards to Drive Website Traffic
QR codes on business cards are a great way to send new contacts right to your website. They are particularly handy if you have a long name or URL. Something like “smythe-and-ratcliffe.com” is easy to mistype.
Keep in mind, if you’re going to use a QR code, your website should be optimized for mobile traffic. Most of your visitors are going to be coming from smartphones. Not having a mobile site makes it hard for people to browse, which can cost you business.
Real Estate Business Cards Build and Extend Your Brand
Your business card is often your brand’s first impression. People will see it before your website, postcard, or transit ads.
An insightful blog at TotalExperts.com reminds us that, “As an agent you should have a value proposition, mission statement and personal expertise that sets you apart.”
“These are the traits your personal brand is built upon. Use your business card as another tool to tell the story of your personal brand.”
When your business card tells the story of who you are, why you’re in business, and who you love to serve, it’ll be a great tool to help you win clients.
If you need help getting great business cards, we offer high-quality custom-designed business cards – contact us for more information!